DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Playful Storytelling

    Oscar Hudson is a London-based film director known for his distinctive visual storytelling across commercials, music videos, and narrative filmmaking. With a background in skate videos, he has built a reputation for blending creativity, humor, and cinematic craft into award-winning work recognized...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • McKinley Benson

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Crafting Stories Through Cinematic Vision.

    McKinley Benson is a creative film and media studio specializing in cinematic storytelling, directing, and immersive visual production. The studio creates emotionally driven films and branded content that blend creativity, narrative depth, and modern visual artistry...

    Top Services:

    • Video Production
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Storytelling In Every Dimension

    Nexus Studios is a globally recognized creative studio specializing in film, animation, experience design, and immersive storytelling. The studio brings together directors, artists, technologists, producers, and designers to create award-winning work across entertainment, music, sports, and branded...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • The Light NYC

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Illuminating Brands Through Creative Experiences

    The Light NYC is a New Yorkbased creative agency focused on crafting visually immersive brand experiences, combining strategy, storytelling, design, and digital innovation to help brands connect with modern audiences...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Creative Ideas That Drive Results

    Blink Ink is an award-winning UK creative agency specializing in branding, web design, digital marketing, content creation, and strategic communications. The agency helps organizations build memorable brands and engaging digital experiences that drive growth and audience engagement...

    Top Services:

    • Video Production
    Location
    Leeds, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    2 Projects Listed
  • The Way Of The Future

    Hernán Corera Fresedo is an Argentine film director, photographer, and musician known for his distinctive multidisciplinary artistic vision spanning film, music videos, photography, fashion, and visual arts. Since emerging in 2007, he has built an internationally recognized body of work for major brands such...

    Top Services:

    • Video Production
    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Creating Joy And Discovery

    Illumination is a leading animation studio founded by Chris Meledandri in 2007, known for creating globally successful family entertainment franchises including Despicable Me, Minions, Sing, The Secret Life of Pets, The Grinch, and The Super Mario Bros. Movie. The studio has produced some of the...

    Top Services:

    • Video Production
    Location
    Santa Monica, California
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Independent Creativity

    Special is an independent creative agency with offices across Los Angeles, New York, London, Auckland, Wellington, Sydney, and Melbourne. Built on a partnership-first philosophy, the agency prioritizes creative excellence through partner-led teams that remain closely connected to clients and their business...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Business Accelerator Through Creativity

    SlapGlobal is a creative business accelerator that helps organizations solve business challenges and unlock growth opportunities through strategic creativity. Positioned between traditional consulting firms and creative agencies, SlapGlobal combines business insight with creative thinking to develop brands...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Crazy Ambition Makes Serious Things Happen

    LOLA MullenLowe is an internationally recognized creative agency headquartered in Madrid, known for producing world-class advertising and brand campaigns driven by its philosophy that "Crazy Ambition Makes Serious Things Happen." As part of the global MullenLowe Group network, the agency combines strategic...

    Top Services:

    • Video Production
    Location
    Madrid, Spain
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Connecting Brands Through Fan Culture

    MKTG is the global sports and entertainment marketing agency of Dentsu Sports International, helping brands build meaningful connections with fans through sponsorships, partnerships, experiences, and culture-driven campaigns. Backed by Dentsus 120+ years of marketing innovation and deep expertise in sports...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    1000 & Up
    Portfolios Count
    1 Project Listed
  • Latin-Rooted Production With Global Perspective

    CONTRARIO is a creative agency built on the belief that the most impactful ideas emerge when convention is challenged. With Latin roots and global ambition, the agency develops brands, campaigns, and creative platforms that deliberately move against expectations to create meaningful differentiation...

    Top Services:

    • Video Production
    Location
    Madrid, Spain
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • A Creative Company For Cultural Advancement

    The Midnight Club is an independent, multidisciplinary creative company that helps brands, organizations, and individuals create cultural impact across sport, lifestyle, entertainment, and technology. Founded in London in 2016 and operating globally through teams in New York, Los Angeles, Portland, Amsterdam...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Different Rules

    Conill is one of the largest cultural marketing agencies in the United States, helping brands grow by understanding the powerful role culture, identity, and human connection play in consumer behavior. Founded in 1968 as the nations first Latino advertising agency, Conill combines deep cultural intelligence...

    Top Services:

    • Video Production
    Location
    El Segundo, California
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Hollywood Storytelling. Creative Ideas. Lasting Impact.

    Panay Films is a full-service film production company and creative agency that develops compelling stories across film, television, branded content, and advertising. By combining cinematic storytelling with strategic creative thinking, the agency delivers visually engaging content that helps brands connect...

    Top Services:

    • Video Production
    Location
    Santa Monica, California
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Bold Ideas. Brands That Stand Apart.

    BBH Singapore is a full-service creative advertising agency that helps brands grow through bold ideas, strategic thinking, and culturally relevant storytelling. As part of the global BBH network, the agency delivers integrated marketing solutions across advertising, digital, social media, brand strategy...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Stories That Move Every Audience

    New Brand is a creative production studio specializing in cinematic storytelling, branded films, commercials, and visual content for global brands. The agency collaborates with a diverse roster of directors and creatives to produce emotionally engaging films that connect audiences with brands through...

