DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
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Ankord Media
VerifiedVerified by the DesignRush team for authenticity and credibility.Ankord Media is a creative agency specializing in branding, website design, product UX/UI, and digital experiences. We help startups, nonprofits, and businesses elevate their brands with modern, impactful design solutions tailored to drive growth and engagement...
Top Services:
- Creative Services
- Web Development
- SEO
- Logo Design
- Branding
- Show more
- Location
- Beverly Hills, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
Creative Union
Award WinnerRecipient of a Best Design Award for outstanding work.Creative Union has produced corporate films, commercials, testimonials, and interviews for ABN AMRO TV and SIOO, filming on location or setting up in-office studios to minimize disruption. The Amsterdam studio also offers 3D animation, 3D product animation, animated explainers, and infographics...
Top Services:
- Creative Services
- Video Production
- Web Design
- Branding
- Logo Design
- Show more
- Location
- Amsterdam, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 14 Projects Listed
Propaganda Creative
Award WinnerRecipient of a Best Design Award for outstanding work.Propaganda Creative is an award-winning full-service design firm that has completed 400+ projects to date. Its videography and drone video service produces promotional films and drone footage, embedded within a broader offer covering branding, web, photography, and digital advertising...
Top Services:
- Branding
- Web Design
- Logo Design
- Social Media Marketing
- Web Development
- Show more
- Location
- Spokane, Washington
- Number of Employees
- Under 49
- Portfolios Count
- 8 Projects Listed
Prodoto Commercial Photographic Studios Ltd.
Award WinnerRecipient of a Best Design Award for outstanding work.Prodoto are specialists in ecommerce photography covering a range of industries at our large studios in the Calder Valley between Leeds and Manchester. Established in 2006, we've worked with over 1,000 brands to create high quality imagery that sells...
Top Services:
- Video Production
- Video Marketing
- Creative Services
- Location
- Hebden Bridge, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
We created Nomadigo to deliver seamless video production that captures your brand’s essence from concept to final cut. Our creative excellence drives outstanding performance in high-tech, tourism, and luxury sectors. With 300+ projects, we craft compelling stories that engage and convert...
Top Services:
- Video Production
- Event Marketing
- Video Marketing
- Digital Strategy
- Branding
- Show more
- Location
- Herzliya, Israel
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 30 Projects Listed
Moburst is a digital & creative full-service, mobile-first marketing agency that helps companies to scale and become category leaders. From Fortune 1000 brands to startups our key clients: Google, Uber, Samsung, Discovery, Dunkin', Robinhood. Playtika, Gett, Fiverr, Pfizer, Nielsen, Sony, Reddit, Dropbox...
Top Services:
- Digital Marketing
- Web Design
- Social Media Marketing
- PPC
- Media Buying
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Award-winning video and photo production company in Milan. Courage Production is the production partner for high-end luxury and fashion shoots across Italy. 300sqm in-house studio...
Top Services:
- Video Production
- Video Marketing
- Social Media Marketing
- Location
- Milan, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 17 Projects Listed
Founded in Miami, cuz. is more than a creative agency, we are a laboratory of the future. Born from the fusion of high-end cinematography and cutting-edge Generative AI, we help global brands navigate the new digital frontier...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Graphic Design
- Branding
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
HAUT CGI
Award WinnerRecipient of a Best Design Award for outstanding work.Award-winning, story-driven CGI & FOOH for brands and agencies optimized for performance...
Top Services:
- Video Production
- Video Marketing
- Creative Services
- Social Media Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 38 Projects Listed
Feel Right Inc. is a Los Angeles & Orange County video production company creating narrative-driven, relatable ads for consumer, tech, baby, lifestyle, automotive, travel, healthcare, education, SaaS, and B2B brands from concept and creative development through video production and post-production...
Top Services:
- Video Production
- Location
- Huntington Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Your story, instructions, or process transformed from complex to simple and visual. We explain your message through creative and clear high-quality animations...
