Best Healthcare Marketing Companies

Companies
Rankings updated: February 28, 2024
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  • Rosemont Media

    A Modern Ad Agency for Healthcare
    At Rosemont Media, we are passionate about creating original, customized digital marketing solutions designed to boost business for our healthcare clients. Through our extensive experience and industr [...]
    San Diego, California
    50 - 99 $150/hr $10,000 - $25,000
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  • Ignite Visibility

    Verified
    The Expert Digital Marketing Agency (Sponsored)
    Ignite Visibility is a leader in SEO, online advertising, email, social media marketing and digital marketing. 200+ five star reviews, 3x Landy Award winner, 6x Inc. 5,000 company, #1 ranked full-serv [...]
    San Diego, California
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Stellar SEO

    Verified
    Powerful Links Backed By A Custom Strategy to Maximize Growth & ROI.
    Stellar SEO takes a systematic approach to plan and deliver effective link building campaigns. Combining quality content with impactful link placements will help your business become more visible to y [...]
    Nashville, Tennessee
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Verified
    Top-Rated PPC & Digital Marketing Agency Focused on Driving Results
    The last digital marketing agency you'll ever need.
    Pleasant Grove, Utah
    100 - 249 Inquire $10,000 - $25,000
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  • SeedX

    Holistic digital and traditional marketing, technology development, and business strategy for sustainable growth.
    Los Angeles, California
    Under 49 Inquire Inquire
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  • SmartSites

    Verified
    Think Web. Think Smart. Partner with the #1 Rated Digital Marketing Agency.
    Outsmart the competition with best-in-class digital marketing services. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Call (201) 870 6000 for a free con [...]
    Paramus, New Jersey
    100 - 249 $100/hr Inquire
    VISIT WEBSITE
  • RNO1

    Verified
    RNO1 is a global branding & digital growth agency for modern brands.
    RNO1 is a Global Branding & Digital Growth Agency. Guiding Tech and Commerce Brands across Platforms and Places. Creating Radical Digital Experiences.
    San Francisco, California
    50 - 99 Inquire Inquire
    VISIT WEBSITE
  • Inbox Army

    Verified
    Deploy Your Email Marketing Army
    March forward with confidence alongside Inbox Army, your elite, full-service email marketing agency. We offer a comprehensive range of services, including campaign management, template production, str [...]
    Dallas, Texas
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Funnel Boost Media

    Verified
    LEAD GEN. | SEO/PPC | WEB DESIGN | VETERAN LED
    Funnel Boost Media is an all inclusive digital marketing company based in San Antonio, Texas. FBM specializes in everything from the creation of your marketing piece or website to the online advertisi [...]
    San Antonio, Texas
    Under 49 $100/hr $1,000 - $10,000
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  • Top Notch Dezigns

    Verified
    Web Design + Digital Marketing Agency | 20+ Years Experience
    Top Notch Dezigns is a full-service web design and digital marketing agency that specializes in custom websites tailored to meet diverse business requirements. With a focus on boosting brands, increas [...]
    New York City, New York
    50 - 99 $150/hr Inquire
    VISIT WEBSITE
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  • Consumr Buzz

    Verified
    We Make It Easy To Be Found Online
    Looking for a marketing plan that will actually work for your business? We're here to help! We specialize in creating strategic, cost-effective plans that are specifically designed to help your busine [...]
    Lake Worth, Florida
    50 - 99 Inquire $1,000 - $10,000
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  • Branding Experts

    Verified
    Elevate Your Brand, Master Your Identity with Branding Experts
    Your one-stop solution for achieving online visibility and brand recognition. With our unparalleled expertise, we can guarantee the publication of your content on prestigious websites such as Yahoo, W [...]
    Hyderabad, India
    Under 49 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • Rankings

    Verified
    Specialists in Law Firm SEO
    Rankings.io is a premier SEO agency dedicated to serving law firms. They offer specialized services tailored to the legal industry, helping firms achieve top rankings on Google and generate guaranteed [...]
    Marion, Illinois
    Under 49 $199/hr $10,000 - $25,000
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  • Centaur Interactive

