DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Bringing Your Vision To Life, Frame by Frame

    Cinematic Lee Ltd is the editing desk of Joe Savitch-Lee, a UK-based post-production specialist cutting stories for broadcast, brands and beyond. From tight turnarounds to polished final cuts, I bring experience, calm and craft to every frame...

    Top Services:

    • Video Production
    • Audio Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Creative Media Solutions

    With in-house talent and a network of the best crews available - we strive for perfection for every project, big or small. Our A-Z approach means we can provide the entire production spectrum, from creative to the final post stages...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Tel Aviv, Israel
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Best Story, Brought To Life On Film

    Morrison Bros. is a film, video, and media production company that crafts cinematic content designed to strengthen brand identity and resonate with audiences. From dynamic brand storytelling and high-impact VFX to preserving personal moments, they serve as a versatile and professional production partner...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Purcellville, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Bold 3D Visuals No Compromises

    We're a 3D design and animation studio crafting bold, cinematic visuals for modern brands, agencies, and storytellers. Based in Brasov, in the heart of Transylvania. We focus on 3D design, motion graphics, and animation, creating visuals that help your ideas stand out...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Brașov, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
  • Empowering People With High-Value, Impactful Content

    We help brands grow with strategic, cinematic content for social media. Our monthly packages deliver consistent, story-driven videos and photos that connect with your audience and elevate your presence...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Cervera, Spain
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Professionally Fun Seriously Creative

    Woods Media is your leading partner in video and photography, committed to creating on-point visuals that enhances your brand's credibility, builds trust and confidence in your business. Review your website today, and if the visuals don't truly reflect your brands essence, contact us. Let's update your...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Think Bigger Think Video

    One tight-knit team, nine years strong, and still loving every shoot. With hundreds of happy clients and thousands of projects under our belt, Think Video Production is the easy choice for corporate video across Brisbane and South East Queensland...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Woolloongabba, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Globally-Recognised Content Agency

    Bake is a specialist collective of content creators, producers, and storytellers delivering high-impact video production and 2D animation for some of Australias most recognisable brands. With over 34 million+ views of our original creative, we work across Sydney, Melbourne and beyond, producing everything...

    Top Services:

    • Video Production
    • Content Marketing
    Location
    Sydney, Australia
    Number of Employees
    Under 49
  • Frame-by-frame Storytelling With Impact

    BizlaStudio delivering animation services to clients across the USA. stunning 2D & 3D animations, illustrations, and comic art for businesses and creators across...

    Top Services:

    • Video Production
    • Graphic Design
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • We Combine Art And Strategy To Inspire Results!

    We're a one-stop solution for all of your creative needs be it animations, VFX, branding, digital marketing or video production...

    Top Services:

    • Video Production
    • Digital Marketing
    Location
    Ajax, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
  • Elevating Brands Through Animation.

    We craft distinctive animated content designed to spark emotion and bring your brand closer to people...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Sarajevo, Bosnia and Herzegovina
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • Think Big Shoot Iconic

    Hemmi Films is a dynamic production studio that thrives on big-picture thinking and striking, cinematic execution. With a passion for creative storytelling across documentary, social, and visual media, they blend technical precision with inspired artistry to bring ideas to life in a way that resonates...

    Top Services:

    • Video Production
    • Audio Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • BUILT FOR BIG SCREENS, NOT JUST FEEDS.

    The SHEDIO is Cleveland's solar-powered production studio, delivering cinematic video, photo, podcast, and live-stream productions with big-studio quality in a bold, sustainable space...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Multi Platinum Award Winning Video Production Agency

    At Simply Thrilled, we are bursting with bright ideas and we always shoot for the stars! Simply Thrilled is a lively, award-winning video agency with headquarters in Nottingham and an office in London. Since 2015 we have been turning client briefs into engaging films and applying creativity, storytelling, and...

    Top Services:

    • Video Production
    • Audio Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • Cinematographe. Filmmaker Storyteller

    We are a full-service media production company and creative agency. The demand became so great that in 2015, he left his job to work on Generikal full time. The team and projects have grown since then, but Chris founding ethics of original thought, disciplined work ethic, and total commitment to client...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Truckee, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Complete video & photo production services

    For over 20 years, Parcfilm has been providing complete video production services in Romania and worldwide. We own our own filming equipment, have a dedicated technical team, a fully equipped video and photo studio, and an in-house post-production department. This operational independence ensures maximum...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Start Testing At Scale

    Most brands struggle with UGC because they dont generate enough creative iterations. At DansUGC, we eliminate the barriers of cost and volume, giving you the ability to test faster and more effectively. Were a high-velocity UGC agency built for brands that want to own the feed through continuous, data-driven...

    Top Services:

    • Video Production
    • Creative Services
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Stories That Inspires

    Red Noise Films is the leading audiovisual production company in Madrid specializing in advertising, branded content, and documentary films for companies seeking to stand out in the Spanish market. As an audiovisual production company in Madrid with over 10 years of experience, we have worked with prestigious...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Life Just Got Easier

    Lifetime Media, in business for over 25 years, is widely recognized as the most trusted, highest-rated video production company in St. Louis and the Midwest. Lifetime Media is a national-footprint media company creating work across the country and internationally, partnering with organizations ranging from...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We Make Your Vision Move

    We help our clients solve the trickeiest communication challenges. From new business to customer retention. Recruitment, how to's and explainers. We've been helping our clients reach their audience and communicate effectively since 2009. If you're a business in the built environment space, engineering and...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Creating Movies With Passion

    Mountainmaster is a Vienna-based video production company that creates cinematic corporate films, commercials, and branded video content for companies across Europe. We combine creative storytelling with a structured production process to help businesses communicate their message clearly and effectively. From...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Vienna, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
  • Media Content Producers

    Dreambox Studio is a leading Singapore-based video production and strategic design agency, serving as the architects of your digital infrastructure. With over 18 years of zero-failure execution, we engineer mission-critical media for Fortune 500 giants like IKEA and PSA, alongside government institutions...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Trusted UK Video Production

    Inspired Film and Video is a UK video production company with over 20 years experience creating corporate video, live event coverage and training content. Based in Stoke-on-Trent, we work with NHS Trusts, universities, public sector organisations and corporate clients nationwide. Our in-house team delivers...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Stoke-on-Trent, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • The Art Of Visual Storytelling

    The Whiteboard Video Company creates custom artist-illustrated whiteboard videos that help organizations explain complex ideas in a clear, engaging, and memorable way. We work with enterprise clients to turn strategy, training, safety, healthcare, public affairs, and technical topics into visual stories that...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Madison, Wisconsin
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Singapore's Most Trusted Video Production House

    The Moving Image Singapore is a creative production house and video production company specializing in corporate videos, commercials, documentaries, animation, and visual storytelling. Based in Singapore, the company combines technical expertise with cinematic creativity to help brands produce engaging visual...

    Top Services:

    • Video Production
    • Print Design
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Spark Plug Of Creativity

    Spinthiras Media is a Dubai-based food and commercial photography studio that doesn't just capture products it makes people want them. Founded in 2013 and ranked among the UAE's top food photographers, Spinthiras Media blends cinematic storytelling with sharp commercial intent, turning everyday food and brand...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • The Production Process Step By Step

    Modelight is a Warsaw-based 3D animation studio specializing in B2B technical content. Since 2008, we've produced animations and visualizations for CNC manufacturers, medical device companies, HVAC brands, and industrial e-commerce clients who need to explain how something works, not just what it looks like...

    Top Services:

    • Video Production
    • Product Design
    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Professional Headshots In NYC

    Match Production is a New York City-based professional photography studio specializing in editorial-style headshots, corporate portraits, executive photography, and team headshot production. The company helps professionals and organizations create polished, brand-aligned visual identities through studio...

    Top Services:

    • Video Production
    • Digital Services
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    Under $1,000
  • Des vidéos qui valorisent votre image

    TeaserMakers crée des contenus vidéo professionnels et créatifs pour aider les entreprises à développer leur visibilité et renforcer leur communication digitale...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Versailles, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • We create stunning visuals that create a lasting impack

    Since 2008, we have specialized in producing stunning aerial and ground-based video and capturing breathtaking aerial photography that elevates your vision. Whether you're looking to showcase your commercial project, create compelling marketing content, or document an event from a unique perspective, our...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Louisville, Kentucky
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Events Built Around You.

    Were a digital-first event production and creative media company powered by people who are transforming the way events are built...

    Top Services:

    • Video Production
    • Audio Production
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
  • Expand Your Horizons

    Farmore is a creative video production company located in Tampa, Florida. We partner with brands and agencies to create conceptual and story-driven commercials, branded films, brand entertainment, and corporate communications...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Expand Your Impact

    KOL Digital is a KOL marketing agency in Singapore that helps brands grow through influencer partnerships, campaign strategy, and social engagement. KOL Digital is based in Malaysia & Singapore...

    Top Services:

    • Video Production
    • Branding
    Location
    Singapore, Singapore
    Number of Employees
    100 - 249
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
  • Noon Films is a media production company based in London. It provides production services worldwide, while specialising in the production of documentaries...

    Top Services:

    • Video Production
    • Creative Services
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • One Operator, Itemised Quotes, Films You Own Outright

    Videography.ae is the Dubai studio of Jubin J Mathew, a videographer, photographer and editor with eight years of UAE production work. One senior operator shoots and edits corporate films, executive interviews, conference and event coverage with same-day edits, property walkthroughs and social reels, so there...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    Under $1,000
  • Elevating Brands Through Cinematic Storytelling

    O Johnston & Co is a Nottingham-based property marketing agency for estate agents, developers and hospitality brands across the UK. We create cinematic property films, photography and social content, then put it to work through paid ad campaigns built to generate viewings, valuations and enquiries. Fully...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Nottingham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
  • Your Production Partner In Istanbul

    Production partner for international teams filming in Istanbul and a studio for commercial, fashion, architecture and hospitality films...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Your 360 Marketing Partner

    We help businesses to get all services related to Marketing, branding & development under one roof like Digital Marketing, Video Marketing, Packaging & Labeling, UIUX, 2D/3D Animation, Graphic Designing, Branding, Web Development & Designing...

    Top Services:

    • Video Production
    • SEO
    • Digital Marketing
    • PPC
    • Branding
    • Show more
    Location
    Mohali, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Los Angeles's #1 Ranked Public Relations & Strategic Communications Firm

    33 Years of Public Relations. Award-Winning. Certified.Lee Andrews Group has helped agencies, organizations, and public figures earn trust and drive results since 1993. We specialize in public relations, community outreach, strategic communications, and media relations, translating complex priorities into...

    Top Services:

    • Creative Services
    • Web Development
    • Digital Marketing
    • Event Marketing
    • AI Development
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Build Apps That Ship Faster and Scale Further.

    Mh Technologies Builds high-performance mobile apps and web solutions using React, Php, Node, Flutter, React Native and native IOS/Android. Based in Westchester, PA. we`ve delivered 50+ Apps for startups and enterprises across the USA, Canada and UK in 10+ years, on time, on budget clean and scalable code...

    Top Services:

    • Digital Services
    • Video Production
    • Design Services
    • Web Design
    • Web Development
    • Show more
    Location
    West Chester, Pennsylvania
    Number of Employees
    50 - 99
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Stand out with meaningful, data-driven narratives.

    M2.0 Communications stands as a crisis communications agency, dedicated to providing an array of services to address multifaceted challenges. Our offerings encompass PR advisory, stakeholder management, digital marketing, and media training. Our commitment to excellence in crisis communication is driven by a...

    Top Services:

    • Public Relations
    • Reputation Management
    • Video Production
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Quezon City, Philippines
    Number of Employees
    50 - 99
    Portfolios Count
    6 Projects Listed
  • Imagination in Motion®

    A-Wing Visuals is a Denver video production company making cinematic commercials, social campaigns and brand videos for ESPN, Pfizer, IBM and growing brands nationwide...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    • Digital Strategy
    • Video Marketing
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $1,000 - $10,000
  • Helping your brand reach its goals.

    Stickin Out offer professional affordable graphic design in the Belfast area. Print Design & layout. Web Design and Bespoke App Design...

    Top Services:

    • Print Design
    • Graphic Design
    • Design Services
    • Video Production
    • Web Design
    • Show more
    Location
    Larne, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Portfolios Count
    3 Projects Listed
  • The Advertising Agency For Smart Businesses

    Provocative and immersive marketing and design solutions that do more than build a brand. We exist to ignite and excite the minds of buyers through strategic, viral, 360-degree marketing. With a team that possesses over two decades of experience (and every generation in between), our solutions are...

    Top Services:

    • Digital Marketing
    • Web Design
    • Branding
    • Graphic Design
    • Video Production
    • Show more
    Location
    Boca Raton, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Brand, Web And Product Studio For Funded B2B Tech

    Since 2022, dp.vision has helped companies build visibility and reach their customers. We are a team of 20+ people in research, strategy, design and development, based in Poznań, Poland, and working mainly with clients in San Francisco, New York, Berlin, London, Amsterdam and Warsaw...

    Top Services:

    • Branding
    • Digital Strategy
    • Product Design
    • UI/UX Design
    • Video Production
    • Show more
    Location
    Poznan, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We Mind Your Business

    MIKEADV CORP is a Boston-based Integrated Marketing Communications agency founded by Mike Miranda. Established 4 years ago, built on 20+ years of hands-on expertise in branding, web design, SEO, video production, packaging, photography, and content. We operate under one principle: brand, web, and search...

    Top Services:

    • Branding
    • Logo Design
    • Package Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Healthcare Marketing Agency

    RUNNER is an award-winning healthcare marketing agency providing services to medical practices and B2B companies...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Web Design
    • Video Production
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Minds, Digital Excellence.

    We are a design studio crafting stunning websites, captivating videos, high-quality mockups, and a full suite of creative services. From concept to execution, we transform ideas into visually striking digital experiences that engage and inspire. Lets build something extraordinary together!...

    Top Services:

    • Video Production
    • Branding
    • Web Development
    • Social Media Marketing
    • Creative Services
    • Show more
    Location
    Sofia, Bulgaria
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Women Owned & Operated Digital & Development Agency Serving the Worlds Most Striving Brands.

    Global has over 30 plus years of cumulative global marketing experience - From digital strategies, seamless websites, data-driven applications to web and mobile apps, we have done it all. Our job is to be part of your team and generate profit — our business us to give you results for each penny that you...

    Top Services:

    • Video Production
    • eCommerce Development
    • Web Design
    • Web Development
    • Digital Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Dorian Media Group Is a Creative Agency & Production Company.

    Dorian Media Group is a creative agency & production company focused on brand development, content creation, and online marketing...

    Top Services:

    • Video Production
    • WordPress Website Design
    • Branding
    • Reputation Management
    • Creative Services
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed

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Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce