DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Our goal is to help you bring depth to your brand through engagement and through increased profit. We are proud to work with industry leaders, entrepreneurs, small businesses, and new businesses...
Top Services:
- Digital Marketing
- Social Media Marketing
- Branding
- Video Production
- Web Design
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- Location
- Greenville, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Imaginary Content is a full service production agency specializing in content creation in all platforms. We are experts at impactful e commerce content, broadcast design and powerful content for brands and networks...
Top Services:
- Branding
- Creative Services
- Digital Services
- Video Production
- Graphic Design
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- Location
- Hartford, Connecticut
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
We are a passionate team of brand builders, strategic thinkers and creatives. With 100+ years under our belt we specialise helping our clients tell beautiful stories that generate awareness and revenue...
Top Services:
- Branding
- Logo Design
- Graphic Design
- Video Production
- Creative Services
- Show more
- Location
- Corby, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We are a full service Online Marketing Agency. Our social media experts can help you establish your business objectives, identify your target audience, create engaging and share-worthy content and finally integrate your social media with all other aspect...
Top Services:
- Social Media Marketing
- Email Marketing
- SEO
- Web Development
- Video Production
- Show more
- Location
- Anchorage, Alaska
- Number of Employees
- Under 49
NJ Productions is a multimedia company, providing services in the area of web design, video, photography, graphic design, virtual tours, prints, & social media...
Top Services:
- Web Design
- Web Development
- SEO
- Digital Marketing
- Video Production
- Show more
- Location
- Fort Wayne, Indiana
- Number of Employees
- Under 49
The Creative Alliance is a digital marketing and user experience (UX) agency with a strong track record of helping Colorado businesses grow and thrive in todays digital world. They provide expert insight and guidance in key disciplines, including marketing strategy, web development, and brand management...
Top Services:
- Digital Marketing
- UI/UX Design
- Branding
- Advertising
- Video Production
- Show more
- Location
- Lafayette, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
At OPEN Media we know that out of home advertising is more than putting a brand on a screen, its about bringing a brand to life...
Top Services:
- Video Marketing
- SEO
- Advertising
- Digital Marketing
- Video Production
- Show more
- Location
- Liverpool, United Kingdom
- Number of Employees
- Under 49
Local Search Media Ltd is a leading search-led marketing agency and Google Partner that also happens to make great search products, amazing websites and cool aerial videos...
Top Services:
- SEO
- WordPress Website Design
- Digital Marketing
- Web Development
- Video Production
- Show more
- Location
- Nottingham, United Kingdom
- Number of Employees
- Under 49
Our mission is to provide companies with digital marketing solutions that guarantee short, medium and long term ROI...
Top Services:
- Social Media Marketing
- PPC
- Digital Services
- Video Production
- Web Development
- Show more
- Location
- Ancona, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $1,000 - $10,000
We help businesses attract more qualified leads at a lower cost...
Top Services:
- PPC
- Web Development
- SEO
- Web Design
- Video Production
- Show more
- Location
- Ottawa, Canada
- Number of Employees
- Under 49
We create visual content for small businesses with big goals...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- Web Design
- Video Production
- Show more
- Location
- Montreal, Canada
- Number of Employees
- Under 49
Hello ! We're a Geneva-based, web design, web development, and digital agency. We specialise in creating unique and memorable user experiences across all platforms. Check out our portfolio to see more...
Top Services:
- Web Design
- Web Development
- Branding
- Digital Marketing
- Video Production
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- Location
- Geneve, Switzerland
- Number of Employees
- 50 - 99
- Minimal Budget
- $1,000 - $10,000
Warehouse 21 is a marketing and event firm that specializes in branding, advertising campaigns, and experiential executions. ...
Top Services:
- Digital Marketing
- Social Media Marketing
- IT Services
- Video Production
- Web Development
- Show more
- Location
- Cheyenne, Wyoming
- Number of Employees
- Under 49
Fifty & Five is an experienced team of thinkers, innovators, and strategists that specialize in crafting unique social experiences to positively impact consumer behavior. We strive to launch engaging digital conversations between customers and brands around the world while supplying reliable analytical data...
Top Services:
- SEO
- Branding
- Social Media Marketing
- Video Production
- Digital Marketing
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Explore the creative possibilities with this dynamic duo of a Los Angeles based Production Company and Performance Marketing agency. From concept to completion, they have the ability to craft unique experiences that will captivate any audience...
Top Services:
- Social Media Marketing
- Content Marketing
- Digital Marketing
- Advertising
- Video Production
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
Get your website, hosting, and digital presence to new heights with Media Giant Design. Our services help you reach a wider audience base while offering you topnotch design coupled with powerful marketing tools. No matter what the project is, we have all of the pieces necessary for success...
Top Services:
- Web Design
- SEO
- Digital Marketing
- Creative Services
- Video Production
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- Location
- Fort Pierce, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Our team of strategists enables businesses to unlock their potential by providing the expertise and insight needed to reach ambitious goals. Our digital approach helps you take advantage of today's technology solutions, allowing your organization to succeed in a rapidly changing world...
Top Services:
- Web Development
- Social Media Marketing
- Digital Marketing
- Web Design
- Video Production
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- Location
- Setubal, Portugal
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Oldstorm Studios has the knowledge and expertise to help you unlock your creative potential, enabling you to transform your vision into a cinematic masterpiece. With over 18 years in film production, Oldstorm's team of passionate professionals is ready for anything...
Top Services:
- Social Media Marketing
- Advertising
- Digital Marketing
- Branding
- Video Production
- Show more
- Location
- Maplewood, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Piro is a powerhouse when it comes to creating, producing and marketing entertainment across all media platforms. We collaborate with major film studios and television networks to develop innovative strategies that bring branded projects—from web series to music events, alive in captivating ways...
Top Services:
- Advertising
- Content Marketing
- Digital Marketing
- Branding
- Video Production
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $25,000 - $50,000
Socialfly is a social-first digital agency built for brands across every stage of growth. We build connected ecosystems where insights from influencer campaigns inform paid targeting, organic content sparks community conversations, and every channel makes the others smarter...
Top Services:
- Social Media Marketing
- Creative Services
- Graphic Design
- Video Production
- Digital Strategy
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
Messenger is an award-winning agency dedicated to helping healthcare professionals maximize their patient outreach and grow successful practices.Our team specializes in custom website design, digital marketing campaigns, reputation management services, promotional videos and more—all leveraging our...
Top Services:
- Digital Marketing
- SEO
- PPC
- Web Design
- Video Production
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- Location
- Lexington, Kentucky
- Number of Employees
- Under 49
GenM Creative is dedicated to fostering integrity and trustworthiness in the marketing industry. We prioritize making meaningful connections with our customers, recognizing their individual value and contributing positively to every community we serve. Creating a captivating brand story requires more than...
Top Services:
- Content Marketing
- Advertising
- Social Media Marketing
- Digital Marketing
- Video Production
- Show more
- Location
- Oklahoma City, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
The team at Davel Creative Agency consists of creative professionals in branding, advertising, and marketing. They believe that their unpredictability sets them apart from other teams and that going beyond what is considered normal results in exceptional outcomes. The specialists at Davel Creative Agency view...
Top Services:
- Graphic Design
- Branding
- Package Design
- Video Production
- Digital Marketing
- Show more
- Location
- Glendale, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Make your story known and get the world talking about you with Made in Fort Worth. We're a full-service creative agency that can help give you an online presence to be proud of - from developing stunning websites, crafting clever video content or arming yourself with promotional strategies fit for print &...
Top Services:
- SEO
- Social Media Marketing
- Digital Marketing
- Web Design
- Video Production
- Show more
- Location
- Fort Worth, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Meet Ready Fire Digital - your trusty sidekick when it comes to forming tight bonds with customers. We're a Denver-based digital media studio that uses our superpower combination of strategy and creativity on video and other online projects coast to coast! Let's light the fuse on those meaningful connections...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- Web Design
- Video Production
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
To thrive in the ever-evolving business world, staying ahead of the trends is essential. Unfortunately for many UK firms looking to develop their innovative solutions, a lack of technical resources makes progress difficult due to industrywide skills gaps. This is where Rezaid comes in...
Top Services:
- Digital Marketing
- Content Marketing
- SEO
- Video Production
- Graphic Design
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- Location
- Manchester, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Steenman Associates: 30 years running with an experienced team ready to steer your campaign in the right direction. Our full-service agency and digital services firm provide traditional + cutting edge media strategies for marketers, retailers, auto dealerships & events searching for improved lead acquisition...
Top Services:
- PPC
- Advertising
- Digital Marketing
- Media Buying
- Video Production
- Show more
- Location
- Everett, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $10,000 - $25,000
The primary operations of NEXUS3 include radio and television advertisements, corporate films, online advertising campaigns, conventional advertising, communication, and corporate events. Nexus3 has, for more than 15 years, creatively and effectively met every communication demand of its clients by listening...
Top Services:
- Digital Marketing
- Branding
- Advertising
- Video Production
- SEO
- Show more
- Location
- Verona, Italy
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
A full service ad agency helping organizations go further, together with Graphic Design. Working across a variety of fields and industries, our team of experienced creators helps to turn ideas into reality and shape brands through cohesive design...
Top Services:
- Web Development
- Branding
- Web Design
- Graphic Design
- Video Production
- Show more
- Location
- Topeka, Kansas
- Number of Employees
- Under 49
Gemini Media Group is a full-service digital marketing agency based in Akron, Ohio, specializing in helping small and local businesses enhance their online presence. Founded in 2009, the agency offers a comprehensive suite of services, including website design, search engine optimization (SEO), pay-per-click...
Top Services:
- Advertising
- Digital Marketing
- SEO
- PPC
- Video Production
- Show more
- Location
- Akron, Ohio
- Number of Employees
- Under 49
Amp Strategy is a full-service marketing and communications agency based in Akron, Ohio, specializing in amplifying the authentic voices of mission-driven organizations. The agency offers a comprehensive suite of services, including marketing strategy, public relations, social media management, content...
Top Services:
- Advertising
- Public Relations
- SEO
- Video Production
- Branding
- Show more
- Location
- Akron, Ohio
- Number of Employees
- Under 49
OTT Communications has created innovative ways to build major brands. We simultaneously create long-term brand positions while driving next day sales...
Top Services:
- Advertising
- Branding
- Media Buying
- Social Media Marketing
- Video Production
- Show more
- Location
- Louisville, Kentucky
- Number of Employees
- Under 49
HMC, an integrated advertising and marketing firm that thrives on assisting our clients in expanding their businesses and achieving their particular objectives in a multicultural world that is becoming more interconnected. Regardless matter whether you're a startup, corporate, NGO, school, or government...
Top Services:
- Branding
- Advertising
- SEO
- Digital Marketing
- Video Production
- Show more
- Location
- Winston-Salem, North Carolina
- Number of Employees
- Under 49
At PRxDigital Silicon Valley, we tell our clients' stories with powerful copy and editorial content, stunning pictures and graphic art, and broadcast-quality video projects...
Top Services:
- Advertising
- Public Relations
- Branding
- Social Media Marketing
- Video Production
- Show more
- Location
- San Jose, California
- Number of Employees
- Under 49
Our multi-disciplined creative team combines practical strategies with meaningful creative solutions. With seasoned insight and a broad perspective, we see the big picture and amplify potential in any circumstance. Experience the power of authenticity with SOVRN...
Top Services:
- eCommerce Development
- Web Design
- UI/UX Design
- Branding
- Video Production
- Show more
- Location
- Boise, Idaho
- Number of Employees
- Under 49
AvatarLabs is an independent full-service interactive agency located in Los Angeles .Our agency is founded in 2001 by Valerie and Rex Cook...
Top Services:
- Advertising
- Web Design
- VR/AR
- Social Media Marketing
- Video Production
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
We are storytellers above all else. We seek to reveal the unseen by putting our abilities to observe into action. We strive to inspire consumers through the experiences of each brand, not just amaze them. We believe that media can transform our lives by connecting us to the rest of the world. And we all know...
Top Services:
- Creative Services
- Content Marketing
- Branding
- Video Production
- Graphic Design
- Show more
- Location
- Lima, Peru
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
The Way Up Creative specializes in coaching small businesses, entrepreneurs, nonprofits and startups. We aid you in refining your messaging, effectively communicating with your target audience, and integrating both traditional and digital content solutions to elevate your brand's market position...
Top Services:
- Public Relations
- Branding
- Business Consulting
- Social Media Marketing
- Video Production
- Show more
- Location
- Mansfield, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Pixelpunk specializes in crafting designs that foster trust with your audience, enhancing your brand narrative to be more compelling, memorable, and shareable. Establish an emotional bond through our design solutions that effectively convey your story, while also offering cost-effective pricing options...
Top Services:
- Graphic Design
- Creative Services
- Design Services
- Print Design
- Video Production
- Show more
- Location
- Johannesburg, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
My name is William Booth, the owner and person behind Brad Booth Media. I'm a full-time artist specializing in fine art and commercial photography, videography, and design in outdoor sports...
Top Services:
- Graphic Design
- Logo Design
- Print Design
- Creative Services
- Video Production
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
At Catalytica, we serve as the driving force behind the acceleration of your brand's power and the enhancement of its efficiency. Our team is dedicated to propelling your brand forward, utilizing innovative strategies and cutting-edge solutions to elevate its impact and effectiveness in the market...
Top Services:
- Branding
- Digital Services
- Graphic Design
- Video Production
- Social Media Marketing
- Show more
- Location
- Thessaloniki, Greece
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000

Falzone Studio
Award WinnerRecipient of a Best Design Award for outstanding work.Welcome to Falzone Studio! We are studio has a strong artisanal vocation in it's approach to design and privileges research and experimentation with natural, unusual and curious materials that are able to suggest a tactile graphical experience...
Top Services:
- Graphic Design
- Branding
- Advertising
- Web Design
- Video Production
- Show more
- Location
- Rimini, Italy
- Number of Employees
- Under 49
Nanfito Productions LLC specializes in media, marketing, and digital branding, tailoring our packages to meet the unique needs of each client. Our focus is on fostering long-term partnerships, aiming to grow alongside our clients as their businesses thrive...
Top Services:
- Digital Services
- Graphic Design
- Branding
- Video Production
- Creative Services
- Show more
- Location
- Middletown, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
EHL & Co. collaborates closely with brands and creators, offering a range of professional services tailored to elevate their presence in the market. From branding and identity development to content creation and marketing communication strategies, we provide comprehensive solutions designed to help our...
Top Services:
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Video Production
- Branding
- Show more
- Location
- Old Bethpage, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Hey there! My name is Julian Rojas Dattwyler, service and experience designer, with a focus on creative businesses and strategic thinking. Currently based in Santiago, Chile...
Top Services:
- Branding
- Design Services
- Logo Design
- Graphic Design
- Video Production
- Show more
- Location
- Santiago, Chile
- Number of Employees
- Under 49
NOLUC is a creative studio with team members experienced in various fields such as design, art direction, creative direction, production, and video production. Their expertise spans multiple genres, including fashion, art, publishing, digital, cosmetics, video, food and beverage, and education...
Top Services:
- Graphic Design
- Branding
- Web Design
- Creative Services
- Video Production
- Show more
- Location
- Tokyo, Japan
- Number of Employees
- Under 49
The Hood Collective specializes in elevating cannabis brands through creative marketing strategies. Focusing on the art and science of cannabis promotion, the agency blends compelling storytelling with data-driven insights. Its services range from branding and web design to video production and product...
Top Services:
- Graphic Design
- Package Design
- Social Media Marketing
- Logo Design
- Video Production
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
We design marketing campaigns that work today. Every 24 hours/ 365 days a year we send more than 180.000 visitors to our websites...
Top Services:
- Digital Marketing
- Branding
- Web Design
- Web Development
- Video Production
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
Pilgrim Content is a premier B2B content marketing agency, specializing in podcasts, social video, and content strategy. Our mission is to help businesses tell their stories effectively and reach their target audience through engaging and high-quality content...
Top Services:
- Content Marketing
- Digital Marketing
- Creative Services
- Audio Production
- Video Production
- Show more
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $25,000 - $50,000
We Grow & Protect the SMB and non-profit businesses in our communities across North America blending bleeding-edge digital marketing with cybersecurity solutions. This is the future of digital media. From utilizing growth hacking techniques to finding unique ways to have you STANDOUT amongst, we focus on...
Top Services:
- Cybersecurity
- SEO
- Social Media Marketing
- PPC
- Video Production
- Show more
- Location
- Ajax, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- Under $1,000
Video Production Specializations
Services Related to Video Production
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Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
|
|
| Disadvantages |
|
|
| Best for |
|
|
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
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