Table of Contents
- What Are Dental Advertising Agencies?
- What Services Does a Dental Advertising Firm Specialize in?
- Why Should You Hire a Dental Marketing Agency?
- How Much Do Dentists Advertising Services Cost?
- How to Choose the Right Dental Marketing Agency for Your Business?
- 10 Questions to Ask Dental Advertising Companies
- Takeaways on Dental Advertising Agencies
A dental advertising agency offers paid marketing services to dentists. This can include pay-per-click campaigns meant to promote a clinic and get patients.
When collaborating with a dental advertising firm, you can increase your new patient rate. According to a survey of American supplies industry representatives, only the dental equipment and supply industry spent 1.7 million dollars on advertising in 2021. The previous year, the sector's advertising costs totaled more than $600,000.
A reliable partner agency will grasp the visions of your dental practice and understand what you need. They'll take any measure necessary to ensure the success of your company and carry out the planned goals and achievements.
What Services Does a Dental Advertising Firm Specialize in?
Dental advertising includes, regardless of the method of distribution, flyers, websites, social media posts, blogs, advertorials, newsletters, business cards, stationery, logos, signage, announcements, and any other content about the dentist or dental practice.
Service #1: Search Engine Marketing (SEM)
Search engine marketing aims to improve a website's visibility in search engines. The phrase is now most often used to describe increasing website traffic and exposure through paid advertising.
With search engine marketing techniques, companies pay for their advertisements to show up next to user queries. Search engines include Google, Yahoo, Safari, and Bing, for instance.
Patients of all ages are looking for healthcare online, and age is not a deciding factor when comparing healthcare options online. Internet usage among Americans 65 and older has increased from 14% in 2000 to 61% today. And since 2010, the number of people 65 and older who use social media has tripled.
To ensure that your dental practice's website is in the best possible position to rank in your market, the SEM team combines dental SEM strategies with previous experience on similar campaigns.
Service #2: Social Media Advertisement
Social media advertising allows your dental practice to showcase the people behind your brand. Hence, making it authentic and relatable. Because of this, the foundation of dental advertising strategies is high-quality, personalized content that features you, your dental team, and your neighborhood.
One of the most affordable methods of getting seen on the saturated marker are a converting design and targeted advertising. And one of the most successful tactics is using Facebook ads and Instagram ads to target your current patients and encourage social referrals.
A dental marketing agency makes it easier for you to manage multiple accounts and adds a professional touch to the design and storytelling of your posts.
Service #3: Pay-Per-Click (PPC)
You can rank on the top of search results with the help of Google AdWords campaigns for dentists and make sure you are generating quality leads for your dental practice. To provide you with a thorough report at the end of each month, the team tracks every lead as well.
Google Ads gives you prominent placement on search engines and social networks, putting your dental practice visible to the right clients. Paid online advertisements offer an increase in patient lead generation and a strategic review of each online dental ad campaign's data that can benefit future pay-per-click campaigns.
Service #4: Print Design
To get the right clients your dental practice needs, the dental advertising agency has a team of in-house graphic designers who can deliver thoughtful, handcrafted designs that stand out from the clutter of stock photos and template noise.
They approach each print piece thoughtfully and with the client’s objectives in mind, and make sure the design always feels specific to your practice and the message is always on point.
Utilizing images is the best way to guarantee that the final design accurately represents your dental office. Some of the products that print design services support are as follows:
- Logo design
- Direct mail design
- Business card
- Office material design
- Tri-fold design
- Print advertising design
Service #5: TV and Radio Advertising
Radio and television commercials are crucial components of broadcast advertising. Compared to print media, broadcast media like radio and television have a larger audience. Radio advertising relies on repetition, so you can run more ads for less money and get better results.
Because they reach a highly specific audience, broadcast television and radio advertising are fantastic ways to market your dentist services. A good dental advertising agency can determine the specific preferences and interests of viewers of particular stations through market research and analysis.
Why Should You Hire a Dental Marketing Agency?
There are various strategies you can use when marketing a dental practice. These promotional tactics are useful to improve people’s perception of your practice, raise brand awareness, and bring patients to your clinic.
Building a responsive website for your dental practice is essential. No matter the device, we make sure your website always looks good. For example, among Generation Z consumers in the United States, 70.2% of participants said they would be more likely to buy from a company that promoted mental health awareness, while 6.7% disagreed.
This shows the impact of content marketing, as many long-term campaigns promote a humane approach to business. So, having a team of experts to plan and implement high-quality content can level up your company’s value in the digital environment.
To boost your search engine ranking, make sure to hire a top-performing dental advertising firm. They should adhere to Google's best practices for everything from meta tags to website loading time.
Traditional advertising methods like print and television advertisements allow you to reach a large number of people, just as the digital environment does. In short, traditional ad techniques may help you build brand recognition and market to specifically target patients looking for a dentist.
As a result, your website and office will receive an increase in qualified and targeted leads from digital dental marketing.
In addition, according to Dental Economics survey, the proportion of respondents who spent less than $1,000 per month fell from 45% to 28% in 2020. Currently, the majority (44%) spend between $1,000 and $5,000 a month on marketing. From 7% to 22% of respondents reported monthly spending of $5,000 to $10,000. This means that the competitors in the dental market invest in the advertisement of their services.
So, it is of high value to collaborate with dentists advertising experts that can help you reach your company’s goals of reaching the target audience and heightening the visibility.
How Much Do Dentists Advertising Services Cost?
When it comes to spending on advertising, some prefer to start small and scale as needed based on data and performance. A dental advertising agency can put a price from $500 per project to over $50,000 per project for planning, developing and maintaining a successful campaign.
Even if your company is well-established with substantial revenue and profitability, it's wise to start out slowly and make changes as conversions begin to materialize.
You can start with just a couple of consulting hours, at a rate that goes from $40 per hour to $150 per hour or more depending on the expertise and experience of the consultant.
How to Choose the Right Dental Marketing Agency for Your Business?
Without a doubt, the caliber of the work and the services that a dental advertising agency offers can impact the success of your practice. That said, here are four steps that can help you find a perfect-fitting partner agency:
Step #1: Check Their Previous Results
For the dental industry, some methods are effective while others might be a waste of resources. You need a dental advertising company that has experience with dental marketing and is knowledgeable about the best strategies to use.
The area of expertise must be dental marketing, with the entire program, including the website's code and marketing services, such as graphic design, copywriting, PR, and more, as this is centered on what appeals to dental patients.
Step #2: Read Reviews and Testimonials
You would be aware of the value of a good reputation from your own experience, as one of the most important factors influencing the steady expansion of practices might be reputation. So, find out what past customers have to say about the dental advertising firm you're considering hiring.
Step #3: Define the Communication Pipeline
Make sure that your project is handled with care, and that you can maintain good communication even when the campaign ends. The agency should be able to explain the status of your marketing initiatives through frequent calls. Even though you can always have access to the data, they should make sure you fully comprehend what the numbers mean.
Step #4: Define Your Budget
When determining an advertising budget, a revenue-based method considers sales from the previous year and allows a portion of that income for marketing and advertising.
You can choose from several approaches to determine your company’s advertising budgets, including:
- Competitive parity
- Adaptive approach
- Percentage of sales
To build brand awareness, a business with a new product or service will typically need to spend more money on advertising.
Step #5: Talk About Their Payment Structure
When hiring your future business partner, take into account that they have certain policies when it comes to planning projects, and this comes with financial ones as well.
So, examine what they want by asking concrete questions about their payment procedures, campaign results and ROI that might affect the overall budget, and additional testing of the campaign.
10 Questions to Ask Dental Advertising Companies
Whatever your motivation, make sure to ask these questions of potential dental marketing partners before making a final choice:
Question #1: Could You Please Explain to Us Dental Advertising?
Trust is the cornerstone of any successful relationship with a dental marketing company. Specifically, they must keep your interests and practice objectives in mind. They use advertising techniques that have a track record of being effective. They will respond to your inquiries in a way that will clarify what needs to be done rather than cause more confusion.
Question #2: Who Owns the Work Your Team Completes?
You should always own the work that a company produces for you, whether it's blog posts, websites, or Google Ads campaigns.
Along with the work they finish for you, you should always maintain control over the domain name and hosting of your website and social media accounts.
Question #3: Do You Collaborate with Dentists?
If you're a dentist, go with a firm that has experience with dental online marketing. Reviews from dental practices similar to yours should be available for agencies that specialize in dental marketing. Additionally, they ought to be able to offer references who can attest to their proficiency and knowledge in dental marketing.
Their work will be informed by a variety of dental practices' experiences, which will assist you in getting the
Question #4: Will You Implement the Competitor’s Methods?
Your best interests should always be considered by your online marketing company. It is never a good idea to work with a dental marketing company that also represents other local practices; this creates a conflict of interest.
Two dental practices in the same neighborhood cannot achieve #1 rankings for the same term or keyword. Additionally, costs will increase if two practices are competing in the same city with similar Google Ads campaigns.
Question #5: What Marketing Strategy Do You Employ, and How Do You Come Up with It?
Every method is unique. Your digital marketing plan should be distinctive as well. A successful strategy will typically include a content promotion, online advertising, media campaign, and improving your website's structure with technical changes.
Question #6: Do You Employ In-house Team, or Outsource Professionals?
Some dental marketing companies frequently have a larger sales team than their creative and technical teams. These organizations frequently rely on independent contractors or freelancers, who might not share the same values that initially drew you to the organization.
To manage your practice's online marketing presence, great agencies have in-house specialists with expertise in strategy and creation of content, SEO, public relations, and more.
Question #7: What Are Obligations on Our Side?
Finally, and perhaps most importantly, you need to play a key role in the collaboration with your new agency.
Your participation is crucial even though you're hiring an agency to handle the technical aspects of digital marketing. For instance, you'll have to describe your practice, your services, and how you differ from other nearby practices. Additionally, you'll need to be accessible to approve important projects like advertising campaigns and content.
Question #8: Who Will I Regularly Communicate With?
Many marketing agencies have a high turnover rate for account representatives or have multiple people managing one project or client. Employing a marketing firm is similar to adding new team members. They must be dependable, communicative, and responsive whether they are working remotely or on-site.
Question #9: What Are Your Main Advantages?
A good firm should be adaptable, varied, and consistent in those endeavors. Yes, some businesses are more adept than others at particular tasks, but overall, effective results come from well-rounded efforts.
Web design, web development, branding, digital advertising, videography/photography, copywriting, content creation, social media management, and search engine optimization (SEO) are a few examples of these.
Question #10: Who Are a Few of Your Former Clients?
When evaluating a marketing firm, it's a good idea to see demonstrable results or hear testimonials from practice owners just like you. You could do this by asking them directly who they've worked with or by reading their reviews. Asking the person, you heard about them from about their experience is another option if you have one. Additionally, if working with direct competitors is a deal-breaker for you, it may be beneficial to be aware of this upfront.
Takeaways on Dental Advertising Agencies
The right dental marketing firm will demonstrate a return on investment (ROI), meet deadlines, and adjust strategies as needed.
Before making your first phone call, look at the company's website's "About" or "Team" section to see if you have a good feeling about them. Ask them about their responsiveness policy, if any, when you do get their attention on the phone for the first time.
Remember to check our agency directory where you can browse the leading dental advertising teams and connect with the matching partner today.