Top Services:
- Video Production
- Location
- Best, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 12 Projects Listed
Anacapa Productions
Award WinnerRecipient of a Best Design Award for outstanding work.Anacapa Productions is a premier, full-service creative agency specializing in commercial, film production, and branding, situated in the heart of Los Angeles. Driven by our passion for weaving captivating narratives and creating powerful, emotive visuals, we pride ourselves on resonating with diverse...
Top Services:
- Video Production
- Video Marketing
- Creative Services
- Media Buying
- Advertising
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Portfolios Count
- 10 Projects Listed
VMV.STUDIO is a London-based brand & design consultancy creating bold identities, digital experiences, and film. We build strategic design systems that help brands belong, with projects from £16k and ongoing creative partnerships...
Top Services:
- Branding
- Logo Design
- Graphic Design
- Web Design
- UI/UX Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 10 Projects Listed
Were OOB. A culture-first social media agency delivering for the worlds boldest brands. Big strategy. Killer creative. Creator campaigns with teeth. Built in London, fluent everywhere...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Branding
- Video Production
- Show more
- Location
- Richmond, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Skalawag Productions, a full-service branded video production company in Chicago, collaborates with brands and agencies to create engaging video and photo content. Specializing in Food, Beverage, and Education, we offer comprehensive services including animation, editing, and finishing touches. Whether you...
Top Services:
- Video Production
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 10 Projects Listed
UNIKO™ is an award-winning creative design studio based in London and Miami. We specialize in designing custom websites and brand identities that help your business stand out, boost credibility, and drive growth. We're passionate about delivering exceptional results...
Top Services:
- Web Design
- UI/UX Design
- Branding
- Web Development
- Content Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Exactly what you hoped your creative agency would be. We create meaningful content for challenger brands that keeps people coming back for more. Our team consists of creatives who understand that a strategy is ever evolving, content creation never ends, and analytics tell us all we need to know...
Top Services:
- Social Media Marketing
- Digital Marketing
- Graphic Design
- Advertising
- Creative Services
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
ORBIS Production is a leading multi-award-winning film, video, and photo production company in Italy with 15+ years of expertise. From commercials and fashion campaigns to corporate films and aerial cinematography, we deliver world-class productions across Europe...
Top Services:
- Video Production
- Advertising
- Creative Services
- Location
- Milan, Italy
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Social House distinguishes itself by centering on three core competencies: Strategy, Creative Content, and Paid Media. Beyond traditional social media and media buying, the company's approach transcends into cultural dialogue, creating strategies that are both inspiring and measurable...
Top Services:
- Content Marketing
- Social Media Marketing
- PPC
- Digital Marketing
- Media Buying
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
PreApps is the World's Leading App Growth Agency. Over the past 13+ years, the PreApps team has helped the most successful apps in the world launch and scale their app businesses to reach Millions of Downloads through our proprietary marketing programs...
Top Services:
- Digital Marketing
- CRO
- Social Media Marketing
- Video Marketing
- Design Services
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 8 Projects Listed
Scarlet is a dynamic advertising firm situated in Dubai, distinguished for its proficiency in providing extensive assistance for both digital and traditional media planning. Specializing in diverse platforms such as TV, Out-of-Home, and radio advertisements, Scarlet's adaptability and adeptness guarantee the...
Top Services:
- Digital Services
- Video Production
- eCommerce Development
- Media Buying
- Digital Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- 50 - 99
Creative Media House is a results-driven creative agency in Dubai, delivering branding, digital marketing, event management, video production, and social media strategies that drive measurable growth. Trusted by global brands including Oracle, HP, FedEx, and Thomson Reuters...
Top Services:
- Advertising
- Social Media Marketing
- Branding
- eCommerce Development
- Digital Services
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Were a San Diego-based creative and digital marketing agency helping local and national brands generate more traffic, leads, and conversions. From Google Ads to studio-quality content, everything we do is built to deliver measurable business outcomes not vanity metrics...
Top Services:
- Digital Marketing
- PPC
- Video Production
- Digital Strategy
- Content Marketing
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
We build iconic businesses with unforgettable brand experiences.See work with Adidas, Chanel, Wells Fargo, Unicef, and more at brandgenes.com...
Top Services:
- Video Production
- Video Marketing
- Content Marketing
- Social Media Marketing
- Creative Services
- Show more
- Location
- Middletown, Connecticut
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 14 Projects Listed
LÜEY NOHUT offers professional film and video production in Berlin: creative image films and social media content. With authentic storytelling and strong visuals, we create custom video solutions for more visibility, reach, and impact...
Top Services:
- Video Production
- Creative Services
- Content Marketing
- Location
- Berlin, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Golden Medina Services: Everything you could ever ask for in a marketing partner, and then some. We pride ourselves in our ability to provide value. Born in the heart of the Las Vegas Valley, our boutique agency has been servicing dozens of local businesses for over 5 years and counting. As your dedicated...
Top Services:
- Video Production
- Graphic Design
- Advertising
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Nonagon Productions provides full-service video production to brands, organizations & agencies looking to scale with a strategic video partner. We work on media for marketing, sales, recruitment & other functions of the business that can be empowered with video...
Top Services:
- Video Production
- Location
- Falls Church, Virginia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We are ROCANI, a creative innovation studio for digital experiences across brand identity, websites, visuals and AR / XR for brands that want to be felt...
Top Services:
- Web Design
- VR/AR
- Web Development
- UI/UX Design
- Creative Services
- Show more
- Location
- Berlin, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
For the past few years, the Otter Influence team has done nothing but eat, sleep, and breathe short-form video content on TikTok...
Top Services:
- Social Media Marketing
- Content Marketing
- Video Marketing
- Digital Marketing
- Advertising
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
ADIM creates immersive, interactive product presentations that help companies showcase complex machinery and systems in a clear, engaging, and impactful waywhether at trade shows, in client meetings, or online...
Top Services:
- Video Production
- Public Relations
- Location
- Ankara, Turkey
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Horizoners is a Warsaw-based design and development studio built for B2B SaaS, Fintech, and BioTech companies. Over 11 years and 300+ projects, we've learned that most sites fail for one reason: they were built to look good, not to convert. We design in Figma and build in Webflow, Framer, WordPress, or custom...
Top Services:
- Web Design
- UI/UX Design
- eCommerce Development
- WordPress Website Design
- Web Development
- Show more
- Location
- Warsaw, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Bring your brand to life with La Combine, the web agency that transforms your ideas into animated stories. Whether you're looking to explain a concept, showcase a product, or simply tell your story in a unique and captivating way, La Combine is here to help. We specialize in creating high-quality animated...
Top Services:
- Video Production
- Location
- Toulouse, France
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
We create sharp video content for brands, campaigns and social. From interviews and promos to brand films and day-to-day content, we shoot it, edit it, and all you need to do is post it. Our approach is simple: We create high-impact videos - weather it's a one-off project or a part of a long-term strategy...
Top Services:
- Video Production
- Location
- Oxford, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Boutique marketing, web and video studio. USYKpro works with technology-driven businesses, investment and crypto projects, restaurant brands and premium service companies. The studio focuses on brand and marketing strategy, website structure and creative direction, video concepts and production, as well as...
Top Services:
- UI/UX Design
- Web Development
- Video Production
- Branding
- Digital Marketing
- Show more
- Location
- Riga, Latvia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 18 Projects Listed
Comacha Studio partners with growing brands to produce high-impact visual contentcinematic video, photography, and advanced motion/3D design. We combine creative direction with a streamlined production workflow to deliver assets that are consistent, on-brand, and ready for modern channels (web, social, paid...
Top Services:
- Video Production
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Italian Brand Advisory and Brand Governance firm based in Rome and Milan, working directly with CEOs, founders and boards on brand decisions...
Top Services:
- Business Consulting
- Creative Services
- SEO
- Video Production
- Graphic Design
- Show more
- Location
- Rome, Italy
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 13 Projects Listed
Airframe Media is a trusted video production agency based in London. We partner with UK businesses to deliver high-impact corporate videos, cinematic brand films, and expert event filming. With 500+ projects completed, our in-house videographers and CAA-licensed drone pilots handle production from script to...
Top Services:
- Video Production
- Audio Production
- Branding
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
Wonder Makers is a digital product studio from Prague. We design and build websites, web apps and mobile apps. We aim to deliver high-end design and UX for all projects. We work with corporates, startups and individuals...
Top Services:
- Software Development
- Web Development
- eCommerce Development
- Mobile App Development
- Branding
- Show more
- Location
- Prague, Czech Republic
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
Maldito Studio is a Barcelona-based production company creating films for brands, agencies and events. We blend live-action, motion design and 3D to craft visuals with a clean and contemporary aesthetic. Each project is built from concept to post-production with attention to detail and narrative precision...
Top Services:
- Video Production
- Location
- Barcelona, Spain
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Based in Miami, we focus on producing content that your audience will love. Our approach is simple: we combine creativity with strategy to produce videos that connect, engage, and inspire. With a track record of success, whether you're launching a new product, building your brand, or selling a home, we're...
Top Services:
- Video Production
- Creative Services
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Welcome to 2Frames Animation Studio, a creative cocoon where storytelling takes flight. Nestled in the heart of Prague, we blend the charm of traditional 2d animation with cutting-edge motion design to craft visuals that captivate and inspire. From frame-by-frame artistry to dynamic motion graphics, we bring...
Top Services:
- Video Production
- Audio Production
- Location
- Prague, Czech Republic
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
PathSeekers is a leading marketing consulting and digital marketing company that provides businesses with effective and innovative marketing solutions to help them grow and achieve their goals...
Top Services:
- Branding
- Content Marketing
- Digital Marketing
- Video Marketing
- Social Media Marketing
- Show more
- Location
- Brampton, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Cabbage Film Factory is one of the biggest production service company in Hungary. What sets us apart from the rest, is that we are a family owned company in existence for more than 20 years as well as being a one-stop-shop. For more information please visit our website https://cabbagefilmfactory.com...
Top Services:
- Video Production
- Digital Marketing
- Video Marketing
- Digital Services
- Creative Services
- Show more
- Location
- Budapest, Hungary
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 5 Projects Listed
We're an AI creative agency in Los Angeles producing AI video, social content, websites and marketing automation for brands. Creative direction first...
Top Services:
- Video Production
- Creative Services
- Graphic Design
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
MX Web Design is a Wix Studio specialist and Wix Legend Partner, trusted by 1,000+ Wix clients across London, USA, Dubai and beyond. With 450+ five-star reviews and 14+ years of Wix experience, we build high-performance Wix websites that rank on Google, convert visitors, and scale with your business...
Top Services:
- Web Design
- Web Development
- SEO
- Branding
- WordPress Website Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 13 Projects Listed
Our studio creates modern and cutting-edge 3D video animations. Whether it's a 3D advertising video or a technical video for the industry, success is guaranteed!...
Top Services:
- Video Production
- Location
- Castelfiorentino, Italy
- Number of Employees
- Under 49
Mister Nitch is a French AI Director and augmented Artistic Director. He merges 25 years of advertising culture with 3 years of full AI creation. Nitch designs and directs premium, cohesive 360° campaigns (print, digital, TV). His key differentiators are a high-level Artistic Direction, rare attention to...
Top Services:
- Video Production
- Location
- Montpellier, France
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
Eyemix is a Hollywood-based, AI-driven creative studio powered by a hybrid team of industry professionals with extensive experience in filmmaking, storytelling, production, post-production, and AI artistry. The studio partners with agencies and brands to accelerate content creation, enhance execution...
Top Services:
- Video Production
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
X2 is an award-winning creative engagement firm based in Hong Kong that was launched in 2011. We are the intersection of creative marketing solutions. For a variety of prestigious local and international clients, our key areas are creative strategy, experiential, o2o campaigns, content production, digital...
Top Services:
- Digital Marketing
- Package Design
- Print Design
- Video Production
- Public Relations
- Show more
- Location
- Hong Kong, Hong Kong
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Were an Animation & Creative Direction Studio...
Top Services:
- Video Production
- Graphic Design
- Design Services
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 4 Projects Listed
Video Production Specializations
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Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
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| Disadvantages |
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| Best for |
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How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
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