DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Shark Communications is an award-winning creative and digital marketing agency in Burlington, Vermont. Shark serves clients in a variety of industries and geographic locations with a strategic mix of branding, marketing, web development, SEO, social, and digital marketing solutions. Over three decades, the...

    Top Services:

    • Social Media Marketing
    • Advertising
    • Digital Marketing
    • SEO
    • Graphic Design
    • Show more
    Location
    Burlington, Vermont
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We are a fiercely positive agency.

    Inspired by the concept of "business of experience", we embody our mission of providing excellent experiences in our client's relationships with all parties interested in their business, with positivity, innovation, trust and sustainability...

    Top Services:

    • Digital Services
    • Web Design
    • eCommerce Development
    • Branding
    • Digital Marketing
    • Show more
    Location
    Oliveira de Azeméis, Portugal
    Number of Employees
    100 - 249
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $10,000 - $25,000
  • THE P360 DIFFERENCEWhat is the difference you ask?Building a website is a unique process and requires a set of talents that revolve around planning, communicating, branding, artistic vision, functionality, coding knowledge, and ease of use for the end user. Although many Tulsa web companies can bring some...

    Top Services:

    • Web Development
    • Web Design
    • Advertising
    • SEO
    • PPC
    • Show more
    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Experienced strategic guidance, breakthrough creative, and flawless execution .

    The communications company Saint Bernadine Mission Communications Inc., which is based in British Columbia, is happy to give flexibility, experience, and innovation without charging the enormous margins you'd get at one of the behemoths.The agency develops brand-building solutions that are genuine and honest...

    Top Services:

    • Product Design
    • Logo Design
    • Creative Services
    • Package Design
    • Design Services
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
  • We Are Digital Marketing Professionals .

    We are SEO, Social Media Management & Online Reputation Marketing Specialists . Getting organic traffic to your website, social media and YouTube videos is what we do best. Every business is different so we customize digital marketing strategies to fit every one of our clients.  Reputation Marketing is new...

    Top Services:

    • PPC
    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Video Marketing
    • Show more
    Location
    Tempe, Arizona
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • For over two decades, the g[squared] team has provided world-class marketing services to our many local, national and international companies representing a comprehensive range of industries. In this time, we’ve performed detailed marketing diagnostics and executed big picture game plans...

    Top Services:

    • PPC
    • Digital Marketing
    • SEO
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Edmonton, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • As an aggressive and agile firm, GENESIS believes in the fundamentals of communication strategies and has developed a reputation for effective, on-target public relations, marketing and advertising. At GENESIS we believe in innovation, exploration and the mix of international with the local when it comes to...

    Top Services:

    • Social Media Marketing
    • Graphic Design
    • Creative Services
    • Branding
    • PPC
    • Show more
    Location
    Riyadh, Saudi Arabia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $25,000 - $50,000
  • Our team of specialists is responsible to provide consistent results, combining our creative ideas with our experience in the digital world. We help your company establish a meaningful relationship with your customers by connecting them with the digital tool that has become indispensable. Thanks to our...

    Top Services:

    • Web Design
    • Web Development
    • eCommerce Development
    • WordPress Website Design
    • Logo Design
    • Show more
    Location
    Marrakesh, Morocco
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Your whole marketing department, without building one.

    SLAM is a founder-led marketing, creative, and communications agency in St. Louis and Miami, founded in 2014. We give clients a senior team that works like their own department, handling the day-to-day with straight talk about what works instead of what they hope to hear...

    Top Services:

    • Video Marketing
    • PPC
    • Social Media Marketing
    • Advertising
    • Graphic Design
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Exceptional Websites. Tailored Marketing.

    It all started with a belief that a small design firm could make a huge impact. Beyond design, beyond the web, beyond video we are an ideas company. We do not just deliver a simple product; no, we deliver ideas turned into something amazing...

    Top Services:

    • Web Design
    • eCommerce Development
    • WordPress Website Design
    • Branding
    • Video Marketing
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Advertising. Marketing. Media Buying.

    We are a team of spirited and talented individuals who collectively bring over 50 years of experience in advertising, marketing, and media buying. We distinguish between good and great, and it shows in everything we do. We have an unwavering focus on driving real results for our clients. Through powerful...

    Top Services:

    • Social Media Marketing
    • PPC
    • Advertising
    • SEO
    • Digital Marketing
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • We are digital natives who understand how today's consumers think and know how to get them to take action. We specialize in design, development, video and digital strategy and pride ourselves on connecting with consumers through the right balance of creative and technology...

    Top Services:

    • Content Marketing
    • PPC
    • Digital Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    Birmingham, Alabama
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • We are just straightforward creative people who have an unyielding desire to deliver great work and a totally “friction-free” experience. From effective marketing & advertising campaigns or beautifully crafted marketing material to hardworking, visually impactful websites, we can deliver where it...

    Top Services:

    • Social Media Marketing
    • SEO
    • Advertising
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Manchester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Research-Driven Creativity, Stronger Brand Connections.

    A research-driven creative agency specializing in brand development, marketing, advertising, web, PR, research, public outreach, and strategic communications to strengthen the bond between consumers and brands...

    Top Services:

    • Branding
    • Creative Services
    • Digital Marketing
    • SEO
    • Public Relations
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Media. Marketing. Branding.

    The Celebrity Branding® Agency is a multi-media, marketing and PR agency dedicated to celebrity branding entrepreneurs and professionals as experts in their fields of business...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Web Design
    • WordPress Website Design
    • Web Development
    • Show more
    Location
    Winter Park, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Junior is a lean branding agency based in Farringdon. Stripped of all unnecessary elements, you will be paying for designers time only, and nothing else. The Junior team have been working in the design industry for a collective of over 20 years, leading projects for some of the world’s most prestigious...

    Top Services:

    • WordPress Website Design
    • eCommerce Development
    • Web Design
    • Web Development
    • UI/UX Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Law Firm Marketing

    We get it! You want law firm marketing that works. You want a beautiful website and traffic that converts into leads and cases. That's what we do! And we do it without long term contracts. Legal marketing is all that we do...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Web Development
    • WordPress Website Design
    • Show more
    Location
    Virginia Beach, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Proud partner of high-growth businesses

    Root3 helps organizations at all stages of growth identify and capture market opportunity. We offer market research, strategic plan development, and a robust suite of marketing and sales executional services. We work alongside internal teams or as a fully outsourced department...

    Top Services:

    • Branding
    • Creative Services
    • Social Media Marketing
    • Content Marketing
    • Graphic Design
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
  • when design meet development

    Logic Designs Digital Agency in Egypt was established in 2011 ,We provide Web Design Egypt, Development Solutions, Software Development, and E-Marketing services in Egypt and MENA. If you need help with branding or marketing, we can help. Our team is completely committed not only to providing basic...

    Top Services:

    • Creative Services
    • Social Media Marketing
    • Content Marketing
    • SEO
    • Graphic Design
    • Show more
    Location
    Cairo, Egypt
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Marketing Solutions That Stick

    Octopus Creative Inc is your eight-armed marketing sidekick: a full-service, fully-featured creative agency that specializes in branding, design, digital development and content marketing...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Content Marketing
    • Advertising
    • SEO
    • Show more
    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Diseño, contrucción y mantenimiento

    Páginas web personalizadas y exlusivas...

    Top Services:

    • Email Marketing
    • eCommerce
    • Social Media Marketing
    • Digital Marketing
    • IoT
    • Show more
    Location
    Quito, Ecuador
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Create Brand Action

    We create compelling brand experiences, starting with strategy and ending with exceptional action...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Content Marketing
    • Advertising
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $285/hr
    Minimal Budget
    $1,000 - $10,000
  • Melbourne No1 Social Media Agency

    Melbourne's No 1 social media agency providing real results for real businesses...

    Top Services:

    • Video Marketing
    • Digital Marketing
    • eCommerce
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We are a full-service production company based in Bangkok for creative TVCs, web commercials, interview and corporate shoots...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Social Media Marketing
    • Advertising
    • PPC
    • Show more
    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We Make Brands Work.