    Verified
    Accelerate Your Brand's Growth Momentum with Centaur Interactive!
    Centaur Interactive, a Tampa-based digital and ecommerce marketing company, focuses on driving brands to success through innovative approaches and expert teams. They blend digital strategies and eco [...]
    Tampa, Florida
    50 - 99 $10/hr $1,000 - $10,000
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  • Digital Silk

    Verified
    DesignRush Design Award Winner
    Growing Brands Online
    Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for mid-s [...]
    New York City, New York
    100 - 249 $150/hr Inquire
    VISIT WEBSITE
  • 4Doctor Marketing Agency, Specialized in providing Digital Marketing Solutions for Healthcare Firms
    4doctor Marketing specializes in innovative digital marketing solutions for healthcare firms. Our experts use advanced SEO techniques, PPC advertising, and social media marketing strategies to assist [...]
    Gurgaon, India
    50 - 99 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • HealthcareSEO

    We help private clinics double their bookings.
    Welcome to the hub, where passion for healthcare and expertise in SEO collide.
    London, United Kingdom
    Under 49 $120/hr Inquire
    VISIT WEBSITE
  • Medical Practice Marketing "Just Handled!"
    Booked Up Practice thrives on forging close partnerships with our clients, offering a level of personalized attention that goes beyond standard service provision. By strategically navigating the intri [...]
    Burnaby, Canada
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • MedElite Agency

    We design healthcare websites that your patients trust!
    Attract more patients and streamline operations with stunning, HIPAA-compliant doctor websites. We design conversion-focused experiences that build trust and boost your bottom line. Let's craft your o [...]
    New York City, New York
    Under 49 $70/hr $1,000 - $10,000
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  • Healthcare DMS

    Helping healthcare practices and hospitals grow their patient base.
    We are an award winning healthcare digital marketing agency committed to helping patient-centric healthcare providers & hospitals grow and increase their patient base.
    Hyderabad, India
    100 - 249 $50/hr Under $1,000
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  • Delivering patients with data-driven healthcare SEO expertise.
    Healthcare Success is a leading healthcare SEO firm that specializes in delivering digital marketing outcomes for doctors, hospitals, and other healthcare-related organizations. Our data-driven approa [...]
    Irvine, California
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Socius Marketing

    Tailor made digital strategies that work
    At Socius Marketing, our team of skilled healthcare digital marketing professionals understands the vital ingredients needed to drive impactful results. Contact us to know more!
    Tampa, Florida
    100 - 249 Inquire Inquire
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  • Verified
    Award Winning Medical Marketing Experts
    Intrepy Healthcare Marketing is an award-winning healthcare digital marketing agency offering industry-leading digital marketing solutions to help healthcare organizations reach new patients. 
    Atlanta, Georgia
    Under 49 $175/hr $10,000 - $25,000
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  • Kraus Marketing

    Adding wings to your creative ventures
    We know that a brick-and-mortar location isn't enough to bring your healthcare digital marketing practice to the forefront of a patient's mind. Your potential clients are online, searching for informa [...]
    New York City, New York
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Proving that we are the best everyday!
    At WebMarkets Medical Marketing, we focus on partnering with passionate, empowered, and talented individuals who aren't afraid to work hard to accomplish their goals. This is the knowledge base, skill [...]
    Boise, Idaho
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • DHMS

    Connect and engage like never before!
    Our company provides a full spectrum of healthcare digital marketing tools for your business. Make sure you put your company in the right hands with Digital Healthcare Marketing Solutions.
    New Windsor, New York
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Merging strategic communications and digital marketing the right way!
    Since 1992, healthcare organizations of all types and sizes have called on us to make their companies healthier. With the strategy-first approach we bring to every healthcare digital marketing, brandi [...]
    Kansas City, Missouri
    Under 49 $154/hr $25,000 - $50,000
    VISIT WEBSITE
  • Digitalis Medical: Transforming Healthcare Digital Footprints
    Digitalis Medical excels in healthcare SEO and digital marketing. We ensure consistent web traffic for healthcare facilities, boost revenue, and optimize ad spend. With our signature Digitalis Growth [...]
    Scottsdale, Arizona
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Let search and social work for you!
    Optimized Webmedia, established in 2013, is a comprehensive digital marketing agency specializing in services such as enterprise SEO, Google Ads PPC, web design, content marketing, social media, and m [...]
    Vancouver, Canada
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • Synmek Ltd.

