DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
31 Lengths is the 10-year-old New York ad agency singularly focused on the success of our clients. We are a dynamic branding/marketing company led by experienced, award-winning creatives...
Top Services:
- Branding
- Logo Design
- Video Production
- Graphic Design
- Advertising
- Show more
- Location
- Rye, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
From TV Commercials and Corporate Videography, to Motion Picture Cinematography, Audio Recording, and Visual Effects, we offer a wide variety of production services that accommodate both Corporate & Entertainment industries from pre to post production...
Top Services:
- Creative Services
- Public Relations
- Video Production
- Digital Marketing
- Content Marketing
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Dan Kost has built a media company with over twenty companies serving clients globally. So now it’s up to you, reach out and see how we can help grow your business, whether you’re a startup, midstream or reorganization we can help...
Top Services:
- Branding
- Creative Services
- Video Production
- Advertising
- Event Marketing
- Show more
- Location
- Windsor, Colorado
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $1,000 - $10,000
Specializing in Brand Identity and User Experience design...
Top Services:
- Branding
- Package Design
- Video Production
- Graphic Design
- UI/UX Design
- Show more
- Location
- Accra, Ghana
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
At Godzspeed, we spend every day transforming the anatomy of business from institution to individual. Institutions are stiff and reactionary; individuals are empathetic and passionate. By harnessing the power of being more human, you will build community, create impact, and grow your business. And it all...
Top Services:
- Public Relations
- Branding
- Video Production
- Graphic Design
- Mobile App Development
- Show more
- Location
- Ottawa, Canada
- Number of Employees
- Under 49
Funded Today helps businesses to succeed, especially through the fast-paced world of rewards-based crowdfunding on both Kickstarter and Indiegogo!...
Top Services:
- Digital Marketing
- Social Media Marketing
- Video Production
- Creative Services
- Design Services
- Show more
- Location
- Ogden, Utah
- Number of Employees
- 50 - 99
Alpha Dog Agency opened for business in South Bend in 2013, bringing the feel of a big-city marketing agency to the local South Bend area. Alpha Dog now services businesses and organizations coast to coast. Alpha Dog is a full-service agency that prioritizes lead generation and conversion, which leads to...
Top Services:
- Digital Marketing
- SEO
- Video Production
- Web Design
- PPC
- Show more
- Location
- South Bend, Indiana
- Number of Employees
- Under 49
Brand Enchanting Media is A Purpose-Driven And Culturally Responsible Band Of Branding, Marketing, Creative, Digital, And Production Experts And Consultants With Extensive And Award-Winning Agency Backgrounds From New York To Los Angeles...
Top Services:
- Social Media Marketing
- Branding
- Video Production
- Creative Services
- Digital Marketing
- Show more
- Location
- Camden, New Jersey
- Number of Employees
- Under 49
MediaSource is revolutionizing the public relations industry with its unique approach to brand journalism. By acting as "brand journalists," we craft compelling stories that drive engagement and ensure client partners get seen by their target audience. Talk to us today and experience our effective...
Top Services:
- Public Relations
- Branding
- Video Production
- Digital Marketing
- Content Marketing
- Show more
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $50,000 & Up
Tired of the big agency fluff? Look no further than Modo Studios! Our small but powerful team is ready to tackle any project you throw at us. It's never been easier (or cheaper!) to get high-quality content with ease - we're your one-stop shop for everything from storyboarding and location scouting, all the...
Top Services:
- Branding
- Package Design
- Video Production
- Logo Design
- Graphic Design
- Show more
- Location
- Bluffdale, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
At Levitate Media Group, we are your powerful resource for video and digital marketing in Utah. Our team specializes in building responsive web designs, graphic design, SEO, social media, and video production. We only hire the best to help increase your online presence...
Top Services:
- Graphic Design
- SEO
- Video Production
- Content Marketing
- Web Design
- Show more
- Location
- Salt Lake City, Utah
- Number of Employees
- Under 49
We are a dynamic company driven by team members who form strong bonds with our customers and are motivated by the passion to help others...
Top Services:
- Web Development
- Mobile App Development
- Video Production
- Software Development
- UI/UX Design
- Show more
- Location
- Vicente López, Argentina
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $10,000 - $25,000
A tight-knit group of exceptionally talented and committed 2D/3D graphic artists and animators, game designers, developers, QA specialists, and managers make up GamePack...
Top Services:
- Product Design
- Logo Design
- Video Production
- UI/UX Design
- Mobile App Development
- Show more
- Location
- Kyiv, Ukraine
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Gold Front is a category design studio that helps growth-stage startups create and own their categories through comprehensive end-to-end services. They've helped build category-defining brands for companies like Uber and Robinhood, and provide a North Star to guide brand, culture, and product decisions...
Top Services:
- Digital Services
- Branding
- Video Production
- Web Design
- Digital Strategy
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $50,000 & Up
New Honor Society specializes in transforming brands to embody a human touch, transcending their traditional role and embracing a more personable identity. Instead of solely focusing on product promotion, our approach enables brands to showcase their true essence and values through their marketing efforts...
Top Services:
- Creative Services
- Graphic Design
- Video Production
- Branding
- Advertising
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
Looking for real-time advertising in St. Louis, MO? Look no further! VOG Advertising is a full-service agency catering to clients and partner agencies locally, regionally, nationally and globally in real-time. We offer a comprehensive range of services including media planning and buying, strategic vision...
Top Services:
- Branding
- Creative Services
- Video Production
- Advertising
- Media Buying
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
I bring structure and polish to media and messaging, using copywriting, graphic design, illustration, audio, animation, installation whatever's needed. Strategy and style, together, will get your materials deep into those green fields of emotion and intellect...
Top Services:
- Content Marketing
- Graphic Design
- Video Production
- Branding
- Print Design
- Show more
- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
Idea Tavern specializes in shaping your brand's vision by providing tailor-made solutions that harness our deep industry expertise and cutting-edge technology. Our goal is to ensure your brand maintains a leading edge in the swiftly evolving digital environment...
Top Services:
- eCommerce Development
- Web Design
- Video Production
- Advertising
- SEO
- Show more
- Location
- Nevada, Iowa
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Mammoth, a brand consultancy and full-service creative transformation agency, specializes in navigating complexity to uncover authentic brand identities. By immersing itself in clients' worlds, Mammoth captures ambition, establishes pathways to growth, and visualizes future success through purposeful...
Top Services:
- Branding
- Digital Strategy
- Video Production
- Creative Services
- Advertising
- Show more
- Location
- Belfast, United Kingdom
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Duck.Design is a team of talented designers dedicated to creating exceptional visual solutions for your brand. We blend creativity and professionalism to deliver high-quality design services that help you stand out...
Top Services:
- Design Services
- Graphic Design
- Video Production
- Branding
- UI/UX Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- 100 - 249
Beyond Brand is a creative marketing and design agency driven by innovation and strategy. We help brands grow through bold ideas, impactful design, and true partnership...
Top Services:
- Branding
- Web Development
- Video Production
- Design Services
- Logo Design
- Show more
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Garkon is a full-service creative IT studio specializing in website development and promotion. We have everything you need to support any resource, any topic, and any business online...
Top Services:
- Digital Services
- Graphic Design
- Video Production
- Branding
- Product Design
- Show more
- Location
- Moscow, Russia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Weezly is an all-in-one sales platform for finding leads, running LinkedIn and email outreach, creating personalized AI videos, booking meetings, managing replies, and following up with an AI sales assistant...
Top Services:
- Social Media Marketing
- Email Marketing
- Video Production
- Content Marketing
- Video Marketing
- Show more
- Location
- Malmö, Sweden
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Baked Moon Studios is a creative technology partner helping brands turn ideas into meaningful experiences and business outcomes. We collaborate closely with brands and enterprises to understand their goals, solve creative and communication challenges, and build content-led solutions that evolve with them, We...
Top Services:
- Video Production
- Digital Services
- Graphic Design
- Design Services
- Product Design
- Show more
- Location
- Pune, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $9/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Sparkfactor is a boutique advertising and design studio in Chicago. We provide our clients with highly designed websites, videos, social media campaigns, identities, printed tactics, and the strategies that tie them together...
Top Services:
- Advertising
- Content Marketing
- Email Marketing
- Digital Services
- Branding
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Squeaky Wheel Branding & Marketing is a client-centric, full-service boutique agency located in Houston, Texas. We offer extensive marketing solutions - from branding to website development, and digital marketing to social advertising - we deliver results...
Top Services:
- Digital Marketing
- Email Marketing
- Social Media Marketing
- SEO
- Graphic Design
- Show more
- Location
- Sugar Land, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Ghostwriting Founder is a recognized firm that offers high-quality ghostwriting services. We assist people and companies bring their ideas to life via professionally produced content by using a team of talented writers and editors...
Top Services:
- Content Marketing
- Branding
- Digital Marketing
- SEO
- Reputation Management
- Show more
- Location
- Berkeley, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Boost your business conversion rates and elevate your brand online with our Lead Funnel system. Our system is proven to convert more leads to clients...
Top Services:
- Graphic Design
- Branding
- Reputation Management
- Web Design
- Web Development
- Show more
- Location
- Wellfleet, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
We develop customized strategies with precision and expertise to uncover the ranking factor you need to grow your business. Our approach ensures your brand shines in various digital platforms, capturing the attention of your target audience. We are dedicated to one goal: revolutionizing business growth...
Top Services:
- Branding
- SEO
- PPC
- Social Media Marketing
- Advertising
- Show more
- Location
- Casper, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Bowery Consulting provides HCP-targeted content development—including medical copywriting and copyediting, fact-checking, and annotations—as well as MLR submissions support, account and project managers, and print/digital design and production...
Top Services:
- Design Services
- Web Design
- UI/UX Design
- Business Consulting
- Customer Support
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Equestrian marketing agency from Bratislava, run by a rider who knows show grounds, stables and premium clientele first-hand. We build brands, websites and booking systems, run Meta, Google and TikTok campaigns and shoot photo and video for riders, stables, equestrian brands and events. Every project starts...
Top Services:
- Social Media Marketing
- Branding
- PPC
- SEO
- Logo Design
- Show more
- Location
- Bratislava, Slovakia
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000

Doping Creative Agency
Award WinnerRecipient of a Best Design Award for outstanding work.We develop advertising campaigns, branding - from creative concept to naming, visual identity and packaging, animation, TV and radio advertising...
Top Services:
- Branding
- Logo Design
- Graphic Design
- Package Design
- Print Design
- Show more
- Location
- Yerevan, Armenia
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
We are a creatively and technically skilled brand design studio driven by passion and hungry for new challenges. We focus on strategy, brand-building, graphic design, website design and online marketing in Canada...
Top Services:
- Branding
- Digital Marketing
- Logo Design
- Web Design
- Creative Services
- Show more
- Location
- Vancouver, Canada
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Poke. is a comprehensive creative studio located in Yangon, Myanmar. We specialize in Brand Strategy, Visual Identity, Packaging Design, Social Media Management, Type Design, Photography, Motion Design, and 3D Animation...
Top Services:
- Branding
- Graphic Design
- Logo Design
- Package Design
- Web Design
- Show more
- Location
- Yangon, Burma
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Brave World Media is a boutique agency dedicated to authenticity, inclusivity, and enthusiasm in marketing. We specialize in social media, video, branding, photography, and written content for our clients. We are W/MBE Certified...
Top Services:
- Social Media Marketing
- Branding
- Logo Design
- Web Design
- Web Development
- Show more
- Location
- Corning, New York
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Bond is a brand design consultancy focused on innovation. You provide the opportunity, and well create the brand to seize it...
Top Services:
- Branding
- Logo Design
- Package Design
- Print Design
- Product Design
- Show more
- Location
- Helsinki, Finland
- Number of Employees
- 100 - 249
- Portfolios Count
- 1 Project Listed
Cappelli Identity Design is a multidisciplinary design studio that is working worldwide. Founded by the designer Emanuele Cappell back in 2010 in Rome, Italy...
Top Services:
- Logo Design
- Product Design
- Web Design
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Rome, Italy
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed

Attlas Design
Award WinnerRecipient of a Best Design Award for outstanding work.Hey there! My name is Jorge Sales and I'm a designer based in Mexico City. I love to design brands that change peoples lives. I always aim to create bold and creative visuals to really make something stand out! I offer solutions not services...
Top Services:
- Package Design
- Branding
- Print Design
- Web Design
- Web Development
- Show more
- Location
- Mexico City, Mexico
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
HNDRX is a creative studio that empowers bold brands. Through strategy-driven design, we help teams and individuals transform perceptions and inspire lasting impact...
Top Services:
- Web Design
- Creative Services
- Branding
- Logo Design
- Web Development
- Show more
- Location
- Raglan, New Zealand
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed

UFO Suarez LLC
Award WinnerRecipient of a Best Design Award for outstanding work.Yidiel Suarez creates brand identities and innovative solutions for sectors including real estate, entertainment, fashion, and culture. With over 8 years of experience, he has designed and directed campaigns for everyone from Fortune 500 companies to ambitious startups, always aiming to produce work that...
Top Services:
- Print Design
- Branding
- Logo Design
- Web Design
- Graphic Design
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Every leader seeks resultstangible, meaningful, and lasting. At Gatesman, that ambition becomes action. We go beyond the numbers to understand what truly motivates people, uncovering insights that inspire creative work, change perspectives, and propel your business forward...
Top Services:
- Print Design
- Digital Strategy
- Public Relations
- Creative Services
- Branding
- Show more
- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Were a collaborative team of designers, developers, and digital strategists focused on creating innovative solutions that fuel business growth and make a lasting impact in the digital space...
Top Services:
- Web Design
- Graphic Design
- Branding
- Product Design
- UI/UX Design
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Advertising agency in Mumbai that specializes in digital marketing services such as SEO, SEM, Content, ORM, Affiliate and Influencer marketing to make the most of every published communication, whether it be on a digital or traditional communication front...
Top Services:
- Video Production
- Branding
- Advertising
- Package Design
- Digital Marketing
- Show more
- Location
- Mumbai, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $1/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Chatter Marketing is a full-service creative agency specializing in advertising, marketing, branding, public relations, digital marketing, and social media management in Tulsa, Oklahoma...
Top Services:
- Advertising
- Digital Marketing
- PPC
- Social Media Marketing
- Web Design
- Show more
- Location
- Tulsa, Oklahoma
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
Vulpine Marketing is the cure for super boring digital marketing...
Top Services:
- Digital Marketing
- Video Marketing
- SEO
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Idaho Falls, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Zonion Creative Agency is a advertising and digital marketing agency based in bend, we offer services like SMM, PPC Advertising, & SEO Services...
Top Services:
- Social Media Marketing
- PPC
- Advertising
- Digital Marketing
- SEO
- Show more
- Location
- Bend, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
1Africa Consulting is a strategic communications agency that provides custom solutions based on each clients specific needs. We offer ad hoc services as well as full scope integrated brand communication services...
Top Services:
- Advertising
- Event Marketing
- Content Marketing
- Public Relations
- Digital Services
- Show more
- Location
- Johannesburg, South Africa
- Number of Employees
- Under 49
We are an award-winning, full-service creative and digital marketing agency. Our specialty lies in helping established brands and startups grow and flourish. We do this through our capabilities across branding, creative, strategy, web development, and all aspects of digital marketing...
Top Services:
- Branding
- Graphic Design
- Digital Marketing
- Social Media Marketing
- Web Design
- Show more
- Location
- Chatswood, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
Dex Digital Studio is your creative powerhouse for stunning websites, engaging videos, and next-gen digital content where storytelling meets smart design and strategy...
Top Services:
- Web Design
- UI/UX Design
- Graphic Design
- Social Media Marketing
- PPC
- Show more
- Location
- Jacksonville, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
HOSTA is a UAE-based Digital Transformation & Enterprise Engineering company delivering high-performance Hosting, scalable Web & App platforms, cloud-native infrastructure, AI automation, SEO, AEO, GEO, Media buying, and data-driven Digital solutions built for growth, performance, and long-term business...
Top Services:
- Web Development
- Mobile App Development
- Managed Services
- Digital Marketing
- SEO
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Video Production Specializations
Services Related to Video Production
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Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
|
|
| Disadvantages |
|
|
| Best for |
|
|
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
Latest Trends Related to Video Production
















































