Are you looking to recruit a competent dental marketing company to design and grow your brand, develop a website tailored to the dental market, or improve your online presence? In our rankings list, you can find the top dental marketing agencies for your unique project sorted by portfolio quality, cost of services, satisfied clients, industry reputation, and more.
We have carefully assessed the dental market expertise, team structure, industry diversity, portfolios, client testimonials, pricing plans, and relevant awards of over 450 dental marketing agencies. Learn more about our ranking criteria and how we identify the top players in the dental marketing industry below.
The Number 1. Dental Marketing Company as Selected by DesignRush Is...
Roadside Dental Marketing
- Best for: Overall
- Average hourly rate: $125
- Minimum budget: Inquire
- Founded: 1999
- Location: Marysville, WA
- Notable clients: Aesthetica Contemporary Dentistry, Karmazin Dental, Dr. Maggie Law, Law Orthodontics, AADOM
With 25 years of experience developing marketing strategies for dental practitioners, Roadside Dental Marketing provides expert services tailored to this market. Several of the company’s team members come from the dental industry and have in-depth expertise of this market.
Roadside Dental Marketing offers Search Engine Optimization (SEO), local SEO, content marketing, reviews and reputation management, social media, custom videos, branding and logo design, pay-per-click advertising, and Facebook ads. The agency provides its clients with video training and scripts to help them get the best of their online marketing presence.
Aesthetica Contemporary Dentistry wanted a website that showcased its expertise in the latest technologies, so it purchased the Ultimate Website Package from Roadside Dental Marketing. This package included customized user interface elements and color schemes, moving icons and custom animations, as well as a dedicated photo shoot of the client’s office.
The new website had 1,100+ mobile and 6,700+ page views, and Aesthetica Contemporary Dentistry gained 80+ new patients in one month.
Check Roadside Dental Marketing Agency Profile
:Delmain
- Best for: Dental software for patient reviews
- Average hourly rate: Inquire
- Minimum budget: $1,000 - $10,000
- Founded: 2009
- Location: Portland, OR
- Notable clients: Atlanta Dental Spa, The Winning Smile Group, Union Dental Center, Spodak Dental Group
:Delmain is a dental marketing firm that specializes in high-performance SEO, Google Ads, Facebook Ads strategies, as well as modern website designs and branding. The agency takes on a personalized approach, working with only one dentist in each city.
Clients can choose from three dental marketing plans: nurture, growth, and accelerator. :Delmain relies heavily on software and technology solutions for keeping client practices competitive, such as online booking and paperless forms.
Dr. Clint Martin from Brimfield Family Dentistry faced financial challenges during the global pandemic in 2020. He needed a marketing strategy that would ensure enough patients to keep the business afloat. :Delmain created a modern dental website with new branding, applied SEO strategies to improve online visibility, ran Google Ads campaigns, and used software for reputation management to analyze and manage online reviews.
In the initial 6 months, the practice saw 10-15 new patients a day. Google Ads campaigns had a 271% increase in revenue and cost per qualified lead dropped down to $28 compared to the competitor average of $76. With such rapid patient growth, the practice was able to grow and hire additional staff and a new associate doctor.
ProSites
- Best for: Dental procedure presentations and videos
- Average hourly rate: $25
- Minimum budget: Under $1,000
- Founded: 1999
- Location: Murrieta, CA
- Notable clients: Chesterbrook Dental, Lawton Cosmetic Dentistry, Urbandale Family Dentistry, Alpine Dental Center
A dental marketing firm with a 25-year long tradition, ProSites offers expert services for dentists and dental practices. The portfolio of its marketing services includes Facebook ads for dentists, PPC, local services ads, reputation marketing, video marketing, SEO, link strategies, and social media management.
ProSites boasts its unique patient presentation called ShowCase that helps dental practitioners explain treatment plans, risks, timing of services, and costs to their patients. ShowCase includes an interactive slideshow and over 50 short videos about various dental procedures.
Aesthetic Dentistry of Scottsdale needed to reach a very specific target audience for neuromuscular dentistry services. ProSites provided search engine optimization (SEO) and social media management services to help the client rank high for its services in the local area.
After the online campaign and SEO improvements, Aesthetic Dentistry of Scottsdale got 379 new leads in one month at an average cost of $13 per lead. The return on investment grew to 1,436% and the client now ranks first for key terms like "neuromuscular dentistry in Scottsdale" on Google search.
Pro Impressions Marketing
- Best for: Dental reputation management
- Average hourly rate: $150
- Minimum budget: $1,000 - $10,000
- Founded: 2010
- Location: Ten Sleep, WY
- Notable clients: Rice Dentistry, Rochester Advanced Dentistry, Country Club Dentistry, Brilliant Dentistry
Pro Impressions Marketing offers specialized services for temporomandibular joint disorders (TMJ) dentists, sleep dentists, and cosmetic dentists. This dental marketing firm provides services like website design, social media management, SEO, online advertising, and content marketing.
One of the company’s strong suits is dental reputation management: reviewing online listings and reviews and managing any kind of negative content to aid credibility.
Rochester Advanced Dentistry had a list of objectives for its dental marketing campaign: increase website traffic and new patient volume, boost organic rankings on search engines, modernize the brand to make it future-proof, and adopt a patient-centric approach to website design and content creation.
Pro Impressions Marketing performed online reputation management, dental SEO, website design and copywriting to help the client reach its goals. Since partnering with the marketing agency, Rochester Advanced Dentistry increased local website traffic by 356%, boosted the ranking of organic keywords by 258%, and elevated website conversions by 46%.
Check Pro Impressions Marketing Agency Profile
Rosemont Media
- Best for: Organic dental SEO
- Average hourly rate: $150
- Minimum budget: $10,000 - $25,000
- Founded: 2008
- Location: San Diego, CA
- Notable clients: Scripps Center for Dental Care, Innovative Dental, Smile for Life Dental, New England Dental Group
A modern ad agency for healthcare, Rosemont Media provides design, SEO, paid ads, social media, and consulting services for dentists, orthodontists, periodontists, prosthodontists, and other dental specialists.
The company specializes in dental SEO strategies that blend technical expertise with a deep understanding of the dental industry, including local SEO and link building. Rosemont Media optimizes both on-site and off-site SEO elements, helping its clients achieve online visibility and engage their target audience.
Dr. Lorri Cobbins hired Rosemont Media to help her build a website that would showcase her work and help attract new patients. She also needed SEO services to get high visibility for relevant keywords in Google search.
The dental marketing firm has been working with Dr. Cobbins for several years now, managing and improving her website to stay relevant and optimized for user engagement. The client consistently ranks first in organic Google placement and is very satisfied with the results.
Check Rosemont Media Agency Profile
Dental Design Marketing
- Best for: Dental branding
- Average hourly rate: $50
- Minimum budget: $1,000 - $10,000
- Founded: 2000
- Location:Poole, United Kingdom
- Notable clients: Portmore Dental, The White Bridge Clinic, Park Dental Care, City Dental Clinic
Dental Design Marketing has been providing branding, web design, print design, photo/video, copywriting, dental SEO, and online marketing services for 24 years. Its team members are marketing experts with certifications from Google AdWords and The Chartered Institute of Marketing.
The agency offers three custom dental marketing packages developed based on experience with their clients. Dental Design Marketing ensures online success in five key areas: SEO, reporting, website updates, secure hosting, and technical support.
The agency’s existing client, Diamond House Dental Practice, got an opportunity to expand with a new private practice. They asked Dental Design Marketing to help come up with the practice name, branding, new website, and supporting marketing activities.
The new name, The White Bridge Clinic, was based on a local landmark and helped build a distinct brand. The new website offered a 360-degree tour of the office and was optimized for SEO. As a result, 61% of traffic came through organic search, the website ranked for 22 top position keyword searches, and the client got 50+ Invisalign PPC inquiries in under 6 months.
Check Dental Design Marketing Agency Profile
Infinity Dental Web
- Best for: Virtual consult app
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2009
- Location: Mesa, AZ
- Notable clients: Arnold Dental, 5 Star Dental Group, Lake Travis Orthodontics, Cheek Dental
A dental marketing company that has been delivering successful dental campaigns for 14 years, Infinity Dental Web specializes in mobile dental websites, local search, and pay-per-click advertising.
Infinity Dental Web has a proprietary app developed to help clients book virtual consults. Thanks to this app, the clients can reduce virtual consult costs from $249-$399 to $27 per month. The app is specifically geared for cosmetic dentistry consultations and is 100% HIPAA compliant.
Arnold Dental has a focus on a specific audience: the clinic does not do complete dentures on a patient unless they are implant-retained. This required a specific approach and a client-tailored dental marketing strategy.
Infinity Dental Web has managed to increase website traffic by over four times and increase its Google rankings for "Lexington cosmetic dentist" improved from the middle of page 3 to number 3 on page 1. The website is bringing 20 high-quality new patients per month.
Check Infinity Dental Web Agency Profile
Practice Cafe
- Best for: Patient acquisition rate decrease
- Average hourly rate: Inquire
- Minimum budget: $1,000 - $10,000
- Founded: 2005
- Location: Austin, TX
- Notable clients: Columbus Dental Solutions, Bethea Family Dentistry, Jones Creek Family Dentistry, McKinley Crossing Dental
Practice Cafe is a dental marketing agency with a strong expertise in branding, including dental practice brand development, brand naming, logo design, stationery, and banners. The agency also offers supporting marketing services such as dental websites, dental SEO, Google Ads, Facebook ads, reputation management, social media, and practice videos.
A unique service offered by Practice Cafe is dental demographic reports: data analytics that help dentists open their practices in the best physical location where they can attract the most clients.
Columbus Dental Solutions needed a complete dental marketing package for its website that had a low search conversion rate, high cost per acquisition, and few patients coming from digital channels. Practice Cafe launched a new website in August 2020, increasing search conversion rate by 193%, lowering cost per acquisition from $645 to $232, and increasing the number of patients coming from the website 2.5 times.
Check Practice Cafe Agency Profile
Wonderist Agency
- Best for: Dental websites
- Average hourly rate: $150
- Minimum budget: Inquire
- Founded: 2012
- Location: San Diego, CA
- Notable clients: Precision Dental, Kids Tooth Team, Sea of Smiles Pediatric Dentistry, Longboard Dental
Wonderist Agency offers client-tailored dental marketing services including branding, SEO, website development, Ad Words, photo and video, social media, and design.
The agency is committed to delivering data-driven results and tailored designs, with a focus on replacing stock images with real photos, which can increase conversions up to 161% based on its clients' data. Wonderist believes in three pillars of dental marketing: authentic content, SEO optimization, and call-to-actions that get patients to convert.
Dr. Sarah Blair from Third Coast Family Dental hired Wonderist to help develop her marketing from scratch. The agency selected a name, developed a branding strategy, and built a custom website.
After the new website launch, Third Coast Family Dental grew from having 300 active patients to over 1,500.
Check Wonderist Agency Agency Profile
KickStart Dental Marketing
- Best for: Digital marketing campaigns
- Average hourly rate: $100
- Minimum budget: $1,000 - $10,000
- Founded: 2001
- Location: Denver, CO
- Notable clients: Castle Rock Dental Health, H&L Dentistry, M&M Dental, Washington Center For Cosmetic & Family Dentistry
With 23 years of experience in dental marketing, KickStart Dental Marketing is an expert in building brands and dental websites and optimization. Some of the services the agency provides include branding and practice naming, website design, dental SEO, Google Ads, customer relationship management (CRM) and marketing funnels, social media, graphic design, photo and video services.
KickStart Dental Marketing is a fully HIPAA compliant marketing agency.
A medical practice started collaboration with KickStart Dental Marketing in November 2017 and has been working with them ever since. The dental marketing agency launched a set of digital marketing campaigns to help attract new patients.
After 15 months, the total number of patients grew from 148 to 374. The practice was able to expand their business due to increased workload and add two full-time associates.
Check KickStart Dental Marketing Agency Profile
How We Picked the Best Dental Marketing Agencies
To select the top dental marketing firms in 2024, we reviewed their testimonials, case studies, industry reputation, team expertise, client roster, and executive management. Our team of agency experts developed a scoring system to measure their overall performance based on several important factors:
- Reviews: Quality of work, client satisfaction, and level of trustworthiness
- Portfolio: Tangible examples of an agency's track record
- Awards and press: Industry reputation and innovation
- Team bios: The agency’s qualifications and team dynamics
- Top services: Core competencies and areas of expertise
Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.
10 Most Popular Dental Marketing Companies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| Roadside Dental Marketing | Marysville, WA | $125 | Under 49 | Overall |
| :Delmain | Portland, OR | Inquire | Under 49 | Dental software for patient reviews |
| Roadside Dental Marketing | Murrieta, CA | $25 | 100 - 249 | Dental procedure presentations and videos |
| Pro Impressions Marketing | Ten Sleep, WY | $150 | Under 49 | Dental reputation management |
| Rosemond Media | San Diego, CA | $150 | 50 - 99 | Organic dental SEO |
| Dental Design Marketing | Poole, United Kingdom | $50 | Under 49 | Dental branding |
| Infinity Dental Web | Mesa, AZ | Inquire | Under 49 | Virtual consult app |
| Practice Cafe | Austin, TX | Inquire | Under 49 | Patient acquisition rate decrease |
| Wonderist Agency | San Diego, CA | $150 | 50 - 99 | Dental websites |
| KickStart Dental Marketing | Denver, CO | $100 | Under 49 | Digital marketing campaigns |
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Brandspace Healthcare helps ambitious healthcare clinics build their brand, increase visibility, and increase treatment bookings. We provide strategic marketing support and specialise in web design and healthcare SEO...
Top Services:
- Digital Marketing
- Location
- Gowerton, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $1500/hr
- Minimal Budget
- Under $1,000
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Top Services:
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- Social Media Marketing
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- Location
- Mumbai, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $1000/hr
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- Under $1,000
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- Location
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- Number of Employees
- Under 49
- Average Hourly Rate
- $1000/hr
- Minimal Budget
- Under $1,000
Digisutra Solutions is a results-driven digital marketing and web development agency helping startups, brands, and enterprises grow online through SEO, performance marketing, and scalable web solutions...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Email Marketing
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- Location
- Noida, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $1000/hr
- Minimal Budget
- Under $1,000
SEO BEES is a results-driven digital marketing agency helping businesses grow online across global markets. We partner with startups, SMEs, and established brands to increase visibility, generate high-quality leads, and drive measurable revenue through SEO, paid ads, social media marketing, and...
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- Location
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- Number of Employees
- Under 49
- Average Hourly Rate
- $1000/hr
- Minimal Budget
- Under $1,000
CodeMetrix is a USA based digital agency providing web design, SEO, and online marketing services for businesses looking to improve their online visibility and customer engagement. We build fast, modern, and mobile-friendly websites focused on performance, user experience, and long-term growth...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- SEO
- Digital Marketing
- Show more
- Location
- Boise, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $1000/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
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Top Services:
- Digital Marketing
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- Location
- Hyderabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $700/hr
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- Under $1,000
- Portfolios Count
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- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
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- Under $1,000
- Portfolios Count
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Veeam Techno is India's most trusted AI Driven Digital Marketing Agency in India. We provide complete Digital Marketing Solutions for Small Businesses. Marketing automation is no longer optional for small businessesits quickly becoming essential for survival, especially for local businesses in Faridabad...
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- SEO
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- Location
- Faridabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $499/hr
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People scroll fast. Brands have seconds to make an impression. PeakFocus helps businesses turn those seconds into meaningful connections through strategy, creative content, powerful branding and performance-driven marketing.We don't just create posts. We build digital identities, create conversations and...
Top Services:
- Graphic Design
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- Location
- Islamabad, Pakistan
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $400/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Wireframes Digital is the leading SEO agency in Mumbai. We will build the brand and scale it exponentially with you. Joining forces with top SEO services in Mumbai can help your business continue to grow and earn more revenue. We have a team of SEO professionals to assist you in expanding your Reach...
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- PPC
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- Location
- Mumbai, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $300/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
RankTech Ads is a specialized Google Ads agency focused on helping service-based businesses generate high-quality leads, calls, and bookings. The agency manages data-driven Google Ads campaigns, conversion tracking, landing pages, and ongoing optimization for businesses across the USA, UK, Canada, Australia...
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- $300/hr
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- Location
- South Morang, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Desde 2008, a Agência Doutor Octopus desenvolve sites profissionais, landing pages e projetos web personalizados. Especializada em SEO, hospedagem, Google Ads, tráfego pago, Google Meu Negócio, identidade visual e materiais gráficos para empresas que buscam mais visibilidade, autoridade e resultados...
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- Location
- Mogi das Cruzes, Brazil
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Soderman SEO is a leading digital marketing agency specializing in search engine optimization (SEO) to help businesses increase online visibility, drive organic traffic, and generate more leads. Their data-driven strategies ensure long-term success in competitive markets...
Top Services:
- SEO
- Digital Marketing
- CRO
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- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
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Top Services:
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- Location
- Noida, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- Under $1,000
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- Framingham, Massachusetts
- Number of Employees
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- Average Hourly Rate
- $200/hr
- Minimal Budget
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- Digital Marketing
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- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Namh Medias is a creative digital marketing agency that helps businesses grow online through smart advertising, engaging content, and modern branding. We focus on delivering real results with customized strategies that boost visibility, attract the right audience, and drive business growth...
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- Location
- Mumbai, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- Under $1,000
DigiEnter is a results-driven digital marketing and web solutions agency dedicated to helping businesses grow online through innovative strategies, creative design, and performance-focused marketing. We combine technology, creativity, and expertise to deliver impactful digital experiences that drive...
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- Delhi, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- Under $1,000
Nutz Technovation privated limited is full-service digital and technology company focused on branding, design, web development and software solutions. We transforms ideas into impactful digital products that drive business growth and customer engagement...
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- Location
- Erode, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- Under $1,000
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- London, United Kingdom
- Number of Employees
- 50 - 99
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- $200/hr
- Minimal Budget
- Under $1,000
WolfPack is a results-driven digital marketing agency helping SMBs and mid-market brands scale. From SEO to PPC, automation, and web design, we deliver measurable growth across industries like home services, e-commerce, and more...
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- Tampa, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
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- Sanford, North Carolina
- Number of Employees
- Under 49
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- $160/hr
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AMP It Up PR is an award-winning agency specializing in innovative PR, digital marketing, branding and influencer campaigns. With a proven track record of amplifying brand visibility and driving measurable success, we deliver tailored strategies to help businesses thrive in competitive markets...
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Boutique digital marketing agency specializing in local SEO...
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- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
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Top Services:
- Social Media Marketing
- Content Marketing
- Email Marketing
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- Location
- Hong Kong, Hong Kong
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
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- Branding
- Logo Design
- Graphic Design
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- Location
- Brunswick, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
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Top Services:
- Digital Marketing
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- Web Development
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- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Digital eSearch is a results-driven digital marketing agency helping businesses build a stronger online presence and achieve sustainable growth. Our team specializes in SEO, Local SEO, AEO, GEO, AI Search Optimization, Google Ads, SMM, ORM, Link Building, and Website Design & Development...
Top Services:
- Digital Marketing
- SEO
- PPC
- Content Marketing
- Web Development
- Show more
- Location
- Noida, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
MAD Monkey Media is a Dallas AI-native marketing agency and commercial printer. We build our own SEO, CRM, and reporting platform, then use it to run ads, print, embroidery, DTF transfers, and direct mail. One team, one login, one accountable partner. Founded 2016, serving clients nationwide...
Top Services:
- Digital Marketing
- SEO
- Web Development
- Print Design
- Graphic Design
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
With twenty years of industry expertise, Spark Agency remains a pioneering force in the digital realm, continuously adapting to the dynamic technological landscape. Grounded in a customer-centric philosophy, our success is intricately tied to the achievements of our clients, driving us to deliver unparalleled...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- eCommerce Development
- SEO
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- Location
- Vancouver, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
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Dental Marketing Company Hiring Guide
What is a dental marketing company?
A dental marketing company specializes in providing marketing services for dental practices and clinics. This typically involves defining the right audience, creating a strategy, raising brand awareness, and promoting the client's dental services. The most common dental marketing methods include SEO, paid marketing, content marketing, and email marketing.
As of 2022, the global dental market is valued at $34 million and estimated to reach over $55 million by 2031. Because of this huge market, many marketing companies now focus on this niche and develop specialized dental marketing services packages.
What do dental marketing agencies do?
Dental marketing agencies create, run, and optimize marketing campaigns across different offline and online channels. Common dental marketing company services include:
- Market and audience research
- Content marketing strategy and content delivery
- Email marketing campaigns
- Pay-per-click (PPC) marketing
- Search engine optimization (SEO)
- Brand building and brand awareness
- Social media campaigns
- Video materials
- Printed materials
The scope of services depends on the dental practitioners' needs. This can range from a single short-term paid campaign on Facebook ads to complex, multi-year dental marketing strategies.
What is the difference between dental marketing and dental advertising?
The main difference between dental marketing and dental advertising is that the latter is just one strategy of dental marketing focused on promotional messaging. Advertising attracts the audience, while marketing strategies can also educate and persuade audiences to purchase dental services. Here is a breakdown of the two terms:
- Dental marketing is the overall strategy of promoting a brand and/or products. It involves many steps like market research, brand building, content creation, organic and paid campaigns, etc.
- Dental advertising is the practice of creating and distributing messages that promote a brand and/or product.
What are the most effective digital marketing services for dentists?
Some of the most effective digital marketing services for dentists and dental clinics include:
1. Search engine optimization (SEO)
SEO is a combination of techniques that help a website rank high in search engine results for relevant keywords. This makes the website visible to a larger audience and helps increase lead generation.
Dentists need SEO because people tend to only click on the top few results on the search engine results page (SERP). Local SEO, which targets people searching for relevant services in their area, is especially essential. If your dental practice website ranks high for keywords like "dentist Chicago" or "teeth whitening in London", you’ll stand out from the competition in your area and attract more visitors.
2. Paid advertising
You can pay to run advertisements on online channels like Google, Bing, Facebook, and others to reach a large audience. The average Google ads conversion rate for dentists and dental services is 10.40%, higher than the average Google ad conversion rate of 3.75%.
3. Internal marketing
Internal marketing in dentistry is the practice of building relationships with existing patients, promoting long-term services, and gaining returning clients. Patient retention not only ensures more services per client but also attracts new ones through word of mouth.
The opposite approach is external dental marketing where the goal is to attract new clients.
How much do dental marketing agencies charge for their services?
Typically, dental marketing agencies charge from $100 to $300 per hour for their services. The top 50 dental marketing companies on DesignRush charge an average of $100.50/hour.
When agencies charge per hour, the costs depend on:
- Team size and seniority
- Project complexity
- Project deadline
Here is a breakdown of typical dental marketing services monthly costs:
| Type of dental marketing service | Pricing per month |
| Content marketing | $1000 - $2,000 |
| SEO | $1000 - $2,000 |
| Email marketing | $100 - $2,000 |
| Social media management | $250 - $1,500 |
Roughly 21.8% of the dental marketing companies on DesignRush accept projects with a minimum budget of less than $1,000, while 1.1% have a $25,000 to $50,000 minimum budget.
Why hire a dental marketing firm?
You should hire a dental marketing firm to gain these business advantages:
1. Increase local visibility
There are over 1.2 million monthly searches in the U.S. for the phrase "dentist near me", indicating a large market of people looking for dental services.
A dental marketing agency can create and run paid ad campaigns that geographically target only your area, making sure you don’t waste money on the wrong audiences. The marketing agency can also optimize your Google Local Business Page listing so that it shows in the top results and advertises your brand in a positive light.
2. Get ahead of the competition
The American Dental Association (ADA) predicts a surplus of dentists by 2040, meaning that the market is getting increasingly saturated. To ensure that your business stays competitive, you should consider hiring a dental marketing firm. Professional marketers will apply the right tools and techniques to increase your online visibility and ensure more leads and customers.
3. Improve conversions
Even if your website has a lot of traffic, what matters most is how many visitors become patients. A dental marketing agency has the expertise to create a “marketing funnel” that guides potential leads through the process of becoming your clients.
The agency can educate audiences about different dental procedures, address their pain points, and establish your dental practice as reliable and trustworthy. The goal is to not only improve lead generation but also the number of leads that convert into patients.
How do you choose the right dentist marketing company for your business?
Before choosing a dentist marketing company, it is important to go through these steps:
- Know your marketing goals: Define if you want to focus on upselling services to existing patients, attracting new patients, or both. Decide which kind of services (e.g., general, esthetic, periodontal, orthodontic, pediatric, endodontic, etc.) you want to advertise.
- Find the right expertise: Depending on your target demographics (e.g., older patients in need of oral surgery, younger patients looking for cosmetic procedures), you may need to prioritize advertising on certain online channels. Pick the dentist marketing agency that has expertise in the service you need, like Facebook or Instagram marketing.
- Set a budget: Choose the maximum amount you can invest in dental marketing, including organic and paid campaigns, SEO, and other methods.
- Review agency experience: Ask for a portfolio of relevant dental marketing work, case studies, reviews, or clients you can contact for feedback.
- Consider local agencies: Since your target audience is people living close to your dental practice, think about hiring a local agency that is familiar with the local dental market and the specifics of targeting the locals.
- Ask about the strategy: Find out how the agency plans to create a custom strategy to meet your goals.
- Inquire about analytics and reporting: Digital marketing efforts like search engine rankings, number of website visitors, submitted forms, paid ad revenue, etc. are easy to measure. Ask the agency about the tools it uses to track these metrics and how often you can expect to get progress reports.
- Interview: Set up interviews with a couple of dental marketing agencies to discuss the project in detail and check if they are a good fit for your team.
- Ask for proposals: Send a request for a proposal (RFP) to the shortlisted dental marketing agencies.
- Make a decision: After reviewing the RFPs, choose the best-suited agency and establish all project development processes.
If you need a custom-made list of dental marketing agencies, contact us. Our team will match you with the most suitable agencies based on your list of requirements. You can browse our Marketplace for more details.
What questions should you ask dentist marketing companies before you hire one?
You should ask a dentist marketing company questions about its relevant dental industry experience, the types of services it provides and recommends for your business, and the approach it will take to delivering your marketing campaigns.
These include the following:
Its Relevant Background
- How many years of experience do you have in dental marketing?
- Do you have a portfolio of relevant projects for dental practices and clinics?
- Are you partnered with any major advertising platforms like Google or Bing Ads?
- Do your team members have relevant marketing certifications like HubSpot, Google SEO, Meta Digital Marketing, and others?
- Do you work with any other dental practices in our area? Will there be a conflict of interest?
Company Services and Processes
- How do you make clients stand out from the local competition?
- How do you promote staff biographies and company expertise?
- What social media channels do you cover in your dental marketing campaigns?
- What is your content strategy? How many blog posts per month can you deliver?
- Can you set up an online patient scheduling portal?
- What is your SEO strategy to help a website rank higher? What results can you guarantee?
- What does your email marketing strategy entail? How often do you send out newsletters and promotional emails?
The Project
- How do we define project milestones? What happens if they are not met?
- How many people will be on the project? What are their roles?
- What metrics will you use to define the success of this dental marketing campaign?
- How often will you provide us with status reports and relevant metrics?
- What is the expected deadline to successfully deliver the campaign? What happens if the project is late?
- What is the planned budget? Are there any additional costs we can expect?
- What kind of support can you provide after the project is finished?
What are the best dental marketing companies in the US?
The top dental marketing companies in the US are:
| Agency | DesignRush rating | Google rating | Top Clients |
| Roadside Dental Marketing | N/A | 5.0 (80 reviews) |
|
| :Delmain | N/A | 4.9 (95 reviews) |
|
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