designrush

What Are Nonprofit Digital Marketing Agencies?

Nonprofit digital marketing agencies are firms that provide marketing services for nonprofit organizations. 

According to Twilio’s State of Nonprofit Digital Engagement Report 2022, digital communications are key to improving program outcomes. This explains why 7 out of 10 nonprofits are expected to increase their investment in digital communications technology. 

One evidence is the increase of number of fundraising emails sent to supporters of environmental nonprofits. NPOs in Canada, United States and United Kingdon sent 27 fundraising emails per subscriber per year

This, together with other digital marketing tactics for nonprofits, made charitable giving grew to 5.1% in 2020 alone.

nonprofit concept on a laptop display
Nonprofit digital advertising spending in Canada, US and UK increasd by 19% in 2021 

What Services Do Nonprofit Digital Marketing Companies Specialize in? 

A nonprofit digital marketing agency can help your organization achieve the following: 

  • Raise awareness for your mission 
  • Reach program participants or beneficiaries 
  • Recruit volunteers 
  • Drive donations 
  • And more 

That said, here are some specializations that a nonprofit digital marketing firm can do for you: 

Service #1: Marketing Automation 

Your nonprofit marketing campaigns can reach a new level with the help of automation. You partner agency may use software to streamline your organization's operations. 

From planning to the implementation of your marketing strategies, automation solutions can help take care of the following: 

  • Marketing operations 
  • Messaging system 
  • Content management system integration 

Service #2: Search Engine Optimization (SEO) 

Nonprofit digital marketing companies can also provide Google search engine optimization to improve your organization’s online visibility. It can be through producing search engine-optimized content and having a well-structure website.  

Some online marketing companies can do a full-scale SEO service while some specializes in one of these SEO components: 

  • On page SEO 
  • Off page SEO 
  • Technical SEO 

Service #3: Social Media Management 

One of the effective ways to interact with your program participants and benefactors is through social media marketing

With the help of social media, you can do the following for your nonprofit: 

  • Promote awareness. It is about educating program participants and benefactors on what your organizations does. 
  • Build communities. This includes recruit volunteers, fostering advocates, and building relationships with people who can share their skills to help your organization. 
  • Inspire action. Through your social media content, you can encourage people to take action and support your cause in any way they can. 
  • Share your impact. Showcase your nonprofit organization’s achievements on social media. 

Some of the social media services that nonprofit digital marketing agency can help you with are as follows: 

  • Social media management planning 
  • Brand strategy 
  • Hashtag research 
  • Paid ad strategy and management 
  • Community management 
  • Posts scheduling 

Service #4: Content Marketing 

Customized and detail-oriented content marketing services are offered by many nonprofit digital marketing companies. The techniques they employ can help inspire volunteerism, drive donations, or reach more beneficiaries. 

Some of the content marketing services you can expect from an agency that provides online marketing for nonprofits are: 

  • Copywriting 
  • Graphic design 
  • Photography and videography 
  • Content analysis 
  • And more 

Service #5: Email Marketing

The three main goals that a nonprofit digital marketing agency is aiming for when implementing email marketing campaigns are: 

  • Driving donations and raising funds 
  • Staying connected with program participants 
  • Keeping volunteers and members updated 

It is vital that your partner agency understands these email marketing goals and knows how they can help you achieve it. 

Aside from producing an engaging email copy, they can help you design come up with a responsive email design. Another thing they can do is implement customer relationship management (CRM) system to streamline your partnership and membership processes. 

Looking for the top branding agencies?
FIND THEM HERE

Why Should You Hire an Agency for Digital Marketing for Nonprofits?  

Here are five reasons you should hire an agency that do digital marketing for nonprofits: 

Reason #1: Precision 

Making a nonprofit organization stand out can be one of the most difficult marketing goals to achieve. This explains why digital advertising spending by nonprofit organizations in Canada, US and UK increased by 19% in 2021

To have an impact, an organization's messaging must be concise and targeted to the right market segment. 

Reason #2: Reliance 

A nonprofit digital marketing agency can help you maintain a top-of-mind status among program participants, volunteers and members, and benefactors. 

You can get the expert assistance from your partner agency in creating a thorough and robust digital marketing plan. 

Reason #3: Growth 

Creating a successful digital marketing campaign means having a social media strategy that gives results across desktops and mobile devices. Your nonprofit organization must appear in the search results when someone searches for the cause or information your team is addressing.  

This is essential for attracting prospects in today's Internet-driven world, and for your organization, it brings the following: 

  • Right donors 
  • Top volunteers' recruitment 
  • Increased funding 
  • Wider audience to support your cause 

Reason #4: Quality 

Utilizing high-quality content to your advantage is of great importance, together with excellent tools for keeping donors informed, volunteers engaged, and participants updates. Your partner agency can assist your organization in developing engaging and compelling content. 

Reason #5: Experience 

The assistance of a specialized and experienced nonprofit digital marketing agency is essential for determining where to concentrate your efforts on what works when it comes to your marketing strategy. A firm can direct an organization to the ideal combination of services for achieving its objectives through research, analysis, and market data. 

How Much Do Nonprofit Digital Marketing Services Cost?  

The price of digital marketing for nonprofits is influenced by the complexity of the project and the following: 

  • Project’s timeline 
  • Goals 
  • Number of tasks to be delivered 
  • Graphic design 
  • Copywriting 
  • Video editing 
  • Current online presence 
  • And more 

Nonprofit digital marketing companies bill between $80 and $200 per hour. You would pay about $2,000 per month for a basic service if the marketing project required 20 hours per month at a rate of $100 per hour. 

Organizations most frequently spend between $500 and $50,000 a month on digital marketing. However, more ambitious organizations invest between $10,000 and $20,000 a month on marketing. 

We’ve ranked the best digital agencies.
FIND THEM HERE

5 Steps to Choose Online Marketing for Nonprofits Professionals 

Working with a nonprofit digital marketing agency can assist you in creating promotional strategies that is specific to your organization.  

Depending on your needs, the right team will have the resources, industry expertise, and deep marketing knowledge to assist you in reaching your marketing goals.  

Learn more about the various factors to take into account when choosing your future business partner by reading on. 

Step #1: Consider Your Goals 

One of the most crucial factors to take into account when choosing a nonprofit digital marketing agency is your organization’s objectives. Some NPOs want to attract members and supporters, while some wants to attract program participants.  

Ask yourself what are your focus is and how do you want to promote organization’s online presence. These inquiries will assist in defining your marketing objectives and key performance indicators (KPIs). 

Step #2: Set a Budget 

‍The long-term growth of your nonprofit organization depends on the strategic allocation of all your money for your marketing strategy. Depending on your budget, you can run a multi-channel campaign or focus on just one platform (i.e., SEO, social media marketing, or customer relationship management). 

Any decent online marketing agencies for nonprofit should know how to maximize your budget. 

Step #3: Check Previous Work Portfolio 

You should start by looking at their portfolio related to online marketing for nonprofits. You can check out past projects on their website to get a better idea of the services they offer and how they add value to their previous clients.  

You should review the case studies and customer testimonials sections of the website. Additionally, their portfolio should demonstrate their skills in various facets of digital marketing, such as: 

  • Social media management 
  • Content writing 
  • PPC advertising 
  • Search engine optimization (SEO) 
  • And more 

Step #4: Services and Expertise 

It's crucial to know the services that a nonprofit digital marketing agency offers before choosing. If you want to reach more audience through organic online traffic a firm that specializes in SEO services would likely be a better fit than a business whose main focus is email marketing. 

Additionally, make sure the company not only offers the service you're looking for, but also exhibits expertise in that field. 

Step #5: Reviews and Testimonials 

When wondering how to choose the best partner agency for your nonprofit, reviews and testimonials are helpful tools. 

There are many third-party review places that are a great place to start, and you can also lean on the DesignRush agency directory where clients leave their comments and reviews. These reviews are easy to find and can give insight into the experience of working with a certain agency.  

10 Questions to Ask Nonprofit Digital Marketing Companies 

When it comes to finding the matching services for online marketing for nonprofits, take into account the following questions when hiring your team: 

  1. Do you work with a specific type of nonprofit organization? 
  2. What digital marketing tools do you commonly use? 
  3. How do you measure the success of your campaign? 
  4. Have you ever had a failed campaign? 
  5. Why do you think it did not go well? 
  6. Do you outsource digital marketing projects? 
  7. What the most effective marketing tactics I can use to promote my nonprofit? 
  8. Do you have a defined pricing structure? 
  9. Can you provide us with case studies or portfolios of other nonprofits? 
  10. Do your team members have particular expertise? 

Takeaways on Nonprofit Digital Marketing Agencies 

Firms for digital marketing for nonprofits carefully identifies, assess, and analyze how you can achieve your organization’s marketing goals. This includes: 

  • Attracting program participants 
  • Boosting volunteer recruitment 
  • Effectively raising funds from donors and benefactors 
  • Encouraging membership for recurring donations 
  • Streamlining membership process 
  • And more 

Remember to check our agency directory with manually selected companies that can provide solutions for your nonprofit organization. 

Best of luck!

... 

Scroll Up to Find the Best Nonprofit Digital Marketing Agencies and Partner with One Today!