Gold Front

Gold Front is a category design studio that specializes in helping growth-stage startups create and own their categories. Our end-to-end services include category strategy and messaging, brand design, UX, and video, making us the only company that serves category creators comprehensively.

Our team has helped build category-defining brands for companies such as Uber, Robinhood, and Newsela, and has played a role in creating over 30 categories throughout our history. We begin by defining your category POV - a strategic narrative that tells the story of your category, providing you with a North Star to guide your brand, culture, and product decisions.

Once we've defined your category story, we'll help you turn it into a memorable, world-class brand that expresses the unique experience that your company delivers to customers. Our focus is on creating a brand that truly represents your company's drama and human experience.

If you're interested in creating your own category, we'd love to have a conversation with you to see how we can help you achieve your goals.