Top Digital Marketing Agencies For Financial Services

If you’re looking to recruit a competent digital marketing agency for financial services to develop and promote your brand, advertise your financial services, and drive more customers, you can find the top financial digital marketing company for your unique project in our rankings list.

The agencies can be sorted by portfolio quality, cost of services, satisfied clients, industry reputation, and more. Learn more about our ranking criteria and how we identify the top players in the digital marketing agency for financial services industry below.

The Number 1. Digital Marketing Agency for Financial Services as Selected by DesignRush Is...

1. CSTMR

• Best for: Overall
• Average hourly rate: $250
• Minimum budget: $25,000 - $50,000
• Founded: 2014
• Location: Austin, TX
• Notable clients: AccessOne, Lending Tree, SELFi, UniTeller, Credit Karma

CSTMR is a digital marketing agency for financial services that offers branding, strategy, advertising, content, social media, activation, and web development. The company has expertise working with banking, lending, payments, insurance, investing, fintech, and credit clients.

CSTMR was founded by veterans in the industry who have supported some of the biggest fintech brands in the U.S. Having delivered countless financial marketing campaigns for over 10 years, CSTMR is also a Google Partner and HubSpot Gold Certified Agency Partner and has won several ad agency awards.

UniTeller launched a new subsidiary called uLink and needed to build a strong brand presence to compete in the crowded global payments market. The company had two big goals: to grow annual transactions by 200% and to reduce cost per transaction.

CSTMR implemented a multi-channel campaign, including organic content, paid media, and email strategy. After the campaign, UniTeller saw a 220% increase in organic web traffic in 2021, a 77% increase in conversion rate year over year, and cost per registration decreased 28% year over year.

Check CSTMR Agency Profile

2. ARRO Financial Communications

• Best for: Public relations (PR)
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 2013
• Location: Miami, FL
• Notable clients: Allianz, Cambria, CoinDesk, US Global Investors, TrueShares

ARRO Financial Communications is a financial digital marketing company providing its clients with strategic positioning and branding, PR, advertising and search, content generation, and video services. The agency has expertise in public relations services including media relations plans, press releases, storytelling, thought leadership, speaking opportunities at conferences, and philanthropic partnerships.

Clients working with ARRO Financial Communications get publicity and prominence via leading financial media, including CNN, CNBC, Fox Business, Financial Times, Business Insider, and others. The agency was named Best US Public Relations and Communications Firm by ETF Express and won Expertise.com Best PR Firms in Miami award in 2022.

US Global Investors decided to enter the ETF space with the US Funds Global JETS ETF (JETS) and needed a full launch strategy. ARRO Financial Communications reached out to key ETF reporters and commentators, created internal messaging documentation, and prepared US Global spokespeople for interviews with the reporters.

The PR campaign brought a TV appearance of the client's CEO on Fox Business, as well as many news articles and mentions, most notably in the ETF Trends. JETS currently boasts $2.15 billion in assets under management.

Check ARRO Financial Communications Agency Profile

3. Indigo Marketing Agency

• Best for: Organic marketing
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 2015
• Location: Beverly Hills, CA
• Notable clients: Calamita Wealth Management, Taxable Wealth, Blackbridge Financial, Point Wealth Management, Wealth Management Solutions

A compliance-friendly digital marketing agency for financial services, Indigo Marketing Agency delivers custom marketing strategies for financial advisors and helps financial advisors attract their ideal clients with custom content solutions.

Indigo Marketing Agency has a team of marketing consultants, certified public accountants (CPAs), and certified financial planner (CFP) professionals with expertise in both marketing and finance. The team members work across three countries, 12 states, and four time zones, which ensures seamless communication with global clients. The agency offers services like organic marketing, new firm launches, website design, copywriting, webinars, SEO, Google and Facebook ads.

Scott Melbrod from Taxable Wealth wanted to target a specific market: real estate investors and business owners, but his marketing materials didn't reflect his specialty in this niche. Indigo Marketing Agency set out to create a unified marketing strategy including branding, a comprehensive website update, social media marketing, content, and SEO.

Scott's company got a new logo and a website tailored to its target audience, followed by promotion on LinkedIn, Facebook, and Twitter. Since the updates, Scott’s organic search traffic went from about 14% of total site traffic to over 21%, and he saw an increase in new clients.

Check Indigy Marketing Agency Agency Profile

4. Bectre

• Best for: Financial website design
• Average hourly rate: $150
• Minimum budget: $1,000 - $10,000
• Founded: 2020
• Location: Melbourne, Australia
• Notable clients: Hall Road Investments, Blackmore Capital, Oxygen Capital, Royce Advisory, Clearway Capital Solutions

Bectre is a financial digital marketing company delivering data-driven digital marketing solutions exclusively tailored to financial service companies. The specialized services include financial website design, financial services SEO, financial logos and branding, as well as financial copywriting.

Bectre has a large portfolio of clients including financial advisors and planners, asset and wealth management firms, investment firms, and other financial services. When it comes to website design, the agency offers SEO-optimized content, mobile-friendly user experience, and design tailored to the client's audience.

When Hall Road Investments approached Bectre, it wanted a fresh financial website to connect to its target audience. The project goals included a conversion-optimized website, responsive design, engaging user experience, a paid members area, HubSpot CRM integration, and newsletter promotion.

Bectre added an email subscription form to the main banner, prompting visitors to subscribe to the client's newsletter. Then, the agency optimized the website for tablets, mobiles, and major browsers and created a paid members area for family office insights. Lastly, Bectre integrated all website forms with HubSpot CRM to automate the manual entry of contact details. The new website is engaging and optimized for the client's target audience.

Check Bectre Agency Profile

5. Curious Cat Digital

• Best for: Financial inbound marketing
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 2012
• Location: London, United Kingdom
• Notable clients: Finastra, ICON Solutions, Cambridge Global Payments, Allianz, QV Systems

Curious Cat Digital is a strategic fintech marketing agency offering transformational digital campaigns that deliver sustainable revenue growth. The agency has expertise in account-based marketing, demand generation, and inbound marketing strategies.

Some of the services Curious Cat Digital provides include content, paid media, search engine optimization, branding, and marketing automation. Its portfolio has clients from fintech, financial services, and wealth management niches.

Cambridge Global Payments contracted Curious Cat Digital to develop an inbound marketing strategy to increase the number of leads. The agency created three target personas and developed SEO-optimized blog content and landing pages to attract the right audience to the client's website.

As a result, Cambridge Global Payments UK website traffic increased 44% year-over-year (YoY), UK blog sessions increased 488% YoY, and there's an average of 20 leads per month coming from the web.

Check Curious Cat Digital Agency Profile

6. Goldmine Media

• Best for: Venture capital marketing
• Average hourly rate: Inquire
• Minimum budget: $1,000 - $10,000
• Founded: 1998
• Location: London, United Kingdom
• Notable clients: Mercer, Tenet, EFG, Foster Denovo, DN Capital

Goldmine Media is a digital marketing agency for financial services founded over 26 years ago. Today, its team has over 50 expert marketers, creatives, web developers, and editorial and PR professionals.

The agency provides website design and building, search engine optimization, content creation and promotion, and branding services. Goldmine Media offers campaigns specialized for wealth management marketing, banking marketing, venture capital marketing, asset management, hedge fund marketing, and other financial clients.

A venture capital company called DN Capital was looking for a new website that would improve the number of visits and conversion rate. Goldmine Media designed and developed a responsive WordPress website with a custom-made blog and social media connectivity.

After the new website launch, the number of users increased by 467%, the average session duration was up by 246%, and the bounce rate was reduced by 107%.

Check Goldmine Media Agency Profile

7. Balance Marketing Ltd

• Best for: Link building
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 2023
• Location: Cardiff, United Kingdom
• Notable clients: Hodge, Admiral, Aviva, Profile Pensions, Veygo

Offering a combination of digital marketing for financial services and marketing consultancy, Balance Marketing Ltd’s services include search engine optimization, paid media, digital strategy, social media, content marketing, and digital PR services. Its clients include marketers within banks, insurance brands, FinTech companies, and all other sectors of financial services.

Balance Marketing Ltd has a team of over 40 digital marketers delivering digital marketing campaigns for sectors like insurance, building societies, fintech and insurtech, banks, B2B, and wealth management.

The goal of Motonovo Finance — Balance Marketing Ltd’s client — was to generate mentions and inbound links from authoritative publishers for its car portal site. The agency then created and ran several digital marketing campaigns and press releases to promote its client, gaining coverage in The Express, The Mirror, This is Money, and The Sun.

After the campaign's completion, the client's website grew its average domain authority score to 61 and gained over 300 inbound links.

Check Balance Marketing Ltd Agency Profile

8. Austin Williams

• Best for: Community banks and credit unions
• Average hourly rate: $200
• Minimum budget: Inquire
• Founded: 1992
• Location: Hauppauge, NY
• Notable clients: FirstCapital Bank of Texas, BNB Bank, Hudson Valley Federal Credit Union, Provident Bank, pCare

As one of the most experienced digital marketing agencies for financial services, Austin Williams has been delivering successful campaigns for over 32 years. The company has expertise in brand development, digital marketing and strategy, public relations, content marketing, media planning and buying, reputation management, and web development.

Austin Williams specializes in helping community banks compete against big banks and drive new members for credit unions. Its loan origination strategies deliver as much as a 74% return on investment (ROI) increase for one seasonal campaign. The agency is a Bing Ads Accredited Professional and Premier Google Partner.

Hope Credit Union (HOPE) was looking to attract new members and needed a financial digital marketing company to help with brand development, digital marketing strategy, paid media, and social media.

Austin Williams created an extensive campaign that included offline promotion, social media, and promotional videos. Engaging streaming audio and radio spots and billboards generated nearly 74 million impressions. In the first five months of the campaign’s launch, HOPE gained 5,800 new leads, 4,300 new members, and $16.7 million in new member deposits.

Check Austin Williams Agency Profile

9. Ext. Marketing

• Best for: Asset management marketing
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 2010
• Location: Toronto, Canada
• Notable clients: Scotiabank, Further Capital, Russel Investments, John Hancock, Tangerine

Ext. Marketing is a financial digital marketing company that provides branding, marketing strategy, thought leadership, web design, media buying, advisor marketing, social media, and other services. The company also offers Regulation Crowdfunding, series D and A+ funding, pre-initial public offering (IPO), and investor awareness campaigns for companies looking to secure funding and build their brand.

Ext. Marketing has been helping clients raise capital for over 13 years, with a focus on hedge fund and private equity marketing as well as investment manager and wealth advisor marketing. Some of the services the agency specializes in are industry-leading market updates, investment commentaries, and annual market outlooks and reviews.

An asset management firm called Timbercreek Asset Management needed help to attract more advisors. The client contracted Ext. Marketing to develop a full web experience that would be engaging and informative.

Ext. Marketing created a fully interactive investment HTML infographic with responsive design, a corporate video optimized for LinkedIn distribution, and an e-book with value-added information for Timbercreek advisors. Finally, the agency developed a microsite to showcase Timbercreek's global portfolio of real estate investments. The campaign helped drive awareness of the client's investment expertise and attract more advisors.

Check Ext. Marketing Agency Profile

10. Media Logic

• Best for: Credit card campaigns
• Average hourly rate: Inquire
• Minimum budget: $50,000 & Up
• Founded: 1984
• Location: Albany, NY
• Notable clients: Visa, Chase, Zions Bank, Credit Union ONE, Bread Financial

Media Logic is one of the most seasoned financial digital marketing companies with four decades of delivering fully integrated marketing services. The agency provides audience ID and segmentation, planning and execution for integrated marketing campaigns, owned, paid, and earned promotion, as well as other branding, content, and media services.

Media Logic has a proprietary DataSnap visualization tool that provides a real-time view of key marketing metrics to its clients, enabling them to constantly track campaign success. When it comes to financial clients, the company has expertise in payment products, retail banking, private banking, and co-brand cards.

When Zions Bancorporation decided to introduce three new credit card products (cash back, rewards, and simplicity), it needed unique branding for each card. Media Logic was in charge of card design, positioning, and visual identity, creating three distinct brands.

To help launch the new products, the agency developed brand guidelines and a marketing and messaging guide along with customizable marketing materials. The successful launch of three cards was supported by product videos, product pages for each affiliate’s website, card carriers, and content for an “Early-Month-on-Book" campaign.

Check Media Logic Agency Profile

How We Picked the Best Digital Marketing Agency for Financial Services

To select the top digital marketing agencies for financial services in 2024, we reviewed their testimonials, case studies, industry reputation, team expertise, client roster, and executive management. Our team of agency experts developed a scoring system to measure their overall performance based on several important factors:

• Reviews: Quality of work, client satisfaction, and level of trustworthiness
• Portfolio: Tangible examples of an agency's track record
• Awards and press: Industry reputation and innovation
• Team bios: The agency’s qualifications and team dynamics
• Top services: Core competencies and areas of expertise

Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.

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