DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Zaya Production is a video production company that covers TV commercials, fashion films, interview-style videos, medical promos, sport and fitness, social media content, and live-stream events for businesses of all sizes. Its clients include Nike, Mercedes-Benz, H&M, Johnson & Johnson, Spotify, and HBO...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Location
- Irvine, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 16 Projects Listed
Moburst is a digital & creative full-service, mobile-first marketing agency that helps companies to scale and become category leaders. From Fortune 1000 brands to startups our key clients: Google, Uber, Samsung, Discovery, Dunkin', Robinhood. Playtika, Gett, Fiverr, Pfizer, Nielsen, Sony, Reddit, Dropbox...
Top Services:
- Digital Marketing
- Web Design
- Social Media Marketing
- PPC
- Media Buying
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
The Miller Group Marketing is your trusted partner for delivering compelling stories as a full-service video production company. Our innovative thinking sets a new benchmark in creative storytelling and strategic execution. We combine bold ideas with integrity to help clients achieve meaningful success...
Top Services:
- Social Media Marketing
- Digital Marketing
- Branding
- Video Production
- Creative Services
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Outright
Award WinnerRecipient of a Best Design Award for outstanding work.We are Outright, a full-service creative agency that believes in design for good, working at the intersection of consumer brands and nonprofits to make a positive impact on our world. We help brands reach their full potential...
Top Services:
- Branding
- Web Design
- Video Production
- Digital Marketing
- Graphic Design
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $190/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 15 Projects Listed
We are a close-knit team of passionate creatives driven by our love for crafting extraordinary stories. Our expertise lies in the realms of startup branding, animation, and web design, where we skillfully merge our talents to create enchanting digital experiences...
Top Services:
- Branding
- Package Design
- Web Design
- Print Design
- Design Services
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 19 Projects Listed
Sparkhouse is an Orange County-based video marketing, advertising, and video production company, fusing expertise in the art of filmmaking with an intuitive grasp of the digital world...
Top Services:
- Video Production
- Video Marketing
- Content Marketing
- Advertising
- Social Media Marketing
- Show more
- Location
- Costa Mesa, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 23 Projects Listed
Studio Yes is a dynamic and award-winning video production agency with offices in London and New York City dedicated to crafting captivating video content for global brands. The agency prides itself on its unwavering commitment to positivity and creativity, infusing each project with its trademark enthusiasm...
Top Services:
- Video Production
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
We are creative agency alchemists that partner with marketers, entrepreneurs, government agencies, and in-house creative teams to concept, plan, and produce video content that makes a positive impact on the world...
Top Services:
- Video Production
- Creative Services
- Audio Production
- Social Media Marketing
- Video Marketing
- Show more
- Location
- Alexandria, Virginia
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Landis Communications Inc. (LCI) is a San Francisco-based public relations and communications agency offering strategic services across media relations, brand messaging, digital marketing, and crisis communications. With over three decades of experience, LCI helps businesses craft authentic stories and forge...
Top Services:
- Public Relations
- Advertising
- Content Marketing
- Social Media Marketing
- Print Design
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We're ThinkRaven, a marketing and creative agency. We strategize, make videos, and run ads for consumer brands, at every stage of the buyer's journey, globally and at scale...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Design Services
- Web Design
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Were OOB. A culture-first social media agency delivering for the worlds boldest brands. Big strategy. Killer creative. Creator campaigns with teeth. Built in London, fluent everywhere...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Branding
- Video Production
- Show more
- Location
- Richmond, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Awakened Films is a New Jersey Video Production Company, and NJ Production Studio Facility that produces commercials, corporate videos, narrative filmmaking, and nonprofit fundraising films. Awakened Films is certified by the state of NJ as an SBE & M/WBE...
Top Services:
- Video Production
- Video Marketing
- Audio Production
- Social Media Marketing
- Show more
- Location
- Madison, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
Empowered by in-depth experience in branding for a diverse global client base, Laidlaw Group fuses strategy, technology, award-winning design, and copywriting with innovative thinking to deliver a cutting-edge approach to branding...
Top Services:
- Branding
- Web Design
- Graphic Design
- Video Production
- Package Design
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 15 Projects Listed
Emerging from Berlin, Famefact is a top-tier Social Media Agency with a deep understanding of the digital realm and a strong passion for online media. Established in 2009, we've been dedicated to enhancing brands' presence in the digital world. By combining market knowledge, creativity, and cutting-edge...
Top Services:
- Social Media Marketing
- Customer Support
- Advertising
- Business Consulting
- Creative Services
- Show more
- Location
- Berlin, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Our team of data-driven social media enthusiasts excels at transforming brand strategy into content that resonates with your customers on a deep level. With our expertise, we have a knack for creating materials that make your target audience feel understood and connected to your company...
Top Services:
- Social Media Marketing
- Video Production
- Video Marketing
- Digital Marketing
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Exactly what you hoped your creative agency would be. We create meaningful content for challenger brands that keeps people coming back for more. Our team consists of creatives who understand that a strategy is ever evolving, content creation never ends, and analytics tell us all we need to know...
Top Services:
- Social Media Marketing
- Digital Marketing
- Graphic Design
- Advertising
- Creative Services
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Social House distinguishes itself by centering on three core competencies: Strategy, Creative Content, and Paid Media. Beyond traditional social media and media buying, the company's approach transcends into cultural dialogue, creating strategies that are both inspiring and measurable...
Top Services:
- Content Marketing
- Social Media Marketing
- PPC
- Digital Marketing
- Media Buying
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
From the ambitious start-ups to the big established businesses, we really care about the people we work with. We want to see them succeed, so we give them our best every time...
Top Services:
- Web Development
- Branding
- Video Production
- Digital Services
- Print Design
- Show more
- Location
- Sheffield, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 25 Projects Listed
Unleash your originality with Affinity Collective, a Digital and TTL Marketing Agency that uses analytics to inspire creativity. Standard services, extraordinary execution. Digital, BTL, ATL, and Packaging are designed to be Beyond Ordinary...
Top Services:
- Digital Marketing
- Advertising
- Social Media Marketing
- Graphic Design
- Branding
- Show more
- Location
- Sandton, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 32 Projects Listed
Were a creative production partner for brands and agencies who believe the best stories are still human. We produce work across formats TV commercials, social-first content, branded films and photography in the UK and internationally. Were built to be agile, shaping the team and production around each...
Top Services:
- Video Production
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
For the past few years, the Otter Influence team has done nothing but eat, sleep, and breathe short-form video content on TikTok...
Top Services:
- Social Media Marketing
- Content Marketing
- Video Marketing
- Digital Marketing
- Advertising
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Onion Skin Studio combines the artistry of animation with creative flavors to deliver visually captivating experiences. Explore our creative kitchen and indulge in gourmet-level storytelling that leaves a lasting impression...
Top Services:
- Video Production
- Creative Services
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
Flow is a top video production agency specializing in creating high-quality video content, TV commercials, branding and corporate videos for a wide range of quality-focused clients. Based in the New York City and Philadelphia area, Flow services clients worldwide...
Top Services:
- Video Production
- Video Marketing
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
7 Hills Productions is a full service video production company based in Irvine and Los Angeles. We create purposeful brand videos, testimonials, healthcare videos, education videos, event coverage, product videos, and social content for companies across California and nationwide...
Top Services:
- Video Production
- Video Marketing
- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
At OCKHAM, they believe in producing kickass ads without over-complicating things. Its approach is based on the principle that entities should not be multiplied needlessly. It snaps the whip and executes with a smile, prioritizing elegance, efficiency, and razor-sharp accuracy. It believes that epic brands...
Top Services:
- Video Production
- Video Marketing
- Advertising
- Content Marketing
- Digital Marketing
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
Four Quarters is a brand & design agency built to grow your e-commerce business with top-notch creative for your brand's growth and ongoing digital marketing...
Top Services:
- Branding
- Video Production
- Graphic Design
- Package Design
- Web Design
- Show more
- Location
- Sunrise, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $115/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
The Felice Agency is a full-service branding and marketing company in Phoenix and San Diego known for Madison Avenue quality regardless of your budget...
Top Services:
- Branding
- Digital Marketing
- Video Production
- Web Development
- Public Relations
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
Firestarter is a Romania-based strategic branding and design agency founded in 2007, focused on using design as a core business strategy rather than merely an aesthetic element. The agency helps organizations build differentiated brands through research, strategy, identity systems, digital experiences...
Top Services:
- Branding
- Product Design
- Package Design
- Logo Design
- Graphic Design
- Show more
- Location
- Brașov, Romania
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 14 Projects Listed
We believe anything can be animated, so we've dedicated our lives to creating unforgettable stop motion films, ads, music videos and docs...
Top Services:
- Video Production
- Advertising
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Bald is not just a branding strategy agency; it's a fearless force. Partnering with leading brands worldwide, we challenge the norms and inspire meaningful change. Our sharp strategy, creative brilliance, and marketing mastery make us the driving force behind brands that dare to go bald and shine...
Top Services:
- Graphic Design
- Video Production
- Branding
- Logo Design
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
At Jacob Tyler, we deliver creative experiences and marketing strategies that amplify your brands reach, breed customer loyalty and boost your bottom line. Founded in 2000 in San Diego, California, Jacob Tyler is a branding agency and digital marketing agency that helps clients with all of their creative and...
Top Services:
- Branding
- Package Design
- Video Production
- Design Services
- Digital Marketing
- Show more
- Location
- Del Mar, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
We work with impact-driven organisations that are building something new, technical or difficult to explain to help them tell their story through animation. In other words, we make complicated products and ideas easier to understand...
Top Services:
- Video Production
- Creative Services
- Graphic Design
- Location
- Derby, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Longhouse Branding & Marketing
Award WinnerRecipient of a Best Design Award for outstanding work.Business & Community leaders can feel stuck wearing many hats Imagine if you had a team dedicated to simplifying your Branding & Marketing to-do list, winning your time back so you can focus on what needs you most...
Top Services:
- Branding
- Web Design
- SEO
- Graphic Design
- Logo Design
- Show more
- Location
- Langley, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Caravan is an award-winning video production company based in Charlotte, NC, specializing in creating compelling content through collaboration and meticulous craftsmanship. Their portfolio spans commercials, branded content, documentaries, and music videos, delivering narratives that captivate audiences...
Top Services:
- Video Production
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We are a full-service video production company, deeply committed to the art of filmmaking. We collaborate closely with esteemed brands and agencies, carefully overseeing every aspect of production, including the critical post-production stage. It is our unwavering commitment to the finer details that fill...
Top Services:
- Video Production
- Location
- Walnut Creek, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Adam Joseph Wells is a San Franciscobased photographer and filmmaker.Trained in architecture at the University of Michigan (13), Wells approaches visual storytelling with a problem-solving mindsetpursuing dynamic, harmonious compositions defined by crisp, guiding lines...
Top Services:
- Video Production
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Martin is a freelance Director and Director of Photography (DP) focused on crafting high-quality content and compelling visual storytelling for FMCG brands...
Top Services:
- Video Production
- Location
- Düsseldorf, Germany
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Fragrant Film is a video production company out of Dallas, TX. Focusing on commercial and branded content, the company values drive decisions that result in excellent productions while enjoying the process. Fragrant is in the business of long-term relationships and they are proud that most clients return for...
Top Services:
- Video Production
- Creative Services
- Location
- Argyle, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
We're an established creative agency partnering with ambitious brands, including Meta and Criteo, to deliver strategic, scalable design across web, digital, social, presentations, print and animation. Working as an extension of your team, we provide responsive, high-quality creative that helps global...
Top Services:
- Design Services
- Creative Services
- Branding
- Print Design
- Video Production
- Show more
- Location
- Newcastle upon Tyne, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
The name 'TAG12' embodies our dynamic and distinctive approach, seamlessly blending technology, art, and creativity to tell stories in unique ways. Specializing in video course production, corporate videos, and educational content, our passionate and experienced team leverages the latest technological...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Location
- Sao Paulo, Brazil
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Founded in 1993, ON Advertising is an award-winning, full-service creative, advertising, marketing, public relations, digital, social media, graphic design, web design and video services agency. We serve companies of all sizes from local to national. We exist to build brands and grow business for our clients...
Top Services:
- Digital Marketing
- Branding
- Content Marketing
- Social Media Marketing
- PPC
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Lemonlight is a global video production company helping brands and agencies create high-quality video content at scale. With a Los Angeles studio, global creator network, and proprietary platform, Hero, Lemonlight makes video production simple, efficient, and effective...
Top Services:
- Video Production
- Creative Services
- Location
- Inglewood, California
- Number of Employees
- 100 - 249
- Minimal Budget
- $10,000 - $25,000
Founded in 2006, Satellite is a Chicago based design agency creating epic cinematic brands for: Hotel & Restaurant, Spirits & Beverage, Cannabis, Fashion, and Tech industries. Our clients are entrepreneurs with an unshakable faith that the world will be better off with their service, technology or product in...
Top Services:
- Branding
- Product Design
- Creative Services
- Video Production
- Graphic Design
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
At Outrise Studios, our fervor lies in achieving the extraordinary by seamlessly blending strategic communication, tailored concept development, artistic design, and cutting-edge technology at every juncture. With a relentless pursuit of excellence, we craft innovative solutions that captivate audiences and...
Top Services:
- Mobile App Development
- Video Production
- Web Design
- Content Marketing
- VR/AR
- Show more
- Location
- Mexico City, Mexico
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
Magpie Media was started in 2017 by a group of dedicated video professionals who have worked in the production industry for years. We bring expertise in video production, photography, drone aerial video and photography, and audio production...
Top Services:
- Video Production
- Video Marketing
- Location
- Paris, Kentucky
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Mountain Fold Studio is an animation studio dedicated to the enduring art of stop-motion, based in Calgary, Canada...
Top Services:
- Video Production
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Alchemist Productions is a full-service film production company in Bangkok, Thailand committed to providing exceptional production services, one story at a time. We offer complete film production services in Thailand and globally for studios, brands, agencies, moms, dads, and friends...
Top Services:
- Video Production
- Location
- Bangkok, Thailand
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Courage Media is a London-based production company that partners with clients to develop long-term digital strategies. Specializing in creating engaging digital content, they focus on increasing brand awareness, sales, and customer loyalty through the latest production techniques...
Top Services:
- Video Production
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Dream Machine Creative is a production agency with a team of experienced, award-winning video creators dedicated to transforming your ideas into captivating visual stories. Specializing in creative development, the agency is known for its innovative and enjoyable approach to storytelling in the film industry...
Top Services:
- Video Production
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $10,000 - $25,000
Creation Films is a fresh, innovative film and video production company, producing a range of entertainment, marketing and training media. We create media that reflects your excellence - moving pictures to tell stories which move people to change their ideas and their behavior...
Top Services:
- Video Production
- Location
- Tauranga, New Zealand
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Video Production Specializations
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Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
|
|
| Disadvantages |
|
|
| Best for |
|
|
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
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