DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

366 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Social Films is a London-based video production company.

    Social Films is a London-based video production company known for creative storytelling and premium content. Since 2015, they've delivered hundreds of successful projects for global brands including British Airways, Land Rover, and HSBC. Their expert team specialises in branded content, corporate films, and...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • An above average marketing company.

    Having performance issues with your business? Well, with billions of views driving millions in profits, we're anything but average. We specialize in video content, ads, and consulting that will have you measuring up the competition in no time...

    Location
    Goodlettsville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
  • Bringing Your Vision To Life, Frame by Frame

    Cinematic Lee Ltd is the editing desk of Joe Savitch-Lee, a UK-based post-production specialist cutting stories for broadcast, brands and beyond. From tight turnarounds to polished final cuts, I bring experience, calm and craft to every frame...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Bold 3D Visuals No Compromises

    We're a 3D design and animation studio crafting bold, cinematic visuals for modern brands, agencies, and storytellers. Based in Brasov, in the heart of Transylvania. We focus on 3D design, motion graphics, and animation, creating visuals that help your ideas stand out...

    Location
    Brașov, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Message Everywhere

    Media Mea is your full-spectrum advertising partner delivering powerful, data-driven campaigns across TV, digital billboards, mobile, and more. We turn every screen into your opportunity...

    Location
    Miami, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Empowering People With High-Value, Impactful Content

    We help brands grow with strategic, cinematic content for social media. Our monthly packages deliver consistent, story-driven videos and photos that connect with your audience and elevate your presence...

    Location
    Cervera, Spain
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Multi Platinum Award Winning Video Production Agency

    At Simply Thrilled, we are bursting with bright ideas and we always shoot for the stars! Simply Thrilled is a lively, award-winning video agency with headquarters in Nottingham and an office in London. Since 2015 we have been turning client briefs into engaging films and applying creativity, storytelling, and...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • We Make Your Vision Move

    We help our clients solve the trickeiest communication challenges. From new business to customer retention. Recruitment, how to's and explainers. We've been helping our clients reach their audience and communicate effectively since 2009. If you're a business in the built environment space, engineering and...

    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Singapore's Most Trusted Video Production House

    The Moving Image Singapore is a creative production house and video production company specializing in corporate videos, commercials, documentaries, animation, and visual storytelling. Based in Singapore, the company combines technical expertise with cinematic creativity to help brands produce engaging visual...

    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Identify. Inform. Inspire.

    We empower your organization to effectively communicate your message. Founded in 2004, Charles River Media has served as a creative agency, consulting firm, and video production company with live streaming services. Our innovative agency services include strategic planning, creative development and...

    Location
    Needham, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Digital Marketing For B2B Companies And Brands

    Blender is a team of experts specializing in internet marketing and sales, dedicated to helping brands strengthen their online presence and achieve measurable growth. The team begins by auditing a brands online visibility, defining clear goals and objectives, and developing a strategic roadmap along with a...

    Location
    Dnipro, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • People.Impact.Message.Market.

    Pimm Sthlm is a communication and design agency located in Stockholm that provides solutions to help clients engage their audience, increase sales, and accelerate business growth...

    Location
    Stockholm, Sweden
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Team up With a New Kind of Creative Video Company

    We are an advertising and video company that works across the UK helping companies promote their brand with creative video content...

    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Award-Winning Cinematic And Game Studio

    Max Gogh Studio is a digital art and design studio specializing in high-end 2D art, 3D visualization, animation, visual effects, branding, and web design. Founded by digital artist Max Gogh, who has more than 20 years of professional experience and has contributed to major productions including Pacific Rim...

    Location
    Buenos Aires, Argentina
    Number of Employees
    50 - 99
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • We create cinematic experiences that drive lasting results.

    The highest praise we've ever received? These are the guys you actually want to hang out with on set. No egos, no drama. Were about telling awesome stories with awesome people. So, whether you're looking for a killer video, a memorable ad, or something entirely out of the box, we've got you covered from the...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • We love telling visual stories that turn heads and build brand equity.

    We're storytellers at the intersection of art, commerce, creativity, and technology. Deep Vibe transforms complex ideas into captivating narratives through advanced technologies like VP/XR, Unreal, and Generative AI. We're not just a vendor we're the partner who turns your 'what if?' into done...

    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • We are Cloud Animations and we create stunning animated videos based on a proven results.