    Top Services:

    • Video Production
    Location
    Mexico City, Mexico
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Good People Creating Great Things

    WeSayHi is an independent global creative collective that brings together diverse talent from around the world to create meaningful ideas, brands, and experiences. Rooted in creativity, collaboration, and cultural diversity, the studio partners with forward-thinking organizations to develop work that connects...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Truth Well Told

    McCann Greece is a full-service creative agency and a member of the global McCann network, delivering strategic communications and award-winning campaigns for brands across Greece and beyond. For over 50 years, the agency has combined human insight, creativity, and the philosophy of Truth Well Told to create...

    Top Services:

    • Video Production
    Location
    Chalandri, Greece
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Independent Ideas That Inspire Culture

    Mother is an independent global creative agency specializing in advertising, branding, design, media, production, digital experiences, and innovation. Known for bold, culture-shaping campaigns, the agency partners with ambitious brands to create impactful work that resonates worldwide...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
    Portfolios Count
    1 Project Listed
  • The Consumer Is The Medium

    Johannes Leonardo is an independent creative agency founded in New York City in 2007, built around the philosophy that "The Consumer is the Medium." The agency creates participation-driven brand campaigns that encourage audiences to actively engage with brands rather than simply consume advertising...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • The Business Of Reinvention

    Leo Australia is the Australian arm of the global Leo creative network, helping brands achieve growth through business, brand, and behavioral reinvention. Guided by the philosophy "What helps people, helps business," the agency creates culturally relevant ideas that solve real business challenges while...

    Top Services:

    • Video Production
    Location
    Pyrmont, Australia
    Number of Employees
    250 - 499
    Portfolios Count
    1 Project Listed
  • We Are In The Business Of Storytelling

    Chromista is a creative content company that blends cinematic storytelling with brand strategy to produce compelling advertising across multiple media platforms. Founded by acclaimed filmmaker Darren Aronofsky alongside experienced production executives, the company develops creative campaigns spanning...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Arts And Entertainment For Brands

    Pablo Rochat Studio is the creative practice of Pablo Rochat, an independent director and creative known for developing original visual concepts and multidisciplinary creative work. Represented by UTA and Iconoclast, the studio collaborates with brands and organizations to produce distinctive creative...

    Top Services:

    • Video Production
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Biscuit Filmworks

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Full-Service Production Company

    Biscuit Filmworks is an award-winning production company that creates commercials, branded entertainment, experiential content, and music videos for leading global brands and agencies. Since its founding in 2000, the company has earned international recognition for cultivating exceptional directing talent and...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Bold Visual Stories Beyond Convention

    SSION is the multidisciplinary creative practice of artist and director Cody Critcheloe, producing distinctive visual work across music videos, fashion films, commercials, and creative direction. The studio collaborates with internationally recognized musicians, luxury fashion brands, and cultural...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Stories That Move Global Audiences

    Merman is a boutique entertainment studio that creates television, films, branded entertainment, commercials, and music videos for global audiences. Founded in 2014, the studio brings together award-winning filmmakers and television creators to develop original content and brand storytelling across multiple...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • The Artist-Led Creative Studio

    Rascal is a creative post-production studio that delivers high-end visual effects, color grading, sound, and music services for film, television, advertising, and branded content. The studio collaborates with agencies, production companies, and brands to create visually compelling and technically refined...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • I Make Movies And Live Life

    Christian Breslauer is an award-winning film director and creative production company specializing in music videos, commercial advertising, and cinematic visual storytelling. Known for his bold, high-impact visual style, he collaborates with globally recognized artists and brands to produce compelling content...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Professional Story Person

    Natalia Poteryakhin is an independent animation director, storyboard artist, screenwriter, and 2D animator specializing in character-driven storytelling for animation and entertainment. She collaborates with studios and creative teams to develop compelling narratives through directing, storyboarding, writing...

    Top Services:

    • Video Production
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Bold Visual Experiences

    Neal Farmer is a creative director, editor, and filmmaker specializing in music videos, commercials, and visual storytelling. With expertise in editing and directing, he creates cinematic, high-impact content for artists and brands, combining narrative-driven storytelling with polished visual execution...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Global Creative And Production Company

    Cadence Films is a global creative and production company that represents an exclusive roster of directors and produces high-end commercial, branded, and entertainment content for leading advertising agencies and global brands. Working alongside its sister company, Cadence Image, and partner network, the...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Make Things That Change Things

    Marcel is a global creative agency that develops innovative ideas and integrated campaigns to help brands connect with audiences. It combines creativity, strategy, technology, and culture to create impactful brand experiences across channels. Marcel is part of the Publicis Groupe network and operates as a...

    Top Services:

    • Video Production
    Location
    Paris, France
    Number of Employees
    250 - 499
    Portfolios Count
    1 Project Listed
  • Ego Free Advertising Agency

    Pablo is an independent creative agency that develops bold, culturally relevant campaigns and brand platforms for leading organizations. Its work spans advertising, brand campaigns, sponsorships, and creative communications for clients including Honda, Aldi Ireland, P&O Cruises, AJ Bell, Candy Crush...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • World Class Filmmaking And More

    Stink is a global, creatively driven production company that creates visual content for leading advertising agencies and brands worldwide. The company represents and nurtures a diverse roster of directors and creative talent, with offices across the UK, Germany, France, the US, Czech Republic, Brazil, China...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Los Angeles-Based Creative Studio

    Alex Prager Studio is a Los Angeles-based creative studio representing the work of artist and filmmaker Alex Prager. The studio showcases her films, selected works, public art and performance projects, essays, exhibitions, press features, and related publications...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Nobody Cares What You Have To Say

    Quality Meats is a Chicago-based creative house that provides advertising and production services for brands, startups, in-house creative teams, and other organizations. The company focuses on developing creative work and advertising solutions tailored to its clients brand communication needs...

    Top Services:

    • Video Production
    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Motion Designer & Illustrator

    Spring Tang is an Atlanta-based freelance motion designer and illustrator specializing in visual storytelling, brand identity, and title sequences. Her work combines 2D and 3D design to create cohesive visual systems and concept-driven experiences...

    Top Services:

    • Video Production
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Creative Studio Built For Collaboration

    Ways & Means is an independent creative studio built around collaboration. The studio partners with brands, agencies, and cultural institutions to develop and produce creative content across advertising, music videos, television, and feature films...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Agency With AI At Its Heart

    T&P is an integrated marketing agency that combines creativity, technology, media, and commerce to help brands improve performance and drive business growth. Its multidisciplinary teams use AI-powered tools and strategies to deliver customized solutions across creative, media, content, and marketing...

    Top Services:

    • Video Production
    • Print Design
    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
    Portfolios Count
    3 Projects Listed
  • Animation Studio And A Production Company

    Remembers is a France-based creative/design studio. Its website presents a portfolio-oriented structure, with sections dedicated to Members, Projects, and Contact, indicating a studio focused primarily on creative projects and design work...

    Top Services:

    • Video Production
    Location
    Paris, France
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • A Director Driven Production Company

    RESET is a creative production company and director representation agency that connects brands and agencies with a roster of established commercial film directors. Its portfolio spans advertising, branded content, entertainment, and visual storytelling, featuring directors such as Fede Alvarez, Garth Davis...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Independent Advertising Agency

    Highdive is an independent advertising agency with offices in Chicago and New York, specializing in creative advertising and brand communications. The agency's client portfolio includes major brands such as Lay's, State Farm, Jeep, KFC, Suntory, the NHL, Dish, BetMGM, Dodge Ram, Airheads, and Mentos. Highdive...

    Top Services:

    • Video Production
    Location
    Chicago, Illinois
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • New York-Based Creative Studio

    Studio of Gordon von Steiner is a New York-based creative studio led by Gordon von Steiner and represented worldwide by Art + Commerce. The studio operates in the creative and visual production space, with its public information also referencing design, development, and set-in services through external...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We Like Doing Impossible Things

    Saatchi & Saatchi is a globally connected, full-service advertising agency focused on developing creative solutions for brands and businesses. Its work spans campaigns for major brands, with selected projects including Ladywell's #UncensorYourHealth, Tide's Collateral Stain Stories and Gonna Need More Tide...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • A Person Exists Creative Club

    APE_CC is an independent creative agency based in Stockholm, Sweden, specializing in creative campaigns and brand communications. Its portfolio includes work for fashion and lifestyle brand Coach and Coachtopia, as well as campaigns for Maurten, Stockholm International Film Festival, and the Adidas x Spotify...

    Top Services:

    • Video Production
    Location
    Stockholm, Sweden
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • One Word Changes Everything

    Rethink is a full-service creative agency that partners with major global brands to develop impactful ideas and rethink brand communications. Its capabilities encompass strategy, creative ideas, design, public relations, and other integrated services. With offices in New York, Montréal, Toronto, and...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    250 - 499
    Portfolios Count
    1 Project Listed
  • Creative Practice In The Business Of Universe Building

    MOX is a creative practice specializing in brand universe building, founded in London and now operating across London, Los Angeles, and New York. The studio combines deep cultural insight, world building, creative and production craft, and social-first thinking to develop distinctive brand experiences. Its...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Were A Business Agency

    GALE is a global business agency that combines business strategy and brand storytelling to drive enterprise value. The agency works across brand transformation, advertising, marketing, and customer experiences, helping organizations address business challenges through creative and strategic solutions. GALE...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    500 - 999
    Portfolios Count
    1 Project Listed
  • Global Production Excellence

    Pantera is a production company and directing collective based in Buenos Aires, Argentina, represented by three directors: Brian Kazez, Pato Martinez, and Francisco Canton. The company represents directors internationally through production partners including SMUGGLER in the US and UK, BWGTBLD in Germany...

    Top Services:

    • Video Production
    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

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Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce