Find top web design companies in the USA that build custom websites, landing pages, and conversion-driven digital experiences. Explore trusted agencies on DesignRush to choose the right partner for your brand and achieve higher engagement, stronger credibility, more qualified leads, and long-term online growth.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

United States ×
  • Web Design & Development Experience

    Junex has been in the business of web development for over a decade, servicing customers primarily in the Apartment, Real Estate, Ecommerce, Small Business Industries. As our company continues to grow, we are diversifying our customer base – to provide them with not only website development, but digital...

    Top Services:

    • Web Development
    • SEO
    • Web Design
    Location
    Virginia Beach, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Thoughtfully Crafted Design & Digital Experiences.

    Our small team has been working together since the mid-2000s and formally as Square Mill Labs since 2010...

    Top Services:

    • Mobile App Development
    • Software Development
    • Web Design
    Location
    Rockland, Maine
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $25,000 - $50,000
  • Shopify Web Design and Development Company

    We are a Shopify web design and development company dedicated to building high-performing, user-friendly ecommerce stores for brands of all sizes. Our team specializes in creating visually appealing, conversion-focused Shopify websites tailored to your business needs...

    Top Services:

    • eCommerce Development
    • Web Development
    • Web Design
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Minimal Budget
    Under $1,000
  • We build beautiful websites and level up your inbound marketing.

    Precision Creative is a digital marketing agency that specializes in web development and marketing. We utilize technology to bring results and grow our clients' businesses by providing superior creative media services. We pride ourselves on the foundations of efficiency, understanding, and results. We’ve...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
  • Full-Service Digital Marketing

    We are a full-service digital marketing agency built to help businesses expand their reach, and increase their customer base...

    Top Services:

    • SEO
    • Social Media Marketing
    • Web Design
    Location
    Logan, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
  • We Help Brands Save Time and Make More Money.

    We have the resources, creativity, and talent to provide explosive growth for our clients. We can manage some or all of your digital strategy, saving time and making you more money...

    Top Services:

    • Video Production
    • Digital Marketing
    • Web Design
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Top Rated Web Design and Marketing Agency in NYC

    We are Dbuggers, a full-service Creative Digital Agency that empowers ambitious businesses. Our global team of experts specializes in Bespoke Websites, Branding, and Digital Marketing...

    Top Services:

    • Branding
    • Digital Marketing
    • Web Design
    Location
    Inwood, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Increase Sales on Your Website

    With its specialty in organic digital marketing, SEO Sparta acts as one of the premier SEO agencies of the Philadelphia area, and the greater United States. Its SEO strategists have increased web traffic to their own site and those of their customers by up to 80% or more. And without its reliance on PPC to...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    Location
    Southampton, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Branding and Marketing the Empassioned Way

    Offering brand and SEO-based content strategy, web design and marketing coaching. Over 15+ years experience for professional services, nonprofits and mission-driven startups. Passion for working with founders and flexibility, agility and minimal overhead as a small agency...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Havertown, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Helping legal firms do better!

    Gorilla Webtactics is a niche law firm marketing agency for lawyers that specializes in marketing for criminal defense, family law, injury, bankruptcy and B2C law firms. We work with motivated managing partners and owners of law firms in major metropolitan areas who are looking for more clients or want to...

    Top Services:

    • Digital Marketing
    • Public Relations
    • Web Design
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
  • Empowering Your Business, Elevating Your Digital Presence.

    We help businesses grow by building stunning websites, driving traffic through SEO & SEM, and providing exceptional support. Whether you're a startup or an established company, we offer tailored solutions to strengthen your online presence and ensure long-term success...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    Location
    Grand Rapids, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Build Your Online Presence & Start Generating Leads Digitally

    We are one of the leading web design and development companies in New Jersey, specializing in custom Search Engine Optimized websites...

    Top Services:

    • WordPress Website Design
    • eCommerce Development
    • Web Development
    • Web Design
    • SEO
    • Show more
    Location
    Egg Harbor Township, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your Goals Are Our Goals. Its as Simple as That.

    We provide an array of Digital Business Solutions as we are dedicated to helping clients access more customers, business and revenue by tapping in to their full digital outreach potential. Whether you need us to provide you with visually captivating images or structure a lead generation and appointment...

    Top Services:

    • SEO
    • Social Media Marketing
    • Web Design
    Location
    Laguna Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Fast - Affordable - Responsive

    Fast, Affordable, Responsive Digital Marketing. Website Design - SEO - Google Ads...

    Top Services:

    • PPC
    • SEO
    • Web Design
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Full Service Web Design + Digital Marketing Agency

    We offer a full range of web and digital marketing services, but why choose us?Apart from the 30+ years of skills and unparalleled experience we approach each project in an integrated way.We don't just look at your isolated web design or your digital marketing projects. We listen to you to find out what...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Maynard, Massachusetts
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • At the forefront of Digital Reform

    From its beginning in 2015, Adravity has been identified by its superb team of highly skilled professionals. Sinceinception we have worked unflaggingly to acquire a team that brings a unique blend of experience, passion, talent, and professionalism...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    Location
    Wilmington, Delaware
    Number of Employees
    100 - 249
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • The Purpose-Driven Agency

    We are CADA, a creative agency and online platform that works one-on-one with clients to ensure their vision is brought to life to its fullest potential through a customized strategy, storytelling, and design process. We are digital industry leaders supporting Restaurant and Hotel Hospital, Sustainable...

    Top Services:

    • Digital Marketing
    • Branding
    • Web Design
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • SEO Scientists Committed to Higher Rankings

    We are online marketing nerds who enjoy learning the science behind Google's search engine and obsessed with figuring out how to make webpages rank higher...

    Top Services:

    • SEO
    • CRO
    • Web Design
    Location
    Aurora, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Helping Small Businesses and Entrepreneurs Succeed at Doing What They Love.

    Redhead Marketing Group is a Long Island based website design and marketing consultancy. We help businesses in law, finance, contracting, restaurants, and other service providers get their businesses online and maintain a strong brand presence by crafting user-centric and high-class websites and email...

    Top Services:

    • Content Marketing
    • Email Marketing
    • Web Design
    Location
    Mount Sinai, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Emphasoft is an international full-stack development company emphasizing bespoke software solutions.We specialize exclusively in software development for startups, small, & midsize businesses...

    Top Services:

    • Software Development
    • Mobile App Development
    • Web Design
    Location
    San Francisco, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Dreamtech is your one-stop digital agency for digital growth - from developing stunning websites and high converting landing pages; to creating engaging social media posts, crafting compelling emails, executing effective content strategies, and running precisely targeted advertising campaigns. We can take...

    Top Services:

    • Social Media Marketing
    • SEO
    • Web Design
    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $67/hr
    Minimal Budget
    $1,000 - $10,000
  • Nova provides digital marketing and internet services to small businesses and startups across the UK including web design, SEO, PPC, content marketing, graphic design, domains, hosting and video streaming...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    Location
    Worcester, Massachusetts
    Number of Employees
    Under 49
  • Expert Django Developers

    Founded in 2007 by Django developers, were web and SMS experts headquartered in the heart of downtown Durham, in North Carolinas Research Triangle region...

    Top Services:

    • Web Development
    • Mobile App Development
    • Web Design
    Location
    Durham, North Carolina
    Number of Employees
    Under 49
  • THE PERFECT MIX FOR SUCCESS

    As a collective of digital marketing-obsessed creatives, The Digital Sip provides you with full-service marketing that wont break the bank. We recognize that as small businesses, you have to be strategic about what you put your money towards, and weve done just that...

    Top Services:

    • SEO
    • PPC
    • Web Design
    Location
    Mount Vernon, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Premium Web Design, SEO, and Digital Marketing

    Fire Source Media was started in 2012 with the goal of bringing industry-leading web design & digital marketing solutions to our clients...

    Top Services:

    • Web Development
    • SEO
    • Web Design
    Location
    Waco, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Rigmarole is an Athens, GA based advertising agency that also delivers high-performance digital content...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Athens, Georgia
    Number of Employees
    50 - 99
  • Kaptiv8 is a team of thoughtful storytellers, creative thinkers, talented designers and strategic marketers founded in Athens, Georgia in 2011...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    Location
    Athens, Georgia
    Number of Employees
    Under 49
  • Full Range Of Web Design & Digital Marketing Services.

    Four Columns offers services such as SEO, Web design, Social Media, etc. From strategy to the web to video to social media to advertising to design to public relations to SEO and anything else your company wants to effectively engage in from a marketing perspective - Four Columns has done it all...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    Location
    Waco, Texas
    Number of Employees
    Under 49
  • Elite Brand Marketing + Content Production

    Little Sunset offers services such as Video Production, Website Design, Search Engine Marketing, Digital Marketing etc...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Oxnard, California
    Number of Employees
    Under 49
  • Marketing Notch developed a team of experts that provides top-notch digital marketing services be it Social Media Marketing or Google...

    Top Services:

    • Social Media Marketing
    • SEO
    • Web Design
    Location
    Scranton, Pennsylvania
    Number of Employees
    Under 49
  • Armor Interactive a team of graphic artists, web developers, programmers, and technicians working together to expand design thinking...

    Top Services:

    • IT Services
    • Social Media Marketing
    • Web Design
    Location
    Bismarck, North Dakota
    Number of Employees
    50 - 99
  • Professional Web Development and Online Marketing Service located in Bismarck, North Dakota

    Professional Web Development and Online Marketing Service located in Bismarck, North Dakota...

    Top Services:

    • Social Media Marketing
    • IT Services
    • Web Design
    Location
    Bismarck, North Dakota
    Number of Employees
    Under 49
  • The Premier Web Design and Advertising Agency.

    Matt Gibson Founded Gibson Design providing creative services such as graphic design, print production, promotional products, multi-media advertising, and digital marketing...

    Top Services:

    • Social Media Marketing
    • SEO
    • Web Design
    Location
    Laredo, Texas
    Number of Employees
    Under 49
  • Google-Able Web Design

    50Bubbles is a Dayton, Ohio-based digital marketing agency specializing in local SEO, web design, and comprehensive web management services. With over a decade of experience, the firm is dedicated to helping small businesses enhance their online presence and achieve higher search engine rankings. Their...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Dayton, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • We are a digital marketing, advertising, and media buying agency.

    Vision Cue Media is a full service digital marketing agency...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Powder Springs, Georgia
    Number of Employees
    Under 49
  • Tweaking websites to meet your needs

    Miss Tweak It is a consulting company that is focused on providing solutions for your small business and specializing in designing websites to meet your needs. Please request a quote by sending an email to info@misstweakit.com or using the contact us form on www.misstweakit.com. We look forward to hearing...

    Top Services:

    • Social Media Marketing
    • SEO
    • Web Design
    Location
    Plano, Texas
    Number of Employees
    Under 49
  • Elevate Your Online Presence.

    Designs that engage. Websites that convert. Marketing that drives. Ember Method is where you go to light the embers and build a flame of success by elevating the online presence of your business...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • #harnessthepower of the web

    Xizzee Web Design, Hosting, and SEO serves small businesses because SBOs have enough to do. We help you reach people the way today's customers want to be reached...

    Top Services:

    • SEO
    • Social Media Marketing
    • Web Design
    Location
    Summerville, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Crafting Success Through Fearless Collaboration

    Fueled by collaboration and commitment, E-Mod Marketing stands prepared to craft an amazing website for your business. Our team of Saint Louis professionals is well equipped with the knowledge and experience necessary to create a winning logo design, web content & development services - all tailored directly...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Small Is the New Big. Work With a Boutique Agency.

    Binary Mango is a small, specialized company that produces mobile applications with a lot of love for entrepreneurs. Binary Mango is an art and coding firm that has won several awards and is based in London. We were born with the ability to design and create amazing software. We collaborate with some of the...

    Top Services:

    • Mobile App Development
    • Web Development
    • Web Design
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Premier Design and Digital Solutions

    At White Fox, we strive for success in every project. Our team of talented engineers near Asheville, NC bring their best skills to the table and provide exceptional web design and digital marketing solutions!...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    Location
    Asheville, North Carolina
    Number of Employees
    Under 49
  • Unparalleled Web Expertise

    Industrial companies need serious help when it comes to their online presence, but lucky for them Lockedown SEO is here! Our comprehensive service offers tailored SEO and WordPress development that will boost ranking on major search engines - bringing more targeted traffic straight to your virtual doorstep...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Sacramento, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Ensuring You Make a Positive Impression

    Let us help you create an online identity that stands out from the crowd. Genesis Web Studio's creative geniuses will design a powerful website and online presence that is tailored to your business or organization's needs. With our professional know-how and experience, we will help you create an unforgettable...

    Top Services:

    • SEO
    • Web Development
    • Web Design
    Location
    Milford, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Expanding Your Digital Presence

    AUQ's team of professionals specializes in building SEO-focused campaigns and experiences for Wordpress sites. We are dedicated to helping companies build their brands online and maximize ROI through increased online traffic, conversions and sales. We bring together our expertise in web design, development...

    Top Services:

    • Content Marketing
    • SEO
    • Web Design
    Location
    Santa Barbara, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Agency in the San Francisco Bay Area

    Project6 supports clients in both the nonprofit and education sectors. Our areas of expertise include branding, print, and digital design and development...

    Top Services:

    • Branding
    • Print Design
    • Web Design
    Location
    Berkeley, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
  • We magnify your unique magic to empower confidence in you and your brand.

    Someone is out there looking for exactly what you have to offer! We strategically design bespoke marketing solutions for our clients to help their audiences find them. Our services include branding, website design, social media marketing, label design, and ongoing marketing solutions...

    Top Services:

    • Branding
    • Package Design
    • Web Design
    Location
    Coloma, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
  • ROI-Driven Digital Encounter

    The process of promoting and selling goods or services online is known as digital marketing. Search engine optimization (SEO), web design, and social media marketing are examples of digital marketing techniques...

    Top Services:

    • SEO
    • Social Media Marketing
    • Web Design
    Location
    Tacoma, Washington
    Number of Employees
    Under 49
  • Creating Impressive Brand Presence

    At wEquipuSEO, we know how important it is to create an impressive brand presence on social media. We specialize in custom website design crafted with the highest standards of performance and SEO friendliness. Our team of web experts builds high-performance websites with a scalable CMS attribute that aligns...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Internet Consulting: Revolutionizing Your Internet Initiatives

    We are a reliable ally in helping you achieve exceptional performance in the continuous development of your online presence. At Internet Consulting, we offer expertise to support your in-house team, supplement or fill the voids in your existing outsourced projects, or serve as your all-in-one internet agency...

    Top Services:

    • SEO
    • Advertising
    • Web Design
    Location
    North Barrington, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Convert & Grow Your ROI

    We can motivate people who visit your website to have a positive first impression of you and become customers...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Gillette, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000

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Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
131,575+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
48%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
11,248

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See how rankings and monetization work.

Web Design Company FAQs

What services do web design companies in the US provide?

Web design companies provide services that encompass creating, building, and maintaining websites that help businesses attract and convert visitors.  

According to Unico Connect, their typical services include:   

  • User interface (UI) design accounts for close to 90% of web design services provided. It’s the process of designing the look, feel, and interactivity of a website. 
  • User experience (UX) design makes up nearly 80%. It encompasses the quality of the experience an end user has with a website, aiming to make it positive, pleasant, and valuable. 
  • Wireframing involves creating a basic, black-and-white layout that outlines the structure of a web page, and it accounts for nearly 75% of web design services. 
  • Content management system (CMS) development concerns developing a software platform that allows users to create, edit, store, and publish digital content on a website through a user-friendly interface. It makes up 60-70% of the services provided. 
  • Analytics implementation includes setting up systems, tools, and code to collect, measure, and analyze data on how users interact with a website, accounting for 70-80% of services. 
  • Ecommerce setup accounts for 30-40% of services offered, and it includes building an online store, integrating a user-friendly design with powerful functionality to sell products/services, featuring secure payment systems, product management, a smooth shopping cart/checkout, and customer accounts. 

Which types of websites generate the highest ROI for clients?

Websites that combine strong UX, clear positioning, and conversion-focused design, perform best for clients. According to eDesign Interactive, the biggest ROI drivers come from: 

  • B2B lead-generation (services, professional firms): Post-launch gains include investments in UX, content, and inbound SEO, which commonly yield 90%-300%+ increases in qualified leads within 3-6 months. 
  • SaaS marketing sites (trial signups / freemium): The post-optimize uplift comes down to 20%-100% increases in signups reported after messaging, onboarding improvements, and landing-page optimization. 
  • Portfolio/personal/brochure sites: It’s harder to quantify ROI unless tied to lead value; improvements in contact rate and hire inquiries are the typical KPIs agencies use. Percentage jumps here can vary widely, ranging from 100% to 300+%, depending on the baseline. 

Essentially, ROI follows clarity, speed, and adaptability. Sites that load fast, communicate clearly, and make conversion predictable always outperform purely aesthetic builds. 

What questions should you ask before hiring a United States agency for a website design project?

Before hiring a web design company in the USA, ask:

 

  • Have you worked on similar websites?
  • What is included in the project scope?
  • Who will work on my website?
  • How long will the project take?
  • How many revision rounds are included?
  • Who owns the final files and assets?
  • Do you provide support after launch?

What is the average monthly website maintenance fee agencies charge?

The average monthly website maintenance fee depends on the site size and update frequency. Basic website management can start at $250 per month, which includes updating content and design. However, pricing can exceed over $7,500 per month for more comprehensive services, including performance optimization, advanced security measures, and eCommerce support.

Monthly maintenance services usually include:  

  • Security updates  
  • CMS/plugin updates  
  • Daily/weekly backups  
  • Uptime & performance monitoring  
  • Bug fixes  
  • Minor content edits  
  • Small UI adjustments  
  • Analytics health checks 

Typical maintenance hours delivered: 

  • Small tier: 3-6 hrs /month 
  • Standard tier: 6-20 hrs/month 
  • Premium/managed: 20-100+hrs/month 

How much do web design agencies in the US charge?

Web design agencies in the US typically charge $7,000 to $100,000+ per project, depending on the website’s complexity, strategy requirements, and level of custom development.