DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Classic Creativity: Elevating Classical Music Brands

    Knight Classical, founded in 2020, specializes in custom creative solutions within the classical music industry. Our track record in ambitious projects and smooth production coordination ensures your vision's success...

    Top Services:

    • Creative Services
    • Video Production
    • Digital Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Turning complex ideas into digestible visual stories through animation.

    Midnight Snacks, the Denver-based crew of late-night creatives, has been specializing in turning complex ideas into digestible visual stories since 2010. Picture us as your culinary storytellers, serving up narratives that captivate your audience's visual palate while effectively conveying your message...

    Top Services:

    • Creative Services
    • Video Production
    • Video Marketing
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Crafting Digital Brilliance

    JayaCreator is a digital agency specializing in creating impactful web designs, stunning graphics, and compelling video content. Its team combines design, development, and production expertise to deliver solutions that enhance audience engagement and drive business growth. With a commitment to understanding...

    Top Services:

    • Graphic Design
    • Video Production
    • Web Design
    Location
    Bakamuna, Sri Lanka
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Brand Storytelling That Makes a Measurable Impact.

    Leading brands work with Quill to develop, produce & market award-winning podcasts that drive reach, awareness, and growth...

    Top Services:

    • Video Marketing
    • Video Production
    • Audio Production
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
  • Stories That Move Audiences

    Elemo Global is an award-winning branding and video production agency with over 15 years of experience in film, commercials, and animation. The agency creates captivating cinematic content that merges brand identity with compelling storytelling, resonating deeply with audiences. Elemo Global pushes creative...

    Top Services:

    • Branding
    • Video Production
    • Advertising
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Your Vision, Perfectly Framed.

    Oliver Karstel is a leading video production agency and animation studio with over 12 years of expertise. Based in South Africa with offices in Johannesburg, Cape Town, and the UK, the company specializes in creating impactful videos, animations, and digital content for industrial, commercial, and corporate...

    Top Services:

    • Graphic Design
    • Video Production
    • Web Development
    Location
    Lyttelton, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Simplify the Complex.

    Creative Frontiers transforms ideas into compelling stories through animation, e-learning, design, and software development. Our team specializes in crafting visually stunning, emotionally engaging, and results-driven solutions that empower organizations to connect with audiences and achieve their goals...

    Top Services:

    • Creative Services
    • Video Production
    • Design Services
    Location
    Reston, Virginia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • A Creative Agency For Modern Brands.

    Lougheed Marketing | Communications | Events is a dynamic and versatile agency focused on building strong, lasting brands by implementing tailored marketing, communications, and event strategies...

    Top Services:

    • Graphic Design
    • Video Production
    • Digital Marketing
    Location
    Innishannon, Ireland
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Broadcast, AV, and immersive tech, all in one place.

    Dubai-based production company specializing in B2B technology and content solutions for media, sports, exhibitions, and events. Focused on content production, live broadcasts, and technology integration with expertise in AR, VR, 360-degree filming, and remote device control...

    Top Services:

    • VR/AR
    • Video Production
    • Business Consulting
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Sculpting Imagination Into Reality.

    Im a 3D artist, specialising in high-quality 3D visualisation and animation. From concept to final render, I handle the full 3D pipeline; modelling, texturing, lighting, and compositing using tools like 3ds Max, V-Ray, and Aftereffects. Whether it's photorealistic product renders, architectural visuals, or...

    Top Services:

    • Digital Services
    • Video Production
    • Video Marketing
    Location
    Angmering, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • It's Your Turn.

    Headturn Creative is a full service creative agency specializing in impactful event branding, video production, and design that captivates and converts. As one of Chicago's leading independent full-service creative agencies, we are here to create beautiful, unusual, or impressive work that turns heads...

    Top Services:

    • Branding
    • Video Production
    • Creative Services
    Location
    Plainfield, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $155/hr
    Minimal Budget
    $1,000 - $10,000
  • Easy-to-Hire Virtual Assistants for Your Business.

    ACA VA Services is a professional digital solutions agency offering tailored support in web development, digital marketing, and business process services. The company focuses on helping startups and growing businesses enhance efficiency, strengthen their online presence, and achieve measurable results through...

    Top Services:

    • Digital Marketing
    • Video Production
    • Call Centers
    Location
    Dipolog City, Philippines
    Number of Employees
    50 - 99
  • Games. Animation. Immersive.

    MHX Digital Media is a fully remote, full-service creative technology studio specializing in video games, immersive experiences, and animation for film, TV, and digital media...

    Top Services:

    • VR/AR
    • Video Production
    • Software Development
    Location
    Sacramento, California
    Number of Employees
    Under 49
  • Delivering Precision, Insight, and Experience

    Heinrich helps brands connect authentically with culturally diverse audiences by delivering tailored multicultural marketing and communications. Their team blends cultural insight, transcreation and inclusive campaign strategy to ensure messages resonate with identity, language and context...

    Top Services:

    • Branding
    • Video Production
    • Digital Marketing
    Location
    Denver, Colorado
    Number of Employees
    100 - 249
  • Connecting Communities To Boost Your Bottom Line

    Avisa Multicultural Marketing helps brands engage culturally diverse audiences with tailored multicultural marketing and media strategies. The agency combines culturally aware advertising, creative production and grassroots outreach to help clients build meaningful connections with Latino and other...

    Top Services:

    • Creative Services
    • Video Production
    • Digital Marketing
    Location
    Portland, Oregon
    Number of Employees
    Under 49
  • Eterna Edits-Raw To Remarkable

    Eterna Edits-Polish raw footage into cinematic brilliance. From dynamic video editing, high-end photo retouching, and crisp audio mixing to sound design and everything in between, all done with utter precision and creativity...

    Top Services:

    • Creative Services
    • Video Production
    • Design Services
    Location
    Kalispell, Montana
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
  • Creating videos that earn attention

    RenVision Media is a story-driven video marketing studio based in Cullman, Alabama, serving businesses across the Southeast. We produce cinematic commercials, brand documentaries, testimonial videos, social content, and full-service video marketing campaigns for established businesses...

    Top Services:

    • Creative Services
    • Video Production
    • Branding
    Location
    Cullman, Alabama
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Photorealistic 3D renders, walkthrough videos, drafting and takeoffs across Australia

    Australian 3D rendering and drafting studio for builders, architects, developers and home owners. We turn plans into photorealistic exterior and interior renders, walkthrough videos, floor plans and photomontages, and prepare construction drawings, facade shop drawings and material takeoffs. Led by a former...

    Top Services:

    • Design Services
    • Video Production
    • Creative Services
    Location
    Sydney, Australia
    Number of Employees
    Under 49
  • Agencia de marketing digital Enfocada en mejorar Tus Resultados de Ventas

    We are a digital agency passionate about marketing, design, and all things creative. We specialize in creating unique digital experiences through high-value websites, high-quality audiovisual products, and professional photography...

    Top Services:

    • Web Design
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Web Development
    • Show more
    Location
    Cali, Colombia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Brand Street Agency is a comprehensive design firm that specializes in the art of storytelling.

    Brand Street Agency is a comprehensive design firm that specializes in the art of storytelling to create impactful branding. By captivating audiences through storytelling, we establish an emotional connection that fosters trust and showcases the true value of our clients' brands.We collaborate with...

    Top Services:

    • Branding
    • Web Design
    • Graphic Design
    • Video Production
    • Print Design
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Creative | Positive | Innovative

    A digital art outsourcing studio specializing in full-cycle game development, cinematic video production, and high-quality 3D content. We create games, cutscenes, trailers, characters, and immersive worlds using industry-leading tools like Unreal Engine 5, Blender, and other top-tier pipelines...

    Top Services:

    • Mobile App Development
    • VR/AR
    • Product Design
    • Video Production
    • Graphic Design
    • Show more
    Location
    Tbilisi, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Building Your Brand Awareness

    We are a creative communication collective created to help brands efficiently and effectively through marketing campaigns by becoming an integral part of their team. We are here to make sure everyone has a chance to sit at the bar. We want to amplify all voices to create an inclusive environment while...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Branding
    • Creative Services
    • Video Production
    • Show more
    Location
    Armonk, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Dream. Design. Deliver.

    Build a brand that gets a Yes!...

    Top Services:

    • Branding
    • Creative Services
    • Logo Design
    • Web Design
    • Video Production
    • Show more
    Location
    Sofia, Bulgaria
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • We help businesses tell their story and reach their audience.

    Brand Revive is where we're expected to use lots of fancy, polished words that dont really say much to explain what we do and how we do it...

    Top Services:

    • Logo Design
    • Web Design
    • Video Production
    Location
    Bala Cynwyd, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Create Explainer Videos That Sell.