    CO OP is a destination brand company. Our expertise has made meaningful impact on some of the most iconic real estate developments and hotels in the US. Creating value only happens when you make a real difference. We are driven to think smarter, create better work and achieve bigger results...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Content Marketing
    • SEO
    • Web Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Ideas that Work - Design. Social Media. Branding. Marketing. More.

    Multi award winning U.S. based design, social media, branding, marketing and creative agency propelling your business with professional creative marketing. We get you seen - and seen well!...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • SEO
    • Logo Design
    • Show more
    Location
    Milford, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing Done Better

    Icovy Marketing specilizes in bridging the gap between sales and marketing departments. Ensuring that we structure a plan that is a perfect fit for your goals both in the short and long term...

    Top Services:

    • Social Media Marketing
    • PPC
    • Digital Marketing
    • Web Development
    • Web Design
    • Show more
    Location
    Clearfield, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Elevating Businesses Through Exceptional Branding

    Nifty Fifty Solutions is a digital marketing agency that puts you first. We specialize in personifying your brand into something your customer can relate to...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • PPC
    • Branding
    • Show more
    Location
    Plano, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Get noticed.Make an Impact.

    Pulse Marketing is an innovative, full-service marketing and advertising agency comprised of talented, passionate professionals...

    Top Services:

    • PPC
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Digital Services
    • Show more
    Location
    Bangor, Maine
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Fully capable of handling whatever comes next.

    Rinck is a full-service marketing agency specializing in the strategic integration of market research and listening, advertising, digital, promotion, and public relations...

    Top Services:

    • PPC
    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Digital Services
    • Show more
    Location
    Lewiston, Maine
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $50,000 & Up
  • At KOB Advertising, we start at the beginning. We constantly strive to refine ourselves, to research new tools and resources, and to be the solution that New Mexico can count on to grow your business in today’s constantly changing environment...

    Top Services:

    • Digital Marketing
    • SEO
    • Advertising
    • Email Marketing
    • Branding
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Esparza is an Albuquerque advertising agency that was founded in 2001 by principal Del Esparza...

    Top Services:

    • Email Marketing
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • We're a Jacksonville-Based Web Design Company That Develops Awesome Websites.

    We’re a Jacksonville-based web design company that develops awesome websites and helps you grow your business. All our designs and marketing solutions are tailored to our client’s unique needs. When you work with us, you have a long-term partner who is as invested in your company’s profitability and...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Web Design
    • Show more
    Location
    Jacksonville, Florida
    Number of Employees
    Under 49
  • Big Business Websites, Small Business Prices.

    i4 Solutions has over 20 years of experience building affordable custom websites that are attractive, versatile, and easy to update. We offer effective SEO services and are a Google Certified marketing company. We are located just north of Salt Lake City, in Woods Cross, Utah. Clients across the country enjoy...

    Top Services:

    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • PPC
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
  • A Boundary-Pushing, Modern Marketing & Full-Service Creative Agency

    Williams Media is a diverse team of boundary-pushing, creative thinkers who are dedicated to serving our clients with passion, integrity, and modern marketing solutions that actually work. We strive to create meaningful experiences through a comprehensive suite of Creative and Marketing Services...

    Top Services:

    • SEO
    • Advertising
    • Social Media Marketing
    • Content Marketing
    • Branding
    • Show more
    Location
    Buffalo, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Marketing Agency Specialized in Travel, Lifestyle, and Leisure.

    Delicious Digital Marketing is a full service digital marketing agency based in Austin, Texas specializing in travel, lifestyle, and leisure...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Content Marketing
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Exceptional Advertising & Marketing

    NuStream Media was founded on nine years of experience in advertising and marketing. Based out of Allentown, PA, we aim to assist small- to medium-size businesses in the Lehigh Valley, Philadelphia, New York, and surrounding areas. Our services allow our customers to gain the edge they need to stand out and...

    Top Services:

    • eCommerce Development
    • Web Development
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Retro is current, just like Digital. And Retro Digital is our offer to you.

    We put all our knowledge, skills, and experience gained through our jobs, campaigns, college education into the agency’s framework, and we are ready to be a right and reliable partner for you in the market competition...

    Top Services:

    • Content Marketing
    • Email Marketing
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Show more
    Location
    Novi Sad, Serbia
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $10,000 - $25,000
  • REDFOX VISUAL is an award-winning digital marketing and advertising agency in Boise Idaho...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • PPC
    • SEO
    • Web Design
    • Show more
    Location
    Boise, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Helping great brands become seen, felt and loved

    Singapore’s rising giants in the digital marketing and branding space, providing bespoke end-to-end solutions from Brand Strategy to Video Production and Marketing Campaigns. We take pride in the work we do, and our shared commitment with clients is to never settle for anything less than the best. Help us...

    Top Services:

    • Branding
    • Package Design
    • Content Marketing
    • Creative Services
    • Video Marketing
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Award-winning design. Strategic content. And the data to prove it delivers.

    The Stoke Group is a digital marketing and content creation agency with a focus on B2B tech. We’re an agile, client-first agency built for the new world of digital experience. We bring together content strategy and development, creative design, and performance analytics to deliver outstanding digital...

    Top Services:

    • SEO
    • Social Media Marketing
    • Advertising
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    Salem, Utah
    Number of Employees
    50 - 99
  • We help startups validate ideas and secure funding with beautiful, user-centric designs.

    We specialize in turning your startup idea into a validated, market-ready concept that resonates with users and impresses investors...

    Top Services:

    • UI/UX Design
    • Design Services
    • Branding
    • Logo Design
    • Product Design
    • Show more
    Location
    Coquitlam, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Web Design | Marketing | Graphic Design | Motion Graphics

    we offer the best service in town...

    Top Services:

    • Logo Design
    • Graphic Design
    • Web Design
    • Web Development
    • Branding
    • Show more
    Location
    Roodepoort, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • We give clarity, voice, and vision to brands.

    Our goal is to be agents of change —We disrupt the way brands get their message heard — producing campaigns that invoke change in people, culture and industry...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • Media Buying
    • Show more
    Location
    Cape Girardeau, Missouri
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Elephant Room Media is your very own media department.

    Creative interactive media for your internet marketing. Communicate more effectively with your clients. Attract more leads. Keep within your budget...

    Top Services:

    • UI/UX Design
    • Web Design
    • Web Development
    • SEO
    • Graphic Design
    • Show more
    Location
    Columbia, South Carolina
    Number of Employees
    Under 49
  • Our Skill, Your Growth...

    We help you get best possible results by coming up with smart, creative, performance-based digital strategies and spot-on tactical execution custom-tailored to your brand. Our team of expertise have the knowledge and insights on how to maximize and leverage those platforms to help you take your company to the...

    Top Services:

    • PPC
    • Social Media Marketing
    • Content Marketing
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Ibadan, Nigeria
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Get Your Sales On Steroids in 90 Days

    Our Digital Marketing Agency specializes in website design, Search Engine Optimization (SEO), Social Media Marketing, Google Advertising (PPC marketing), Content Writing & video production services to companies in Vancouver, Victoria, Burnaby, Coquitlam, Surrey, Kelowna, Edmonton, Calgary, Saskatoon, Regina...

    Top Services:

    • Content Marketing
    • Media Buying
    • SEO
    • PPC
    • eCommerce
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Your Business Growth Partner

    Startup-n-Marketing (SnM) provides these services to clients globally, and we have a track record of delivering good results on a consistent basis. From the United States to the UAE, Russia, Portugal, and the UK, the team at SnM has helped businesses create marketing campaigns, manage social channels, build...

    Top Services:

    • PPC
    • Content Marketing
    • Email Marketing
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Your marketing mavens who crunch data and ideas

    Trusted digital marketing partner to maximise customer acquisition and revenue. Launch killer marketing campaigns and see results within weeks...

    Top Services:

    • SEO
    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • The digital marketing and media agency for rising star brands.

    Stella Rising is the agency for rising stars. We're the leading marketing and media agency for spirited, high-growth companies; we understand how to build foundationally strong and admired brands.we have extensive experience in beauty, food, health, and retail...

    Top Services:

    • PPC
    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Business Consulting
    • Show more
    Location
    Westport, Connecticut
    Number of Employees
    100 - 249

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Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce