DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Intelligent Custom Development

    We build businesses - small or large! Whether you need commercials with motion advertisements, a local website, High class Web Design, sell products online, go National, business Leeds, rise above you competition, REAL SEO and more...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Web Design
    • Show more
    Location
    Amarillo, Texas
    Number of Employees
    Under 49
  • Smart Strategies for Smart Companies

    Le Asesoramos, Analizamos y Ayudamos a que su plan de Marketing Digital o en Medios Masivos en todo el mundo, sea el más óptimo y Rentable consiguiendo aumentar su ROI significativamente en un tiempo adecuado en donde podamos medir un mejor rendimiento...

    Top Services:

    • SEO
    • Web Development
    • Social Media Marketing
    • Video Production
    • Web Design
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • JD Marketing Design Agency is a full fledged Digital Marketing Agency that provides services to allow small businesses to maintain a profile on the internet and grow their business. We promote business with our digital marketing services. From social media to web design and SEO, we have it all...

    Top Services:

    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Video Production
    • Software Development
    • Show more
    Location
    Chattanooga, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Personal Creative Department

    We're obsessed with helping tech startups and underdogs create the photo and video content they need to dominate their market...

    Top Services:

    • Video Marketing
    • Advertising
    • Creative Services
    • Video Production
    • Branding
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We are an award-winning public relations and branding firm in downtown Madison, Wisconsin serving clients throughout the U.S...

    Top Services:

    • Web Development
    • Creative Services
    • Web Design
    • Video Production
    • Branding
    • Show more
    Location
    Madison, Wisconsin
    Number of Employees
    Under 49
  • Raise your profile.

    Big Logo Advertising is a Los Angeles-based agency specializing in producing commercials and visual content for auto dealerships and other clients. From concept development to platform delivery, the agency offers end-to-end video production and creative services at competitive pricing...

    Top Services:

    • SEO
    • Advertising
    • Creative Services
    • Video Production
    • Media Buying
    • Show more
    Location
    Manhattan Beach, California
    Number of Employees
    Under 49
  • Get Viral With Your Creative Media Partner

    Motionviral is a media design service provider based in Germany and serves business owners and individuals by providing web design, videography, animation, design, photography, and digital marketing services. Motion Viral brings more than a decade of experience to businesses throughout Europe and...

    Top Services:

    • Digital Services
    • Video Marketing
    • Digital Marketing
    • Video Production
    • SEO
    • Show more
    Location
    Krefeld, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Enterprise-Level Web Development

    Since 2000, we've been creating custom websites coded in PHP/MySQL, updating and securing existing code, and building sites around popular web applications. We've worked for some of the most impressive entities, and our client list continues to grow. We've been doing this for years, producing work spanning...

    Top Services:

    • Web Design
    • Web Development
    • Graphic Design
    • Video Production
    • Audio Production
    • Show more
    Location
    Wilmington, North Carolina
    Number of Employees
    Under 49
  • An Innovative Collective United To Elevate Your Brand

    Dreww is an industry-leading digital advertising agency and production studio that delivers forward-facing campaigns for brands ready to stand out from the competition...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • Video Production
    • Web Design
    • Show more
    Location
    Montréal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • B2B Content Creation at its Best

    Your brand can reach new heights by utilizing stunning visuals to expand and strengthen its presence. Incorporate eye-catching content into your strategy for successful growth! Unlock the potential of your brand by creating irresistible visuals that will draw in more attention, engagement and success...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • Advertising
    • Video Production
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • A Revolutionary Digital Marketing Enterprise

    Make sure your business is seen by prospective clients - let WTP build a website that helps you stand out! Our services provide everything from web design to blog writing, giving you the tools needed to position yourself as an industry leader. Unlock potential new customers and get ahead with professional SEO...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Video Production
    • Web Design
    • Show more
    Location
    Grand Rapids, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Sharing Stories and Experiences That Bring Professional Growth

    Food Shelter is the go-to communications agency to elevate and achieve success in hospitality and real estate businesses. With creative perspectives and measurable campaigns tailored to budgets and targets, we offer candid counsel that makes us essential allies for marketing goals. Harnessing stories, images...

    Top Services:

    • Email Marketing
    • Graphic Design
    • Social Media Marketing
    • Video Production
    • Public Relations
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • London's Digital Dynamo: Sparks Enquiries, Ignites Growth!

    Zephyr seamlessly integrates design principles with insightful data to propel emerging companies forward. Operating from a collaborative hub in London, Zephyr's strategy and design teams work with marketing and development specialists across Berlin, Cape Town, Dhaka, and Kyiv. Fueled by creative thinking and...

    Top Services:

    • Social Media Marketing
    • SEO
    • PPC
    • Video Production
    • UI/UX Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Dare to be Different with Us

    Outlier Creative Agency empowers the legal industry with innovative and impactful marketing solutions while providing premium client service and delivering world-class work...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Video Production
    • Email Marketing
    • Show more
    Location
    Santa Monica, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • Establishing brand presence in the desired way!

    The Tadpole Agency is dedicated to helping brands build a strong online presence. As a digital marketing agency, we offer a broad spectrum of valuable marketing services and solutions, such as digital advertising, social media marketing, branding, content creation, consulting, and more. Our team brings a...

    Top Services:

    • PPC
    • Social Media Marketing
    • SEO
    • Video Production
    • Web Design
    • Show more
    Location
    Lubbock, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • We're not your typical digital agency.

    Kore Design Group collaborates with clients to ensure that their vision is realized with the best possible results...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Branding
    • Video Production
    • Print Design
    • Show more
    Location
    Murfreesboro, Tennessee
    Number of Employees
    Under 49
  • AGENCY OF NOW

    A full-service agency for brand and digital interaction is EFK. We are a group of strategists, programmers, designers, web designers, and creative technologists building cutting-edge experiences for the connected world of today, both online and offline. We tell tales using pixels, paper, social media, video...

    Top Services:

    • Web Design
    • Branding
    • Creative Services
    • Video Production
    • Video Marketing
    • Show more
    Location
    Trenton, New Jersey
    Number of Employees
    Under 49
  • Transforming Brands, Influencing Culture.

    Four Deep Multimedia is a dynamic and innovative full-service digital advertising and marketing agency, dedicated to transforming brands and shaping culture. With cutting-edge tactics and a collaborative approach, we create bold and impactful campaigns that resonate with audiences and drive business growth...

    Top Services:

    • Product Design
    • Branding
    • Creative Services
    • Video Production
    • SEO
    • Show more
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
  • Unlocking the Power of the Hispanic Market

    We are dedicated to helping brands unlock the full potential of the Hispanic market in the United States. With a deep understanding of the cultural nuances, preferences, and behaviors of the Hispanic community, we specialize in creating tailored marketing strategies that resonate and connect authentically...

    Top Services:

    • Digital Marketing
    • CRO
    • Email Marketing
    • Video Production
    • Translation Services
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Independent digital & AI studio. Branding, websites, and marketing.

    Explore the boundless possibilities of exceptional web design and development. As a top-tier agency, we harness creativity and technology to shape captivating digital experiences. Elevate your brand's online presence with our expert team, dedicated to crafting stunning, user-friendly websites...

    Top Services:

    • Web Design
    • SEO
    • Package Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Oakville, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Grow Your Business!

    Founded in 2015, Workspace Solutions, situated in Charlotte, NC, was established to aid clients in expanding their customer base across the USA. We provide a comprehensive range of marketing services, emphasizing process enhancement and management controls. Our approach revolves around data-driven strategies...

    Top Services:

    • Design Services
    • Web Design
    • Content Marketing
    • Video Production
    • Branding
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Vision for the Future of Your Business

    Labeling Theory specializes in crafting innovative brands and visual systems that captivate audiences. As a strategic branding firm headquartered in Los Angeles, we excel in visual identity creation, brand activation, and brand development...

    Top Services:

    • Branding
    • Logo Design
    • Web Design
    • Video Production
    • PPC
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • We connect people to creative ideas.

    Our goal is to link individuals with innovative concepts via design ventures, employing a modular approach tailored to each entrepreneur's circumstances. We strive to conduct ourselves with fairness and ethics, converting each aspiration into a lucrative business prospect...

    Top Services:

    • Branding
    • Web Design
    • Mobile App Development
    • Video Production
    • Digital Marketing
    • Show more
    Location
    Recife, Brazil
    Number of Employees
    Under 49
  • Design subscription magic for fast marketing teams.

    Teamtown is your ready-to-use creative department. Collaborate with a Project Manager and a skilled team of dedicated designers for a single, fixed monthly fee...

    Top Services:

    • Print Design
    • Web Design
    • Branding
    • Video Production
    • Advertising
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Web Design, Video and Motion Graphics that Make a Difference.

    FireStream builds functional, elegant and responsive websites using best practice techniques and standardized, industry-accepted methods. Our websites provide optimal user experiences across all digital platforms from laptops and desktops to mobile devices. Led by founder Carol Thomson, with 25+ years of...

    Top Services:

    • Web Development
    • Web Design
    • WordPress Website Design
    • Video Production
    • Graphic Design
    • Show more
    Location
    Durham, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
  • Solving Brand's Battle in Mind!

    Partners with brand managers to launch strategic, tailored campaigns fast, focused, and without the back-and-forth. From strategy to performance, we simplify your job and make your brand more effective...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Web Development
    • Show more
    Location
    Kuala Lumpur, Malaysia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Events, Marketing & Digital Solutions

    PRETZEL C Limited is a dynamic agency specializing in events, marketing and digital solutions designed to elevate your brands visibility and impact. Our skilled team brings together expertise in event management, production, digital solutions, reattainment, marketing support and visual merchandising...

    Top Services:

    • Public Relations
    • Social Media Marketing
    • UI/UX Design
    • Video Production
    • Graphic Design
    • Show more
    Location
    Hong Kong, Hong Kong
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Get Online Get Ahead

    Ahead Marketing is a data-driven digital marketing agency based in Guildford, Surrey. Ahead Marketing started with a simple belief: digital marketing shouldn't be confusing. It should be clear, strategic, and built on a real understanding of your audience...

    Top Services:

    • SEO
    • Web Design
    • PPC
    • Video Production
    • Branding
    • Show more
    Location
    Guildford, United Kingdom
    Number of Employees
    Under 49
  • Creative events and experiences in Dubai

    Dubai-based creative event and experiential agency delivering corporate events, brand activations, conferences, exhibitions, VIP experiences, stage design and digital/AR/VR productions across the UAE and MENA...

    Top Services:

    • Event Marketing
    • Creative Services
    • Branding
    • Video Production
    • Digital Strategy
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • We Help Brands Speak Iraqi

    Masar Agency was born in Baghdad, Iraq. Not inspired by Baghdad born here. Built here. Shaped by the culture, the noise, the humor, the resilience, and the attention patterns of Iraqi people.We are a strategic creative agency. Our job is not to make content. Our job is to make brands culturally relevant...

    Top Services:

    • Branding
    • Social Media Marketing
    • Creative Services
    • Video Production
    • Video Marketing
    • Show more
    Location
    Baghdad, Iraq
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • WE ARE DIGITAL ARTISANSWe are Moskito Design, an independent creative agency proudly based in Varese, Italy. We're graphic designers. Illustrators. Videomakers. Web developers. Copywriters and Marketers. In pixels or print, online or off, we love what we do. From strategy to creative concept to final...

    Top Services:

    • Digital Marketing
    • Digital Services
    • Email Marketing
    • Video Production
    • Branding
    • Show more
    Location
    Varese, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Global Strategic Brand & Design Agency

    Agency TK is a Global strategic Brand & Design collective in London & Los Angeles working with a broad mix of Global brands in highy competitive landscapes. We combine strategic insight with intelligent creative to solve challenges for brands in highly competitive landscapes...

    Top Services:

    • Product Design
    • Branding
    • Package Design
    • Video Production
    • Graphic Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • Hatch Studios is a digital media studio specializing in animation and motion graphics. Owned and managed by Creative Director Richard Rosenman, the Hatch team has extensive experience working in a broad range of mediums, including television, broadcast, interactive media, web, film, and print. Hatch...

    Top Services:

    • Branding
    • Package Design
    • Product Design
    • Video Production
    • Digital Services
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Digital Brand Care

    We are Tribalo - an advertising and digital marketing agency specialized in the creation of strategic campaigns focused on the positioning and growth of your business in internet...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Video Production
    • Branding
    • Show more
    Location
    Queretaro, Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
  • Web Design and SEO Services

    Geek in NY a web design, develope &, marketing company that builds quality websites, tailored to reflect your professional image and effectively...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • Video Production
    • Logo Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • We Help Home Builders, Developers, & Communities Grow.

    Real estate marketing runs through our veins. As a full service marketing agency with over four decades of experience, no team is better equipped than ours to handle marketing challenges both big and small...

    Top Services:

    • Branding
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Web Development
    • Show more
    Location
    Clearwater, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
  • Your Trusted Digital Agency

    DQ Australia is in the business of improving business performance through the enhancement of individual and organizational DQ. Innovation meets expertise to drive your business forward. As a trusted digital agency, we deliver cutting-edge digital solutions that meet our customers' needs...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • Video Production
    • eCommerce Development
    • Show more
    Location
    East Perth, Australia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • 100% Money Back Guarantee & FREE Consultations

    We are a one stop tech shop (15+ tech services). We are one of the few tech companies in the country that offers a 100% Money Back Guarantee, No long term contracts and can help get you Free Google Advertising!We work with a ton of small businesses, non-profit and corporate companies. We recently signed...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Video Production
    • Logo Design
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • We have years of experience in sectors including branding, retail, automotive, public sector, safety and awareness campaigns, sport, trade, charity, travel and tourism - and were always happy to try something new...

    Top Services:

    • Public Relations
    • Branding
    • Graphic Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Glasgow, United Kingdom
    Number of Employees
    Under 49
  • harp Wilkinson delivers intelligent data-driven marketing and sales strategies

    Sharp Wilkinson delivers intelligent data-driven marketing and sales strategies that provide the results your business needs to be successful and grow revenue. This means determining ROI through measurable and tangible outcomes. Their model is to consider the unique needs and requirements of each client...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Video Production
    • Branding
    • Show more
    Location
    South Bend, Indiana
    Number of Employees
    Under 49
  • Where Great Ideas Take Root

    Sprout Communications is a full-service marketing organization specializing in nurturing relationships and building brands. We take pride in our reputation for providing exceptional service at an affordable cost to small businesses, nonprofits, and other organizations who need help growing their business...

    Top Services:

    • PPC
    • Web Development
    • SEO
    • Video Production
    • Design Services
    • Show more
    Location
    Topeka, Kansas
    Number of Employees
    Under 49
  • Elevating brands to stand out

    Passion Communications' approach to marketing places your brand at the center of everything we do. We draw on passion as a source of creativity, fuel for staying power and an edge that takes talent beyond greatness. Our commitment lies in delivering each project with fervor - inspired by unconquerable...

    Top Services:

    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Video Production
    • Web Design
    • Show more
    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Delivering branding and products for world-leading organisations.

    Starting with a partnership that married expertise in marketing and strategy, we've spent over three decades working with professional services clients, from some of the top global law firms and financial organizations to more niche and regional groups. We understand the sector and provide concepts that build...

    Top Services:

    • Logo Design
    • Web Design
    • Print Design
    • Video Production
    • Web Development
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Building a huge audience base for every brand.

    BEEZY BRANDING is a Creative Design studio founded in 2021 by Karen "Beezy" Vardanian.We have two office in Kyiv and Yerevan...

    Top Services:

    • Package Design
    • Product Design
    • Branding
    • Video Production
    • Advertising
    • Show more
    Location
    Kyiv, Ukraine
    Number of Employees
    Under 49
  • Become a best-selling author!

    Writers Of USA is your partner in achieving best-selling author status. Our team of skilled ghostwriters is poised to craft the compelling and bestselling book you've envisioned for your literary success...

    Top Services:

    • Content Marketing
    • Translation Services
    • SEO
    • Video Production
    • Audio Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • We turn your company into an enthusiast brand.

    We are Fervent Digital! Your digital partner for marketing & e-commerce. Founded back in 2005, we give the growth of your company a kickstart...

    Top Services:

    • Web Design
    • Social Media Marketing
    • eCommerce Development
    • Video Production
    • SEO
    • Show more
    Location
    Lichtenvoorde, Netherlands
    Number of Employees
    Under 49
  • Creativity Behind.

    RDS Design creates visually captivating brand experiences, ensuring your brand stands out. Originating from Portugal, we are expanding our innovative designs globally...

    Top Services:

    • Branding
    • Graphic Design
    • Design Services
    • Video Production
    • Logo Design
    • Show more
    Location
    Porto, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Discover Excellence in Digital Innovation.

    Digital and Emotional are the fundamental principles that guide our work: we turn digital reality into an emotional journey, creating a new form of communication...

    Top Services:

    • Web Design
    • Graphic Design
    • Advertising
    • Video Production
    • UI/UX Design
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
  • Be great to do good.

    We are a health-native communication agency with a singular mission: Be Great To Do Good. Experts in behavioural science communications, we create great work that cements real-life behavior change for lasting impact. That's good for our clients, good for health, good for us all...

    Top Services:

    • Creative Services
    • Branding
    • Web Development
    • Video Production
    • Digital Services
    • Show more
    Location
    Riehen, Switzerland
    Number of Employees
    Under 49
    Average Hourly Rate
    $170/hr
    Minimal Budget
    $1,000 - $10,000
  • Design and Film for Brands

    Arne Tympe Creative Studio focuses on concept development, branding, motion design, and film, with expertise in broadcasting, trade shows, events, and advertising...

    Top Services:

    • Creative Services
    • Logo Design
    • Branding
    • Video Production
    • Graphic Design
    • Show more
    Location
    Grünwald, Germany
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

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Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce