DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Refined and clarified

    Aethon Films is an Atlanta-based production powerhouse that partners with clients to bring their visions and stories to life. Through commercials, brand identity videos for web or broadcast, we help companies make a lasting impact on audiences everywhere...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Video Production
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • We don't just make videos. We tell stories that engage an audience.

    We are passionate about helping brands unleash their full potential through innovative and personalised solutions. We believe that creativity is the key to standing out in today's competitive market, which is why we specialise in crafting custom campaigns and brand solutions that empower your unique creative...

    Top Services:

    • Content Marketing
    • Video Marketing
    • Video Production
    Location
    Brookvale, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • CREATIVE STUDIO* BASED IN BRISBANE

    FREND. IS A CREATIVE STUDIO* BASED IN BRISBANE, AUS. SPECIALISING IN BUILDING FOOD, FASHION & LIFESTYLE BRANDS...

    Top Services:

    • Graphic Design
    • Branding
    • Video Production
    Location
    Brisbane, Australia
    Number of Employees
    Under 49
  • VITAMIN is a full-service advertising and marketing agency that creates impactful brands, effective marketing strategies, and innovative digital solutions. Our experienced team has worked with some of the biggest names in various industries, and our services range from brand conceptualization to TV...

    Top Services:

    • Branding
    • Print Design
    • Video Production
    Location
    Lviv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Good designs come with practice, great designs come from the soul.

    Were a full service graphic design studio based in St Peters, Sydney, Australia. We are delivering high-impact and unique solutions for our clients. We go beyond the brief and pride ourselves on exceptional attention to detail and excellent project management...

    Top Services:

    • Branding
    • Print Design
    • Video Production
    Location
    St Peters, Australia
    Number of Employees
    Under 49
  • Your Ideas Our Technology

    We are made up of a creative team of engineers, developers, marketing specialists, and designers that are dedicated to creating digital and innovative solutions for several brands. We work closely with our clients to achieve their business goals...

    Top Services:

    • Web Design
    • Web Development
    • Video Production
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • The Power of Visual Storytelling in 3D.

    Hello! My name is Marc Anthony Kalb. I'm a 3D artist, but also with big experience in 2D as well. I'm a fun-loving, energetic, passionate, and hard-working individual who is pursuing his dream as an artist...

    Top Services:

    • Product Design
    • Graphic Design
    • Video Production
    Location
    San Marcos, California
    Number of Employees
    Under 49
  • Covering products designed to play.

    We are The Kovdra Design Bureau. Our team consists of designers, musicians, business consultants and programmers, working together on complex cases, and product series for four years...

    Top Services:

    • Branding
    • Web Design
    • Video Production
    Location
    Kyiv, Ukraine
    Number of Employees
    Under 49
  • Designing Dreams, Crafting Compelling Brands!

    At Compel Co, we've been dedicated to serving good people, great companies, and worthy causes since our establishment in 2017. Our core services encompass branding, graphic design, and web design, all delivered with a commitment to excellence...

    Top Services:

    • Branding
    • Graphic Design
    • Creative Services
    • Video Production
    • Package Design
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Your Success Is Our Passion

    Anuncios DEW is a data-driven marketing agency that specializes in the Latino market. We launch ads in both english and spanish on Tiktok, Facebook, Instagram, Google, Youtube and Whatsapp for small businesses across the Americas. We build websites and create content designed to focus on your customers. This...

    Top Services:

    • Content Marketing
    • Social Media Marketing
    • Video Production
    Location
    Doral, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Easy On Your Ears, And On Your Budget

    At That Jingle Guy, we specialize in crafting original music scores for radio and TV, including jingles, soundtracks, and production beds. Whether you need a custom jingle to enhance your client's commercial or a bespoke music score for your multimedia presentation, we offer affordable, royalty-free solutions...

    Top Services:

    • Audio Production
    • Creative Services
    • Video Production
    Location
    York, Pennsylvania
    Number of Employees
    Under 49
  • Dominique Aizpurua Flugelman

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Work Hard, Analogue Harder.

    Hi there! My name is Dominique Aizpurua, an Art Director and Product Designer based in Barcelona, Spain. Speaking Spainsh, French and English...

    Top Services:

    • Logo Design
    • Product Design
    • Video Production
    Location
    Barcelona, Spain
    Number of Employees
    Under 49
  • People ignore design that ignores people.

    Welcome to Nico Tower Studios! My name is Nicole Torres and I'm the person behind the agency. Love to organize abstractions...

    Top Services:

    • Logo Design
    • Graphic Design
    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Bringing Your Animated Vision to Life

    Based in Manchester, UK, Purple Parasol Animation is a passionate team of illustrators and animators dedicated to crafting captivating motion graphics and designs. With a diverse portfolio spanning various styles and subjects, the agency has earned the trust of local and global organizations alike, delivering...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Video Production
    Location
    Blackpool, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Where Creativity Gets a Quirky Twist.

    Oscar Aldana is a discerning individual who relishes employing design to address issues and confront obstacles both within and beyond his profession. He firmly believes that embracing boundless curiosity and unwavering determination is the sole path to continual learning and growth...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Video Production
    Location
    Toronto, Canada
    Number of Employees
    Under 49
  • Capturing Moments, Crafting Stories.

    Timothee Chesnin is a freelance digital & motion designer based in Paris, France. With 9 years of experience collaborated with some of the worlds biggest digital creative agencies...

    Top Services:

    • Graphic Design
    • Video Marketing
    • Video Production
    Location
    Paris, France
    Number of Employees
    Under 49
  • The Go-To Creative Studio for brands in Hong Kong

    We create captivating visual content, compelling brand stories, and cutting-edge digital experiences. All tailored specifically to help you set your brand apart...

    Top Services:

    • UI/UX Design
    • Web Development
    • Video Production
    Location
    Hong Kong, Hong Kong
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • Designing Tomorrow, Today.

    Onmi Design is a versatile strategic design studio that focuses on design and the advancement of brands. We collaborate with brands that align with our comprehensive and strategic approach to design...

    Top Services:

    • Branding
    • Logo Design
    • Graphic Design
    • Video Production
    • Package Design
    • Show more
    Location
    Murcia, Spain
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Inspire people to fill the world with imagination.

    CINRA embraces this significant, yet often ordinary challenge by "introducing new change to people." By continuously evolving, we can connect with a diverse range of individuals and gain a greater understanding of the world's variety...

    Top Services:

    • Web Design
    • Print Design
    • Digital Marketing
    • Video Production
    • Logo Design
    • Show more
    Location
    Tokyo, Japan
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Transforming Brands Through Remarkable Advertising

    Rain the Growth Agency is a full-service creative and media agency delivering transformative growth through its pioneering transactional brand-building approach. The agency drives sales and brand growth by integrating marketing strategy, creative development, media buying, and advanced analytics. With...

    Top Services:

    • PPC
    • Advertising
    • Video Production
    Location
    Portland, Oregon
    Number of Employees
    500 - 999
    Minimal Budget
    $50,000 & Up
  • Your Engine for Powerful Content Creation & Growth.

    Our platforms and services empower business owners, marketers and content creators around the world to bring their visions to life, grow their audience, and increase their revenue...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Visual Storytelling for a Digital World.

    Symbol Syndication is a media company specializing in video production, photography, and content marketing. Serving clients in Calgary, Lethbridge, and beyond, they create high-quality visual content designed to enhance brand presence and drive engagement...

    Top Services:

    • SEO
    • Digital Marketing
    • Video Production
    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We'll take over.

    The MindOffice was born out of a deep passion for creating and designing inspiring concepts. We collaborate with individuals and organizations eager to embark on a creative journey with us, blending traditional and modern approaches in a dynamic and engaging process...

    Top Services:

    • Print Design
    • Branding
    • Web Design
    • Video Production
    • SEO
    • Show more
    Location
    Vlaardingen, Netherlands
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Connected by eyes.

    We are a team with more than 17 years of experience and hundreds of completed projects. We create websites, logos, visual identities and videos with an emphasis on current trends, helping us not only keep up with the fast-changing online world, but set the pace in it...