    Verified
    Custom WordPress Design & Digital Marketing
    Synmek specializes in custom website design solutions and strategic digital marketing. Our designs, backed by user research and human psychology, cater specifically to your target audience, ensuring b [...]
    London, United Kingdom
    Under 49 $155/hr $10,000 - $25,000
    VISIT WEBSITE
  • Consult PR

    CPR for your web presence
    Consult PRs consultative approach with clients stems from our corporate culture that thrives on educating clients on what\'s possible on the internet, with needs-based solutions and world class custom [...]
    West Palm Beach, Florida
    50 - 99 $75/hr $1,000 - $10,000
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  • OptMum Digital

    Achieve Exponential Growth.
    OptMum Digital is a Gurgaon-based ROI-focused digital marketing agency specializing in driving sales, lead generation, and branding activities for our clients. Our primary emphasis revolves around max [...]
    Gurgaon, India
    Under 49 Inquire Under $1,000
    VISIT WEBSITE
  • Crunchy Lemons

    We help companies with their creative marketing initiatives, replacing a team of full-time employees, leaving you with more time and money to focus on keeping your customers happy.
    Salt Lake City, Utah
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • FutureManagement

    The future is yours.
    FutureManagement is committed not only to accomplishing client objectives but also to enriching the digital marketing landscape with insightful, accessible content. This unwavering dedication to excel [...]
    Debrecen, Hungary
    Under 49 $35/hr $10,000 - $25,000
    VISIT WEBSITE
  • Charlotte's Digital Marketing Hub: Where Online Solutions Take Flight!
    At Premier Marketing, we are your dedicated partners in sculpting success narratives through the fusion of innovative digital marketing strategies and profound insights. Our approach is driven by our [...]
    Charlotte, North Carolina
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Spot On

    Experts in Healthcare Software marketing
    Spot On is a Healthcare Software digital marketing agency. Healthcare is our Second Language! We understand your buyers and their behaviors, current market dynamics and the nuances of marketing to tho [...]
    Montevallo, Alabama
    Under 49 $180/hr $50,000 & Up
    VISIT WEBSITE
  • Scopic

    Verified
    Your Cross-continental, Digital Innovation Partner
    With over 15 years of experience as a software product development company, we plan, build and promote new applications so you dont have to.Scopic excels in desktop, web, and mobile app developmen [...]
    Marlborough, Massachusetts
    250 - 499 $40/hr $1,000 - $10,000
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  • Magneto IT Solutions

    Verified
    Empowering eCommerce Excellence
    Magneto IT Solutions, an award-winning eCommerce agency, specializes in Node.js development. We excel in creating top-notch B2C, B2B, and Marketplace eCommerce solutions. Our Exclusive Partnerships wi [...]
    New York City, New York
    100 - 249 $30/hr $10,000 - $25,000
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  • Delante

    Verified
    Data-Driven International SEO Powerhouse
    International SEO/SEM agency specialized in KPI-oriented search engine optimization processes. We provide hands-on services to power up our companies' digital optimizations. Ready to take your busines [...]
    Krakow, Poland
    50 - 99 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • SEO Tech Experts LLC

    Verified
    Award Winning Digital Marketing Agency - Since 2009
    SEO Tech Experts LLC, the leading SEO agency in Dubai/Abu Dhabi/Saudi Arabia, elevates businesses with cutting-edge strategies. Our experts drive online success through meticulous SEO campaigns, ensur [...]
    Dubai, United Arab Emirates
    Under 49 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • Verified
    Netpeak is your trusted partner in growing business.
    Netpeak is a Ukrainian digital marketing agency established in 2006, that pioneered in shaping Eastern Europe's digital landscape with deep technical expertise and data-driven strategies.
    Wilmington, Delaware
    250 - 499 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • Red Spot Design

    Verified
    Distinguished Website Design and Web Development Services
    No matter your business size, when it comes to e-commerce web design, Red Spot Design is your top choice. Our portfolio includes hundreds of websites, catering to both small family businesses and larg [...]
    Dallas, Texas
    Under 49 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • Sure Oak

    Verified
    Unlock Your Business's Full Potential
    Sure Oak is dedicated to empowering individuals to unlock their full potential and fulfill their wildest aspirations. We accomplish this by leveraging the power of SEO.
    New York City, New York
    Under 49 $135/hr $1,000 - $10,000
    VISIT WEBSITE
  • Verified
    Big Brand Experience Put to Work for Small Business, Startups and Nonprofits
    Big Brand and Fortune 500 experience put to work for Small Businesses, Startups and Nonprofits.The Smartest People In The World Work With The Bureau Of Small Projects.Literally rocket scientists and b [...]
    Los Angeles, California
    50 - 99 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Halo Lab

    Verified
    DesignRush Design Award Winner
    DESIGN-DRIVEN WEB DEVELOPMENT THAT BOOSTS GROWTH
    $370M total our clients funding // 350+ completed projects // MVP in 3 month
    San Francisco, California
    100 - 249 Inquire Inquire
    VISIT WEBSITE
  • Evestar

    Verified
    Your Ecommerce Marketing Agency, We help brands transform potential ideas into profitable realities.
    For Founders, By Founders.We help ecommerce businesses grow profits.
    Fort Lauderdale, Florida
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • DigitilizeWeb

    Verified
    Make things happen
    DigitilizeWeb takes pride in everything we do and collaborate with our clients to develop the most effective strategies for their businesses. We create a unique tone for your business and communicate [...]
    Manchester, United Kingdom
    Under 49 $20/hr $1,000 - $10,000
    VISIT WEBSITE
  • Callbox

    Verified
    We are largest provider of sales lead generation services helping businesses increase their revenue.
    Callbox is a worldwide recognized leader in B2B Lead Generation powered by AI and human expertise, having been one of the top lead generation and appointment setting experts for the past many years. W [...]
    Los Angeles, California
    500 - 999 Inquire Inquire
    VISIT WEBSITE
  • SEM Nexus

    Verified
    Startup App Experts
    SEM Nexus is an award-winning startup app agency focused on building and marketing startup mobile apps. We live, breathe, and dream startups. They are our life, our passion. Let us help you make your [...]
    New York City, New York
    Under 49 $100/hr $25,000 - $50,000
    VISIT WEBSITE
  • Verified
    Award-winning freelance web designer building rich online experiences for businesses in Manchester
    Are you looking for a Freelance Web Designer who can make your website look stunning and draw in potential clients? I have years of experience designing successful online shops and brochure websites. [...]
    Manchester, United Kingdom
    Under 49 $50/hr Under $1,000
    VISIT WEBSITE
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Healthcare Marketing Agency Hiring Guide

What is a healthcare marketing agency?

A healthcare marketing agency is a specialized firm proficient in crafting strategic online initiatives to enhance the digital presence of healthcare organizations. Through tailored campaigns, it enables healthcare businesses to elevate brand awareness, showcase their products or services to the appropriate audience, and ultimately boost patient acquisition, appointment bookings, and overall sales. 

Some crucial points that healthcare marketing agencies address are: 

  • Regulatory compliance: Healthcare marketing should abide by stringent regulations, such as the Health Insurance Portability and Accountability Act (HIPAA). Hence, it’s critical for the agencies to be able to navigate complex compliance issues while promoting their clients. 
  • Patient privacy and data security: Healthcare marketing strategies entail data collection and analysis. These require a balance between using data-driven insights and implementing rigorous data security measures. The number of individuals accessing their medical records online increased by 50% between 2020 and 2022. Therefore, a robust cybersecurity infrastructure is essential to safeguard patient information amid the growing digitalization of healthcare. 
  • Specific target audience: Agencies tailor their digital marketing strategies to resonate with specific audience groups, namely, patients, healthcare practitioners, and other business stakeholders. 

What does a healthcare marketing company do?

A healthcare marketing company offers a variety of services to increase the organization’s online visibility, improve reputation, and build authority in the field.  

The services of healthcare marketing companies include but are not limited to:  

  • Content marketing: An umbrella term for marketing tactics relying on strategic content creation and management. This includes writing blogs, web copy, newsletters, and downloadable resources like healthcare case studies, brochures, and eBooks. It also involves putting together videos, podcasts, and other content types that reinforce credibility via knowledge-sharing. 
  • Social media marketing (SMM): Healthcare marketing agencies optimize following and engagement on social networking platforms with a mix of organic and paid campaigns. They understand and comply with the platforms’ rules on the promotion of healthcare products or services, enabling them to provide better customer support.  
  • Email marketing: It leverages newsletters sent to existing and prospective clients to keep them engaged and updated with the healthcare company’s latest promotions. This is an efficient way to increase web traffic, grow the brand presence, and generate return on investment (ROI).  
  • Pay-per-click and search engine optimization (PPC and SEO): These strategies use on-page, off-page, and technical SEO, as well as paid advertising to improve a company’s location-based ranking. They help position the site and web pages atop search engine results pages (SERPs). As a result, the companies see a surge in web traffic, leads, inquiries, and appointments. 

Pomona Valley Health Centers (PVHC), a Southern California-based healthcare provider, was in a highly competitive market. When it experienced brand confusion and a limited marketing presence, it turned to a healthcare digital marketing agency, Healthcare Success, for a comprehensive strategy focused on branding, paid search, and targeted advertising. 

Healthcare Success implemented these solutions: 

  • Branding: It created a sub-brand for PVHC’s ambulatory clinics to establish a stronger and more consistent brand identity. This included brand and logo development, a new PVHC website linked to the main hospital’s site, and the creation of branded materials and videos. 
  • Paid search strategy: This involved enhancing campaign structures, optimizing keyword use, and dominating local paid search within a 5-10-mile radius around PVHC’s locations. The team implemented custom dashboards and reports for continuous analysis and optimization. 
  • Campaign allocation: The paid digital budget was strategically allocated to four campaigns for the brand, Urgent Care, Rotating Doctor, and other Priority Service Lines. Ad scheduling was applied to shift the budget to days with lower traffic. 

The implemented solutions led to significant positive outcomes for PVHC: 

  • New patient volume: The client experienced a 62% increase in leads year-over-year (YoY). 
  • Cost efficiency: The cost per conversion decreased by 37% YoY, indicating improved efficiency in acquiring new leads. 
  • Increased engagement: Clicks saw a 53% increase, and impressions rose by 44% YoY, demonstrating increased engagement with the target audience. 
  • Conversion rate: The conversion rate nearly doubled the industry benchmark, reaching 15.25%, reflecting the effectiveness of the marketing strategies. 
  • Cost-per-click (CPC): CPC was reduced to close to $1, significantly lower than the industry benchmark of $4.18. 
  • Click-through rate (CTR): The CTR surpassed the industry benchmark, reaching an impressive 16.39%. 

What differentiates healthcare digital marketing agencies from traditional marketing agencies?

Healthcare digital marketing agencies differ from traditional marketing agencies in several key aspects, primarily due to the unique characteristics of the industry it navigates. 

Here are the key differentiators: 

  • Industry expertise and healthcare knowledge: A healthcare digital marketing agency has a deep understanding of the regulations and compliance requirements in healthcare. This industry-specific knowledge is crucial for crafting effective marketing strategies in a highly regulated environment. 
  • Medical expertise: Healthcare digital marketing agencies often employ professionals with a medical background. This enables them to create content and campaigns that resonate with healthcare professionals and patients. 
  • Regulatory compliance: They are well-versed in the Health Insurance Portability and HIPAA regulations, ensuring all digital marketing efforts comply with strict privacy and security standards to protect information. 
  • FDA regulations: Understanding and complying with the regulations set by the Food and Drug Administration (FDA) is particularly critical for agencies working with healthcare products, pharmaceuticals, or medical devices. 
  • Patient portals: Marketing agencies in healthcare often focus on developing and optimizing patient portals, websites, and other digital platforms to enhance user experience and facilitate communication between patients and healthcare providers. 
  • Specialized targeting: They understand the importance of marketing targeted to specific demographics, such as patients with certain medical conditions or medical practitioners in particular specializations. 
  • Patient-centric approach: They can tailor marketing strategies to address the needs and concerns of patients and their families. 
  • ROI measurement: These companies demonstrate the effectiveness of their strategies in terms of patient acquisition, engagement, and retention. 
  • Content sensitivity: They are adept at communicating sensitive medical information in a clear and empathic manner, adhering to ethical standards and ensuring patient trust. 

Why hire a healthcare marketing agency instead of in-house experts?

You should hire a dedicated healthcare marketing agency instead of in-house experts because of its niche expertise, cost efficiency, and scalability. 

Here are the detailed advantages of choosing to hire an agency over having an in-house team:  

  • Specialized knowledge and expertise: An external agency stays updated with healthcare marketing industry trends, insights, regulations, and best practices. It has extensive experience working with clients whose focus is healthcare. It also knows how to navigate regulatory environments and can help mitigate risks associated with compliance and legal issues in the healthcare sector. 
  • Cost efficiency: Employing an in-house marketing team requires ongoing training expenses, among other overhead costs. In contrast, hiring an agency offers flexibility in terms of contracts. An agency allows you to scale your marketing initiatives up or down depending on your current business demands. 
  • Access to a full team of professionals: A marketing agency’s team is comprised of experts with diverse skills in strategy, design, content writing, copywriting, and more. 
  • Access to advanced technologies: Since healthcare marketing agencies invest in premium marketing tools and software, you gain access to these resources without having to make significant upfront investments. 
  • Objectivity and fresh perspectives: An external agency can provide an unbiased perspective on your strategies, enabling it to identify certain opportunities or challenges an in-house team may miss. 
  • Efficient resource management: Hiring an agency allows your organization to focus on its core services while improving its online presence. 

Digitalis Medical collaborated with Vascular & Interventional Specialists of Prescott (VISP) to enhance the latter’s online presence and increase patient outreach within the local community. 

Digitalis identified that the most effective strategy for VISP was to optimize for local and organic search. Within six months, VISP experienced a 300% increase in phone calls through a more optimized Google listing. There was a 100% increase in local patient visibility in only four months. A year and a half later, the impact was even more pronounced. The client started attracting 93,000 monthly website visitors from Google, all without paid ads. 

How much do healthcare digital marketing providers charge for their services?

Healthcare digital marketing providers typically charge from a few hundred to a couple of thousand dollars for their services monthly, depending on the size of the client’s organization. On DesignRush, the top healthcare digital marketing agencies charge $108 per hour on average. 

Here’s a table summarizing the average costs for specific healthcare digital marketing services: 

ServiceCost range (per month)Factors influencing costs
SEO 
  • $500 - $2,500 for small to medium businesses 
  • $5,000+ for larger organizations 
  • Competition in local niche
  • Domain authority of the existing website 
  • Goals 
Paid ads $1,000 
  • Audience 
  • Campaign goals 
  • Platforms 
  • Ad quality 
  • Relevance 
  • Bidding strategy 
SMM $400 - $2,000+ 
  • Number of platforms 
  • Frequency of posts 
  • Custom graphics/videos 
Email marketing $20 - $300 
  • Size of email list 
  • Frequency of campaigns 
  • Personalization and overall email design 
  • Content creation 

How to choose a healthcare marketing company for my organization?

Use these pointers when selecting a healthcare marketing company for your organization: 

  1. Goals and ROI: Set out your specific objectives and target measurable outcomes for hiring a specialized healthcare digital marketing company. 
  2. Long list: Search for digital marketing agencies with a focus on the healthcare industry on credible online directories. 
  3. Industry experience: A tailored approach to healthcare digital marketing services requires a profound understanding of the niche to effectively communicate between a healthcare provider and its target market. With the high standards and regulatory influences in medical and healthcare institutions, your digital marketing specialists should have substantial prior experience in the field. 
  4. Client reviews: Examine past and present clients and read verified online reviews. When possible, go to the websites, social media pages, and other platforms where the agencies implemented digital marketing campaigns to see the actual work. 
  5. Portfolios and case studies: While agencies showcase visually appealing examples in their portfolios, the key consideration should be their effectiveness. See if the case studies they feature include quantifiable measures of success, focusing on actual goals and results that go beyond aesthetics. 
  6. Core competencies: Evaluate their proficiency in the services your organization requires. It can be healthcare and medical SEO, local search, PPC advertising, content writing, graphic design, and video creation, among other areas of focus in digital marketing. 
  7. Shortlist and RFP: Based on your initial assessments, trim your list to a maximum of five agencies. Reach out to express your intent to potentially work with them and send a request for proposal (RFP). 
  8. Interviews: Schedule a meeting with the shortlisted candidates to further discuss each of their proposals. Inquire about the team members who will work on your project. Find out their approach to adhering to healthcare laws and regulations, such as the FDA, HIPAA, and Americans with Disabilities Act (ADA), among others. 
  9. Decision: Following your evaluations of the proposals and interviews, choose the healthcare marketing company that aligns best with your culture, goals, and requirements. 

Ease your search for the healthcare marketing company that best fits your requirements. Head to our Marketplace where you can share your project details with us. We’ll connect you with your ideal agency — free of charge. 

What questions should I ask a healthcare marketing agency before hiring one?

Listed below are the critical questions to ask when hiring a healthcare marketing agency: 

Its Relevant Background 

  1. Do you have in-depth knowledge of our medical/healthcare practice/specialty? 
  2. What are your most successful case studies on digital marketing for clients in healthcare? 
  3. What digital marketing strategies do you mostly use? Which digital marketing platforms are you most experienced in? 
  4. Are you a full-service marketing agency or do you outsource any of your tasks? 

Company Services and Processes 

  1. How do you price your healthcare digital marketing services? What is included in a service package? Can we customize and pick only the specific services we need? 
  2. For search optimization and paid ads, what tools do you use to come up with the best keywords? 
  3. How do you ensure your healthcare marketing campaigns comply with the relevant industry and user protection laws?  
  4. How will you store and handle our sensitive data?  
  5. What happens in case of a data breach? Do you have a crisis management plan in place?  

The Project 

  1. What are some of the latest or up-and-coming online marketing trends that will affect or benefit our industry? 
  2. How will we work together to achieve goals? 
  3. How many team members will be working on our project and what are their specializations? 
  4. Who would be our key contacts? 
  5. What is the ideal budget we should allocate for our project?  
  6. What marketing metrics do you use to gauge the effectiveness of your marketing initiatives?  
  7. When can we expect to see the results? 

What are the best healthcare digital marketing companies in the U.S.?

The best healthcare digital marketing companies in the U.S. are: 

  • HigherVisibility 
    • 4.9 stars on DesignRush (19 reviews) 
    • 4.5 stars on Google (136 reviews) 
    • Top clients: Warner Bros, eBay, Caliber Collision, BBQGuys 
  • Ignite Visibility 
    • 4.9 stars on DesignRush (14 reviews) 
    • 4.5 stars on Google (57 reviews) 
    • Top clients: Tony Robbins, Wedding Wire, DoorDash, 5 Hour Energy 
  • SEM Nexus 
    • 4.8 stars on DesignRush (25 reviews) 
    • Top clients: YogiGoFitness, WinQuik, Know Wake, Assassins 
  • Stellar SEO 
    • 4.8 stars on DesignRush (7 reviews) 
    • 5.0 staron Google (20 reviews) 
    • Top clients: PracticeMatch, Rosenfeld, 4 All Promos, Visio Lending 
  • SmartSites 
    • 5.0 stars on DesignRush (52 reviews) 
    • 4.9 stars on Google (480 reviews) 
    • Top clients: Elite Health Center, Real Smile Dental, Skin & Scalp Restoration Clinic, Mind & Body Health Center, Ez Sleep  
About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She now writes for DesignRush, still focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.