Find top web design companies in the USA that build custom websites, landing pages, and conversion-driven digital experiences. Explore trusted agencies on DesignRush to choose the right partner for your brand and achieve higher engagement, stronger credibility, more qualified leads, and long-term online growth.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

United States ×
  • Where creativity meets strategy. Creating purposeful brands.

    We are Fenomenal, design agency founded in 2019 in Brooklyn, NY. Lead by the women Lindsay Petschauer and Susanne Brose...

    Top Services:

    • Package Design
    • Email Marketing
    • Web Design
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Way Creative

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Building Brands And Experiences People Love

    Way Creative is a creative studio building brands and experiences people love since 2011.Founded by Sarah Presson it was formed to help businesses and organizations craft cohesive brand and web experiences...

    Top Services:

    • Graphic Design
    • Logo Design
    • Package Design
    • Web Design
    • Web Development
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • You run your business. We'll handle your website.

    We are web design and SEO agency for small businesses...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Naples Web Design: Crafting Captivating Mobile Experiences

    With over 20 years of experience, we craft stunning and affordable custom websites for local Naples businesses. Our responsive and mobile-friendly designs drive traffic, boost conversions, and improve SEO...

    Top Services:

    • Graphic Design
    • Branding
    • Web Design
    Location
    Naples, Florida
    Number of Employees
    Under 49
  • Scale your business without increasing staff.

    AK Launch is committed to optimizing your business's potential while minimizing overhead costs. For the investment equivalent to a single employee's salary, we offer the ability to tailor software that performs the work of ten. Our comprehensive services encompass process documentation, recommending...

    Top Services:

    • Web Development
    • Software Development
    • Web Design
    Location
    Passaic, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
  • Your brand is what other people say about you when you're not in the room.

    Hey! My name is Caleb Porter, I'm a professional graphic designer with almost 20 years of experience...

    Top Services:

    • Logo Design
    • Branding
    • Web Design
    Location
    Detroit, Michigan
    Number of Employees
    Under 49
  • Stop Calling the Geeks and call the Gurus.

    TechXperts serves as an all-encompassing destination catering to various technological and small business needs. Our array of services includes proficient web design, SEO marketing strategies, computer and network repairs, and tailored custom applications. With expertise spanning across these diverse areas...

    Top Services:

    • SEO
    • Logo Design
    • Print Design
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    Kennedale, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Find Your New Vision

    Hey! We are Honey + Hare, a creative marketing, branding, and web design agency with heheadquarters in New Braunfels, Texas. We can give your business a polished look and a memorable brand...

    Top Services:

    • Graphic Design
    • Logo Design
    • Web Design
    Location
    New Braunfels, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Shaping Ideas into Cutting-Edge Designs.

    Hello! My name is Lydia Dahl. I recently graduated of Western Washington University's Design program...

    Top Services:

    • Branding
    • Package Design
    • Web Design
    Location
    Bellingham, Washington
    Number of Employees
    Under 49
  • Premium Products. Online store.

    Jubese provides tailored business solutions for companies seeking to market their products and services in the United States. Our comprehensive services encompass web design and development, eCommerce platforms, warehousing and fulfillment, customer support, business consulting, and beyond. We are dedicated...

    Top Services:

    • Branding
    • Digital Marketing
    • Web Design
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
  • Helping brands to grow and thrive.

    315 Designs is an agency dedicated to helping businesses to succeed through the power of design. Founded by the brand & web designer Heather McCoy...

    Top Services:

    • Branding
    • Logo Design
    • Web Design
    Location
    Fulton, New York
    Number of Employees
    Under 49
  • Elevate your brand & gain customer trust.

    Hey there! We are LINK & LAYER, design studio based in Falls Church, Virginia. We are providing design and technology solutions for small businesses...

    Top Services:

    • Graphic Design
    • Logo Design
    • Web Design
    Location
    Falls Church, Virginia
    Number of Employees
    Under 49
  • Artist + Branding = Company Success

    Hello! My name is Rachael H. Baumgartner, I'm a branding specialist based in Indianapolis, USA...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
  • Lets Make Some Magic Happen

    Hey there! My name is Kelsey Van Horn the founder of Kelsey Van Horn Design Studio. To be more specifical, I'm your go-to for graphic and website design...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    Location
    Wilkes-Barre, Pennsylvania
    Number of Employees
    Under 49
  • Crafting Visual Experiences That Drive Growth

    Paul Johns is an independent graphic and web designer based in Los Angeles. With over a decade of experience, he crafts pixel-perfect branding, responsive websites, and visual assets across both digital and physical media for small to mid-sized businesses. His versatile skill set spans banner ads, billboards...

    Top Services:

    • Graphic Design
    • Print Design
    • Web Design
    Location
    Santa Clarita, California
    Number of Employees
    Under 49
  • Designing a better tomorrow.

    Hey there! My name is Yihuang Zhou, I'm a professional designer based in New York, United States. I started my career back in 2018...

    Top Services:

    • Logo Design
    • Package Design
    • Web Design
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Whip your digital branding into shape.

    Welcome to Digital Executrix! I'm a professional digital digital executed, focused on turning my clietns dreams into reality...

    Top Services:

    • Graphic Design
    • Logo Design
    • Web Design
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Unleash Your Creative Vision.

    Greetings, James introduces himself as a multimedia designer hailing from perpetually sunny Portland, Oregon (for those on the East Coast, it's pronounced ore-ruh-gn). With a wealth of expertise in brand development and the creation of enchanting experiences via design, photography, and everything in between...

    Top Services:

    • Graphic Design
    • Logo Design
    • Web Design
    Location
    Portland, Oregon
    Number of Employees
    Under 49
  • Creating impactful designs, every time.

    Vaishali Jain is a versatile product manager and designer with a keen eye for detail, skilled in UI/UX design and research, as well as in creating human-centered experiences and managing product lifecycles. With a solid track record in guiding global product design, development, and delivery, she brings over...

    Top Services:

    • Graphic Design
    • Branding
    • Web Design
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
  • Empowering Journeys, One Step at a Time.

    Hey there! My name is Laura Pursel, I'm a Freelance Art Director and Designer with over 10 years of experience. Currently based in Washington DC, USA...

    Top Services:

    • Branding
    • Logo Design
    • Graphic Design
    • Web Design
    • Package Design
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Hand-crafted Technology Solutions

    Selma Digital is a design-driven studio dedicated to crafting products that are both functional and visually compelling. Their approach combines in-depth brand insights with user experience best practices, all delivered through an agile and adaptable process...

    Top Services:

    • UI/UX Design
    • Branding
    • Design Services
    • Web Design
    • Digital Strategy
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Streamlined Solutions for the Modern Marketplace.

    We're the last agency you'll hire. But it's far more profitable to hire us first. We'll elevate your presentation to create the correct connection... Then we'll place you powerfully for all to know you value to position you for profitable exchange...

    Top Services:

    • Web Development
    • Digital Marketing
    • Web Design
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Serena transforms complex interactions into designs that are both beautiful and intuitive.

    Boston-based product designer with tech, agency, and non-profit experience...

    Top Services:

    • Graphic Design
    • Branding
    • Mobile App Development
    • Web Design
    • Web Development
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Designing Your Brand's Future

    Shawn Brooks Design provides tailored web design services for small businesses and entrepreneurs. The agency combines personalized attention with professional quality to create impactful websites and branding solutions. As such, Shawn Brooks Design empowers clients to focus on running their businesses while...

    Top Services:

    • Graphic Design
    • Logo Design
    • Web Design
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Art Direction, Graphic Design, Creative Vision & Strategy.

    Hey there! My name is Eliana Rose, and I'm the person behind Eliana Rose Design. An acclaimed Art Director and Graphic Designer with 20 years of experience, specializing in helping organizations, companies, and brands share their stories...

    Top Services:

    • Print Design
    • Logo Design
    • Product Design
    • Web Design
    • Digital Strategy
    • Show more
    Location
    Providence, Rhode Island
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Fostering Creativity, Inspiring Growth

    ScaleCraft helps brands expand and flourish through tailored creative strategies. With roots in Durham, NC, ScaleCraft has evolved from a small creative team into a full-service agency specializing in branding, design, filmmaking, and web development. The agency prioritizes integrity, innovation, and...

    Top Services:

    • Digital Strategy
    • Digital Services
    • Web Design
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Design, Branding & Creativity For The Bold.

    J.D. Netto Creative, a boutique agency with over ten years of expertise, specializes in comprehensive branding strategies and development. Our skilled team excels in crafting visually captivating graphic designs, user-friendly web designs, and engaging copywriting that connects with audiences...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    Location
    Boca Raton, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $1,000 - $10,000
  • SEM Made Easy.

    Over 10 years working with some of the largest brands with a specialized focus on Search Engine Marketing (SEM) and launching go-to-Market strategies for small to medium-sized businesses...

    Top Services:

    • Digital Marketing
    • Advertising
    • Web Design
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • Where Stunning Design Meets Speed and Strategy.

    Welcome to EasyTech Website Design, your trusted partner for exceptional online experiences! We specialize in creating custom websites for law firms, home inspectors, eCommerce businesses, home service businesses, and start-ups, combining eye-catching design with strategic SEO to help your business stand out...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
  • Building Brands, Driving Growth, Delivering Results.

    Based in Minneapolis, this digital agency specializes in SEO, web design, content marketing, and public relations, delivering tailored solutions to enhance online visibility and engagement...

    Top Services:

    • SEO
    • Content Marketing
    • Web Design
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • All About Creative Content.

    Content Writing Square is a professional content creation agency specializing in high-quality, customized writing solutions for businesses across industries. Offering services such as blog writing, web content, SEO copywriting, and eBook development, the agency helps brands establish authority, drive...

    Top Services:

    • Logo Design
    • SEO
    • Web Design
    Location
    Fremont, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Websites that Work for Nonprofits

    SingleFocusWeb.com creates dynamic websites for nonprofit organizations, focusing on enhancing donations, volunteer management, and impactful online presence. Based in Tucson, AZ, the agency specializes in custom digital solutions using various CMS tools, with a strong emphasis on WordPress...

    Top Services:

    • Branding
    • Logo Design
    • Web Design
    Location
    Tucson, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Communications and Design in Anchorage, Alaska

    Poetica Communications is a public relations and graphic design agency in Anchorage, Alaska, focused on serving mission-driven businesses and organizations. They partner with clients dedicated to making a positive impact in the world through effective communication strategies...

    Top Services:

    • Logo Design
    • Graphic Design
    • Web Design
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
  • Designs that cater all your needs!

    Blind Duck Design is a creative remote partner that excels in enhancing client and end-user experiences through empathetic and intuitive solutions. The agency collaborates with both established multinational firms and innovative startups to deliver outstanding results in today's digital landscape...

    Top Services:

    • Graphic Design
    • Print Design
    • Web Design
    Location
    North Brunswick Township, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
  • From Ideas to Results

    Bragg Media Marketing is a full-service creative marketing agency known for fostering long-lasting customer relationships through good communication and quality creative work. The agency has a strong reputation for providing high-quality service and a positive customer experience to the businesses and...

    Top Services:

    • Graphic Design
    • Logo Design
    • Web Design
    Location
    Bluffton, South Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Marketing that Fuels Revenue Growth.

    Marketing LTB is a team of passionate marketing experts dedicated to helping businesses grow their revenue through data-driven strategies. With years of experience in the industry, we specialize in performance marketing, SEO, content marketing, conversion optimization, and other services to deliver measurable...

    Top Services:

    • SEO
    • PPC
    • Web Design
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting brands that Resonate, Captivate & Transform.

    D.O. Designs, LLC is a boutique branding agency that specializes in helping impact-driven entrepreneurs and businesses leverage the power of branding to do good in the world. Whether you have a startup or are an established business we provide dynamic design solutions so you can focus more of your time and...

    Top Services:

    • Branding
    • Logo Design
    • Web Design
    Location
    Greensboro, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Click by Click, We Grow Your Profit.

    ClickGrower Internet Marketing Agency is a full-service digital marketing agency. We provide SEO, PPC, social media, web design, and more...

    Top Services:

    • WordPress Website Design
    • Digital Marketing
    • Web Design
    Location
    West New York, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Your Brand Story Awaits

    Were a full-service branding studio for forward-thinking founders & creators. Parson Lane specializes in brand identity and web design for businesses that want to make a positive impact. Together, well create beautiful things that matter...

    Top Services:

    • Graphic Design
    • Branding
    • Web Design
    Location
    Carrboro, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Spokane's Local SEO Expert & Premier Web Designer

    Leading web design & SEO agency for the Spokane area. We offer custom websites & expert local SEO to rank your business higher & attract more customers...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    Location
    Spokane Valley, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Turning Clicks Into Clients for Tree Services.

    Tree Service Marketing Agency helps tree care businesses grow by offering specialized SEO and Web Design services. We create custom, mobile-optimized websites that convert visitors into customers, and we enhance local visibility to drive qualified leads and revenue growth...

    Top Services:

    • SEO
    • PPC
    • Web Design
    Location
    Katy, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Speed, Quality & Value Pick All Three

    Tired of wrestling with generic software and messy spreadsheets? We create tailored applications that mirror your exact workflow, automating repetitive tasks and boosting your team's efficiency. Own a powerful asset that removes bottlenecks and prepares your business for future growth...

    Top Services:

    • Software Development
    • Managed Services
    • Web Design
    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
  • Unlock Your Brand Potential With A Free Creative Audit

    We are a creative agency that does whatever it takes to get you real results. We stand by your side through both the hard times and the easy ones, supporting your business every step of the way. That's why we're called Altair Partners...

    Top Services:

    • Branding
    • Creative Services
    • Web Design
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    Under $1,000
  • Get Found with Expert Google Business Profile Management

    Real People Real SEO specializes in Google My Business optimization that transforms local listings into lead-generating assets for contractor businesses. Their team audits, refines and manages every element of a profile from keywords and categories to photos and reviews so clients show up prominently in local...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    Location
    Tempe, Arizona
    Number of Employees
    Under 49
  • Where Innovation Meets Excellence

    Web Design Avenue helps businesses build distinctive corporate identity design through full-service brand identity and visual system development. They craft consistent branding elements from logos to collateral that strengthen recognition and reflect each clients unique personality...

    Top Services:

    • Branding
    • Logo Design
    • Web Design
    Location
    Los Angeles, California
    Number of Employees
    100 - 249
  • Brand Identity Ignites Your Presence

    Digiration crafts corporate identity design that gives businesses a cohesive visual voice and memorable presence across platforms. Their experienced team combines strategic insight with creative execution to build brand systems from logos to full visual identities that reflect a company's core values and...

    Top Services:

    • Branding
    • Logo Design
    • Web Design
    Location
    Long Beach, California
    Number of Employees
    50 - 99
  • Design With Intention And Impact

    Serkan Hursgunel is a senior brand and product designer, as well as a Framer expert, based in Atlanta with over 15 years of experience. He helps global clients turn ideas into bold, intuitive, and visually compelling digital experiences...

    Top Services:

    • Package Design
    • Branding
    • Logo Design
    • Web Design
    • Print Design
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Great Brands Don't Whisper

    We partner best with open-minded, passionate teams who truly believe in what they create and see design and messaging as vital investments in long-term brand success...

    Top Services:

    • Print Design
    • Branding
    • Product Design
    • Web Design
    • Digital Marketing
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Custom Software Designed To Accelerate Your Growth

    We design and build modern websites and custom software that help businesses stand out, improve efficiency, and turn ideas into real, measurable results...

    Top Services:

    • Web Development
    • Mobile App Development
    • Web Design
    Location
    Wynantskill, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
  • New Firms' Secret Weapon For Case Acquisition

    We help personal injury law firms attract cases predictably using Google Ads, LSA and Microsoft Ads campaigns...

    Top Services:

    • PPC
    • CRO
    • Web Design
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

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Agencies vetted
131,575+
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We review agency work, case studies, and results to confirm skill.

Applicants rejected
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Agencies verified
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Web Design Company FAQs

What services do web design companies in the US provide?

Web design companies provide services that encompass creating, building, and maintaining websites that help businesses attract and convert visitors.  

According to Unico Connect, their typical services include:   

  • User interface (UI) design accounts for close to 90% of web design services provided. It’s the process of designing the look, feel, and interactivity of a website. 
  • User experience (UX) design makes up nearly 80%. It encompasses the quality of the experience an end user has with a website, aiming to make it positive, pleasant, and valuable. 
  • Wireframing involves creating a basic, black-and-white layout that outlines the structure of a web page, and it accounts for nearly 75% of web design services. 
  • Content management system (CMS) development concerns developing a software platform that allows users to create, edit, store, and publish digital content on a website through a user-friendly interface. It makes up 60-70% of the services provided. 
  • Analytics implementation includes setting up systems, tools, and code to collect, measure, and analyze data on how users interact with a website, accounting for 70-80% of services. 
  • Ecommerce setup accounts for 30-40% of services offered, and it includes building an online store, integrating a user-friendly design with powerful functionality to sell products/services, featuring secure payment systems, product management, a smooth shopping cart/checkout, and customer accounts. 

Which types of websites generate the highest ROI for clients?

Websites that combine strong UX, clear positioning, and conversion-focused design, perform best for clients. According to eDesign Interactive, the biggest ROI drivers come from: 

  • B2B lead-generation (services, professional firms): Post-launch gains include investments in UX, content, and inbound SEO, which commonly yield 90%-300%+ increases in qualified leads within 3-6 months. 
  • SaaS marketing sites (trial signups / freemium): The post-optimize uplift comes down to 20%-100% increases in signups reported after messaging, onboarding improvements, and landing-page optimization. 
  • Portfolio/personal/brochure sites: It’s harder to quantify ROI unless tied to lead value; improvements in contact rate and hire inquiries are the typical KPIs agencies use. Percentage jumps here can vary widely, ranging from 100% to 300+%, depending on the baseline. 

Essentially, ROI follows clarity, speed, and adaptability. Sites that load fast, communicate clearly, and make conversion predictable always outperform purely aesthetic builds. 

What questions should you ask before hiring a United States agency for a website design project?

Before hiring a web design company in the USA, ask:

 

  • Have you worked on similar websites?
  • What is included in the project scope?
  • Who will work on my website?
  • How long will the project take?
  • How many revision rounds are included?
  • Who owns the final files and assets?
  • Do you provide support after launch?

What is the average monthly website maintenance fee agencies charge?

The average monthly website maintenance fee depends on the site size and update frequency. Basic website management can start at $250 per month, which includes updating content and design. However, pricing can exceed over $7,500 per month for more comprehensive services, including performance optimization, advanced security measures, and eCommerce support.

Monthly maintenance services usually include:  

  • Security updates  
  • CMS/plugin updates  
  • Daily/weekly backups  
  • Uptime & performance monitoring  
  • Bug fixes  
  • Minor content edits  
  • Small UI adjustments  
  • Analytics health checks 

Typical maintenance hours delivered: 

  • Small tier: 3-6 hrs /month 
  • Standard tier: 6-20 hrs/month 
  • Premium/managed: 20-100+hrs/month 

How much do web design agencies in the US charge?

Web design agencies in the US typically charge $7,000 to $100,000+ per project, depending on the website’s complexity, strategy requirements, and level of custom development.