    We create all types of 2D animations, including corporate videos, explainer videos, whiteboard videos, short ads and so much more. We will craft a unique and custom explainer video from scratch, ensuring that it meets your needs and vision...

    Top Services:

    • Video Marketing
    • Advertising
    • Video Production
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Award-Winning Design, Animation and Live Action Production for TV, Social, Brands and Businesses.

    Fearless in our pursuit of creation, we tell visual stories through captivating design and motion...

    Top Services:

    • VR/AR
    • Creative Services
    • Video Production
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Don't worry about the competition...BE the competition

     iTEN.TV, which was established by John D. and Val D. John is a cinematographer, editor, and designer who has won several awards for his work. His work has taken him to 12 different countries over the course of more than 25 years. He has appeared in a wide variety of mediums, including feature films...

    Top Services:

    • Digital Marketing
    • SEO
    • Video Production
    Location
    Boise, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Crafting Dreams, One Pin at a Time.

    Welcome to Pinas Factory! My name is Pina Depreciato, I'm a freelance photographer based in Rome, Italy...

    Top Services:

    • Product Design
    • Advertising
    • Video Production
    Location
    Rome, Italy
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Every brand has a story to tell, let's tell yours.

    Once is a multidisciplinary studio that creates memorable experiences designed to enhance engagement for brands, organizations, and events...

    Top Services:

    • Logo Design
    • Branding
    • Video Production
    Location
    Ghent, Belgium
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Transforming Ideas into Visual Excellence.

    Estudio Tei is a creative studio founded by three friends who combine their talents to craft visual stories, always aiming to celebrate Brazil's rich and inviting culture through illustration, design, and animation...

    Top Services:

    • Print Design
    • Graphic Design
    • Video Production
    Location
    Juiz de Fora, Brazil
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Shaping Bold Brands with Creative Vision.

    Hey there! My name is Valentina Bruzual, I'm a professional Designer with experiences in many industries. Currently based in Tullinge, Stockholm...

    Top Services:

    • Branding
    • Print Design
    • Video Production
    Location
    Tullinge, Sweden
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Architectural Visualization & Creative Studio based in Madrid. We craft captivating visual narrative

    Bokehverse emerges as a pioneering Architectural Visualization & Creative Studio based in Madrid. At Bokehverse, our ethos revolves around crafting captivating visual narratives, characterized by meticulous attention to detail...

    Top Services:

    • Print Design
    • Branding
    • Video Production
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Trailblazing, eyebrow-raising.

    I'm Josh Muscat, an independent graphic designer and digital artist based in Melbourne, Australia. Inspired by modern design, 1980s pop culture, and avant-garde technology, I produce one-off visuals laced with futuristic nostalgia...

    Top Services:

    • Logo Design
    • Web Design
    • Video Production
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Our passion has no end.

    At RenderLab, we believe collaboration drives excellence. Our team integrates creative vision, strategic thinking, and technical skill to produce premium 3D visuals. By working closely together, we ensure every project meets top-tier standards. With a balance of innovation and efficiency, we offer the tools...

    Top Services:

    • Package Design
    • Product Design
    • Video Production
    Location
    Casablanca, Morocco
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Visual Alchemist Turning Bold Dreams Into Cultural Currency.

    Suleyman Yazki is a seasoned designer and creative director with over a decade of experience in brand identity, experience design, and motion graphics, having collaborated with some of the world's leading companies and cultural institutions...

    Top Services:

    • Print Design
    • Branding
    • Video Production
    Location
    Geneva, Switzerland
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • A PR firm that you can finally rely on!

    Bellevue Communications is a Philadelphia-based public relations firm specializing in media relations, event management, crisis communications, and digital strategy...

    Top Services:

    • Public Relations
    • Social Media Marketing
    • eCommerce
    • Email Marketing
    • Digital Marketing
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Conquer New Galaxies

    Cosmic Media e.U. is a creative solution provider focused on design, visual communication, and modern digital media production. Driven by a passion for creativity and strategic communication, the company combines design expertise with modern technologies to help clients strengthen their brand presence and...

    Top Services:

    • Graphic Design
    • Web Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Villach, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • We are a video video production company based in Athens, Greece. We think, produce, and edit engaging stories for any platform. We produce commercials, documentaries, events, corporate videos and news stories...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • Content Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Athens, Greece
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Websites without the stress & tech

    Providing cost-effective, bespoke marketing solutions to boost your business growth and visibility online...

    Top Services:

    • WordPress Website Design
    • eCommerce Development
    • Web Design
    • Video Production
    • SEO
    • Show more
    Location
    Brentwood, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Videos & Marketing Campaigns That Grow Your Business

    We create powerful video content and deploy those videos through sophisticated advertising funnels that produce a 2-10X return on our client's investment. If you want to grow your business and build a longterm partnership, Force Media is ready for...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Advertising
    • Video Marketing
    • Video Production
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Designs for your success

    We specialise in Branding, Web Design, App Design, UX/UI Design and Motion Graphics...

    Top Services:

    • Mobile App Development
    • Web Design
    • UI/UX Design
    • Video Production
    • Branding
    • Show more
    Location
    Stockholm, Sweden
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Big Ideas can Grow in Small Placess

    Artbox Creative Studios is a web design founded in 2007 in Rogers, Minnesota. We always say that you do not need 500 people, we only need 50 to create great, long-lasting impressions...

    Top Services:

    • WordPress Website Design
    • Web Design
    • eCommerce Development
    • Web Development
    • Graphic Design
    • Show more
    Location
    Big Lake, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    2 Projects Listed
  • Creating Impactful Visual Stories

    Epic Productions is a full-service video production company specializing in high-quality video content, digital marketing, and animation services. They craft compelling visual narratives that engage audiences and drive results for businesses across various industries...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Video Production
    • Show more
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
  • The Art and Science of Creating Marketing Magic for Brands

    Wise Collective is a full-service integrated marketing communications firm with the knowledge and experience to develop and deliver almost anything you might need - from brand design through to marketing strategy, digital tactics and content marketing, all tied together with a can-do approach to service...

    Top Services:

    • Digital Marketing
    • Graphic Design
    • Creative Services
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $375/hr
    Minimal Budget
    $10,000 - $25,000
  • Ideas That Inspire Growth

    Every company is home to a unique story. TriAd specializes in finding those stories and telling them in ways that capture attention and compel action. We'll help identify your story, and work closely with you to create marketing communications that resonate with your audience, sell your products and build...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • PPC
    • Video Production
    • Show more
    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $1,000 - $10,000
  • Our goal is to help our clients achieve & sustain prime!

    Whether you need a full-funnel inbound marketing strategy, a new website, or full brand development, we begin each and every engagement with the OTM Path to Growth process...

    Top Services:

    • Branding
    • Print Design
    • Public Relations
    • Graphic Design
    • Video Production
    • Show more
    Location
    Fort Collins, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Experience unique designs

    Serenity is a boutique creative agency that helps organizations communicate with clarity. We connect strategy with hands-on execution across brand, web, and content, bringing purpose, design, and storytelling into alignment through close collaboration and a multi-disciplinary team...

    Top Services:

    • Design Services
    • Web Design
    • Web Development
    • UI/UX Design
    • Video Production
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Experts in all things video.

    Speak To Strangers is an innovative agency that specializes in enhancing brands through engaging digital experiences. Our expertise lies in creating immersive encounters that elevate brand presence. The Byron Bay and Sydney-based consultancy Speak To Strangers specializes in amplifying companies through...

    Top Services:

    • Video Production
    • Design Services
    • Logo Design
    • Graphic Design
    • Branding
    • Show more
    Location
    Bondi Beach, Australia
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • Advanced Automotive Marketing for a Digital-First World

    C-4 Analytics is an automotive digital marketing agency serving thousands of dealerships since 2009. Certified in 11 OEM digital programs, C-4 connects paid media, Organic Media, and proprietary technology to what matters most: vehicles sold and market share...

    Top Services:

    • Digital Marketing
    • Digital Strategy
    • Digital Services
    • Graphic Design
    • Video Production
    • Show more
    Location
    Wakefield, Massachusetts
    Number of Employees
    250 - 499
  • Be Distinctive Everywhere

    Jones Knowles Ritchie (JKR) is a global branding agency that helps organizations build distinctive brands through strategy, identity design, and brand experience. Since 1990, the agency has partnered with leading global brands to create memorable identities and transformative brand strategies that strengthen...

    Top Services:

    • Graphic Design
    • Branding
    • Package Design
    • Print Design
    • Web Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    250 - 499
    Portfolios Count
    4 Projects Listed

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
131,438+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
48%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
7,116

Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.

See how rankings and monetization work.

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce