DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Studios Machiavel produces commercial, corporate, explainer, testimonial, recruitment, product, event, and social media videos from its Montreal base. The video production agency's client roaster spans Bombardier, HEC Montréal, the Government of Quebec, and the City of Montreal...
Top Services:
- Video Production
- Video Marketing
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Propaganda Creative
Award WinnerRecipient of a Best Design Award for outstanding work.Propaganda Creative is an award-winning full-service design firm that has completed 400+ projects to date. Its videography and drone video service produces promotional films and drone footage, embedded within a broader offer covering branding, web, photography, and digital advertising...
Top Services:
- Branding
- Web Design
- Logo Design
- Social Media Marketing
- Web Development
- Show more
- Location
- Spokane, Washington
- Number of Employees
- Under 49
- Portfolios Count
- 8 Projects Listed
LLC Blue Carrot specializes in creative video production agency services, delivering impactful marketing videos and educational content for global brands like the United Nations and USC. Our decades of experience enable superior outcomes in animation, explainer videos, and e-learning...
Top Services:
- Video Production
- Graphic Design
- Video Marketing
- Creative Services
- Design Services
- Show more
- Location
- Krakow, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 19 Projects Listed
Rootless Agency enables you to captivate audiences through compelling video production that enhances brand awareness and engagement. Deep industry expertise accelerates our success in crafting visually striking, user-friendly content designed for performance and seamless integration within your marketing...
Top Services:
- Graphic Design
- Video Production
- Branding
- Web Design
- Web Development
- Show more
- Location
- Hudson, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 11 Projects Listed
Splendor
VerifiedVerified by the DesignRush team for authenticity and credibility.Be Bold or be Forgotten.
Splendor is a full-service advertising, marketing, and web-design agency nestled in the heart of Red Bank - a cultural, arts, dining and shopping destination on the Jersey Shore...
Top Services:
- Digital Services
- Branding
- Digital Marketing
- Web Design
- Logo Design
- Show more
- Location
- Red Bank, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 15 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsSplendor Services
Data sourced from the agency's DesignRush profileSensient Food Colors PMC Wireless SURFHOUSE Asbury Park ACT Engineers White Construction SJP Properties Onyx Equities Brookdale Community College Earth Treasures Boulos Company
Splendor Reviews & Testimonials
Digital Marketing Review from Peter Bronsnick
Splendor has been an amazing partner. Their creativity, conceptual design and execution have been instrumental in bringing our properties to market and are a key factor driving the success of our efforts.
Digital Marketing Review from Eric Millard
When assisting us in rebranding our company and redesigning our website, Splendor invested significant time in really getting to understand our business and its nuances, what makes us unique, and what our value proposition is. The results were fantastic – clear and accurate messaging, excellent design, and a foundation. CS Energy’s revenues increased 20% in the year after our rebrand and we have recently been recognized as one of the nation’s top 10 companies in our industry. We attribute much of our recent success, particularly in attracting and retaining new customers, to Splendor’s great work.
Digital Marketing Review from Jeff Schotz
I have had the pleasure of working with Adam and his team on a few projects over the years and can say without equivocation that they are the most creative and responsive marketing firm I have ever worked with during my 39 years in the business.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Bambuk Studio
Award WinnerRecipient of a Best Design Award for outstanding work.Strategic creative partner for technology companies...
Top Services:
- Branding
- Web Design
- Advertising
- Mobile App Development
- Web Development
- Show more
- Location
- Lviv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 23 Projects Listed
Experienced and passionate "Award Winning" Production Company, with the ability and wide-ranging knowledge of film and digital projects from inception to completion. With more than 15 years' experience in the industry, we are adept to writing and editing scenes, treatments, scripts, producing, and effective...
Top Services:
- Audio Production
- Video Production
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
We are a full-service production and post-production studio based in Brea, California. Our studio provides video production services, editing, motion graphics and media mastering...
Top Services:
- Video Production
- Video Marketing
- Location
- Brea, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Landis Communications Inc. (LCI) is a San Francisco-based public relations and communications agency offering strategic services across media relations, brand messaging, digital marketing, and crisis communications. With over three decades of experience, LCI helps businesses craft authentic stories and forge...
Top Services:
- Public Relations
- Advertising
- Content Marketing
- Social Media Marketing
- Print Design
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We have served Universities, International Schools and innovative educators around the world for two decades. We produce authentic films that impacts...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Advertising
- Show more
- Location
- Simi Valley, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
OMS Photo brings 30+ years of commercial photography expertise to video production. Our experienced team combines creativity, technology, and full-service production to create dynamic video content that brings your brand, products, and ideas to life...
Top Services:
- Creative Services
- Video Production
- Video Marketing
- Location
- Cincinnati, Ohio
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 20 Projects Listed
Skalawag Productions, a full-service branded video production company in Chicago, collaborates with brands and agencies to create engaging video and photo content. Specializing in Food, Beverage, and Education, we offer comprehensive services including animation, editing, and finishing touches. Whether you...
Top Services:
- Video Production
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 10 Projects Listed
Nanobot Communication is an award winning one-stop scientific communication agency. We provide life science companies with marketing and communication strategies that are efficient, responsive, and centered on delivering a measurable return on investment (ROI)...
Top Services:
- Video Production
- Creative Services
- Digital Strategy
- Web Development
- Web Design
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 23 Projects Listed
JetStyle is a full-scale digital-production company. For more than 15 years we have been developing software, creating products and services, and solving clients' business problems...
Top Services:
- VR/AR
- Product Design
- UI/UX Design
- Graphic Design
- Video Production
- Show more
- Location
- Krakow, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 36 Projects Listed
Our podcast "Brain Box" was voted 9th pan-India by Spotify in 2022 with over 5k YT subscribers. We've helped 35+ B2B & B2C clients in building or growing their brands thro GTM strategy, content marketing, personal branding, media production & influencer marketing. This is our 3rd startup...
Top Services:
- Video Production
- Public Relations
- Branding
- Business Consulting
- Digital Marketing
- Show more
- Location
- Bengaluru, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 20 Projects Listed
We are a creative team that works to make your product known to everyone. We create explainer animation videos for your business as well as other 2D animations. We take care of the entire production cycle so you don't have to worry...
Top Services:
- Video Production
- Location
- Birmingham, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Jungle Communications, Inc. is a marketing and advertising agency located in Jersey City, NJ...
Top Services:
- Branding
- Web Design
- Web Development
- Digital Marketing
- Mobile App Development
- Show more
- Location
- Jersey City, New Jersey
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
Algoworks - Your Trusted UI/UX Design Partner...
Top Services:
- Mobile App Development
- Software Development
- Product Design
- Web Design
- WordPress Website Design
- Show more
- Location
- Ramsey, New Jersey
- Number of Employees
- 500 - 999
- Average Hourly Rate
- $40/hr
- Portfolios Count
- 8 Projects Listed
GOPA Com.: Shaping the Narrative, Connecting Europe. We are more than just a communication agency we are a strategic partner empowering and shaping narratives for and with our clients. We combine strategic communication, marketing expertise, and deep understanding to create impactful campaigns...
Top Services:
- Public Relations
- Branding
- Digital Strategy
- Graphic Design
- Video Production
- Show more
- Location
- Brussels, Belgium
- Number of Employees
- 100 - 249
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
We're a Tel Aviv-based video production studio specializing in Explainer, Product, Promo, Kickstarter, and Corporate videos with a sharp focus on tech marketing and English-speaking audiences...
Top Services:
- Video Production
- Location
- Giv'atayim, Israel
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
We provide a wide range of video production services at competitive prices, including the production of how-to films, software demonstrations, and testimonials; business videos; events; branded content; social media videos; and bespoke videos...
Top Services:
- Video Production
- Location
- Southbank, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- Under $1,000
The Mission Control is a specialist healthcare, life sciences, pharmaceutical, and biotech brand consultancy that helps organizations create meaningful communications in highly regulated and scientifically complex markets. Combining strategic thinking, creative excellence, and deep industry understanding, the...
Top Services:
- Branding
- Creative Services
- Advertising
- Business Consulting
- Graphic Design
- Show more
- Location
- Lurgan, United Kingdom
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
We offer a fresh perspective from consultation to delivering high quality corporate videos across any industry - Let's work together.Little Viking Productions provides high quality and engaging videos and photography services specialising in agriculture, industry, food, product and people.We understand...
Top Services:
- Video Production
- Location
- Footscray, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $275/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
What Took You So Long is a global creative agency with 15 years of experience producing films, photography, and digital campaigns across 150+ countries. From conflict zones to climate summits, we tell stories that matter with ethics at the heart of every production. Our clients include the UN, NGOs, and...
Top Services:
- Video Production
- Creative Services
- VR/AR
- Branding
- Public Relations
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
At Visia Studios, our team of skilled professionals combines creativity and expertise to deliver high-quality video production services tailored to meet the unique needs of various specialized sectors. With our innovative approach and dedication to excellence, we strive to exceed client expectations and bring...
Top Services:
- Video Production
- Location
- Melbourne, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
We prove ourselves with developing long-term partnerships with small businesses, large corporations, and people we believe in...
Top Services:
- Digital Services
- Advertising
- Branding
- Digital Marketing
- Digital Strategy
- Show more
- Location
- Rapid City, South Dakota
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
Storyteller Studios is an Emmy-winning video production company based in Springfield, Illinois. We make documentary-style films for organizations doing meaningful work. Our approach is to sit real people down on camera, ask good questions, and help them tell the story in their own words...
Top Services:
- Video Production
- Video Marketing
- Creative Services
- Advertising
- Show more
- Location
- Springfield, Illinois
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
Calgary video production and brand strategy agency for contractors, trades and industrial businesses. Founded 2020 by Jared Ho. Construction, testimonial, corporate, brand story, commercial, event and training video, with Transport Canada-certified drone footage...
Top Services:
- Video Production
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Have an idea for a corporate video? Look no further; we've got your back. We're an award-winning 2D video animation studio and corporate video production team in Denver. Discover the Snowy Peak Way!...
Top Services:
- Video Production
- Creative Services
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
11:01 Productions is a UK based visual content agency specializing in high-end strategic photo and video production that helps you communicate what you do with confidence and credibility...
Top Services:
- Video Production
- Digital Marketing
- Location
- Sheffield, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Powerful Stories, Purpose-Driven Impact...
Top Services:
- Video Production
- Creative Services
- Audio Production
- Digital Services
- Video Marketing
- Show more
- Location
- Bethesda, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Elevate Edits is a video editing agency built for creators and brands who post consistently. We handle long-form YouTube editing, short-form content for Shorts/Reels/TikTok, and full channel management, all on flat monthly plans with no per-project quoting. Clients send raw footage and get finished...
Top Services:
- Video Production
- Audio Production
- Design Services
- Location
- Houston, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Our ambitious production team is proficient in travel ads & documentary series. Offering advertising strategies and full rebranding packages for your business growth...
Top Services:
- Video Production
- Branding
- Advertising
- Creative Services
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Bring your brand to life with La Combine, the web agency that transforms your ideas into animated stories. Whether you're looking to explain a concept, showcase a product, or simply tell your story in a unique and captivating way, La Combine is here to help. We specialize in creating high-quality animated...
Top Services:
- Video Production
- Location
- Toulouse, France
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Our single focus is delivering the best digital marketing services. Our clients are the proof, as we consistently deliver outstanding results and exceptional support...
Top Services:
- SEO
- Video Production
- Digital Marketing
- PPC
- Social Media Marketing
- Show more
- Location
- Bucharest, Romania
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
We are award winning corporate video production agency in Pune having 10+ years of experience of shooting corporate videos, Industrial Videos, Advertising & Marketing Videos, Leadership Interviews, Employee Videos, Talent acquisition video, Factory Video etc...
Top Services:
- Video Production
- Location
- Pune, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Mysto Productions is an Oʻahu-based video production company blending cinematic storytelling, local Hawaii expertise, and full-service production to create polished content for brands, businesses, networks, and storytellers across the islands...