    Top Services:

    • Logo Design
    • Graphic Design
    • Web Development
    • Video Production
    • Web Design
    • Show more
    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Fort Worth Marketing Agency

    Plover is a boutique digital marketing agency specializing in premium websites, branding, and content for luxury home service businesses. We help builders, interior designers, and contractors elevate their online presence through stunning design, compelling visuals, and marketing strategies that drive real...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Video Production
    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Recording Studio

    Digi Media is a reliable global localization partner with over 15 years of industry expertise. Known for combining accuracy with creativity, they bring exceptional quality to every project. Operating from 20 cutting-edge studios across Estonia, Latvia, and Lithuania, they successfully manage more than 20,000...

    Top Services:

    • Audio Production
    • Translation Services
    • Video Production
    Location
    Riga, Latvia
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Thomas Pokorn

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Where Concept Meets Craft

    Thomas Pokorn is a Creative Strategist and Copywriter who specializes in developing concepts and verbal identities for branding and advertising. He focuses on articulating unique brand personalities and forging meaningful connections with audiences through compelling narratives. He specializes in creative...

    Top Services:

    • Print Design
    • Branding
    • Advertising
    • Video Production
    • UI/UX Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Multicultural Strategy & Messaging That Actually Connects

    Moira Studio helps brands create culturally relevant multicultural marketing strategies that resonate with Latino audiences through tailored messaging, bilingual storytelling and performance-driven campaign execution. Their team combines cultural insight with data and creative strategy to move beyond...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Integrated Measurable Built to Scale

    Custom website development, brand identity design, SEO architecture, and content production engineered to work together. Not disconnected vendors - one cohesive system...

    Top Services:

    • Branding
    • Web Design
    • Video Production
    Location
    Newnan, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Design With A Point Of View

    Nicolás Gloazzo is a graphic designer with more than 15 years of experience. Throughout his career, he has embarked on an inspiring journey that allowed him to collaborate with outstanding talent in the industry and work across a wide range of creative disciplines...

    Top Services:

    • Package Design
    • Graphic Design
    • Print Design
    • Video Production
    • Branding
    • Show more
    Location
    Paris, France
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We Help Brands Speak Human

    Brisbane-based documentary-style video production for government, corporate, and purpose-driven organizations across Australia. We specialize in stakeholder engagement films, impact documentaries, recruitment stories, internal culture videos, and community story series. Our approach is journalistic and...

    Top Services:

    • Reputation Management
    • Public Relations
    • Video Production
    Location
    Moggill, Australia
    Number of Employees
    Under 49
  • VisuArchitect is an architectural visualisation studio producing photoreal interior, exterior and aerial CGI, planning application visuals and architectural animation for architects, developers and interior designers across England...

    Top Services:

    • Design Services
    • Graphic Design
    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Helping Businesses Get Found Online

    FMO media is composed of a team of awesome digital marketers, video production extraordinaires, web development gurus, digital ad wizards, and a bunch of creators that are ready to help you level up your business...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Video Marketing
    • Video Production
    • Web Design
    • Show more
    Location
    Patchogue, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Results-driven Calgary digital marketing agency that is centered around clarity & confidence

    In Front Marketing is an advertising agency based in Calgary, AB with a focus to provide the most comprehensive and effective digital marketing solutions to entrepreneurs and businesses of all industries...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Advertising
    • Business Consulting
    • Show more
    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Your Best Partner For Digital Success

    Dizitali is a next-generation creative and digital agency that blends design, technology, and strategy to help brands grow in an increasingly competitive digital landscape. Based in Dhaka, the agency partners with startups, SMEs, and established businesses to transform ideas into impactful digital...

    Top Services:

    • Graphic Design
    • Logo Design
    • Web Design
    • eCommerce Development
    • Digital Marketing
    • Show more
    Location
    Dhaka, Bangladesh
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Your Content Engine For iGaming And Web3

    3betmedia is a content and creator marketing agency built for iGaming, crypto and prediction market brands. We produce UGC, AI content, clips and memes, and run campaigns with KOLs, influencers and streamers who already speak to your players and traders. Our network covers 50K+ creators across X, YouTube...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Video Marketing
    • Digital Marketing
    • Affiliate Marketing
    • Show more
    Location
    Vilnius, Lithuania
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Marketing you can actually track.

    Google and Meta ads, CRM and instant follow-up for home services, medical and auto businesses, with every ad dollar tied to the booked jobs it produced...

    Top Services:

    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Media Buying
    • CRO
    • Show more
    Location
    Garland, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Everything Visual Agency • Graphic Design • Web Design • Photography • Web Marketing

    We are a creative agency that is unconventional and concierge-style, offering everything that a contemporary business requires for a powerful internet presence...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Webpers is a leading service provider of 360 degrees digital marketing & software development firm in Bangladesh.Webpers was established in 2009 with the vision to impact today's businesses by deploying the modern technology. We strive to make technology easier and more reliable for our clients.Our...

    Top Services:

    • Digital Services
    • Video Production
    • Graphic Design
    • WordPress Website Design
    • Web Design
    • Show more
    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  •  Imagine the possibilities of a creative agency crossed with a research agency.We push brand creativity and use cool research techniques to get consumer-validated ideas to market faster, across brand creative, innovation and integrated...

    Top Services:

    • Package Design
    • Video Production
    • Graphic Design
    • Advertising
    • Digital Marketing
    • Show more
    Location
    Edinburgh, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Sell the Truth

    If you're not selling the truth, what are you selling? Our mission is to prove that the truth is enough—that you can tell the truth and still make money...

    Top Services:

    • Logo Design
    • Video Production
    • Creative Services
    • Branding
    • SEO
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
  • Full-Service Interdisciplinary Studio

    Scribe is a full-service interdisciplinary studio based in Sacramento, CA...

    Top Services:

    • Logo Design
    • Video Production
    • Branding
    • Digital Marketing
    • SEO
    • Show more
    Location
    Sacramento, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Most People Would Describe Us as a Global, Full-Service Agency.

    Most people would describe us as a global, full-service agency. But we think of ourselves as marketers with great stories to tell. We are positively obsessed with our clients and make it our business to uncover whats unique about their business...

    Top Services:

    • Web Development
    • Video Production
    • WordPress Website Design
    • Creative Services
    • UI/UX Design
    • Show more
    Location
    Orange County, California
    Number of Employees
    500 - 999
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Digital Triumphs is a creative digital marketing agency based in Dubai, UAE. We consist of marketing experts, creative designers, and experienced developers...

    Top Services:

    • Branding
    • Video Production
    • Web Design
    • eCommerce Development
    • WordPress Website Design
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Shaping Brands / Driving Influence/ Effecting Change

    M studio helps build better brands. We create purpose-driving branding and communications strategies that position our clients for success. We take what matters to a market - what resonates with their core - and we create compelling narratives that shape perceptions and compel action...

    Top Services:

    • Branding
    • Video Production
    • Public Relations
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Asbury Park, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Social Media & Digital Skills!...

    Top Services:

    • Digital Services
    • Video Production
    • Public Relations
    • Logo Design
    • Digital Marketing
    • Show more
    Location
    Glasgow, United Kingdom
    Number of Employees
    Under 49
  • We design solutions for digital problems

    Build better customer experiences with Bond Design & Co. Visual and captivating design solutions tailor-made for you...

    Top Services:

    • Logo Design
    • Video Production
    • Branding
    • Digital Services
    • Graphic Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Humantek Art is a platform where your imagination meets reality.

    Humantek Art is a platform where your imagination meets reality. Our focus revolves around the idea of serving robust and impeccable solutions to your needs. Our team of polished designers inserts every effort to refine the concept and portray it digitally...

    Top Services:

    • Logo Design
    • Video Production
    • Graphic Design
    • Web Design
    • Web Development
    • Show more
    Location
    Smethwick, United Kingdom
    Number of Employees
    50 - 99
  • Enjoy your brand

    Cacao Design is a small Italian agency able to cover all brand needs: logo and VI, brochure and catalogs, packaging, video, and web design. Located in Milan, born in 2004, and still in love with what she does ;)...

    Top Services:

    • Print Design
    • Video Production
    • Creative Services
    • Graphic Design
    • Branding
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • The Agency with a Purpose

    All Purpose Creative is an agency with a purpose - to be used as a "force for good." We provide award-winning digital learning and corporate social responsibility experiences, helping organizations, employees and communities reach their full potential...

    Top Services:

    • Design Services
    • Video Production
    • Graphic Design
    • Branding
    • UI/UX Design
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $50,000 & Up

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
131,438+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
48%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
7,116

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See how rankings and monetization work.

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce