Find top international advertising agencies skilled in media buying, brand strategy, and creative development to achieve strong ROAS and measurable business outcomes. Compare agencies by expertise, location, and budget to find your partner.
Our Verified Agencies are Trusted by Top Brands:
We have assessed over 5,200 advertising agencies worldwide, examining their creative capabilities, service diversity, portfolios, client testimonials, pricing structures, and industry recognition. Learn about our ranking criteria and how we identify the top players in the advertising industry.
The Number 1 Advertising Agency as Selected by DesignRush Is:
Notable clients: Caliber Collision, BBQGuys, Warner Bros, Ebay, Ziebart
HigherVisibility offers PPC and advertising solutions, including paid search, display, shopping ads, remarketing, local service ads, custom landing page creation, and audience targeting. The advertising agency employs a hands-on approach, encompassing deep keyword research, A/B ad/image testing, bid and budget management, negative keyword lists, geo-targeting, and quality score performance.
Its technology and methodology are anchored around the Targeted Growth System®, which ensures efficient ad spend. With nods from DesignRush and Inc. 500, a sharp strategy, and stellar client service, HigherVisibility continues to set the bar for effective, accountable PPC management.
HigherVisibility demonstrated its ability to manage large, complex PPC campaigns through its work with Caliber Collision.
The agency designed a customized paid search strategy centered on precise targeting, ongoing optimization, and continuous campaign refinement. By handling keyword research, bid management, and conversion tracking, HigherVisibility ensured that every advertising dollar was used efficiently and profitably. Its approach delivered strong, measurable results, including a 323% increase in return on ad spend and a 167% increase in conversions, which helped Caliber Collision strengthen its position as a leader in the auto repair industry.
Doner is a full-service advertising agency founded in 1937 and headquartered in Southfield, Michigan, with additional offices in Los Angeles and London. Doner's approach includes diversity, inclusivity, and a modern, content-driven method tailored to today's dynamic advertising market.
Renowned for creating iconic campaigns for major brands, Doner has crafted memorable slogans like "Timex takes a licking and keeps on ticking" and "Zoom-Zoom" for Mazda. The agency specializes in retail, consumer packaged goods (CPG), healthcare, consumer technology, destination, entertainment, and automotive industries.
Doner successfully refreshed the image of the Chrysler Pacifica by tapping into cultural trends while staying grounded in real family needs.
Chrysler wanted to make the Pacifica more appealing to modern families, and the rise of the #VanLife trend created an opportunity to shift perceptions of the minivan. Doner connected this trend to everyday parenting by highlighting Pacifica’s practical, family-friendly features through engaging video content across broadcast and social media.
By blending aspiration with real-life usefulness, the campaign repositioned the Pacifica and delivered strong results, including a 143% year-over-year increase and a 95% increase in second-quarter sales.
FCB (Foote, Cone & Belding) is a globally recognized advertising agency known for its innovative and effective advertising and marketing campaigns. As part of the Interpublic Group, FCB has a substantial global footprint, with over 120 offices across over 80 countries.
FCB's impact is validated by numerous awards and recognitions in the industry, including the Cannes Lions and Effie Awards. The agency combines creative storytelling with deep insights into consumer behavior, aiming to create accessible advertisements that capture attention and drive meaningful results for its clients.
During the 2022 FIFA World Cup, Brazilian football fans wanted to support their national team by wearing the official jersey. However, the high cost of the jerseys (R$350) was a significant barrier, especially given the inflation Brazilians were facing at the time. This situation challenged FCB's client, Flash, to engage with fans and allow them to express their support.
FCB offered a 50% cashback on jersey purchases from Nike's eCommerce site in exchange for fans customizing the jersey with Flash's brand name and sharing it on social media. This campaign turned fans into brand sponsors and significantly boosted Flash's visibility, getting more than 5.1 million interactions and increasing brand mentions by 2300%.
Marketing Architects is an all-inclusive TV advertising agency, renowned for integrating technology and data into its campaigns. With its unique All-Inclusive TV model, the agency handles all aspects of a campaign, including media buying, strategy, creative development, production, and reporting. Therefore, clients pay only for media while saving on other costs.
The strategy is powered by Annika, the agency’s own AI for media buying that analyzes large datasets to optimize media placements across linear and streaming TV. Marketing Architects serves B2B and B2C clients, using TV advertising as a key growth driver.
Joybird, a furniture retailer and manufacturer primarily focused on online marketing, wanted to expand its customer base and reach new audiences through offline channels. Marketing Architects launched TV ads on linear and streaming platforms, minimizing audience overlap with Annika's help.
The campaign led to over 700,000 web visits driven by TV, over 16,000 TV-attributable orders, and 7-10X return on ad spend (ROAS).
Notable clients: Montgomery County, MD, Remote Area Medical, Parkmobile, FlyingFish, Chicago Title
The AD Agency, founded in 1982, is a full-service research, marketing, online digital advertising, graphic design, media buying, IT support, and public relations firm.
Known for its aggressive and agile approach, the award-winning agency focuses on effective communication strategies. With a reputation for on-target marketing, its expertise lies in developing brands and maximizing client visibility and impact.
The AD Agency developed a comprehensive marketing strategy for Montgomery County, MD, to promote yard waste recycling. The multi-faceted campaign included a strategic marketing plan, a new branding and logo, and diverse advertising efforts across print, radio, and TV. Key to the campaign was engaging, information-rich content paired with an emotional appeal to change resident behavior.
The initiative featured full-page newspaper ads, a grasscycling campaign, TV commercials, public relations, community outreach, and direct mail. It also introduced "Digger the Worm" in a school natural science project. Thanks to this approach, Montgomery County, MD achieved the desired behavioral change and gained national and local recognition.
Notable clients: UPN, Masport, Custom View, The Waterford, NCBVI
PLAY Creative Design is an advertising agency that prioritizes strategy development before launching creative tactics. It achieves results through campaign engagement, targeted messaging, and a blend of print and digital media.
PLAY Creative grows businesses through website optimization, quality messaging, and precise media management, increasing brand awareness, customer retention, and lead generation. It serves businesses in the finance, higher education, and tech industries, as well as small businesses.
Unite Private Networks (UPN) faced the challenge of effectively targeting businesses in six specific locations. PLAY Creative decided to focus on LinkedIn and Google Display Advertising. It created dedicated ad groups for each location, combining precise targeting with tailored landing pages and submission forms for more efficient lead generation.
The campaign’s results outperformed industry standards for both platforms over 3.5 months.
Notable clients: CALM, Volkswagen, Team Heroine, National Lottery, Marmite
DDB is an advertising agency that uses emotionally driven solutions to influence consumer behavior and choices. Driven by its "Unexpected Works" mantra, it strives to create work that drives behavioral changes and achieves significant business results.
In response to the UK's escalating suicide rate in 2022, DDB partnered with CALM and ITV to fight the suicide crisis by changing public perception. "The Last Photo" campaign featured an exhibition of 50 last photos of suicide victims and a 90-second film distributed across television, cinema, outdoor, digital, and social media channels. It also directed the audience to CALM's website for suicide prevention.
"The Last Photo" drew over 500,000 visitors to the exhibition, reached 7.5 million people through live TV, and generated 1.6 billion impressions. Additionally, it became the most talked-about video on Reddit globally for 48 hours and increased online discussions about suicide by 33%.
Financially, it led to a 400% year-over-year rise in donations to CALM. Most significantly, the campaign was crucial in preventing 161 suicides in the six months following its launch.
With offices in major cities worldwide, Wieden+Kennedy (WK) is a global, independent advertising agency known for transforming some of the world's most famous and fascinating brands for over 40 years. It has earned several accolades, including Emmy Awards and recognition as global agency of the year.
W+K provides world-class creative, media, social, design, and strategy services with a core mission: to use creativity and influence to change the world and shape culture. The agency gained fame for its work with Nike, crafting the iconic "Just Do It" tagline.
Nike faced the challenge of promoting women's fitness and sports. W+K created the "Better for It" campaign, inviting women globally to share their fitness journeys and personal bests.
This campaign included "Margot vs Lily", a scripted series about two sisters with differing fitness goals, directed by Tricia Brock. It also launched Nike's first Tumblr site and short films "Inner Thoughts" and "Last," encouraging women to share their fitness missions.
"Margot vs Lily" led to 3.5 million downloads of the Nike Training Club App and inspired two million new workouts. The campaign's Tumblr quickly gained 175,000 followers, becoming the most reblogged fashion brand of 2015. Moreover, two months after the campaign's launch, Nike's women's division sales increased by 20%.
Notable clients: De'Longhi, Samsung, ESPN, Ad Council, Little Caesars
McKinney is a full-service integrated agency with 54 years of experience specializing in strategy, creative development, production, and digital measurement. It includes a full media entity and provides a wide range of services, including media strategy, activation, and optimization.
Its philosophy is to provide clients with a perspective that differs from the Madison Avenue standard. Recognized for creativity and effectiveness, McKinney has been named a top agency by Adweek, Campaign US, and Influencer Marketing Hub.
De'Longhi, known for its espresso machines, wanted to expand into the North American automatic coffee machine market. McKinney launched the TrueBrew campaign starring Brad Pitt to highlight the machine's appeal in a realistic, emotionally resonant way.
The campaign increased brand engagement by 134% compared to the previous three months and led to strong sales, reaffirming the success of the celebrity-driven strategy.
Grey is an advertising agency with over a 100-year legacy. Its expertise includes advertising, communications, and design, especially in the health and wellness industry. Grey is part of AKQA, an international family of autonomous agencies.
Its "Famously Effective" approach produces memorable and highly effective ads. The agency taps into "Cultural Value" to understand what resonates in society and culture, ensuring its campaigns connect deeply with audiences and achieve results.
Dole Sunshine Company wanted to address the stigma associated with the "forbidden fruit" to encourage healthier eating and start a global discussion about the importance of fruit. The agency humorously requested Pope Francis to rebrand the fruit's bad image, suggesting a biblical revision to replace "fruit" with an unhealthy snack.
The campaign was launched on International Fruit Day 2022. It generated over 55 million media impressions and appeared in 784 media outlets, including Design Taxi and Bloomberg, earning $2.2 million in media value. This innovative approach significantly raised awareness about the benefits of fruit and a healthy diet.
To select the top advertising companies, we reviewed their testimonials, case studies, industry reputation, team expertise, client roster, and executive management. Our team of agency experts developed a scoring system to measure their overall performance based on several important factors:
Reviews: Quality of work, client satisfaction, and level of trustworthiness
Portfolio: Tangible examples of an agency's track record
Awards and press: Industry reputation and innovation
Team bios: The agency’s qualifications and team dynamics
Top services: Core competencies and areas of expertise
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
$50,000 & Up × Sort by: Avg Hourly Price: High to Low ×
Red Impact (RI) is an independent Saudi advertising agency based in Jeddah. Since our humble beginnings in 2007, we have been constantly growing and building a solid client base. Our team is built on knowledge and a pin-point understanding of the local market which gives us the platform to provide our clients...
We are a creative brand specialist laboratory where all the business of consulting, design, marketing, advertising, digital and social media intersect. People organized together to meet the transformation challenges , open to all businesses and communities in search of ideas and innovation!...
8grape is the first and only Profile Agency strategically defining how a person, place, or thing shows in the world. Compel people to give a shit, control your effen legacy, and the multiply audience engagement. Who the hell are you? Get is here: http://8grape.com/doi...
The Perfect Balance Of Boutique Styling And Big Shop Convenience
Bear in the Hall is a global powerhouse, offering award-winning creative solutions and strategic services to businesses of all sizes.Our producers, account managers and strategists come together with one mission: to help brands make culture their own.From startups to Fortune 500s, we'll pounce on...
Studio Freight is a principled and independent creative studio that thrives on making a difference. By uniting exceptional minds and skilled artisans, we propel missions forward...
NP Digital is a San Diego based global digital marketing agency founded in 2017 by Neil Patel and Mike Kamo. The agency delivers full-funnel performance marketing and creative services panning SEO, paid search and social, content marketing, digital PR, analytics, and technology with a remote-first model...
thjnk AG is a leading branding agency renowned for turning powerful ideas into transformative results. The agency excels in brand strategy, campaign development, and design, ensuring that each project meets and exceeds expectations. With a commitment to continuous improvement and a passion for impactful work...
Boathouse is a performance marketing agency dedicated to improving marketing impact through data, creativity, and cutting-edge technology. Guided by a team-focused ethos, Boathouse combines strategic rigor with innovative solutions to deliver results that drive client success. Committed to diversity and...
Grizzly is an independent creative agency, founded in 2013, that specializes in guiding brands onward to challenge conventions and make a lasting impact on culture...
At Ayni Brigade, they transform marketing into a revenue powerhouse. They uncover what really clicks with your audience and mix strategy, tech, data, and creativity to win hearts and cultivate die-hard fans...
Connecting brands to the world's most influential stories, talent, and audiences.
At Forge Entertainment, we believe great stories create powerful connections. We specialize in elevating brands through strategic partnerships, authentic integrations, and compelling content that resonates with audiences and delivers measurable value...
Lightdrop is a Los Angeles growth partner, founded in 2011, that builds the marketing infrastructure ambitious brands run on and then operates it. Behind the curtains, ahead of the curve. We work embedded in owner-operated businesses across strategy, creative, technology, operations, and business development...
We help build brands that competitors can't chase and culture can't ignore.
We build brands that own culture, not chase it. Founder-led brand studio for sports and entertainment, with lifestyle clients including Nike, Disney, Roku, Live Nation, Red Bull, and Netflix...
VerifiedVerified by the DesignRush team for authenticity and credibility.Award WinnerRecipient of a Best Design Award for outstanding work.
The Brand Experience is the Brand.
Clients praised fresh, original advertising ideas that helped campaigns stand out in competitive markets. Starfish applies proprietary brand strategy methodologies across broadcast video, out-of-home, print, and TV advertising, achieving what the New York City agency calls extraordinary brand integration into...
Top Services:
Branding
Logo Design
Creative Services
Graphic Design
Web Design
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$250/hr
Minimal Budget
$50,000 & Up
Portfolios Count
24 Projects Listed
Starfish Branding and Creative Agency Services
Branding
Logo Design
Creative Services
Graphic Design
Web Design
Advertising
Content Marketing
Business Consulting
Package Design
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
PwC
Gallup
Dunkin'
ADL
Baxter Pharamceuticals
Avis Budget Group
Principal
Samsung
Hologic
Crisil (S&P Global)
Data sourced from the agency's DesignRush profile
Starfish Branding and Creative Agency Reviews & Testimonials
Undisclosed Software Developer at IT Firm
4.5★
Graphic Design Review from Undisclosed
Starfish has been hired by an IT Firm for graphic design services. They are tasked with creating professional designs that meet the requirements for the software they are developing for their customers. Starfish has developed exceptional graphics, and the client's customers are satisfied with the outcome. The client has also profited enough from the team's designs, which ensures a progressive partnership. Their design are of good quality, and the client is extremely pleased with their services.
John Gamble Engineering Services Manager at Spire Healthcare Group plc
5.0★
Brand Strategy Review from John Gamble
Starfish helped us create our new brand, including a new logo, brand identity and brand guidelines as well as a new company culture (vision, mission, values, and behaviors). Tenet undertook a thorough discovery process involving quantitative and qualitative research, data gathering, a competitive analysis, interviews of internal and external stakeholders, and surveys, which informed the creative process.
Declan Alphonso Supervisor at Tervita Corporation
5.0★
Branding Review from Declan Alphonso
Starfish strategic approach included qualitative and quantitative research, a competitive analysis, and a thoughtful creative process -- blending art and science to deliver excellent results. The team was communicative, flexible, and timely, and they provided outstanding guidance.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Tenet Partners leads the way in corporate branding and product innovation. Our human-centered design approach integrates branding and innovation to create value for companies, employees, and customers. We transform experiences, accelerate growth, and deliver compelling brand journeys...
We scale paid advertising profitably, tied to verified revenue.
LGG Media manages paid media across Google, Meta and Microsoft Advertising for businesses spending $100K+ a month. Every engagement starts with attribution, before a single campaign launches. We manage more than $100M in annual ad spend for clients in Canada and the US. No annual contracts...
Accelerating Growth Through AI-Powered Performance Marketing
Direct Agents is an independent, minority-owned digital marketing agency that specializes in performance-driven customer acquisition solutions. Founded by first-generation immigrants, Direct Agents celebrates its 19th year in business this year...
At 11:24 Design we are a full service entertainment communications agency based in Los Angeles that specializes in developing game changing strategies and creative that compel young African-American consumers to act. We stay ready to do this by keeping our finger on the pulse of the culture and telling the...
Award WinnerRecipient of a Best Design Award for outstanding work.
Elevating Direct Mail to a Rewarding Experience
Gunderson Direct is the marketing agency specializing in direct marketing, with a focus on emails. We serve large companies and well-funded start-ups seeking a reliable, measurable, and scalable approach to drive sales. Our expertise in direct mail sets us apart, delivering breakthrough creative...
Bandujo is the go-to agency clients trust to take on their tough marketing challenges and deliver business-smart creative. Our specialty are campaigns that get customers to act...
Full-service. Independently owned. WBE-certified. We accelerate growth for our clients' brands and businesses by designing and executing smart, data-driven creative campaigns, marketing strategies, and consumer experiences that will help you achieve and surpass your business growth goals faster...
PreApps is the World's Leading App Growth Agency. Over the past 13+ years, the PreApps team has helped the most successful apps in the world launch and scale their app businesses to reach Millions of Downloads through our proprietary marketing programs...
Responsory is a multichannel marketing agency that excels at delivering content-rich, story-selling, measurable marketing campaigns for our client partners. In our world, marketing is not an expense, it's a revenue generating activity. It must be measured, tested and continually adjusted - so the results...
A Leading Independent Agency Focussed on Testing, Results & Client Success.
Realtime Agency is a challenger agency that hires some of the best talent in the industry and produces incredible results for their clients. Formed in 2018, they now boast a large roster of huge clients. They have soared to success through the application of a no-nonsense, performance-first approach...
Your iGaming and Betting Growth Marketing Department. Creating Value.
KARAMAN Digital distinguishes itself as a Google Partner Agency specializing in the iGaming, Betting, and Fintech sectors. As growth architects, we design customized strategies that yield tangible profits in regulated markets, with a proven track record featuring collaborations with industry leaders such as...
SG Cartel is a global creative services coalition headquartered in Los Angeles, specializing in fashion, luxury, beauty and premium lifestyle. We build culturally resonant brands through creative strategy, storytelling and narrative architecture, graphic design, campaign concepting and content production...
Armada is a South African advertising and consulting company that helps established organisations turn marketing into a measurable growth lever. The team works across strategy, media, creative, and customer experience, focusing on long-term systems and outcomes rather than one-off campaigns...
Giants & Gentlemen helps brands soar to new heights with award-winning creative advertising strategies and approaches. Whether it's as entrepreneurs or strategic thinkers, our drive for success is evident in every project we tackle, enabling businesses to tower like giants and remain gallant throughout the...
Forge is a brand and marketing powerhouse dedicated to helping clients blaze ahead. We take the time to understand our customers on every level, from their mission down to how they fit into their industry landscape. With creative advertising content and digital experiences, we spark meaningful connections...
CCMedia Agency guarantees the best performance for clients through targeted strategies backed by data and strong relationships. Our superior media plans, exceptional service and extensive range of services - from SEM to TV advertising. We combine with actionable analytics, allowing us to create an effective...
IMM makes brands break barriers and spark growth through innovative digital solutions. Our expertise is like a guiding force that helps set companies on the course for success - enabling them to evolve, rise and reach their tipping point of greatness! So, if you're looking to put your business in motion or...
For twenty years and counting, our team of professionals have been assisting businesses from all sizes with their website design needs. From the bustling Anna Maria Island Chamber to the idyllic South Florida Museum and many organizations in-between - we've helped them craft a tailored online marketing...
At our company, we believe that purpose is integral to everything we do. We are committed to creating work that is not only beautiful but also thoughtful and impactful. Our focus is on collaborating with organizations that share our commitment to making a positive impact on people and places...
CommCreative is a marketing agency with a strategic mindset and creative energy that is deeply rooted in digital. We are passionate about crafting stories that truly express the core of our clients and connect with their target audiences. Whether it is B2B or B2C, we believe in stirring up emotions to inspire...
G&G specializes in brand-building for bold clients who take unconventional routes to outperform their competition. Our ethical approach uncovers strategic perspectives and brings brands to life in cluttered markets...
Baked is a creative advertising agency that redefines how brands connect with consumers through bold and impactful storytelling. Baked specializes in crafting campaigns that transcend traditional advertising boundaries, focusing on driving sales and creating cultural moments that resonate with audiences. The...
Fedoriv is more than just an advertising agency. It is a catalyst for radical growth. Since 2010, the agency has been at the forefront of brand development solutions, blending creativity, technology, and business acumen to drive transformative results. With a track record of success, Fedoriv is the partner of...
BlackWing Creative stands out for its audacious approach to business-to-business (B2B) marketing and branding, delivering impactful campaigns that captivate and inspire. The agency thrives on transforming complex challenges into bold, efficient solutions that drive results. With a reputation for excellence...
Marcus Thomas is a leading independent, full-service advertising agency with offices in Cleveland, Cincinnati, Buenos Aires, and Santiago. The agency focuses on creating meaningful experiences that build long-term relationships between brands and their audiences. By understanding the human journey, Marcus...
An integrated creative agency for ambitious brands
This agency thrives on delivering creativity that surprises and stays with people, consistently driving growth for both brands and society. With a commitment to insight-driven strategies and sustainability, it enjoys prestigious recognition globally and collaborates with renowned clients across various...
The agency is an integrated branding creative agency focused on advertising, brand, and design. They connect companies with customers through strategic thinking and compelling design to deliver game-changing returns...
NOVUS is an independent media agency that architects growth with purpose where every media decision is intentional, measurable, and built for impact...
Award WinnerRecipient of a Best Design Award for outstanding work.
Expertly Crafted Disruption
Ruckus is a full-service agency that powers game-changing companies and global influencers with services such as: advertising, digital marketing, branding, video editing, and many more to scale up your business...
At Celtic, we challenge the ordinary, disrupt expectations, and craft unforgettable marketing strategies. With over 30 years of expertise in B2B industries like agriculture, chemistry, food, manufacturing, and pet, we turn bold ideas into tangible success...
Influencing audiences and inspiring behavior change - it's all in a day's work for a creative intelligence agency. From advertising and communications, to digital, social and content marketing, LMNO fuses industry-leading creativity and strategy to create solutions for every business challenge...
What should you consider before contacting advertising agencies?
Before contacting ad agencies, you must define your priority business objectives, success metrics, ad spend limit, expected timeline, internal decision-maker, and available resources.
Without that foundation, agencies will make different assumptions, which can make proposals difficult to compare and lead you to hire agencies for the wrong problem.
With 71% of CMOs reporting that they lack the budget to fully execute their strategy, it is vital to distinguish between "must-have" and "nice-to-have" campaign features before the first discovery call.
When should you hire a specialist advertising agency vs. a full-service digital marketing agency?
Hire a specialist advertising agency when you are experiencing issues with paid media execution and results. Conversely, hire a full-service digital marketing agency when the larger problem is coordination across channels, brand, content, and web.
Consider specialized ad agencies when:
Paid search, paid social, or media buying is your growth lever, but performance is inconsistent.
You already have brand, web, and content support in-house.
You need faster testing, tighter optimization, and deep platform expertise (e.g., Google Ads and paid media).
Consider full-service digital marketing agencies when:
Your message, funnel, creative, and channel mix need to work together.
You want one partner for different marketing services, such as social media, search engine optimization, email marketing, and performance marketing.
The primary issue is fragmented execution and not just ad performance.
How much should you realistically budget for advertising?
A realistic advertising budget typically ranges from 5% to 15% of your total annual revenue, depending on your growth stage and industry competitiveness.
For example, small businesses typically dedicate 2%-4% of their revenue to PPC advertising, with aggressive, growth-stage organizations typically spending more.
As a market benchmark, Gartner's 2025 CMO Spend Survey found CMOs reporting marketing budgets at 7.7% of company revenue and paid online channels accounting for 69% of digital spend.
The practical takeaway is to ask each shortlisted agency for a minimum viable testing budget by channel, then reject plans that cannot generate enough volume to prove or disprove the strategy.
How should you measure the success of your advertising campaigns?
Measure the success of your advertising campaigns by tracking bottom-line outcomes.
For lead generation campaigns, success metrics may include qualified leads, cost per sales-qualified lead, close rate by source, and pipeline contribution.
For eCommerce brands, success metrics to consider include customer acquisition cost, contribution margin, repeat purchase behavior, and return on ad spend (ROAS).
While platform metrics, such as click-through rate (CTR) and cost per click (CPC), are valuable, consider these as diagnostic metrics rather than success metrics.
How long does it take to see the results of your advertising campaigns?
Advertising campaigns may produce results within a few weeks or days. However, sustained ad performance may take 1-3+ months.
Typically, ad agencies dedicate the first 30 days to campaign ramp-up, data gathering, experimentation, testing, and conversion lag.
Then, they allot days 31-60 for campaign optimization. After 90 days from the campaign launch, you may record tangible outcomes, such as increased leads, higher ticket sales, and revenue growth.
The actual timeline before you see results will depend on current performance, ad channel, ad quality, target niche, industry competition, and the aggressiveness of your advertising campaign.
What common mistakes do businesses make when choosing their ad agencies?
Common mistakes include choosing based on the lowest hourly rates, being overly influenced by the pitch, and failing to confirm ownership of accounts, data, and reporting.
To avoid these mistakes, look for data-backed case studies that match your industry, market niche, and campaign type.
Also, review client feedback and request client references to better understand the agency's project management style, account ownership practices, reporting standards, and approach to campaign optimization.