Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Directive
- Best for: Overall
- Average hourly rate: $250
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: 100-429
- Location: Irvine, CA
- Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
- Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
- Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
- Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
Check Out Directive Agency Profile
TripleDart
- Best for: SaaS PPC
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2020
- Size: 50-99
- Location: Plano, TX
- Notable clients: ImageKit, Happysales, Avoma Product, Zapro, CleverTap
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
- Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
- Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
- Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
Check Out TripleDart Agency Profile
NinjaPromo
- Best for: Conversion rate optimization (CRO)
- Average hourly rate: $25
- Minimum budget: $1,000-$10,000
- Founded: 2017
- Size: 100-249
- Location: New York City, NY
- Notable clients: DiscoverMarket, Intellectsoft, Debay, IQONIQ, Stockmusic
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
- Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
- Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
- Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Check Out NinjaPromo Agency Profile
Hey Digital
- Best for: Campaign restructuring
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2018
- Size: Under 49
- Location: Tallinn, Estonia
- Notable clients: Lokalise, hotjar, Pitch, Writesonic, Pixelz
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
- Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
- Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
- Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Check Out Hey Digital Agency Profile
Clarity Performance
- Best for: Paid search ads
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2019
- Size: Under 49
- Location: London, United Kingdom
- Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
- Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
- Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
- Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Check Out Clarity Performance Agency Profile
Konstruct Digital
- Best for: Keyword research
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2012
- Size: Under 49
- Location: Calgary, Canada
- Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
- Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
- Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
- Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Check Out Konstruct Digital Agency Profile
Go Fish Digital
- Best for: Competitor analysis
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2005
- Size: 50-99
- Location: Raleigh, NC
- Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
- Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
- Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
- Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Check Out Go Fish Digital Agency Profile
Netrocket
- Best for: Google ads
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2011
- Size: Under 49
- Location: Miami, FL
- Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
- Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
- Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
- Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Check Out Netrocket Agency Profile
Advant Technology
- Best for: Geotargeting campaigns
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: Under 49
- Location: High Wycombe, UK
- Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
- Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
- Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
- Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Check Out Advant Technology Agency Profile
Powered by Search
- Best for: LinkedIn ads
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2009
- Size: Under 49
- Location: Toronto, Canada
- Notable clients: ThreatX, TouchBistro, vmware, FORTRA, Varonis
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
- Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
- Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
- Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Check Out Powered by Search Agency Profile
How We Picked the Best B2B PPC Companies
To pick the best B2B PPC companies, we conducted extensive research and evaluated hundreds of agencies. Here are the criteria we used to rank them:
- Reviews: High ratings and positive feedback from past clients, showcasing reliability and campaign effectiveness
- Proven results: A diverse portfolio demonstrating successful B2B PPC campaigns across different industries and business models
- Industry recognition: Awards, media mentions, and accolades highlighting their expertise
- Expert team: Skilled professionals with deep expertise in paid search, conversion optimization, and B2B lead generation
- Top services: Core offerings and areas of focus
- B2B PPC expertise: Proficiency in PPC management, retargeting, account-based marketing (ABM), and other performance-driven strategies
To learn more about our comprehensive selection process, visit the DesignRush Agency Ranking Methodology page.