Top Services:
- Video Production
- Location
- Kailua, Hawaii
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We produce storytelling videos for businesses looking to stand out with authenticity. We create more than content we create momentum. Every project is strategically built to cut through the noise, showcase your story, and deliver results...
Top Services:
- Video Production
- Creative Services
- Branding
- Location
- Hutchinson, Kansas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Pure Podcasting offers affordable Podcast Editing & Podcast Launch Services since 2017 (as recommended by Forbes on their website). Pure Podcasting is proud to have collaborated with Podcasters and Trusted Brands alike, such as Eurosport, Rakuten, HAYS, Ricky Gervais & Huey Morgan (BBC Radio 6)...
Top Services:
- Audio Production
- Video Production
- Location
- Street, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
Our recording studio is conveniently located in Lincoln, near the I-95 in Greater Boston. Our production and podcast studios are a place where artists and corporates can film, record audio, edit/master & live stream all under one roof...
Top Services:
- Video Production
- Audio Production
- Location
- Lincoln, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Our studio creates modern and cutting-edge 3D video animations. Whether it's a 3D advertising video or a technical video for the industry, success is guaranteed!...
Top Services:
- Video Production
- Location
- Castelfiorentino, Italy
- Number of Employees
- Under 49
We create impactful corporate videos that help brands and professionals communicate clearly, connect deeply, and inspire action...
Top Services:
- Video Production
- Location
- Sao Paulo, Brazil
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
DUTCH PICTURE INDUSTRY is an award-winning, internationally orientated media production company based in Amsterdam. Our creative team provides a full-service offer, including all online technology, concept development and video production...
Top Services:
- Video Production
- Video Marketing
- Creative Services
- Social Media Marketing
- Translation Services
- Show more
- Location
- Amsterdam, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
GMCI Creative is a full-service digital, print, web, video and experiental marketing and design agency that has been in Chicagoland since 1991. GMCI is a Certified Woman Owned Business. DUNS # 114578276. Cage ID 8FAF3...
Top Services:
- Branding
- Web Development
- Graphic Design
- Digital Marketing
- Digital Services
- Show more
- Location
- Elgin, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Welcome to the world of 3FILM , where each production is a work of passion, professionalism and creativity. Since 2014, we have been creating films that not only tell stories, but also build images, promote brands and are memorable. For us, film is not just a tool it is emotions, a message and art that has...
Top Services:
- Video Production
- Creative Services
- Location
- Suwałki, Poland
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
It is a union of creativity and technology, where interactive, immersive and gamification become the basis of a new digital experience. For more than 10 years, we have been developing innovative content delivery formats, transforming complex data into exciting visual stories...
Top Services:
- UI/UX Design
- Graphic Design
- Design Services
- Video Production
- Show more
- Location
- Moscow, Russia
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Barking Mad Media takes your creative aspirations to unparalleled heights. With over 23 years of expertise in content production, we bring a wealth of unique skills to your projects. Having traversed the globe, we've honed the craft of short-form and documentary storytelling to perfection...
Top Services:
- Video Production
- Location
- Saint John, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
We specialize in transforming complex concepts into compelling animations that drive action, secure investments, and enhance understanding. From medical devices to industrial innovations, we make the invisible visible...
Top Services:
- Video Production
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Videobrouwerij is the video production company for affordable and effective video content. We make high-quality videos accessible, whether you opt for a compact shoot or a complete video production package with a film crew, drone, voiceover, and animation.Our strength lies in translating your message into...
Top Services:
- Video Production
- Location
- Haarlem, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
Render Edge Studio is a top-rated 3D animation services Company that integrates creativity with technology to convert your ideas into moving images. We take a storytelling approach and deliver realistic visuals, rapid turnaround times and global reach, which differentiates us from other 3D animation...
Top Services:
- Video Production
- Location
- Bogura, Bangladesh
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Video Production Specializations
Services Related to Video Production
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Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
|
|
| Disadvantages |
|
|
| Best for |
|
|
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
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