DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Tell Your Story Your Way With Professional Video Production Services.

    Shoot Cut Deliver is a boutique video production company that provides concept to delivery services that build brand awareness. We write, we shoot, we cut, and we deliver high quality videos that wow audiences. Our clients appreciate that we are a team of relatable, creative, and highly skilled industry...

    Top Services:

    • Audio Production
    • Video Production
    • Video Marketing
    • Social Media Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • 20 years of experience delivering creative solutions in visual effects and animation

    We are a VFX and animation production company. We offer high-tech audiovisual services for the development of projects of all kinds, where we actively advise our clients at each stage of the production processes, so that they can fulfill their communication expectations.This deep commitment to our customers...

    Top Services:

    • Video Production
    • Logo Design
    • Digital Services
    • Package Design
    • Graphic Design
    • Show more
    Location
    Santiago de Compostela, Spain
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Brand design, packaging design, and name generation for food, beverage and savory experiences.

    Punch Design Co. is a naming, design, and branding agency specializing in food and beverage brands. We develop new brands and grow existing ones by focusing on one word: expectation. Punch's work is served at the finest steakhouse in your city, graces the aisles of Whole Foods, and flies off the floor of...

    Top Services:

    • Branding
    • Package Design
    • Logo Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Transforming Ideas into Visual Stories.

    Newmen features a Research & Strategy department along with five production departments dedicated to creating multimedia content and digital platforms...

    Top Services:

    • Video Production
    • Graphic Design
    • Creative Services
    • Design Services
    • Logo Design
    • Show more
    Location
    Augsburg, Germany
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Web Design, SEO & Content That Drives Business Growth

    Manisoft Media Inc. is a Canadian digital agency helping businesses grow through professional web design, SEO, content creation, photography, video production, and digital marketing. We build growth-focused systems that combine websites, search visibility, social media, and advertising to generate leads and...

    Top Services:

    • Video Production
    • Branding
    • Web Design
    • Web Development
    • eCommerce Development
    • Show more
    Location
    Newmarket, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Belong Creative | Creative Communications Agency Sydney

    Belong Creative stands out as a premier branding agency in Sydney, committed to fostering a profound sense of belonging for brands, designs, and content. Through our innovative approach, we strive to create a cohesive identity that resonates authentically with the audience, establishing a lasting connection...

    Top Services:

    • Branding
    • Creative Services
    • Design Services
    • Video Production
    • Web Design
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
  • Leading the law firm branding industry

    For over four decades, Herrmann Advertising Branding Technology has been at the forefront of the industry, delivering exceptional and dynamic law firm branding and marketing solutions specifically tailored to law firms...

    Top Services:

    • Branding
    • Web Development
    • Web Design
    • Advertising
    • Video Production
    • Show more
    Location
    Annapolis, Maryland
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Light Up Your Market. Dominate Your Space.

    LUMN is a full-spectrum marketing agency specialising in websites, video, branding and SEO for service-oriented businesses, helping them increase visibility, attract clients and grow revenue...

    Top Services:

    • Branding
    • Web Design
    • Logo Design
    • SEO
    • Video Production
    • Show more
    Location
    Provo, Utah
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Puncture Is A Culture-Creating Design Studio

    Puncture is a brand identity and design studio based in Toronto. We specialize in visual identity, brand strategy, naming, and motion design for clients in music, arts, culture, and civic sectors...

    Top Services:

    • Branding
    • Graphic Design
    • Creative Services
    • Web Design
    • Video Production
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
  • Now brands are created online

    Diverso is an innovative company that offers customized solutions to boost online visibility and increase sales. Cutting-edge digital strategies, targeted advertising campaigns and unique creativity set us apart. We maximize ROI through data analysis and a results-oriented approach. We are the ideal partner...

    Top Services:

    • Graphic Design
    • Video Production
    • Social Media Marketing
    • Advertising
    • SEO
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We believe in what you do is our premise.

    Design of Manageable Web Pages and development of Online Stores with Integration to Payment Gateway...

    Top Services:

    • Digital Marketing
    • Video Production
    • Digital Strategy
    • SEO
    • PPC
    • Show more
    Location
    Bogota, Colombia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Your Team, Your Terms.

