LAIDLAW GROUP

Our objective with every client is to develop a strong brand that clearly differentiates products and services from the competition. We start by analyzing the target customer with the goal of understanding their behavior, their habits, their lifestyle, their likes and dislikes and using this information to uncover their motivation for interacting with a brand. The tools in our toolbox include research, target customer analysis, audience identification, competitive analysis, marketing analytics, demographic identification, and user behavior analysis to develop a plan to shape, mold, and cultivate a brand over time.

Our job is to create and sustain engagement for your brand and we take that job very seriously, When we develop social media campaigns, launch Google AdWords campaigns or conduct statistical search term analysis, we analyze engagement metrics and adjust content accordingly to clearly define competitive advantages for our clients products and services. We have substantial experience with Google Analytics.