The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Norsu Media Group are experts in SEO & paid media. Our SEO campaigns produce hundreds of millions of impressions and clicks for our clients. We spend multiple six-figures per month on ads and generate millions in revenue for our clients, who range from small, independent stores to S&P100 companies...
Top Services:
- SEO
- Digital Marketing
- Media Buying
- eCommerce
- Advertising
- Show more
- Location
- Chipping Campden, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We do the hard stuff: creative services, business planning, branding, positioning, communications planning, and launches in complex categories such as financial services, healthcare, and nonprofit. We drive bottom-line, quantifiable results...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Graphic Design
- Branding
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 8 Projects Listed
At the Ward Group, we specialize in media planning and buying across both traditional and digital channels. We serve B2B and B2C clients in many industries throughout the U.S. and beyond. We have been successfully planning and managing paid media campaigns for over four decades...
Top Services:
- PPC
- Social Media Marketing
- Advertising
- Digital Marketing
- Media Buying
- Show more
- Location
- Frisco, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
Increase your Amazon sales in as little as 30 days!...
Top Services:
- PPC
- Digital Marketing
- eCommerce
- Social Media Marketing
- CRO
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Thinkhouse provides tailor-made marketing... tailor-made for your brand, your audience, your goals. A nimble agency born out of a passion for smart design, we're all about making clients happy and delivering great, measured results. Our house is a place where we eat, sleep and think... about your business...
Top Services:
- Print Design
- Web Design
- Branding
- Package Design
- Digital Marketing
- Show more
- Location
- Huntington, New York
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 20 Projects Listed
Marketing 1on1 is one of the best internet marketing companies with extensive digital marketing expertise that offers cutting-edge website marketing services to businesses of all sizes...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Web Design
- Logo Design
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Beyond Bracket is a video editing company producing long-form, short-form and podcast video for creators and brands worldwide...
Top Services:
- Web Development
- WordPress Website Design
- eCommerce Development
- Web Design
- SEO
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
If you think AI marketing is just chatbots and automated emails, you're missing the bigger picture. Real AI marketing uses machine learning to make thousands of optimization decisions that would take human marketers months to figure out...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Social Media Marketing
- Email Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
W3 Group Marketing is a digital marketing agency that helps growth-oriented businesses attract more of your ideal clients, patients or customers. We do this through a variety of marketing strategies, integrated in a way that helps them more powerfully get you a greater return on your marketing investment...
Top Services:
- Video Marketing
- SEO
- Email Marketing
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
Αποστολή της Friends Consulting η κατακόρυφη ανάπτυξη των πελατών μας μέσω εξειδικευμένων υπηρεσιών digital marketing και ξεχωριστής ψηφιακής παρουσίας που τους παρέχουν...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- SEO
- Email Marketing
- Show more
- Location
- Thessaloniki, Greece
- Number of Employees
- Under 49
- Portfolios Count
- 18 Projects Listed
Tagliani Multicultural is a fullservice advertising and digital agency specialising in multicultural and Hispanic market engagement, helping premium brands expand market share through culturally resonant campaigns and strategic insight...
Top Services:
- Content Marketing
- Media Buying
- Social Media Marketing
- Email Marketing
- Digital Marketing
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
Looking for an expert in video and animation storytelling who takes a personal interest in delivering great results? I'm Gary Jesch of Carson City, NV, and I'm ready to tackle your project or challenge. I create the kinds of videos that stand out from the crowd, quickly and affordably...
Top Services:
- Video Production
- Social Media Marketing
- Video Marketing
- Digital Marketing
- Software Development
- Show more
- Location
- Carson City, Nevada
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Portfolios Count
- 2 Projects Listed
Based in Houston, TX, ASTOUNDZ provides both local and national businesses with best-in-class website design/development, SEO campaigns and PPC services (for both Search and Social)...
Top Services:
- SEO
- Web Development
- Web Design
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Donitza PR - The Tech Public Relations Agency,is a Tier 1 Public Relations and Media consulting agency. The agency has acquired a wealth of experience during many years of representing some of the hottest Tech oriented companies as well as the well known global brands.Founded in 1995, Donitza PR is an Israeli...
Top Services:
- Public Relations
- Digital Marketing
- SEO
- Social Media Marketing
- Business Consulting
- Show more
- Location
- Tel Aviv, Israel
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
American Web Designers is a professional Web Design and Digital Marketing Agency. We excel in providing full services to our clients and helping them reach their full potential along with highly successful growth...
Top Services:
- Web Design
- Branding
- Digital Marketing
- Logo Design
- Web Development
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- 100 - 249
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
E2developers is a team of creatives and technical persons of high-end services in design, marketing, web & app development...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Web Design
- UI/UX Design
- Show more
- Location
- Noida, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 12 Projects Listed
Webbook Studio is an e-commerce web design agency with a broad spectrum of skills and expertise. We work with various CMS platforms, PHP frameworks, front-end technologies, and mobile app development frameworks. . Our design team is proficient in Figma, Adobe XD, Photoshop, and Illustrator...
Top Services:
- Web Development
- eCommerce Development
- Web Design
- Social Media Marketing
- Show more
- Location
- Plano, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Think of us as your partner for all things digital marketing. Whether it’s web design, SEO, social media marketing or digital advertising...
Top Services:
- SEO
- Web Design
- Digital Marketing
- PPC
- Social Media Marketing
- Show more
- Location
- Senoia, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 16 Projects Listed
A full-service digital marketing agency based in Portland, Oregon...
Top Services:
- Web Development
- SEO
- Social Media Marketing
- PPC
- Digital Marketing
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Portfolios Count
- 17 Projects Listed
Award-winning Digital Marketing Agency in Manchester. We specialise in Digital Marketing: SEO, PPC, Content Marketing and Digital PR...
Top Services:
- Advertising
- SEO
- PPC
- Digital Marketing
- Public Relations
- Show more
- Location
- Manchester, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
MicroMedia
Award WinnerRecipient of a Best Design Award for outstanding work.MicroMedia is a creative digital agency delivering impactful branding, web design, and marketing solutions. With a strong focus on design excellence and measurable results, we help brands grow across Europe and beyond...
Top Services:
- Branding
- Graphic Design
- Social Media Marketing
- Digital Marketing
- Web Design
- Show more
- Location
- Bijeljina, Bosnia and Herzegovina
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 14 Projects Listed
Paul is a seasoned social media consultant with over two decades of experience in communications and more than a decade in digital marketing...
Top Services:
- Social Media Marketing
- Location
- Oxford, United Kingdom
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
You want an agency that understands B2B. One that will partner with you to achieve your revenue goals. One that will drive leads not only into the funnel, but all the way through it. And one that understands your need for analytics to document your success. We're that agency...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Web Design
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Agenzia di consulenza marketingStrategie di comunicazione digitale per far crescere il tuo business...
Top Services:
- Digital Marketing
- Social Media Marketing
- Digital Strategy
- Location
- Treviglio, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We are a branding and digital marketing agency with experience in 11 different countries and clients from all economic sectors.We have five dishes on the menu designed for any type of business, so continue to explore everything we can do together...
Top Services:
- Logo Design
- Branding
- Digital Services
- Digital Strategy
- Digital Marketing
- Show more
- Location
- Bogota, Colombia
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 16 Projects Listed
Joyno Media Inc is a digital marketing agency in Cebu, Philippines, offering SEO, web design and development, social media marketing, branding, content creation, and digital advertising. We help businesses boost online visibility, attract customers, generate leads, and achieve solid business growth...
Top Services:
- Digital Services
- Graphic Design
- Video Production
- Logo Design
- eCommerce Development
- Show more
- Location
- Lapu-Lapu City, Philippines
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 10 Projects Listed
Callis provides digital marketing, advertising and public relations services...
Top Services:
- Digital Marketing
- Advertising
- Video Marketing
- Social Media Marketing
- Branding
- Show more
- Location
- Sedalia, Missouri
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
Auckland-based digital marketing agency helping businesses across New Zealand grow through Google Ads, SEO, Meta Ads and conversion-focused web design...
Top Services:
- SEO
- PPC
- Digital Marketing
- CRO
- Social Media Marketing
- Show more
- Location
- Auckland, New Zealand
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Point Taken Communications is a boutique public relations (PR) and marketing firm serving hospitality, lifestyle, and nonprofit brands nationwide. Headquartered in Jacksonville, Florida, our senior-level team crafts campaigns that spark growth and inspire audiences to take action...
Top Services:
- Public Relations
- Social Media Marketing
- Content Marketing
- Web Design
- WordPress Website Design
- Show more
- Location
- Jacksonville, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 12 Projects Listed
Design Alligators is a branding, digital marketing, and web design agency located in New York City, USA. Our team works around the clock to develop designs that meet your web page needs...
Top Services:
- Web Development
- Web Design
- WordPress Website Design
- Graphic Design
- Branding
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
You need innovative digital design, and that's what we do. We are a team of digital designers who create meaningful, transformative experiences. We specialize in Website & Mobile App Development , SEO, Social Marketing, Custom Software developmen, designing and building digital experiences for the real...
Top Services:
- Web Design
- Digital Marketing
- SEO
- Social Media Marketing
- Software Development
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We believe that great marketing comes from a strong partnership between clients and a diverse team of strategic and creative people at Electrum. So, how have we managed to create successful campaigns for our clients, time and time again, for more than 13 years? Evolution. Sparked by our whatever it takes...
Top Services:
- Advertising
- Content Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Fort Lauderdale, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
Karben Marketing is an award-winning marketing and graphic design agency with Chicagoland locations in Naperville, IL and Schaumburg, IL that is dedicated to helping remarkable brands gain the attention they deserve through creative digital marketing and branding strategies. We work with companies of all...
Top Services:
- Print Design
- Web Design
- Package Design
- Branding
- Logo Design
- Show more
- Location
- Naperville, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 10 Projects Listed
Our successful Internet Marketing Agency is a full-service digital marketing agency serving businesses in Austin, Texas and the rest of the world. Complete SEO is the result of a team of proven digital marketing experts with over 20 years of experience in the industry...
Top Services:
- Web Design
- Email Marketing
- Social Media Marketing
- Creative Services
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Ramped runs performance influencer campaigns for subscription apps, fintech, iGaming and wellness brands across the USA, LATAM and Europe. Instead of paying creators' rate cards, we price every deal from the creator's real measured views and the campaign's target CPM, then track each creator with its own code...
Top Services:
- Social Media Marketing
- Digital Marketing
- Media Buying
- Video Marketing
- Content Marketing
- Show more
- Location
- Buenos Aires, Argentina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Creating and hosting successful, high-performance websites, doing search engine optimization, and marketing clients on social networks for small businesses since 1995...
Top Services:
- Web Design
- Web Development
- Video Production
- Location
- Boca Raton, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 21 Projects Listed
ibay is a full-service digital agency that delivers strategic, data-driven solutions across the entire digital landscape. We're passionate about crafting exceptional experiences and driving measurable results. Known for our excellence in execution, we're dedicated to creating outstanding outcomes for every...
Top Services:
- Design Services
- Digital Strategy
- SEO
- Social Media Marketing
- Web Development
- Show more
- Location
- Cape Town, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Lead to Conversion specializes in full-service digital marketing for any size company with sales, leads, and ROI with web design and online marketing. Some of the agency's core services include responsive website design, search engine optimization, PPC management, social media marketing, email marketing...
Top Services:
- Web Design
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Cuyahoga Falls, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
We're a growth-focused, full-service digital marketing agency. Our top-level talent will work with you to launch your brand and take your business to a new level...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Social Media Marketing
- Web Design
- Show more
- Location
- Lancaster, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Social media Crew, as well as its team for social media and internet marketing. "Social media specialists" are plenty, and Schorsch from the bowling club is not instantly regarded as a strong social media manager because he publishes club meetings on Facebook. Good marketing experts are difficult to come by...
Top Services:
- Social Media Marketing
- Digital Marketing
- Location
- Munich, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Webtek is a full service digital marketing agency in Salt Lake City, Utah that specializes in SEO, PPC, web design & devlopment. We help businesses of all sizes generate more traffic, leads and revenue online through growth-focused digital marketing strategies...
Top Services:
- Digital Marketing
- Social Media Marketing
- PPC
- SEO
- Web Development
- Show more
- Location
- Salt Lake City, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
The members of the Meliorate team have compiled some advice about the use of blockchain technology in commercial settings. To begin, we familiarize ourselves with the fundamental concept behind your firm after doing a comprehensive review of your company profile. Because of this, it will be easy for your firm...
Top Services:
- Digital Marketing
- Social Media Marketing
- Location
- Zagreb, Croatia
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
FMEModules is a team of passionate PrestaShop developers and designers committed to deliver innovative e-commerce solutions. At FMEModules, development is more than a business, its our passion...
Top Services:
- eCommerce Development
- Web Design
- Product Design
- Branding
- Web Development
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Portfolios Count
- 17 Projects Listed
Venus Digital Media is a West Yorkshire based digital marketing agency. Providing services including but not limited to; Social Media Management, Website Design, Graphic Design and Branding...
Top Services:
- Social Media Marketing
- Digital Marketing
- Web Design
- Location
- Halifax, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Marketing Angel integrates the latest advancements in internet and social media marketing into your comprehensive marketing strategy, enabling you to effectively accomplish your company's objectives...
Top Services:
- Social Media Marketing
- Digital Marketing
- Advertising
- Location
- Duluth, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Better offers comprehensive digital marketing services, including modern website development, SEO, logo design and social media marketing. Our mission is to deliver personalized solutions that help businesses build a strong online presence, attract customers, and achieve their goals. We work closely with...
Top Services:
- WordPress Website Design
- SEO
- Advertising
- Social Media Marketing
- Business Consulting
- Show more
- Location
- Warsaw, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
A Leading Cloud and Data Solutions Provider based in Nairobi Kenya...
Top Services:
- Web Development
- eCommerce Development
- Software Development
- AI Development
- WordPress Website Design
- Show more
- Location
- Nairobi, Kenya
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 16 Projects Listed
Pastilla is a full-service agency based in Los Angeles. We partner with public agencies, nonprofits, and global brands to turn complex missions into clear brand and digital experiences that build trust and move communities to action...
Top Services:
- Branding
- Design Services
- Graphic Design
- Web Design
- Web Development
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $185/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 18 Projects Listed
GROW is a "PEOPLE" focused digital marketing agency.St. Louis-based Marketing Agency specializing in Website, Digital Marketing, & Business growth solutions Individually tailored and guaranteed to deliver results...
Top Services:
- Web Design
- Social Media Marketing
- Email Marketing
- Digital Marketing
- SEO
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Portfolios Count
- 9 Projects Listed
Boreal Digital is the one-stop shop for small and medium-sized businesses looking to enhance their online presence. We offer our clients high quality, affordable, professional design and marketing solutions typically reserved for large companies...
Top Services:
- Web Design
- Social Media Marketing
- Email Marketing
- SEO
- Digital Marketing
- Show more
- Location
- Saint Peters, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 14 Projects Listed
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
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6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
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| Best for |
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How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
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Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
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