    The Studio Bridge is an international creative studio based in Manchester, UK, with a production studio in Ortigas, Pasig, Philippines. We specialise in graphic design, packaging design, 2D/3D animation, post-production, and more...

    Top Services:

    • Graphic Design
    • Video Production
    • Design Services
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Pasig, Philippines
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Full Circle Creativity Complete Solutions

    OnTenet Digital is a growth-focused digital agency that helps businesses build stronger brands, attract more customers, and scale through innovative technology. We combine branding, digital marketing, SEO, web development, software solutions, and AI-powered strategies to create measurable business impact. Our...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Logo Design
    • WordPress Website Design
    • Show more
    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Immersive Storytelling and Media Production

    Child Creative Studio is a full-service, CreaTech-powered media and innovation agency based in the UK. We specialize in visual storytelling, digital design, brand strategy, and video production, helping brands transcend conventional boundaries through art-inspired creative expressions. Discover our creative...

    Top Services:

    • Branding
    • Video Production
    • Digital Marketing
    • Design Services
    • Logo Design
    • Show more
    Location
    Glasgow, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Elegant Solutions For Modern Brands

    With a strong background in sports advertising, having worked with brands like CCM, Reebok, and The North Face, JM Mercier has transitioned into graphic design, focusing on creating clean, thoughtful visuals. The studio develops practical and easy-to-use design toolkits tailored to support both small and...

    Top Services:

    • Package Design
    • Video Production
    • Branding
    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • We've spent the last 35 years helping clients tell their story and sell products. We are direct marketers at heart (in fact, we are considered by many to be the best catalog agency on the planet) but today we are more than that. Over the years, we've discovered that we have a knack for creating the strategy...

    Top Services:

    • Print Design
    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • Advertising
    • Show more
    Location
    Mission, Kansas
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • A Globally Recognized Technology Partner Delivering Trusted

    Nelumsoft offers end-to-end development services, from initial concept and design to deployment and ongoing support. Its expertise spans responsive websites, enterprise applications, and cloud-based SaaS platforms, all built with a strong focus on performance, security, and user experience...

    Top Services:

    • Digital Marketing
    • Web Design
    • Social Media Marketing
    • Branding
    • SEO
    • Show more
    Location
    Colombo, Sri Lanka
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Drive Sales & Cliens with authentic Brand Stories!

    AAA Agency is an international influencer marketing and special projects agency. We are on a mission to shift brands from default advertising to storytelling, the only way to resonate with the audiences in todays cluttered market. We match brands with perfect influencers to create compelling stories...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Content Marketing
    • Video Marketing
    • Digital Strategy
    • Show more
    Location
    Belgrade, Serbia
    Number of Employees
    250 - 499
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Smart Ideas. Beautifully Crafted.

    We make things. Products. Films. Brands. Social movements. Even those things we affectionately call Ads. From classic brochures to complete brand overhauls, everything we create begins with a simple human truth that leads to something aesthetically and emotionally beautiful for humans to engage with or at...

    Top Services:

    • Video Production
    • Branding
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    50 - 99
    Minimal Budget
    $10,000 - $25,000
  • Where Strategy Powers Creative Brilliance

    Immotion Studios is a Fort Worth, Texas-based brand creation and advertising agency. Our agency was founded on and is passionate about brand creation and design. We have a remarkable level of expertise in brand building and identity development thanks to our more than 20 years of experience in brand strategy...

    Top Services:

    • Video Production
    • Package Design
    • Graphic Design
    • Creative Services
    • Show more
    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
  • A Video Production & Marketing Agency

    More than just a production company, we’re a one-stop shop for creating video content. Companies work directly with us, and we handle every step of the process, so they don’t have to worry about a thing...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    • Content Marketing
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • We’re a video production company crafting beautiful and impactful films.

    Your prospects (and salespeople, for that matter) are craving relevant, engaging and impactful sales content – content that’s easy-to-digest, smart and driven from the heart. That’s where we come in...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    • VR/AR
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $25,000 - $50,000
  • Tell a Better Story

    You have a story to tell. Every story is unique, and the way you tell your story defines the way the world sees you. You want to tell that story effectively, using video. Motion Inc. can help...

    Top Services:

    • Video Production
    • Video Marketing
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Rocky Hill, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • A Full-Service Production Company, Delivering the Highest Quality at an Affordable Rate.

    Little Raven Pictures is a small, Denver based production company. We specialize in creative broadcast and corporate video that helps tell your story and engage audiences.Owned by a US Air Force Combat Camera veteran, you can be sure integrity is fundamental to our relationships as we craft your...

    Top Services:

    • Video Production
    • Creative Services
    • Digital Marketing
    • Video Marketing
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Where Visionaries Work

    The Visual House is an integrated communication agency, an expert in making videos like Documentaries, Corporate films, Explainer videos etc along with providing Event management services and Printing and Designing of all IEC, BCC and SBCC Material for all India regions...

    Top Services:

    • Video Production
    • Advertising
    • Branding
    • Creative Services
    • Graphic Design
    • Show more
    Location
    Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
  • Commercial drone company delivering high end aerial photography and video for any production crew

    Located near Paris, we aim to deliver highest quality aerial footage as your project may need. Flying everything from ready to fly DJI Inspire 2 to Freefly ALTA heavy lifter, drop us a mail and let's take your project in the air !...

    Top Services:

    • Video Production
    • Digital Services
    • Video Marketing
    • VR/AR
    • Show more
    Location
    Tourcoing, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Media That Delivers Results

    Halo is a bespoke digital content provider of video, photography and 360 Virtual Tours. Working primarily in the luxury hospitality and tourism industries in Southeast Asia, we provide exceptional digital content designed to deliver results...

    Top Services:

    • Video Production
    • Digital Services
    • Web Design
    • Digital Marketing
    • Show more
    Location
    Nha Trang, Vietnam
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • The Marketing Team Dedicated to your Success!

    WE CREATE Integrated Marketing Solutions, Designed to Generate Leads, Drive Sales & Turn Visitors into Customers...

    Top Services:

    • Video Production
    • Graphic Design
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Garland, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Stand For Something.

    We build and market brands to raise their bottom line and influence. We develop and manage business brands for B2B services, VC-backed startups, and companies seeking to reposition their brands. We rebrand private equity portfolio companies post M&A for new owners' visions & brand-personas. We also build...

    Top Services:

    • Video Production
    • Branding
    • Social Media Marketing
    • Digital Marketing
    • Logo Design
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • TVB is brand concept and production studio based in uniquely restored building in Westport, CT. We have in-house capabilities for strategic branding and messaging, full service graphic design, 2D/3D animation and rendering and photography and videography, including a fully equipped in-house studio...

    Top Services:

    • Video Production
    • Package Design
    • Graphic Design
    • Digital Marketing
    • Email Marketing
    • Show more
    Location
    Westport, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
  • Well Help You Deliver Your Message and Get Results.

    Shout Creative has delivered thousands of hours of video and animated content for digital marketing, commercials, special projects, documentaries, and national television. We are a full-service video agency servicing South Florida and beyond...

    Top Services:

    • Video Production
    • Video Marketing
    • Digital Marketing
    • Creative Services
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Human First. Design Focused.

    BlackOak brings a fresh take to your in-person, virtual and hybrid events. Our team works relentlessly to be bold in our design and kind in our approach...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    • VR/AR
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    100 - 249
  • Business is better when you're connected.

    Spectrum Marketing Group is an independent multi-media marketing & design agency located in New Bedford, MA...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    • Web Design
    • Show more
    Location
    New Bedford, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • An efficient team that focuses on all aspects of production...

    Top Services:

    • Video Production
    • Web Development
    • Graphic Design
    • Social Media Marketing
    • Show more
    Location
    Nashua, New Hampshire
    Number of Employees
    Under 49
  • WE GO BEYOND CONTENT CREATION

    Value Imagery is video production company based in Australia that provides quality video, photography, and online marketing services...

    Top Services:

    • Video Production
    • Branding
    • Creative Services
    • Digital Marketing
    • Show more
    Location
    Byron Bay, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • Make Me Modish

    Creative brand strategies...

    Top Services:

    • Video Production
    • Creative Services
    • Web Design
    • Advertising
    • Show more
    Location
    Detroit, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Connect + Power Your Brand

    RAIL + STEAM is a brand strategy and digital marketing agency stationed in Omaha, Nebraska...

    Top Services:

    • Video Production
    • Branding
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Omaha, Nebraska
    Number of Employees
    Under 49
  • Awe-Inspiring Video Content That Works for You

    WildHair Production is a marketing agency (Greenville SC) specializing in video production and content development for businesses and organizations...

    Top Services:

    • Video Production
    • Social Media Marketing
    • Email Marketing
    • Advertising
    • Show more
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
  • HTFotografia provides its clients with high quality professional photography services, from corporate imagery to product photography we have all our clients backs covered when it comes to photografic and video requests...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    • Digital Marketing
    • Show more
    Location
    Funchal, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Let's tell great stories... Together!

    Katalyst Media was established in 2016 by Pedro Pimentel after over a decade producing cinematic documentary and commercial content around the world. The goal was simple: To tell better stories using the new age tools of video and sound and to be actively involved with the full lifecycle of the the content we...

    Top Services:

    • Video Production
    • Creative Services
    • Branding
    • Video Marketing
    • Show more
    Location
    Wānaka, New Zealand
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
  • To help small and medium sized Ottawa businesses, associations and start ups maximize the R.O.I. on their marketing dollar...

    Top Services:

    • Video Production
    • Social Media Marketing
    • Branding
    • Digital Marketing
    • Show more
    Location
    Ottawa, Canada
    Number of Employees
    Under 49
  • We're highly experienced in everything from corporate videos to social media content to promotional videos...

    Top Services:

    • Video Production
    • Creative Services
    • Advertising
    • Video Marketing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Work with us. Together, we will face the giants.

    AMS Digital Productions helps clients build and improve their online presence with effective communications strategy, digital design, video production and marketing services...

    Top Services:

    • Video Production
    • Digital Marketing
    • Email Marketing
    • Video Marketing
    • Show more
    Location
    Alexandria, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $87/hr
    Minimal Budget
    $1,000 - $10,000
  • Video and Social Media Marketing That Make Brands Winners

    We help real estate and fitness professionals turn their expertise into influence using strategic video marketing minus the usual overwhelm of ideating, creating, editing, and distributing monthly contentso they can ultimately win more business...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    • Digital Marketing
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Content is Our Superpower

    Here at Qemie, we are a merry band of content creators, tech wizards, business analysts and information designers. Our superpower is dealing with tons of content and making it work for each unique organization. We design and produce digital learning content that drives business and combines content formats to...

    Top Services:

    • Video Production
    • Graphic Design
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    Frankfurt, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Making Food Videography Easier than Ever

    Foodist Films is a video marketing agency for food, eCommerce and supplement brands. With our expertise, we produce top-notch videos that your fans won't be able to get enough of...

    Top Services:

    • Video Production
    • Content Marketing
    • Social Media Marketing
    • Digital Strategy
    • Show more
    Location
    St. Paul, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Get ready for Your next move

    Established in 2013 in Cairo, Big Move is a media production and digital marketing agency dedicated to inspiring impactful values in the region through genuine artistry. The company's goal is to create compelling messages that leave a lasting impact...

    Top Services:

    • Video Production
    • Social Media Marketing
    • Branding
    • Digital Marketing
    • Show more
    Location
    Cairo, Egypt
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • From Bite-Sized Filming Sessions to Full-Scale Productions, video and video podcasts

    We dont just create videos or podcasts, we help you build a content engine that powers your entire marketing strategy. Whether its a consistent video series or an engaging podcast, our work fuels your brands growth and keeps your audience coming back for more...

    Top Services:

    • Video Production
    • Content Marketing
    • Advertising
    • Video Marketing
    • Show more
    Location
    Ashland, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $350/hr
    Minimal Budget
    Under $1,000
  • Get at it!

    Exit10 is a full-service advertising agency located in Baltimore's iconic Camden Yards Warehouse. Our team specializes in developing non-traditional advertising solutions, including innovative designs, impactful television and radio ads, direct marketing campaigns, and interactive services...

    Top Services:

    • Video Production
    • Branding
    • Web Design
    • Advertising
    • Show more
    Location
    Baltimore, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Unleash Your Vision

    Intrepid Network is a multimedia agency with over 23 years of experience, offering web development, design, programming, graphic design, video production, and photography services. We utilize the latest technologies to deliver high-quality results on time and within budget...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    • Web Design
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000

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Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce