NEW YORK - SEPTEMBER 22, 2020
Digital advertising spending is estimated to grow from $283 billion in 2018 to $517 billion by 2023.
As companies spend more on reaching customers through digital channels, creative agencies will be in greater demand to build compelling creative work.
DesignRush, a B2B marketplace connecting brands with agencies, shared the trends driving creative projects today, case studies illustrating high quality work in the field and the leading agencies providing creative services.
The top creative agency trends of 2020 are:
1. Data-driven creative
2. Personalized campaigns
3. High quality use of tech and design
4. Retro design elements
These case studies illustrate best practices among creative agencies in 2020:
- Local Search Group provides custom and modern digital marketing solutions for clients in the automotive, retail, furniture and medical industries. BMW of Bakersfield partnered with the agency to find mid-funnel prospects and to show ads to people who had previously viewed specific vehicles in stock. Through over 72 integrated Facebook campaigns and Facebook goals like reach, engagement, and landing page Activity. The campaigns delivered millions of impressions, significant engagement levels and an efficiently blended CPM of $18.
- Shark Communications is a marketing partner for a range of clients, delivering work across multiple media. When the pandemic forced the closing of an iconic client, Thomas Dairy, Shark honored the work previously created for the brand by retrieving and reproducing the original work that powered the client’s brand image. Rebuilding the hand-crafted ads and creating the tribute for local media and the community paid respect to the company and the travel and hospitality businesses that have been impacted by the pandemic.
- Level Group is a full-service creative agency specializing in strategy, branding and design. Showcasing the most standout creative work from the year, the company produced a highlight reel. The video incorporates areas from web design and development to brand strategy, visual identity, packaging, and motion graphics. The reel effectively demonstrates a breadth of work and experience in a succinct manner.
The top creative agencies are:
1. Local Search Group – localsearchgroup.com
Expertise: Creative Services, Digital Marketing, Advertising Services and more
2. Shark Communications – sharkcomm.com
Expertise: Graphic & Print Design, Video Production, Creative Services and more
3. Level Group – levelnyc.com
Expertise: Branding, Graphic & Print Design, Creative Services and more
4. Shakuro Agency – shakuro.com
Expertise: UX Design, Web Design, Branding and more
5. Something About Marketing – somethingaboutmarketing.com
Expertise: Creative Services, Digital Marketing, Advertising Services and more
6. HMG Creative – hmgcreative.com
Expertise: Graphic & Print Design, Creative Services, Branding and more
7. Known Design Co – knowndesign.co
Expertise: Branding, Graphic & Print Design, Logo Design and more
8. Shakuro – shakuro.com
Expertise: Branding, Logo Design, Creative Services and more
9. Motto – wearemotto.com
Expertise: Creative Services, Branding, Logo Design and more
10. Brand Envoy Africa – brandenvoy.mobi
Expertise: Branding, Video Production, Creative Services and more
11. NameStormers – namestormers.com
Expertise: Branding, Naming, Logo Design and more
12. Skookum Films – skookum-films.com
Expertise: Video Production, Advertising Services, Digital Marketing and more
13. Joseph Studios – josephstudios.net
Expertise: Digital Marketing, Content Marketing & Copywriting, Public Relations and more
14. Finest Content Writing – finestcontentwriting.com
Expertise: Digital Marketing, Content Marketing & Copywriting, SEO and more
15. Blue Leadz – bluleadz.com
Expertise: Digital Marketing, Web Design, Social Media Management and more
16. Kellenfol Advertising S.L. – kellenfol.com
Expertise: Branding, Graphic & Print Design, Video Production and more
17. Studio Brinks – studiobrinks.com
Expertise: Branding, Logo Design, Graphic & Print Design and more
18. Art Fresh Inc. – art-fresh.ca
Expertise: Graphic & Print Design, Logo Design, Creative Services and more
19. Think PR – thinkpr.dk
Expertise: Video Production, Creative Services, Advertising Services and more
Brands can explore the top creative agencies by location, size, average hourly rate and portfolio on DesignRush.
About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies. DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies and more.