10 Most Popular B2B PPC Agencies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| Directive | Irvine, CA | $250 | 100-249 | Overall |
| TripleDart | Plano, TX | Inquire | 50-99 | SaaS PPC |
| NinjaPromo | New York City, NY | $25 | 100-249 | Conversion rate optimization (CRO) |
| Hey Digital | Tallinn, Estonia | Inquire | Under 49 | Campaign restructuring |
| Clarity Performance | London, United Kingdom | Inquire | Under 49 | Paid search ads |
| Konstruct Digital | Calgary, Canada | $149 | Under 49 | Keyword research |
| Go Fish Digital | Raleigh, NC | Inquire | 50-99 | Competitor analysis |
| Netrocket | Miami, FL | Inquire | Under 49 | Google Ads |
| Advant Technology | High Wycombe, United Kingdom | $149 | Under 49 | Geotargeting campaigns |
| Powered by Search | Toronto, Canada | Inquire | Under 49 | LinkedIn ads |
Innovative Tech Creative
WhizzAct aims to deliver supreme service by integrating digital technology into all areas of your business. Our digital transformation strategies fundamentally change how you operate and deliver value to customers. From process automation to cultural change, we guide you through every step of your digital [... view WhizzAct Pvt Ltd profile ]Top Services:
- PPC
- Location
- Mumbai, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Portfolios Count
- 1 Project Listed
Way To Digital World
WIT Solution – The Leading Digital Marketing Company in Ahmedabad [... view WIT Solution profile ]Top Services:
- PPC
- SEO
- eCommerce
- Location
- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
Zerozilla: Powering Your Business with the Magic of Zero
Zerozilla is a team of 100+ skilled and experienced IT professionals based in Bangalore and Mysore, India. We offer seamless web solutions, including web designing and development, mobile application, custom software development, and digital marketing services, to empower your business. [... view Zerozilla profile ]Top Services:
- PPC
- Location
- Bengaluru, India
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Your Digital Growth Partner
Softech Web Services is a leading digital marketing agency committed to driving business growth through innovative online strategies. We provide best digital marketing services, including SEO and PPC services, social media marketing, and content marketing to enhance your brands reach and engagement. Our [... view Softech Web Services profile ]Top Services:
- PPC
- Location
- Gurgaon, India
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
An award-winning data-driven growth & digital marketing company
Growzify Digital is a performance-focused digital marketing agency specializing in SEO, content strategy, and growth-driven solutions for startups, SMEs, and enterprises. With a data-backed approach, we craft customized strategies that boost online visibility, traffic, and ROI. From local SEO to enterprise [... view Growzify Digital Pvt. Ltd. profile ]Top Services:
- PPC
- Location
- Panchkula, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
Digital Marketing Made Simple
Whiz Marketers is a dynamic digital marketing agency committed to helping businesses thrive online. We specialize in SEO, PPC, social media, local marketing, website design, and eCommerce solutions. By combining creativity with data-driven strategies, we deliver measurable results, boost brand visibility [... view Whiz Marketers profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Chennai, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Think Creative Build Amazing.
At Crazybox Studio Pvt. Ltd., we're more than just a team of designers and developers we're creative visionaries driven by passion and innovation. With a proven track record of delivering exceptional digital solutions, we pride ourselves on pushing boundaries and exceeding expectations. [... view Crazybox Studio profile ]Top Services:
- PPC
- Location
- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $24/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Simplifying Digital Success
WebIndia Inc., a Google Premier Partner Agency, brings over 16+ years of experience in digital marketing to help businesses grow. From Google Ads, PPC, SEO, WordPress, Shopify, and Amazon marketing, we create strategies tailored to your needs. Based in Ahmedabad, India, we are committed to delivering real [... view WebIndia Inc profile ]Top Services:
- PPC
- Graphic Design
- Digital Marketing
- Location
- Ahmedabad, India
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $30/hr
Your Trusted Partner for Complete Outsourcing Solutions.
ProcessVenue is a one-stop destination for Secure Data Management, Financial & Accounting Services, Customer Support, and Data Annotation & Labeling. We serve clients globally with a commitment to data security, accuracy, and operational excellence. [... view ProcessVenue profile ]Top Services:
- PPC
- Location
- Jaipur, India
- Number of Employees
- 100 - 249
- Portfolios Count
- 1 Project Listed
ROI Driven Digital Growth
HyperScale is an AI-driven software development and digital growth agency headquartered in Greater Noida West, India. The agency helps businesses scale faster through AI-augmented engineering, digital marketing, AEO/SEO, automation workflows, and conversion-focused web experiences. By combining software [... view HyperScale profile ]Top Services:
- PPC
- SEO
- Social Media Marketing
- Location
- Greater Noida, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Portfolios Count
- 1 Project Listed
ComputoVision has a vision to make every business go online in an affordable way with no compromise
ComputoVision is a boutique digital marketing agency thats here empower brands by helping them build their digital real-estate collateral; creating engaging communities online and offline. [... view ComputoVision profile ]Top Services:
- PPC
- Advertising
- Social Media Marketing
- Location
- Pune, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
Lets grow your brand together!
SEOEpics is a results-driven digital marketing agency specializing in SEO, content marketing, and website optimization. We help businesses boost online visibility, drive organic traffic, and achieve sustainable growth. [... view SEOEpics profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Mohali, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
Zigboxx Studios creates stunning websites, develops powerful apps, and helps brands grow.
Zigboxx Studios creates stunning websites, develops powerful apps, and helps brands grow with effective digital marketing. [... view Zigboxx Studios profile ]Top Services:
- PPC
- SEO
- Digital Advertising
- Location
- Kolkata, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
Your Tech Partner
Soumya IT Solution is your go-to tech partner for customized software, mobile apps, and web development services. We specialize in building scalable digital solutions for startups, enterprises, and SMEs. With a focus on innovation, user experience, and results, our expert team transforms your ideas into [... view Soumya IT Solution profile ]Top Services:
- PPC
- Location
- Reengus, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
Building Trust-Driven Hospital & Doctor Brands
Redwud Creations is a digital solutions agency empowering businesses and healthcare brands with impactful strategies. We specialize in digital marketing, branding, and design to help organizations connect effectively with their audience. [... view Redwud Creations profile ]Top Services:
- PPC
- Public Relations
- Social Media Marketing
- Location
- Chennai, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
We Make Your Digital World Sizzle.
ArdourWe is a dynamic full-service digital marketing agency, specializing in comprehensive solutions that drive online visibility and business growth. [... view Ardour We profile ]Top Services:
- PPC
- Location
- Mumbai, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Build Bold. Grow Smart. Power Your Brand with Web, Mobile & AR/VR Solutions
Custom solutions, personal touchwe deliver digital success with precision, passion, and performance-driven growth across industries! [... view Budventure Technologies Pvt Ltd profile ]Top Services:
- PPC
- Location
- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We help brands grow online with smart, effective marketing strategies.
We at Adverzify create practical, result-focused marketing strategies that help brands grow and reach the right audience.From new businesses to large brands, we use data, creativity, and the right tools to guide you in the fast-changing digital world. [... view Adverzify.in profile ]Top Services:
- PPC
- Location
- Delhi, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Delivering secure, reliable & productive IT for business growth.
RSPL offers innovative solutions to empower businesses with cutting-edge technology. Our services include Digital Transformation, Web Development, Digital Marketing, Social Media Management, Process Enhancement, Cloud Solutions, Compliance Support, IT Infrastructure Management, Remote Work Solutions, and [... view Rational Systems Private Limited profile ]Top Services:
- PPC
- Location
- New Delhi, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Empowering Your Business
1Solutions is a leading brand with an expert team of developers specializing in scalable, secure, and high-performance digital solutions. [... view 1Solutions profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Delhi, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Your Vision, Our NextGen Growth Strategies
Founded in 2023, NextGen SEO is an AI-automated digital marketing agency based in SAS Nagar, Mohali, serving clients worldwide. We revolutionize online success with cutting-edge, data-driven strategies, offering next-generation services like SEO, PPC, social media, and content marketing. Our mission [... view Nextgen SEO profile ]Top Services:
- PPC
- Social Media Marketing
- Digital Advertising
- Location
- Mohali, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We Do Growth!
We combine the capability of a digital transformation consultancy with the activation expertise of an agency. We help businesses unlock the power of digital, through creativity, content, data, media and technology, to deliver real step change. [... view Nyasa Production Studio profile ]Top Services:
- PPC
- Location
- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Your Trusted Digital Marketing Agency In Mumbai.
We are front runners when it comes modern marketing tech, we love to report and know about the latest marketing trends. You can follow our blog to get better view on the latest SEO and Social Media developments. [... view Recce Digital Marketing Studio profile ]Top Services:
- PPC
- Digital Marketing
- Social Media Marketing
- Location
- Mumbai, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Grow Your Business to Digital Way.
MashupMind is an award-winning digital marketing agency based in Ahmedabad, showcasing significant expertise in the digital marketing arena. [... view Mashup Mind profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $5/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Empowering Businesses with Cutting-Edge Technology.
Telepathy Infotech stands out as a top software company, providing exceptional mobile app development and web development services. Their solutions are tailored to meet client needs, ensuring innovative, user-friendly, and high-performance applications that elevate businesses across industries. [... view Telepathy profile ]Top Services:
- PPC
- Location
- Khatipura, India
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Your trusted partner for achieving outstanding results in the digital landscape.
Skylark SEO is a top-rated digital marketing agency specializing in SEO, PPC, social media marketing, and more. Their tailored strategies help businesses of all sizes increase online visibility, drive traffic, and boost conversions. With a focus on ethical, ROI-driven results, Skylark SEO partners with [... view Skylark SEO profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Designed to Be Found
A performance-led full scale digital marketing agency in India helping global brands grow through transparent strategies, data-driven execution, and measurable results. [... view Rootxmedia profile ]Top Services:
- PPC
- Digital Services
- Graphic Design
- Location
- Vadodara, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Portfolios Count
- 1 Project Listed
Building Future Today
Nexiqus is a versatile digital marketing agency offering tailored solutions to businesses of all sizes. From SEO and social media marketing to web and app development, we help brands build their online presence, drive traffic, and achieve measurable growth. With expertise in both B2B and B2C strategies, our [... view Nexiqus profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Madurai, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
Business Goals Achieved with 1st Position
Indian SEO Agency is a platform that was born to offer you a complete service for the creation of your website, and marketing promotion. Our main job is to make sure that every detail concerning your company or business website has all the necessary details to become what your customers need to see to trust [... view Indian SEO Agency profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Noida, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $8/hr
Empowering Your Digital Presence.
At Gowide Business Services, we redefine excellence in technology and business solutions. Our unique selling proposition lies in our commitment to delivering not just services, but strategic partnerships that propel your business forward. With a blend of innovation and expertise, we tailor solutions to your [... view Gowide Business Services Private Limited profile ]Top Services:
- PPC
- Location
- Kerala, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
We Make Businesses Come Alive.
SEO and Web Service is one of the thriving digital marketing agencies in Dharamshala. We offer a wide range of digital marketing services including local SEO, website design, and Facebook Ad services to all sizes of businesses. [... view SEO And Web Service profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Dharamshala, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
Export. Market. Hire. Scale.
Bhuvika Global Solutions is a consulting firm dedicated to empowering MSMEs, startups, and enterprises with end-to-end business solutions. Our expertise spans Export & Business Development, Sourcing & Vendor Development, Technology & CRM Solutions, Digital Marketing, Business Process Excellence, Financial & [... view Bhuvika Global Solutions profile ]Top Services:
- PPC
- Location
- New Delhi, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
A Leading 3D Visualisation and A New-age Advertising Agency
We bring real estate projects to life through high-impact, 3D visualization, branding, and strategic advertising. With a strong focus on innovation, storytelling, and strategic thinking, we help developers, architects, and agencies build powerful brands that stand out in a competitive market. [... view Acorn Innotec profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Hyderabad, India
- Number of Employees
- Under 49
AI Digital Marketing Services That Drive Results
The world of internet marketing is changing fast, but with Litchoo you get the right mix of SEO, paid ads, and automation to stay ahead of your competitors. [... view Litchoo profile ]Top Services:
- PPC
- Location
- New Delhi, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
Custom Digital Solutions for Websites, Apps, SEO, and Marketing
Aplus Tech Solutions helps businesses enhance their online presence by creating custom websites and apps, while also managing their digital marketing through SEO, social media management, and branding. [... view Aplus Tech Solutions profile ]Top Services:
- PPC
- Location
- Karachi, Pakistan
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $25,000 - $50,000
Fueling Digital Growth
Click Digix is a next-generation AI-powered digital marketing agency helping brands achieve exponential growth through intelligent, data-driven strategies. With the perfect blend of creativity, technology, and automation, we enable businesses to increase visibility, attract qualified leads, and convert [... view Click Digix profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
Advertorials With Purpose. Performance With Precision.
We are recognized performance marketing agency delivering structured, compliant, and result-driven advertising solutions. Known for its transparent processes and data-based execution, the company provides high-accuracy campaign management across Google Ads, Meta Ads, and lead-generation systems. With [... view Advertorial Experts LLC profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Lucknow, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
One Stop For All IT Solution
Full-service Web, App & Digital Marketing Agency. Offices in Gurugram, India & Leicester, UK. 421+ projects. Trusted by clients worldwide. [... view AT Tech Global profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Gurgaon, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
Technology Partner for Software Development & 360° Digital Growth
The Yellow Strawberry is a full-service software development & 360° digital marketing agency. We craft custom mobile apps, web solutions, and growth-driven digital strategies to help brands scale and succeed in todays competitive digital landscape. [... view The Yellow Strawberry profile ]Top Services:
- PPC
- Location
- Navi Mumbai, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $10,000 - $25,000
Premium Marketing Agency
We craft engaging narratives, establish bonds, and redefine commitment. Use our creative and strategic combination to elevate your brand. [... view Neoma Media profile ]Top Services:
- PPC
- Public Relations
- Social Media Marketing
- Location
- Ahmedabad, India
- Number of Employees
- 50 - 99
Delivering Business Solutions
iValuePlus is a one-stop solution to address all your needs to access, build and grow your business in the Indian market which is cost effective & has a huge talent pool. Established in 2019 as a Managed Services provider, our team has delivered successful growth projects in the international market. Our [... view IValuePlus profile ]Top Services:
- PPC
- Location
- Gurgaon, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
We Educate, You Decide, No Pushy Tactics.
Canvas & Co. offers immersive, hands-on courses designed to provide foundational knowledge and real-world applications. Each course combines interactive lessons, case studies, projects and live feedback to enable you to practice and implement what you learn effectively. Our experienced instructors guide you [... view Canvas And Co. profile ]Top Services:
- PPC
- Location
- Lahore, Pakistan
- Number of Employees
- Under 49
- Average Hourly Rate
- $5/hr
- Minimal Budget
- Under $1,000
Digital Solutions That Grow Your Business.
Web Impetus is a distinguished digital agency located in the Delhi NCR region of India. Our expertise lies in catering to clients in the domains of Digital Marketing encompassing SEO, SEM/PPC, and Social Media, as well as Web Design and Development, and Branding. Our core mission revolves around delivering [... view Web Impetus profile ]Top Services:
- PPC
- Digital Services
- Social Media Marketing
- Location
- Noida, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
Fueling Success Through Digital Strategies.
Furious Digital Marketers is a dynamic agency dedicated to elevating brands through innovative social media strategies. Based in New Delhi, we specialize in crafting compelling content that drives engagement and growth across all digital platforms. Our team blends creativity with data-driven insights to [... view Furious Digital Marketers profile ]Top Services:
- PPC
- Digital Services
- Digital Marketing
- Location
- New Delhi, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $145/hr
- Minimal Budget
- Under $1,000
Startup Growth Agency
The Nocturne Lab is a startup-focused digital agency that transforms ideas into scalable brands through strategy, design, and high-performance digital execution. [... view The Nocturne Lab profile ]Top Services:
- PPC
- Digital Marketing
- SEO
- Location
- Mumbai, India
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Digital key for Your Success
At iRank, We assist in the areas of Branding, Digital Marketing, Website Design, eCommerce, Social Media Marketing, Web technology, and Mobile App development services in Hyderabad, India. iRankdigi fulfills the blossoming desire of startups & brands to reach out to consumers moderately & reliably. [... view IRankdigi IT Solutions Pvt Ltd profile ]Top Services:
- PPC
- Graphic Design
- Advertising
- Location
- Himayatnagar, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Iqra Technology, IT Services provider Company
Iqra Technology is IT Solutions and Services Company. We aim to provide cost-effective IT services within the customer’s budget range. We scrutinize, design, and develop solutions custom-made for the business necessities. We deliver services in various domains including CRM, ERP, e-commerce, CMS, business [... view Iqra Technology profile ]Top Services:
- PPC
- Location
- Mumbai, India
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $15/hr
Once you've stirred it up, there's no stopping it!
We're a Digital Marketing Agency that helps brands scale. A dynamic team of problem-solvers, innovators and creative thinkers we love the startup hustle! With a dual focus on Communications & Sales we partner with growing brands and emerging startups on Social Media, Performance Marketing, Branding, Design [... view Stir It Up Interactive Pvt Ltd profile ]Top Services:
- PPC
- SEM
- Google Ads
- Location
- Gurgaon, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
We Build Brands For A Digital World!
ParaliyaTech Solutions is a leading IT software development company specializing in creating innovative, scalable, and customized digital solutions. We empower businesses with cutting-edge technology, offering services in web development, mobile apps, e-commerce, and custom software solutions. Our mission is [... view ParaliyaTech Solutions profile ]Top Services:
- PPC
- Location
- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
Looking for High-Impact Digital Marketing Solution?
At Digital Brains Media, we are a boutique digital agency dedicated to empowering brands with strategic creativity and data-driven innovation. We specialise in building impactful digital ecosystems through brand positioning, performance marketing, and audience engagement that blends storytelling with [... view Digital Brains Media profile ]Top Services:
- PPC
- Location
- Gurgaon, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $2000/hr
- Minimal Budget
- Under $1,000
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding B2B PPC agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
Sources
DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
B2B PPC Agency Hiring Guide
What is a B2B PPC agency?
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
- Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
- High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
- Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
- Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
- Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
- Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
- Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
- Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
- Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
- Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
- Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
- Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
- Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
- Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
- Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
- Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
- Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
- Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
- Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
- Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
- Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
- Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
- Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
- Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
- Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
- Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
- Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
- Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
- Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
- Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
- Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
- Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
- Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
- Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
- Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
- Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
- Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
- Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
- Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
- Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
- Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
- Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
- Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
- Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
- Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
- Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
- Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
- Cost per click (CPC): Average amount you pay for every click.
- Click-through rate (CTR): The percentage of people who clicked your ad.
- Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
- Conversion rate: The percentage of visitors who convert after clicking your PPC links.
- The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
- Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
- Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
- Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
- Have you worked with businesses in my niche? Can you share case studies and references?
- What results have you achieved for businesses like mine?
- Have you advised against using PPC for a business? If so, why?
- What is your approach to PPC management?
- How do you conduct keyword research?
- How does your PPC optimization process and strategy look?
Company Services and Processes
- Do you create the entire PPC campaign? Or do you just manage it?
- What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
- What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
- What is your strategy for collecting first-party data?
- Do you do account setup or continuous account management?
- What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
- What are the benefits of PPC for my B2B company?
- What is the best-paid advertising strategy for my B2B company?
- How will you integrate your campaigns with my overall marketing and sales strategies?
- How will your PPC strategies impact my business goals?
- Who will be on my team? What are their credentials and expertise?
- Who owns the PPC account?
- How do you measure my success? What are your key metrics for success?
- When can I expect to get results?
- What factors determine my PPC costs? Please send a breakdown.
About The Author and Expert Reviewer
Vanessa Maandal is a digital writer with expertise in content marketing and creative direction. She has developed successful campaigns for global brands, such as Boehringer Ingelheim, Kellogs Singapore, and Friesland Campina. At DesignRush, she writes content focused on marketing strategies led by award-winning agencies to connect them with like-minded organizations and individuals.
Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.