    Cloud Animations stands tall as the finest 2D & 3D animation company in the USA. Our goal is to bring the most mesmerizing and aesthetically-engaging visual and characters to life...

    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • World-class 3D modelling service provider!

    NBY IT offers 3D solutions including 3D Modeling Services, Animation Services & Architectural Visualization along with 3D Models for AR, VR, and MR Modeling. We have a highly certified team of drafters, engineer Modelers, and architects at NBY IT who can provide you with excellent 3D modeling...

    Location
    Dhaka, Bangladesh
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We Transform Visibility Into Contact

    Evitouch is a web marketing agency based in Frosinone, Italy. We help SMEs and professionals grow through social media marketing, SEO, GEO (Generative Engine Optimization), video production and lead generation. We serve clients across Italy with a focus on Frosinone and Lazio...

    Location
    Frosinone, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • A Full-Service Marketing Agency

    Ridge Marketing builds memorable brands, engaging digital experiences, and lead-gen campaigns to help companies of all sizes attract buyers and drive growth...

    Location
    Bernards, New Jersey
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Experience Design & Corporate Event Agency

    Eventkraft designs and produces strategic brand experiences from Istanbul and Dubai. Clients include Berkeley Group, Tenthpin, Yandex (technology), and the Government of Ajman. The agency's journey-first methodology starts with audience strategy. Recent flagship programmes include a 900-guest cross-border...

    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed
  • Orange County Video Production Company

    Playroom Creative is a full-service video production agency based in Huntington Beach, California (Orange County). Led by founder Ian Dillon, the firm specializes in commercial, real estate, web, and event video productionskillfully blending cinematic storytelling with SEO and digital performance...

    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Creating top-notch marketing content to boost your sales

    Asteron provides creative high-conversion marketing assets such as videos, 3D renders and exhibition booths...

    Location
    Auderghem, Belgium
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Global Creative Studio specializing in elevating products through visual experiences - 3D studio

    At BM Produccions, we specialize in creating professional 3D animations that enhance your product and elevate your brand content. Our innovative animations are designed to captivate audiences and strengthen your brand's visual appeal...

    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Film & Video Production in Prague, Czech Republic

    • Serving local as well as international clients from the rest of Europe and Asia. • Providing film and video production and co-production services in the Czech Republic and Central Europe. • Script Development, Storyboarding, Casting, Wardrobe, Locations Scouting, Filming, Post-Production. •...

    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Pictures In Motion.

    Fibs and Tales is a creative powerhouse that stands as a prominent narrative and commercial video production company...

    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Let Us Tell Your Story.

    We don't just deliver; we optimise. By streamlining your content efforts, we help reduce unnecessary costs while ensuring every penny is strategically invested for maximum impact. Our goal is to make sure you're getting more for less, without sacrificing quality...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Leading and award-winning social-first marketing agency

    London social media agency driving growth through paid social and creative across TikTok, Meta and Google. Trusted by Apple, Just Eat, TaskRabbit, Thortful and Davines, supporting challenger brands and scale-ups...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • 3D Visual Content Designers.

    VSLB is a multidisciplinary studio specializing in 3D Images, Animations, VR, AR, Virtual Production environments. We create immersive content using realtime rendering to elevate brands and products. Founded in 2017 by Sarah Schmidt and Giacomo Mason, we operate from our offices in Seoul and Padova...

    Location
    Seoul, South Korea
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We grow bold brands in LATAM through Timeless Content

    Positive Agency is where bold creativity meets the vibrant pulse of Latin America. We dont just follow trends we design them, tailoring every idea to resonate with the culture, rhythm, and diversity of our region. For us, creativity isnt a department, its our DNA...

    Location
    Clearwater, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • TVB is brand concept and production studio based in uniquely restored building in Westport, CT. We have in-house capabilities for strategic branding and messaging, full service graphic design, 2D/3D animation and rendering and photography and videography, including a fully equipped in-house studio...

    Location
    Westport, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
  • Videos That Build Trust

    EVERYWOW is a full-service communication and video agency based in Zurich, Switzerland. The agency puts their clients' leaders on camera in a way audiences believe, across interviews, thought-leadership podcasts, and large-scale livestreams...

    Location
    Zürich, Switzerland
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Impracticality to Reality!

    Mobius Studios, a USA-based 3D animation & CGI video agency, creates stunning animations to enhance your brands social media, ads, and digital marketing presence...

    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Videography & Photography for Events & Corporate video Production in Dubai UAE.

    Media Partners Dubai is a video production company based in Dubai, UAE, that specializes in Corporate video production, Event Videography & Photography, Promotional Video Production, Social Media video production, Videography & Photography, & Presentation Videos...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Turning Great Ideas into Outstanding films

    At Mendoza Films, we turn B2B complexity into compelling human stories. In a distracted world, we create scroll-stopping video content that forges emotional connections, builds trust, and drives action. We don't just make videoswe craft your competitive advantage. Let's tell your story...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • America's Premier Video Solutions Company

    We're a passionate team of creative professionals dedicated to helping businesses across America shine through exceptional visual content...

    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Technological Vanguard & Creative Strategy

    Oroneta Audiovisuals is a Valencia-based production agency established in 2013, focused on creating impactful audiovisual content for businesses and organizations...

    Location
    Valencia, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Advertising Film Production & Social Media Agency Berlin

    At Twinematics, we create videos that don't just look beautiful - they work. We are a Berlin-based creative agency and video production studio specialized in crafting strategic video content that connects data, psychology, and cinematic storytelling to drive measurable results...

    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Barcelona Video Production

    Get noticed! Barcelona video production for your brand success.We craft cinematic stories Conveying the right message with your target audience is crucial, more so than ever. That's where we come in. We create striking visual assets that help drive your business forward and help you to remain competitive...

    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Driving Real Business Results in Thailand through Data-Driven Social Media & Influencer Solutions

    FinT Thailand is a premier SNS marketing agency driving real business outcomes for global brands in Thailand and ASEAN. We provide end-to-end solutions, from strategy to execution. Our core strength is "WeGrow," an exclusive network of nano and micro-influencers used to generate mass, authentic local reviews...

    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Stay Modern, Stay Ahead. Outsmart Your Competitors With Best-in-Class Marketing.

    Looking for a One-StopModern Marketing is a full-service digital marketing agency for B2B, B2C & eCommerce companies. Call (855) 222-7076 and stay ahead of your competition. Modern Marketing gets results and saves you time. We provide everything you need under one roof to effectively market your business...

    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Your bang-for-the-buck 3D Visualization Studio.

    Sens Visuals is a 3D Visualization Studio based in Kolkata, India. For over 5 years, we have been helping consumer product brands and real estate developers produce high quality 3D Animation and Design creatives for visual marketing...

    Location
    Kolkata, India
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Videos that increases your bottom line.

    We're a video production company that helps you increases your bottom line using the power of video marketing. Increase sales and lower expenses...

    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • You have a story to tell? Let us be your storyteller.

    At TreeTop, nestled in the scenic Alps of Innsbruck, Austria, we're an award-winning full-service film and animation studio bringing your wildest ideas to life! We weave compelling visual tales with a dash of aesthetic flair and a whole lot of storytelling magic for brands big and small, near and far. From...

    Location
    Innsbruck, Austria
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • High-quality video animation & design for less

    Use our specialist motion graphics and design agency and access a highly skilled team of motion designers. You get access to modern, fast turn around, awesome video and design content for a simple fixed price or we can provide you with a full creative team for less than the cost of one employee...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • creative production studio that plugs into marketing, creative, and growth teams as an on-demand pro

    New Jack Productions is a performance-driven video production agency specializing in content for brands. The agency focuses on creating high-converting video assets that drive measurable results, not just visual appeal...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Big Agency Thinking, Small Agency Attitude

    We are a full-service creative agency helping brands stand out and grow. We are a full-service creative boutique agency with an international touch. Based in the Frankfurt, connecting brands across borders with creativity that speaks to a local or global audience. At Gustaaf, we believe in crafting solutions...

    Location
    Heusenstamm, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Turning Complexity into Clarity.

    WIEL Filmproduktion Leipzig offers professional film production services, specializing in explainer videos for software, image films, and medical productions. With over 20 years of experience, the team is dedicated to transforming complex concepts into clear, engaging visual stories that communicate...

    Location
    Leipzig, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Media Translation & Localization Services.

    Over the years, we've partnered with world-class clients who trust us to deliver exceptional services tailored to their unique needs. Our commitment to in-house production ensures cost-effective solutions without compromising quality. We take pride in our attentive and responsive customer service, offering...

    Location
    New York City, New York
    Number of Employees
    50 - 99
    Minimal Budget
    Under $1,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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