DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • The official agency charged with promoting Greater Manchester on the national and international stage alongside!...

    Top Services:

    • Public Relations
    • Video Production
    • Advertising
    • Digital Marketing
    • Show more
    Location
    Manchester, United Kingdom
    Number of Employees
    Under 49
  • CAPTURE MORE THAN THEIR ATTENTION

    We specialize in Live Event Production, Hybrid Events, Live Stream & Event Management in Alberta...

    Top Services:

    • Audio Production
    • Video Production
    • Digital Services
    • Event Marketing
    • Show more
    Location
    Edmonton, Canada
    Number of Employees
    Under 49
  • We are your partner for all things digital.

    Whether you are already know what you need help with, or are looking for a general audit, you can leverage our know-how and experience to improve your marketing...

    Top Services:

    • Audio Production
    • Video Production
    • Digital Marketing
    • SEO
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
  • Taking You Beyond The Ordinary

    Idea Peddler believes that true progress and success come from authentic approaches to thinking, living, and doing. Join us as we make great work with passion. Feel free to explore our world—you won't ever be disappointed...

    Top Services:

    • Digital Marketing
    • Video Production
    • Public Relations
    • Media Buying
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • The Challenger Brand's Ideal Partner Firm

    Boil® creates exceptional brand strategies tailored to match your specific business needs, from conceptualization through a successful launch. Our process ensures that every project is distinctive and reduced down to its core components for maximum impact...

    Top Services:

    • Branding
    • Video Production
    • Digital Marketing
    • Digital Strategy
    • Show more
    Location
    Antwerp, Belgium
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $10,000 - $25,000
  • Crafting Stories that Move the World.

    At The Parlor, we craft compelling messages and design innovative campaigns to engage the right audience. By blending persuasive communication strategies with creative advertising concepts and engaging videos & digital content – together we create maximum impact!...

    Top Services:

    • Branding
    • Video Production
    • Advertising
    • Digital Strategy
    • Show more
    Location
    Antwerp, Belgium
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Design & Strategy For a More Hospitable World

    At Edelmade, we specialize in creating stunning brands and digital experiences that will truly make an impact. Our strategy-meets-creativity approach helps you reach your objectives while connecting with the right people along the way! We’ll take care of everything from planning to identity design so you...

    Top Services:

    • Branding
    • Video Production
    • Content Marketing
    • Web Design
    • Show more
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • High Quality, Bespoke Solutions

    At Creative Era Media, we believe in the power of ideas. Our professional team of experts is based in Calgary, AB, but we've had the privilege of working with clients across North America. From local businesses such as gyms and restaurants to large eCommerce brands, we provide top-notch digital marketing...

    Top Services:

    • Digital Marketing
    • Video Production
    • Graphic Design
    • Social Media Marketing
    • Show more
    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Capture the Magic

    At Zerosun Creative, we provide the full power of our Denver-based video production agency to bring your imagined projects into reality. Our boutique style ensures highly personalized pre-production and post-process with plenty of custom touches while ensuring that each project surpasses its creative...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Content Marketing
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • In order to produce marketing that works, we combine our superpowers.

    Jellyfish is a new breed of platform-focused marketing performance company that understands that success calls for a multi-platform, creative attitude. By utilising, connecting, and navigating the platforms that fuel growth, we assist brands in thriving...

    Top Services:

    • Branding
    • Video Production
    • SEO
    • CRM Consulting
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Full-Service Marketing & Content Development Agency

    The Seidel Agency focuses on video, influencer marketing, and social media for mobile and the web...

    Top Services:

    • Advertising
    • Video Production
    • Public Relations
    • Branding
    • Show more
    Location
    Lexington, Kentucky
    Number of Employees
    Under 49
  • Never normal.

    A creative studio that solves branding challenges through visual communication, illustration, branding, animation, and design services. The heart of their business is understanding the power of creating unforgettable brand experiences...

    Top Services:

    • Graphic Design
    • Video Production
    • Logo Design
    • Branding
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    50 - 99
  • Audio Visual Rentals, Event Design, Video Production

    The Reno/Tahoe-based company raft Productions has collaborated with numerous organisations and businesses nationwide. Both traditional TV advertising and online content benefit from the engaging visuals produced by our video footage...

    Top Services:

    • Advertising
    • Video Production
    • Audio Production
    • Event Marketing
    • Show more
    Location
    Reno, Nevada
    Number of Employees
    Under 49
  • Analyse - Enhance - Elevate - Engage

    WATT is creative production company based in London, with a global reach. We specialise in creating unique and engaging content that empathises with your message, and resonates with your audience...

    Top Services:

    • Design Services
    • Video Production
    • Graphic Design
    • Creative Services
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Immersive Digital Experiences

    Click Video LLC specializes in crafting immersive digital media experiences tailored for government agencies and corporations. Trust us to engineer dynamic digital experiences that captivate audiences and elevate your organization's presence in the digital realm...

    Top Services:

    • IT Services
    • Video Production
    • Web Development
    • Software Development
    • Show more
    Location
    Scranton, Pennsylvania
    Number of Employees
    Under 49
  • We make your brand look good!

    ARTANGEL is an advertising agency with HQ in Bila Tserkva, Ukraine. Agency with 18 of experience in the field of advertising...

    Top Services:

    • Logo Design
    • Video Production
    • Print Design
    • Web Design
    • Show more
    Location
    Bila Tserkva, Ukraine
    Number of Employees
    1000 & Up
  • Not just another marketing agency.

    We are a small agency by the sea in sunny Hastings with a passion for helping businesses achieve their vision of success. Our services starts from logo design and continues to Google Ads and responsive websites, our innovative team provide a personal service to make you stand out in every way...

    Top Services:

    • Design Services
    • Video Production
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Hastings, United Kingdom
    Number of Employees
    Under 49
  • Your Digital Heroes

    A Bespoke Animation & Digital Marketing Agency specializing in creating company explainer videos and various digital marketing & web design services...

    Top Services:

    • SEO
    • Video Production
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $12/hr
    Minimal Budget
    Under $1,000
  • I'm Freelance Designer.

    Ten years of experience in data-driven content marketing, human-centred design and feel-good social content...

    Top Services:

    • Branding
    • Video Production
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
  • Creative directors who speak from the heart.

    Founded in the USA in 2012, Leland expanded operations to France in 2014 and Japan in 2018. Supported by our office in Tokyos Shinjuku district, we manage projects for global brands in Europe, the USA and Japan, working virtually, on-location, or from client premises...

    Top Services:

    • Branding
    • Video Production
    • Content Marketing
    • Web Design
    • Show more
    Location
    Paris, France
    Number of Employees
    Under 49
  • Most prestigious Animation and Visual Effects studios in Latin America.

    2D & 3D Animation Studio and VFX.Hook Up Animation is a renowned Animation and Visual Effects Studio based in Buenos Aires, Argentina, with an extensive international portfolio spanning traditional and digital animation, 3D modeling, and visual effects since 2001. Serving esteemed clients such as Cartoon...

    Top Services:

    • Digital Services
    • Video Production
    • Graphic Design
    • Creative Services
    • Show more
    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Easily distracted. I like stories.

    Hey there! My name is Marco Alama, I'm a professional Graphics designer & illustrator based in Rome, Italy. Better said I'm a creative guy!...

    Top Services:

    • Graphic Design
    • Video Production
    • Web Design
    • Mobile App Development
    • Show more
    Location
    Rome, Italy
    Number of Employees
    Under 49
  • Driving Conversation Through Great Content.

    Refuel partners with your marketing team to conceptualize, develop, and execute content campaigns across various media and social channels, strategically targeting your customer base. Our collaborative approach ensures seamless integration and effective delivery of content that resonates with your audience...

    Top Services:

    • Creative Services
    • Video Production
    • Branding
    • Content Marketing
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Magnificent Design, Impactful Stories

    Decadence Design, a top-tier graphic design agency in Singapore, prioritizes understanding clients' business objectives to craft innovative designs that look visually appealing and communicate effectively with the target audience. Leveraging technological advancements and the latest design trends, Decadence...

    Top Services:

    • Graphic Design
    • Video Production
    • Logo Design
    • Web Design
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $10,000 - $25,000
  • Top Video Editing Agency

    Prism Pulse is a professional video editing agency. We specialize in finance videos, talking head videos, corporate videos, documentary videos, faceless videos, Instagram Reels, TikTok videos, YouTube Shorts, Minecraft, Roblox, COD and other gaming videos...

    Top Services:

    • Digital Services
    • Video Production
    • Creative Services
    • Digital Strategy
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Bold ideas with human touch.

    WeBetter is a dynamic and action-oriented digital marketing agency, redefining the advertising landscape with a commitment to delivering measurable results...

    Top Services:

    • Digital Services
    • Video Production
    • Web Development
    • Mobile App Development
    • Show more
    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • The power of creativity for the best results.

    Refinery is a creative agency dedicated to driving business growth through the power of innovation and collaboration...

    Top Services:

    • Creative Services
    • Video Production
    • SEO
    • CRM Consulting
    • Show more
    Location
    Manchester, United Kingdom
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Creativity + Production for Events, Film, AI and Sustainability.

    Welcome to Giant Cookie, where creativity meets productionand magic happens.We craft unforgettable stories and vibrant experiences across Events, Film, AI, and Sustainability. Sometimes we dive into these areas separately, but usually, we love mixing them all together to create something truly...

    Top Services:

    • Creative Services
    • Video Production
    • Event Marketing
    • AI Development
    • Show more
    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $1500/hr
    Minimal Budget
    $50,000 & Up
  • We Attract Prospects To Increase Your Sales.

    Our Strategic Digital Marketing solutions are designed for companies looking to improve their digital results, and we are confident that we can be an important ally for your business and commercial department...

    Top Services:

    • Digital Marketing
    • Video Production
    • Graphic Design
    • Email Marketing
    • Show more
    Location
    Cajicá, Colombia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Working With Ambitious Brands Across Australia

    JDB Communications, we envision a world where brands and individuals have the power to connect, inspire, and transform through multimedia. Our mission is to empower our clients with innovative and creative multimedia solutions that enable them to achieve their goals and impact their audience in meaningful...

    Top Services:

    • Digital Marketing
    • Video Production
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
  • We Build Principled Brand

    We empower brands to build meaningful connections with their audiences. We achieve this by guiding them through a process of self-discovery, which allows us to design an authentic representation of their identity. Our approach integrates creativity, innovative technology, and a commitment to positive social...

    Top Services:

    • Branding
    • Video Production
    • Package Design
    • Logo Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Step Into The Next Archviz

    At Xrender Studio, we turn architectural plans into visuals that feel real. We work with homebuilders, architects, and developers to create 3D renderings, tours, and animations that make projects easy to understand and exciting to present. Whether it's selling a property, getting approvals, or just showing a...

    Top Services:

    • Product Design
    • Video Production
    • Creative Services
    • Design Services
    • Show more
    Location
    West Palm Beach, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Sense Of Space

    Concept Avenue is an architectural visualization studio specializing in photorealistic 3D rendering, architectural animation, and CGI content for developers, architects, real estate marketers, and design-led brands. The company helps clients communicate unbuilt projects through high-end visual storytelling...

    Top Services:

    • Creative Services
    • Video Production
    • Design Services
    • Graphic Design
    • Show more
    Location
    Krakow, Poland
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • The Craft Of A Boutique Studio.

    We're your production partner. We've been designing and animating visual systems for global brands for 16 years, with senior art direction and the capacity to scale your production tenfold when the project calls for it...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Digital Services
    • Show more
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Films That Define Presence

    Dive Media positions itself as a premium video production company in Pune & Mumbai, specialising in corporate films, digital ads, music videos, documentaries, and photography with 10+ years of experience and 400+ completed projects...

    Top Services:

    • Video Production
    • Graphic Design
    Location
    Pune, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Where Brands and Agencies Get Motion that Matters.

    Our explainer videos create a milestone in your business pathway. Now achieving your business target no more far away from your hands. Acquire the animated video to promote your business to the next level...

    Top Services:

    • Video Production
    • Design Services
    • Logo Design
    • Graphic Design
    • Web Design
    • Show more
    Location
    Coimbatore, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • SEO Nerds is an affordable agency based in Toronto, Ontario focusing on providing quality services that are 100% result driven. We offer a variety of services such as: Search Engine Optimization  (SEO)Social Media Marketing (SMM)Web Design and DevelopmentMobile Design (Responsive)Pay Per Click...

    Top Services:

    • PPC
    • Digital Marketing
    • Web Design
    • SEO
    • Digital Services
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Building Brands That Resonate.

    As a full-service marketing agency with 20+ years of experience, we blend creativity and data-driven insights to craft campaigns that inspire action, interest, and loyalty. Lets build a brand that truly connects with your audience...

    Top Services:

    • SEO
    • Social Media Marketing
    • PPC
    • Digital Marketing
    • Branding
    • Show more
    Location
    Knoxville, Tennessee
    Number of Employees
    Under 49
  • Social PR for Millennial-Targeted Brands

    We're a digital marketing agency specializing in social PR for millennial-targeted brands...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • Content Marketing
    • Show more
    Location
    Abu Dhabi, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Marketing Made Simple

    Simply Stated Solutions is a full-service web design and marketing company located in Ontario. Combining web development, video and graphic design, social media outreach, focused content creation, advanced analytics, and marketing consulting to deliver real returns on investment...

    Top Services:

    • Graphic Design
    • Print Design
    • Creative Services
    • Logo Design
    • Design Services
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Measurable experiences for growing entrepreneurs

    FORMATION Media is a full-service digital marketing agency for artists and lifestyle brands...

    Top Services:

    • Email Marketing
    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Graphic Design
    • Show more
    Location
    Cherry Hill, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Content Is King, We Make The Moves.

    At #Knights, we exemplify the strategic strength and essential role of the knight in the chess game of business competition. We empower companies to navigate and outmaneuver their competitors with precision and expertise...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Video Marketing
    • Show more
    Location
    Casablanca, Morocco
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Bringing Humanity to Every Pixel

    Born in Chicago and with offices across the globe, Leo Burnett was built on a simple belief. That the most creative, most effective and most powerful work has people at its coretheir needs, wants, dreams and hopes. Its a belief that can be seen in action in everything we make...

    Top Services:

    • Branding
    • Public Relations
    Location
    Detroit, Michigan
    Number of Employees
    1000 & Up
    Portfolios Count
    1 Project Listed
  • Brand Station is a 100% independent integrated agency founded in 2013.A unique ethical model on the marketWe have the ambition to put ethics back into an environment that is sometimes sorely lacking.Towards consumers: by showing respect for their identity and diversity.With regard to our customers: by...

    Top Services:

    • Digital Marketing
    • Digital Services
    • Video Production
    • Graphic Design
    • Content Marketing
    • Show more
    Location
    Paris, France
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    1 Project Listed
  • Advertising. Content. Production.

    Advertising Content ProductionDelivering the power of storytelling to brands and agencies...

    Top Services:

    • Graphic Design
    • Creative Services
    • Video Production
    • Audio Production
    • Advertising
    • Show more
    Location
    Richmond, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Your Vision, Our Reality

    We are a team of competitive designers and developers who love to do what we do and that makes us stand out of the crowd with our astonishing results, work quality, responsiveness and attention to detail. We believe in ideas and work on them till we bring them to reality. Our objective is to always bring your...

    Top Services:

    • Logo Design
    • Web Design
    • Video Production
    • Graphic Design
    • Branding
    • Show more
    Location
    Miramar, Florida
    Number of Employees
    100 - 249
    Average Hourly Rate
    $45/hr
    Portfolios Count
    1 Project Listed
  • DOMINO was founded in 1992 and has become a full service marketing agency built on creative ideas.

    DOMINO was founded in 1992. as a design studio but in time it has changed to meet the clients needs, and it eventually emerged into creative agency with its own graphic, audio and video production...

    Top Services:

    • Audio Production
    • Package Design
    • Video Production
    • Social Media Marketing
    • Web Development
    • Show more
    Location
    Belgrade, Serbia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Working consciously towards finding creative ways to communicate and solve problems.

    Rasika Hirekerur is a dynamic and adaptable graphic designer with four years of experience, currently residing in San Francisco...

    Top Services:

    • Branding
    • Graphic Design
    • Video Production
    • Web Design
    • Print Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • A Creative View Of Branding

    Brandgarden is a London-based creative consultancy that specializes in crafting distinct brand identities and strategic branding solutions. With an emphasis on clarity, insight, and creative intelligence, they guide businesses from brand strategy through to deployment, helping them establish a unique presence...

    Top Services:

    • Logo Design
    • Branding
    • Video Production
    • Graphic Design
    • Direct Marketing
    • Show more
    Location
    Slough, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Your Fintech Design Partner

    Moonsight is a forward-thinking digital design agency specializing in exceptional product design for banks and FinTech brands.We craft visually striking, intuitive digital experiences that elevate your financial world to new heights...

    Top Services:

    • Web Design
    • Branding
    • Video Production
    • UI/UX Design
    • Product Design
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

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We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
131,438+
2

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We review agency work, case studies, and results to confirm skill.

Applicants rejected
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Agencies verified
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See how rankings and monetization work.

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce