DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • The Home Of Music Making

    Abbey Road Studios is a world-renowned recording studio based in St. John's Wood, London, recognized for its history in music production and its continued work in audio innovation. The studio provides professional recording, mixing, and mastering services for artists and music creators, with options for both...

    Top Services:

    • Audio Production
    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Reframe What's Possible

    Mediatropy is a Singapore-based full-service digital agency with operations across 10 countries in Asia and the Middle East. The agency specializes in data-driven marketing, branding, web and app development, creative production, SEO, performance marketing, and AI-powered digital solutions. Mediatropy helps...

    Top Services:

    • Digital Marketing
    • Web Development
    • Creative Services
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Fold7

    Award WinnerRecipient of a Best Design Award for outstanding work.
    We Build Rock SOLID Brands That Roll With Culture

    Fold7 is a London-based creative agency specializing in brand communications, delivering culture-driven ideas and strategic campaigns that help brands stay relevant and impactful in a fast-evolving market...

    Top Services:

    • Branding
    • Video Production
    • Creative Services
    • Advertising
    • Digital Strategy
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    3 Projects Listed
  • Everything You Need All In One Place

    2mb.studio is a boutique architectural visualization studio in Berlin. We produce exterior and interior stills, animation, and full marketing packages for architects, developers, and interior designers. About 20 in-house specialists. Briefs in English, German, Spanish, and French...

    Top Services:

    • Creative Services
    • Video Production
    • Design Services
    • Product Design
    • Branding
    • Show more
    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • We create content that builds trust

    We focus on foundational projects that help organizations establish an organic presence online in preparation for new AI Generative Search. We also use a combination of traditional advertising and new programmatic digital targeting to promote high-buying-intent content to your best audiences...

    Top Services:

    • Content Marketing
    • Digital Strategy
    • Video Production
    • Advertising
    • PPC
    • Show more
    Location
    Hartford, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • More Ideas... More Business

    Partners Advertising Private Limited is a national brand management consulting agency & North India's leading advisor on brand strategy...

    Top Services:

    • Branding
    • Creative Services
    • Logo Design
    • Graphic Design
    • Digital Services
    • Show more
    Location
    Chandigarh, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • Founder-led web design and branding that helps small businesses

    Cabriales Web Studio is a San Antonio studio designing custom websites, brands, and social content for small businesses nationwide. From logos and graphics to full site builds, redesigns, and e-commerce, every project is custom-built around the business and its customers...

    Top Services:

    • Web Development
    • Web Design
    • Graphic Design
    • WordPress Website Design
    • UI/UX Design
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Timeless Brands. Built To Evolve.

    MASON & FROM is an independent brand and digital studio rooted in Paris, connected to the world. We help ambitious brands define their identity, strengthen their digital presence and communicate with clarity through brand strategy, digital experiences and editorial design. We work across fashion, beauty...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    • Digital Services
    • Design Services
    • Show more
    Location
    Paris, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Kihada is a branding creative agency. We are here to help you bring big ideas to life.

    We are a Full Branding Agency for B2B and professional service companies.Think of us as your creative co-pilots. Together, we'll explore your brand and build a strategy thats bold, smart, and distinctly yours.ADVERTISING | MARKETING | GRAPHIC DESING | FILM & PHOTOGRAPHY & UX/UI WEB DESIGN...

    Top Services:

    • Branding
    • Package Design
    • Video Production
    • Print Design
    • Logo Design
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Portfolios Count
    4 Projects Listed
  • Connecting Brands and Customers through Compelling Stories

    Medium Rare Content Agency is a leading agency specializing in connecting brands to customers through the power of compelling storytelling. With a focus on creating and distributing relevant, credible, and targeted content, we initiate conversations that guide customers throughout the purchase journey...

    Top Services:

    • Content Marketing
    • Digital Services
    • Graphic Design
    • SEO
    • Creative Services
    • Show more
    Location
    Pyrmont, Australia
    Number of Employees
    100 - 249
    Portfolios Count
    5 Projects Listed
  • Bold Cinema Creative Vision

    CineFunk Studios, based in Pune, India, creates compelling short films, web series, and music videos. We focus on storytelling, bringing diverse narratives to life through visually captivating and emotionally resonant content. Our talented team delivers work that entertains, inspires, and connects...

    Top Services:

    • Video Production
    • Creative Services
    • Branding
    • Video Marketing
    • Advertising
    • Show more
    Location
    Pune, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We are a digital marketing agency that helps businesses implement internet marketing strategies that help them generate leads, gain credibility, position their brands and improve their customer communications. We have a proprietary methodology to research your competition onlie and discover their strengths...

    Top Services:

    • Video Production
    • Digital Services
    • Branding
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Naucalpan de Juárez, Mexico
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • At Knight Eady, the people on our team serve as our best asset, and our/the company is defined by the people who represent our brand. We are brought together under the belief that sports have the power to change lives. Although our team and service offerings have grown over the years, our core values and...

    Top Services:

    • Video Production
    • Public Relations
    • Creative Services
    • Web Design
    • Web Development
    • Show more
    Location
    Birmingham, Alabama
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Yield is a fearless brand advisory. An independent, partner-owned firm for more than 20 years, we specialize in being our clients’ brand stewards, articulating and activating their brand to achieve higher performance – to generate greater yield.We’re proud of our long-standing relationships with...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    • Logo Design
    • Digital Marketing
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
  • East City Films is dedicated to illuminating the world across traditional and VR platforms.

    For 12 years we've lovingly created branded content, documentaries, television, music content and since 2015, virtual reality and 360° video with our immersive studio VR City...

    Top Services:

    • Video Production
    • Design Services
    • Digital Services
    • Video Marketing
    • VR/AR
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Corporate Video and Animation Experts

    1 Minute Media is an Australian video production company and animation studio specialising in corporate videos, brand videos, animated explainers and training videos. Serving Sydney, Melbourne and across Australia, we create professional video content for businesses and government organisations...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    • Content Marketing
    • Audio Production
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
  • We're a 360 creative and production agency from Croatia. We've worked for over 10 years with high profile clients on their marketing campaigns with videos and TVCs. Our strength lies in creative solutions for briefs with complex requirements...

    Top Services:

    • Video Production
    • Digital Services
    • Creative Services
    • Graphic Design
    • Video Marketing
    • Show more
    Location
    Osijek, Croatia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • ROI-Driven Growth Marketing Agency

    IGW is in many ways the ANTI marketing agency. Everyone has been burned by the marketing agency who locked them into long-term contracts, over-promised & under-delivered. We do things differently here. We structure our engagements w/ accountability baked in so that we have to EARN the ability to work...

    Top Services:

    • Video Production
    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Sustainability, Branding & Digital Communications

    OBATA is a leading U.S.-based strategic and creative communications partner helping global organizations turn complex corporate and sustainability challenges into clear, impactful solutions across brand identity, sustainability reporting, investor communications,...

    Top Services:

    • Creative Services
    • Video Production
    • Web Design
    • Digital Marketing
    • Branding
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Think of your traditional ad agency, and then think again. Our firm is comprised of creative soldiers worldwide. Award-winning directors, film-makers, photographers, designers, coders, developers, event planners, brand gurus and marketers...

    Top Services:

    • Video Production
    • Branding
    • Web Design
    • Web Development
    • SEO
    • Show more
    Location
    Madison, Wisconsin
    Number of Employees
    Under 49
  • We believe in full-service creative advertising: in-house production, media planning, and media buying...

    Top Services:

    • Video Production
    • Digital Marketing
    • Email Marketing
    • Media Buying
    • Social Media Marketing
    • Show more
    Location
    South Burlington, Vermont
    Number of Employees
    Under 49
  • Clover Ridge Media specializes in digital marketing solutions to grow your business.Video Marketing Websites SEO Social Media...

    Top Services:

    • Video Production
    • Digital Marketing
    • Email Marketing
    • SEO
    • Content Marketing
    • Show more
    Location
    Panton, Vermont
    Number of Employees
    Under 49
  • Stories are meant to be lived, told, and rememberedoften in that order.

    At OVRLND.studio we specialize in hard-to-get-to and hard-to-tell stories about people, athletes, nature, brands, and the values that set them apart and bring them together...

    Top Services:

    • Video Production
    • Web Development
    • eCommerce Development
    • Web Design
    • Creative Services
    • Show more
    Location
    Woodstock, Vermont
    Number of Employees
    Under 49
  • From website design to social media management, digital screen advertising to website copywriting, search engine optimisation to social media video creation, expert designers, developers and digital talent are ready to complete projects...

    Top Services:

    • Video Production
    • SEO
    • Design Services
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Aberdeen, United Kingdom
    Number of Employees
    Under 49
  • We strive to make your life easier. Social media can be a bother so let us do the leg work.

    At Santa Fe Social Media Solutions our goal is to solve the digital crisis...

    Top Services:

    • Video Production
    • Logo Design
    • Graphic Design
    • Web Design
    • Web Development
    • Show more
    Location
    Santa Fe, New Mexico
    Number of Employees
    Under 49
  • A Complete Website Design and SEO Agency for Your Needs

    Our creative team specializes in crafting unique web designs, optimizing SEO and utilizing powerful social media strategies. We know how to reach your target audience with our professional broadcasting and media production services, as well as stunning photography and videography that captures the essence of...

    Top Services:

    • Video Production
    • SEO
    • Branding
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Rochester Hills, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • The Next Cartel - Issuing Culture Into the Next Era

    The Next Cartel is an innovative multimedia company with a vision to revolutionize culture through digital media and creative services across the globe. By combining two powerful forces, we strive to create remarkable projects that will influence generations ahead...

    Top Services:

    • Video Production
    • Branding
    • UI/UX Design
    • Web Design
    • Content Marketing
    • Show more
    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Supercharging your digital presence

    Haeresis equips local businesses with the tools they need to thrive in a digital world. Our forward-thinking design studio is driven by simplicity, efficiency and creativity - giving your business that something extra it needs to stand out from the crowd...

    Top Services:

    • Video Production
    • Graphic Design
    • Digital Marketing
    • SEO
    • Web Design
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Bringing avant-garde ideas to life

    For over a decade, Grinbin has been combining the worlds of art and technology to produce incredible results in business. Our team uses cutting-edge IT and advertising methods to help companies improve every aspect of their operations...

    Top Services:

    • Video Production
    • Web Development
    • Branding
    • UI/UX Design
    • Social Media Marketing
    • Show more
    Location
    Durango, Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Building thought leadership for brands and individuals through relevant content.

    Smart Cookie Media offers services such as content creation, email marketing, content distribution, employee branding, and many more...

    Top Services:

    • Video Production
    • Audio Production
    • Branding
    • Email Marketing
    • Advertising
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Content that goes above and beyond

    We create premium product photography and commercial video for retail and eCommerce brands such as Skin Juice, Bbox for Kids, Baxter Blue...

    Top Services:

    • Video Production
    • Content Marketing
    • Creative Services
    • eCommerce
    • Social Media Marketing
    • Show more
    Location
    Mount Waverley, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Designing beyond boundaries

    Riotters is a team of passionate designers who specialize in various design and development services for international brands across different industries. We offer a collaborative and creative approach to help you think outside the box...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    • UI/UX Design
    • Web Design
    • Show more
    Location
    Szczecin, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $10,000 - $25,000
  • Creating Unforgettable Brands & Designs

    Captivation Agency, a creative storytelling and design collective established in 2004 and based in Sarasota, Florida, is dedicated to delivering meaningful, engaging client experiences through video productions and websites for brands, non-profits, and agencies. We take pride in our award-winning work, strong...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    • UI/UX Design
    • Web Design
    • Show more
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Let Us Tell Your Brand Story.

    Beach Lion in St. Petersburg, Florida is an award-winning advertising and branding agency that provides comprehensive services to its clients. With a focus on imaginative and impactful storytelling, they specialize in developing unique marketing, advertising and branding campaigns...

    Top Services:

    • Video Production
    • Branding
    • Creative Services
    • Advertising
    • Web Design
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
  • Creative Solutions Propelling You Forward

    A boutique animated video production company based in Washington State, with a foundation in traditional animation, graphic design, illustration and web design. We like making things move.Our specialty is motion design and 2d traditional animation work, with a special emphasis for technology companies...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    • Creative Services
    • Web Design
    • Show more
    Location
    Copalis Crossing, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • We Bring The Creativity.

    OC Creative offers creative solutions to your marketing problems, using our expert team of web designers, graphic designers, videographers, writers, and more to tackle any project you can dream of. Creative work can influence change, evoke emotion, inspire action, and motivate your audience...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    • Design Services
    • Creative Services
    • Show more
    Location
    DeKalb, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $1,000 - $10,000
  • If You Can Dream It, I Can Design It.

    Hey! My name is Marta Golub. I'm a professional Designer from Hamburg, Germany...

    Top Services:

    • Video Production
    • Branding
    • Product Design
    • Graphic Design
    • UI/UX Design
    • Show more
    Location
    Hamburg, Germany
    Number of Employees
    Under 49
  • Creative Impact

    At Lucid Theory, we're more than an agency; we're your ally in crafting compelling narratives and making a positive difference in the world through our actions. Let's collaborate to create impact that transcends business boundaries...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Make your ideas "tangible" with us

    At Tangenio, our primary focus is on providing top-notch audiovisual production services for your projects, encompassing a wide range of tasks including scouting, crew hiring, equipment rental, content creation, postproduction, and managing film permits and services. We meticulously oversee every aspect of...

    Top Services:

    • Video Production
    • Video Marketing
    • Advertising
    • Content Marketing
    • Event Marketing
    • Show more
    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • We Create Videos That Bring Your Stories, Ideas and Brands to Life!

    Blue Ocean Productions is a full-service video production company that provides professional video production services for B2B. We can shoot in a studio, in the field, using drones from the air and underwater with underwater cameras. Contact us for a free consultation to design the video you need...

    Top Services:

    • Video Production
    • Branding
    • Audio Production
    • Video Marketing
    • Social Media Marketing
    • Show more
    Location
    Ventura, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Content that sticks around.

    After Image Media offers comprehensive video marketing and production services all under one roof, providing businesses with the tools they need to elevate their brand to the next level through impactful video content. Our expertise and dedication ensure that your brand's message resonates effectively with...

    Top Services:

    • Video Production
    • Creative Services
    • Branding
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Tilburg, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Animation-centric design studio.

    At Brokenedge Studio, we empower product-based companies to tell their stories through innovative design, animation, and technology. Our expertise transforms your vision into compelling narratives that resonate with your audience...

    Top Services:

    • Video Production
    • Graphic Design
    • Content Marketing
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Lyon, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Tell the right story with the right video to the right audience.

    We specialize in video production for companies in Saint Paul, and Minneapolis, by creating a clear video marketing roadmap, we become an extension of their brand...

    Top Services:

    • Video Production
    • Creative Services
    • Branding
    • Video Marketing
    • Digital Marketing
    • Show more
    Location
    St. Paul, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Inform. Innovate. Inspire.

    For nearly 30 years, Pasifika Communications has been delivering creative work and effective solutions to help clients communicate and connect with their audiences...

    Top Services:

    • Video Production
    • Design Services
    • Advertising
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Suva, Fiji
    Number of Employees
    Under 49
  • Where Creators Meet Their Dream Editor.

    At Social Channel Studios, we transform video content into captivating and exceptional productions. Our team of professional video editors brings extensive experience from mainstream media, ensuring high-quality and engaging results for every project...

    Top Services:

    • Video Production
    • Digital Services
    • Audio Production
    • Graphic Design
    • Creative Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
  • You have a story to tell? Let us be your storyteller.

    At TreeTop, nestled in the scenic Alps of Innsbruck, Austria, we're an award-winning full-service film and animation studio bringing your wildest ideas to life! We weave compelling visual tales with a dash of aesthetic flair and a whole lot of storytelling magic for brands big and small, near and far. From...

    Top Services:

    • Video Production
    • Digital Services
    • Creative Services
    • Video Marketing
    • Advertising
    • Show more
    Location
    Innsbruck, Austria
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Where Creativity Pops and Collaboration Fizzes!

    PFZ is our behind-the-scenes brand that captures our essence and culture, making us the go-to production company you'll always want to collaborate with...

    Top Services:

    • Video Production
    • Audio Production
    • Digital Marketing
    • Social Media Marketing
    • Digital Strategy
    • Show more
    Location
    Knoxville, Tennessee
    Number of Employees
    Under 49
  • Become the Authority

    Speakerbox Media is a boutique podcast agent that turns experts into thought leaders with engaging video podcasts...

    Top Services:

    • Video Production
    • Public Relations
    • Branding
    • Web Design
    • Audio Production
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • Shaping Stories. Building Movements. Inspiring Change.

    Fenton specializes in crafting compelling stories and building movements that inspire change. With a focus on traditional and digital strategies, they help organizations connect with audiences to drive social and corporate impact...

    Top Services:

    • Video Production
    • Public Relations
    • Branding
    • Media Buying
    • Advertising
    • Show more
    Location
    San Francisco, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Efficient motion design, authentic animations.

    Our team's creative approach is flexible and adapts to our clients' needs to create quality videos that reach their targets. We help you communicate your message, tell your story, explain your company's mission, transmit learning or sell your product...

    Top Services:

    • Video Production
    • Graphic Design
    • Video Marketing
    • Branding
    • Creative Services
    • Show more
    Location
    Québec City, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000

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Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce