Best Healthcare Marketing Companies

Companies
Rankings updated: April 23, 2024
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  • Intero Digital

    #1 Rated Digital Marketing Agency in the US
    Driven by patented technology and proven strategies, our team works to take market share from your competitors, increase your brand equity, grow qualified traffic, and increase your revenue and  [... view the full profile of Intero Digital]
    Colorado Springs, Colorado
    250 - 499 Inquire $1,000 - $10,000
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  • WebFX

    Digital Marketing That Delivers
    Our team of digital marketing experts has a proven track record of delivering successful campaigns that drive results for B2B enterprises. Contact us today to optimize your marketing strategy!  [... view the full profile of WebFX]
    Harrisburg, Pennsylvania
    500 - 999 $150/hr $10,000 - $25,000
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  • Ignite Visibility

    The Expert Digital Marketing Agency (Sponsored)
    Ignite Visibility is a leader in SEO, online advertising, email, social media marketing and digital marketing. 200+ five star reviews, 3x Landy Award winner, 6x Inc. 5,000 company, #1 ranked  [... view the full profile of Ignite Visibility]
    San Diego, California
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • HigherVisibility

    4-Time SEO Agency of the Year. [Named Best Full-Service SEO and SEM Agency by Forbes]
    HigherVisibility is a Best-in-Class Digital Marketing Agency, specializing in SEO, Paid Media, and Website Design. We are proud to be a 4-Time SEO Agency of the Year Winner. Our professional staff  [... view the full profile of HigherVisibility]
    Memphis, Tennessee
    50 - 99 Inquire $1,000 - $10,000
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  • SkyDiamond Elite

    The Last Digital Marketing Agency You'll Ever Have to Research
    Welcome to SkyDiamond Elite, your premier destination for bespoke ecommerce digital marketing solutions in fashion/apparel, luxury/lifestyle, and beauty. With a focus on personalized strategies and  [... view the full profile of SkyDiamond Elite]
    Austin, Texas
    Under 49 $250/hr $10,000 - $25,000
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  • SmartSites

    Think Web. Think Smart. Partner with the #1 Rated Digital Marketing Agency.
    Outsmart the competition with best-in-class digital marketing services. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Call (201) 870 6000 for a free  [... view the full profile of SmartSites]
    Paramus, New Jersey
    100 - 249 $100/hr Inquire
    VISIT WEBSITE
  • Top-Rated PPC & Digital Marketing Agency Focused on Driving Results
    The last digital marketing agency you'll ever need.  [... view the full profile of Disruptive Advertising]
    Pleasant Grove, Utah
    100 - 249 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Rosemont Media

    A Modern Ad Agency for Healthcare
    At Rosemont Media, we are passionate about creating original, customized digital marketing solutions designed to boost business for our healthcare clients. Through our extensive experience and  [... view the full profile of Rosemont Media]
    San Diego, California
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • RNO1

    RNO1 is a global branding & digital growth agency for modern brands.
    RNO1 is a Global Branding & Digital Growth Agency. Guiding Tech and Commerce Brands across Platforms and Places. Creating Radical Digital Experiences.  [... view the full profile of RNO1]
    San Francisco, California
    50 - 99 Inquire Inquire
    VISIT WEBSITE
  • Inbox Army

    Deploy Your Email Marketing Army
    March forward with confidence alongside Inbox Army, your elite, full-service email marketing agency. We offer a comprehensive range of services, including campaign management, template production  [... view the full profile of Inbox Army]
    Dallas, Texas
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
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  • Funnel Boost Media

    LEAD GEN. | SEO/PPC | WEB DESIGN | VETERAN LED
    Funnel Boost Media is an all inclusive digital marketing company based in San Antonio, Texas. FBM specializes in everything from the creation of your marketing piece or website to the online  [... view the full profile of Funnel Boost Media]
    San Antonio, Texas
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Top Notch Dezigns

    Web Design + Digital Marketing Agency | 20+ Years Experience
    Top Notch Dezigns is a full-service web design and digital marketing agency that specializes in custom websites tailored to meet diverse business requirements. With a focus on boosting brands  [... view the full profile of Top Notch Dezigns]
    New York City, New York
    50 - 99 $150/hr Inquire
    VISIT WEBSITE
  • Rankings

    Specialists in Law Firm SEO
    Rankings.io is a premier SEO agency dedicated to serving law firms. They offer specialized services tailored to the legal industry, helping firms achieve top rankings on Google and generate guaranteed  [... view the full profile of Rankings]
    Marion, Illinois
    Under 49 $199/hr $10,000 - $25,000
    VISIT WEBSITE
  • Naked Development

    We are a Creative Development Agency & Consultancy.
    First we listen and strip down your idea to reveal the core of your business objectives.This means designing a strategy that will best support the users total experience, end-to-end.Then our  [... view the full profile of Naked Development]
    Irvine, California
    Under 49 Inquire $25,000 - $50,000
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  • Digital Silk

    DesignRush Design Award Winner
    Growing Brands Online
    Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for  [... view the full profile of Digital Silk]
    New York City, New York
    100 - 249 $150/hr Inquire
    VISIT WEBSITE
  • 4Doctor Marketing Agency, Specialized in providing Digital Marketing Solutions for Healthcare Firms
    4doctor Marketing specializes in innovative digital marketing solutions for healthcare firms. Our experts use advanced SEO techniques, PPC advertising, and social media marketing strategies to assist  [... view the full profile of 4 Doctor Marketing Agency]
    Gurgaon, India
    50 - 99 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Healthcare DMS

    Helping healthcare practices and hospitals grow their patient base.
    We are an award winning healthcare digital marketing agency committed to helping patient-centric healthcare providers & hospitals grow and increase their patient base.  [... view the full profile of Healthcare DMS]
    Hyderabad, India
    100 - 249 $50/hr Under $1,000
    VISIT WEBSITE
  • Delivering patients with data-driven healthcare SEO expertise.
    Healthcare Success is a leading healthcare SEO firm that specializes in delivering digital marketing outcomes for doctors, hospitals, and other healthcare-related organizations. Our data-driven  [... view the full profile of Healthcare Success]
    Irvine, California
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Socius Marketing

    Tailor made digital strategies that work
    At Socius Marketing, our team of skilled healthcare digital marketing professionals understands the vital ingredients needed to drive impactful results. Contact us to know more!  [... view the full profile of Socius Marketing]
    Tampa, Florida
    100 - 249 Inquire Inquire
    VISIT WEBSITE
  • Award Winning Medical Marketing Experts
    Intrepy Healthcare Marketing is an award-winning healthcare digital marketing agency offering industry-leading digital marketing solutions to help healthcare organizations reach new patients.   [... view the full profile of Intrepy Healthcare Marketing]
    Atlanta, Georgia
    Under 49 $175/hr $10,000 - $25,000
    VISIT WEBSITE
  • Kraus Marketing

    Adding wings to your creative ventures
    We know that a brick-and-mortar location isn't enough to bring your healthcare digital marketing practice to the forefront of a patient's mind. Your potential clients are online, searching for  [... view the full profile of Kraus Marketing]
    New York City, New York
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Proving that we are the best everyday!
    At WebMarkets Medical Marketing, we focus on partnering with passionate, empowered, and talented individuals who aren't afraid to work hard to accomplish their goals. This is the knowledge base, skill  [... view the full profile of WebMarkets Medical]
    Boise, Idaho
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • DHMS

    Connect and engage like never before!
    Our company provides a full spectrum of healthcare digital marketing tools for your business. Make sure you put your company in the right hands with Digital Healthcare Marketing Solutions.  [... view the full profile of DHMS]
    New Windsor, New York
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Merging strategic communications and digital marketing the right way!
    Since 1992, healthcare organizations of all types and sizes have called on us to make their companies healthier. With the strategy-first approach we bring to every healthcare digital marketing  [... view the full profile of Dobies Health Marketing]
    Kansas City, Missouri
    Under 49 $154/hr $25,000 - $50,000
    VISIT WEBSITE
  • Digitalis Medical: Transforming Healthcare Digital Footprints
    Digitalis Medical excels in healthcare SEO and digital marketing. We ensure consistent web traffic for healthcare facilities, boost revenue, and optimize ad spend. With our signature Digitalis Growth  [... view the full profile of Digitalis Medical]
    Scottsdale, Arizona
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • FutureManagement

    The future is yours.
    FutureManagement is committed not only to accomplishing client objectives but also to enriching the digital marketing landscape with insightful, accessible content. This unwavering dedication to  [... view the full profile of FutureManagement]
    Debrecen, Hungary
    Under 49 $35/hr $10,000 - $25,000
    VISIT WEBSITE
  • Charlotte's Digital Marketing Hub: Where Online Solutions Take Flight!
    At Premier Marketing, we are your dedicated partners in sculpting success narratives through the fusion of innovative digital marketing strategies and profound insights. Our approach is driven by our  [... view the full profile of Premier Marketing]
    Charlotte, North Carolina
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Spot On

    Experts in Healthcare Software marketing
    Spot On is a Healthcare Software digital marketing agency. Healthcare is our Second Language! We understand your buyers and their behaviors, current market dynamics and the nuances of marketing to  [... view the full profile of Spot On]
    Montevallo, Alabama
    Under 49 $180/hr $50,000 & Up
    VISIT WEBSITE
  • Techna means Strategy. Strategy means Success.
    Techna Digital Marketing is much more than your typical digital marketing firm. We specialize in providing custom-tailored digital marketing. Businesses get to experience the strategies that were used  [... view the full profile of Techna Digital Marketing]
    Vancouver, Washington
    Under 49 $50/hr Under $1,000
    VISIT WEBSITE
  • Social Driver

    Experience digital with us.
    Social Driver is a leading digital agency with in-house expertise for using social media, digital strategy, content and video, websites, and brand design to have an impact for a brighter future.  [... view the full profile of Social Driver]
    Washington DC, Washington DC
    50 - 99 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • XAXs Corps

    Stay above the crowd with our branding solutions....
    Welcome to XAXs Corps. We are an award-winning branding agency based in Bhubaneswar, India and we design beautiful solutions for your problems.  [... view the full profile of XAXs Corps]
    Bhubaneswar, India
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Joya Marketing

    Bring Your Healthcare Brand to Life
    At Joya Marketing, we specialize in healthcare marketing offering everything from creative concepts to ongoing support across all channels. With decades of experience, we've successfully worked with  [... view the full profile of Joya Marketing]
    Herzliya, Israel
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • PRIMOTECH

    Know what premium feels like with Primotech.
    Primotech is an IT Global Solutions company. We’ve been delivering software development and IT projects from several big enterprises to small and medium-sized businesses. We blend agile  [... view the full profile of PRIMOTECH]
    Mohali, India
    100 - 249 Inquire Inquire
    VISIT WEBSITE
  • TO HONOR. TO ACHIEVE. A boutique digital marketing agency.
    Αποστολή της Friends Consulting η κατακόρυφη ανάπτυξη των πελατών μας μέσω εξειδικευμένων υπηρεσιών digital marketing και  [... view the full profile of Friends Consulting]
    Thessaloniki, Greece
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • SEO Tech Experts LLC

    Award Winning Digital Marketing Agency - Since 2009
    SEO Tech Experts LLC, the leading SEO agency in Dubai/Abu Dhabi/Saudi Arabia, elevates businesses with cutting-edge strategies. Our experts drive online success through meticulous SEO campaigns  [... view the full profile of SEO Tech Experts LLC]
    Dubai, United Arab Emirates
    Under 49 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • Magneto IT Solutions

    Empowering eCommerce Excellence
    Magneto IT Solutions, an award-winning eCommerce agency, specializes in Node.js development. We excel in creating top-notch B2C, B2B, and Marketplace eCommerce solutions. Our Exclusive Partnerships  [... view the full profile of Magneto IT Solutions]
    New York City, New York
    100 - 249 $30/hr $10,000 - $25,000
    VISIT WEBSITE
  • Scopic

    Your Cross-continental, Digital Innovation Partner
    With over 15 years of experience as a software product development company, we plan, build and promote new applications so you don't have to.Scopic excels in desktop, web, and mobile app  [... view the full profile of Scopic]
    Marlborough, Massachusetts
    250 - 499 $40/hr $1,000 - $10,000
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  • DigitilizeWeb

    Make things happen
    DigitilizeWeb takes pride in everything we do and collaborate with our clients to develop the most effective strategies for their businesses. We create a unique tone for your business and communicate  [... view the full profile of DigitilizeWeb]
    Manchester, United Kingdom
    Under 49 $20/hr $1,000 - $10,000
    VISIT WEBSITE
  • Delante

    Data-Driven International SEO Powerhouse
    International SEO/SEM agency specialized in KPI-oriented search engine optimization processes. We provide hands-on services to power up our companies' digital optimizations. Ready to take your  [... view the full profile of Delante]
    Krakow, Poland
    50 - 99 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Netpeak is your trusted partner in growing business.
    Netpeak is a Ukrainian digital marketing agency established in 2006, that pioneered in shaping Eastern Europe's digital landscape with deep technical expertise and data-driven strategies.  [... view the full profile of Netpeak Digital Agency US]
    Wilmington, Delaware
    250 - 499 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • Red Spot Design

    Distinguished Website Design and Web Development Services
    No matter your business size, when it comes to e-commerce web design, Red Spot Design is your top choice. Our portfolio includes hundreds of websites, catering to both small family businesses and  [... view the full profile of Red Spot Design]
    Dallas, Texas
    Under 49 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • Sure Oak

    Unlock Your Business's Full Potential
    Sure Oak is dedicated to empowering individuals to unlock their full potential and fulfill their wildest aspirations. We accomplish this by leveraging the power of SEO.  [... view the full profile of Sure Oak]
    New York City, New York
    Under 49 $135/hr $1,000 - $10,000
    VISIT WEBSITE
  • Halo Lab

    DesignRush Design Award Winner
    DESIGN-DRIVEN WEB DEVELOPMENT THAT BOOSTS GROWTH
    $370M total our clients funding // 350+ completed projects // MVP in 3 month  [... view the full profile of Halo Lab]
    New York City, New York
    100 - 249 Inquire Inquire
    VISIT WEBSITE
  • Evestar

    Your Ecommerce Marketing Agency, We help brands transform potential ideas into profitable realities.
    For Founders, By Founders.We help ecommerce businesses grow profits.  [... view the full profile of Evestar]
    Fort Lauderdale, Florida
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Callbox

    We are largest provider of sales lead generation services helping businesses increase their revenue.
    Callbox is a worldwide recognized leader in B2B Lead Generation powered by AI and human expertise, having been one of the top lead generation and appointment setting experts for the past many years.  [... view the full profile of Callbox]
    Los Angeles, California
    500 - 999 Inquire Inquire
    VISIT WEBSITE
  • SEM Nexus

    Startup App Experts
    SEM Nexus is an award-winning startup app agency focused on building and marketing startup mobile apps. We live, breathe, and dream startups. They are our life, our passion. Let us help you make your  [... view the full profile of SEM Nexus]
    New York City, New York
    Under 49 $100/hr $25,000 - $50,000
    VISIT WEBSITE
  • JAS Quantum

    Where Ideas meet Innovation!
    At JAS Quantum, we believe in the transformative power of technology to shape a better future. As a leading-edge technology company, we are dedicated to pushing the boundaries of innovation and  [... view the full profile of JAS Quantum]
    St. Petersburg, Florida
    100 - 249 $35/hr $1,000 - $10,000
    VISIT WEBSITE
  • SOLV.

    Digital Marketing & Design Agency
    With 5 years of experience, we've powered 200+ projects in 18 industries. Big names like the US Embassy, Forbes, Club Med, Viessmann, Heinemann Duty Free, and Boucheron Paris trust us with their  [... view the full profile of SOLV.]
    Kyiv, Ukraine
    Under 49 $40/hr $1,000 - $10,000
    VISIT WEBSITE
  • Award-winning freelance web designer building rich online experiences for businesses in Manchester
    Are you looking for a Freelance Web Designer who can make your website look stunning and draw in potential clients? I have years of experience designing successful online shops and brochure websites.  [... view the full profile of Freelance Web Designer]
    Manchester, United Kingdom
    Under 49 $50/hr Under $1,000
    VISIT WEBSITE
  • Social Media 55

    A Digital Marketing & Social Media Agency
    Social Media 55 is an award-winning full-service digital marketing and social media agency established in 2014.  [... view the full profile of Social Media 55]
    Montreal, Canada
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
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Healthcare Marketing Agency Hiring Guide

What is a healthcare marketing agency?

A healthcare marketing agency is a specialized firm proficient in crafting strategic online initiatives to enhance the digital presence of healthcare organizations. Through tailored campaigns, it enables healthcare businesses to elevate brand awareness, showcase their products or services to the appropriate audience, and ultimately boost patient acquisition, appointment bookings, and overall sales. 

Some crucial points that healthcare marketing agencies address are: 

  • Regulatory compliance: Healthcare marketing should abide by stringent regulations, such as the Health Insurance Portability and Accountability Act (HIPAA). Hence, it’s critical for the agencies to be able to navigate complex compliance issues while promoting their clients. 
  • Patient privacy and data security: Healthcare marketing strategies entail data collection and analysis. These require a balance between using data-driven insights and implementing rigorous data security measures. The number of individuals accessing their medical records online increased by 50% between 2020 and 2022. Therefore, a robust cybersecurity infrastructure is essential to safeguard patient information amid the growing digitalization of healthcare. 
  • Specific target audience: Agencies tailor their digital marketing strategies to resonate with specific audience groups, namely, patients, healthcare practitioners, and other business stakeholders. 

What does a healthcare marketing company do?

A healthcare marketing company offers a variety of services to increase the organization’s online visibility, improve reputation, and build authority in the field.  

The services of healthcare marketing companies include but are not limited to:  

  • Content marketing: An umbrella term for marketing tactics relying on strategic content creation and management. This includes writing blogs, web copy, newsletters, and downloadable resources like healthcare case studies, brochures, and eBooks. It also involves putting together videos, podcasts, and other content types that reinforce credibility via knowledge-sharing. 
  • Social media marketing (SMM): Healthcare marketing agencies optimize following and engagement on social networking platforms with a mix of organic and paid campaigns. They understand and comply with the platforms’ rules on the promotion of healthcare products or services, enabling them to provide better customer support.  
  • Email marketing: It leverages newsletters sent to existing and prospective clients to keep them engaged and updated with the healthcare company’s latest promotions. This is an efficient way to increase web traffic, grow the brand presence, and generate return on investment (ROI).  
  • Pay-per-click and search engine optimization (PPC and SEO): These strategies use on-page, off-page, and technical SEO, as well as paid advertising to improve a company’s location-based ranking. They help position the site and web pages atop search engine results pages (SERPs). As a result, the companies see a surge in web traffic, leads, inquiries, and appointments. 

Pomona Valley Health Centers (PVHC), a Southern California-based healthcare provider, was in a highly competitive market. When it experienced brand confusion and a limited marketing presence, it turned to a healthcare digital marketing agency, Healthcare Success, for a comprehensive strategy focused on branding, paid search, and targeted advertising. 

Healthcare Success implemented these solutions: 

  • Branding: It created a sub-brand for PVHC’s ambulatory clinics to establish a stronger and more consistent brand identity. This included brand and logo development, a new PVHC website linked to the main hospital’s site, and the creation of branded materials and videos. 
  • Paid search strategy: This involved enhancing campaign structures, optimizing keyword use, and dominating local paid search within a 5-10-mile radius around PVHC’s locations. The team implemented custom dashboards and reports for continuous analysis and optimization. 
  • Campaign allocation: The paid digital budget was strategically allocated to four campaigns for the brand, Urgent Care, Rotating Doctor, and other Priority Service Lines. Ad scheduling was applied to shift the budget to days with lower traffic. 

The implemented solutions led to significant positive outcomes for PVHC: 

  • New patient volume: The client experienced a 62% increase in leads year-over-year (YoY). 
  • Cost efficiency: The cost per conversion decreased by 37% YoY, indicating improved efficiency in acquiring new leads. 
  • Increased engagement: Clicks saw a 53% increase, and impressions rose by 44% YoY, demonstrating increased engagement with the target audience. 
  • Conversion rate: The conversion rate nearly doubled the industry benchmark, reaching 15.25%, reflecting the effectiveness of the marketing strategies. 
  • Cost-per-click (CPC): CPC was reduced to close to $1, significantly lower than the industry benchmark of $4.18. 
  • Click-through rate (CTR): The CTR surpassed the industry benchmark, reaching an impressive 16.39%. 

What differentiates healthcare digital marketing agencies from traditional marketing agencies?

Healthcare digital marketing agencies differ from traditional marketing agencies in several key aspects, primarily due to the unique characteristics of the industry it navigates. 

Here are the key differentiators: 

  • Industry expertise and healthcare knowledge: A healthcare digital marketing agency has a deep understanding of the regulations and compliance requirements in healthcare. This industry-specific knowledge is crucial for crafting effective marketing strategies in a highly regulated environment. 
  • Medical expertise: Healthcare digital marketing agencies often employ professionals with a medical background. This enables them to create content and campaigns that resonate with healthcare professionals and patients. 
  • Regulatory compliance: They are well-versed in the Health Insurance Portability and HIPAA regulations, ensuring all digital marketing efforts comply with strict privacy and security standards to protect information. 
  • FDA regulations: Understanding and complying with the regulations set by the Food and Drug Administration (FDA) is particularly critical for agencies working with healthcare products, pharmaceuticals, or medical devices. 
  • Patient portals: Marketing agencies in healthcare often focus on developing and optimizing patient portals, websites, and other digital platforms to enhance user experience and facilitate communication between patients and healthcare providers. 
  • Specialized targeting: They understand the importance of marketing targeted to specific demographics, such as patients with certain medical conditions or medical practitioners in particular specializations. 
  • Patient-centric approach: They can tailor marketing strategies to address the needs and concerns of patients and their families. 
  • ROI measurement: These companies demonstrate the effectiveness of their strategies in terms of patient acquisition, engagement, and retention. 
  • Content sensitivity: They are adept at communicating sensitive medical information in a clear and empathic manner, adhering to ethical standards and ensuring patient trust. 

Why hire a healthcare marketing agency instead of in-house experts?

You should hire a dedicated healthcare marketing agency instead of in-house experts because of its niche expertise, cost efficiency, and scalability. 

Here are the detailed advantages of choosing to hire an agency over having an in-house team:  

  • Specialized knowledge and expertise: An external agency stays updated with healthcare marketing industry trends, insights, regulations, and best practices. It has extensive experience working with clients whose focus is healthcare. It also knows how to navigate regulatory environments and can help mitigate risks associated with compliance and legal issues in the healthcare sector. 
  • Cost efficiency: Employing an in-house marketing team requires ongoing training expenses, among other overhead costs. In contrast, hiring an agency offers flexibility in terms of contracts. An agency allows you to scale your marketing initiatives up or down depending on your current business demands. 
  • Access to a full team of professionals: A marketing agency’s team is comprised of experts with diverse skills in strategy, design, content writing, copywriting, and more. 
  • Access to advanced technologies: Since healthcare marketing agencies invest in premium marketing tools and software, you gain access to these resources without having to make significant upfront investments. 
  • Objectivity and fresh perspectives: An external agency can provide an unbiased perspective on your strategies, enabling it to identify certain opportunities or challenges an in-house team may miss. 
  • Efficient resource management: Hiring an agency allows your organization to focus on its core services while improving its online presence. 

Digitalis Medical collaborated with Vascular & Interventional Specialists of Prescott (VISP) to enhance the latter’s online presence and increase patient outreach within the local community. 

Digitalis identified that the most effective strategy for VISP was to optimize for local and organic search. Within six months, VISP experienced a 300% increase in phone calls through a more optimized Google listing. There was a 100% increase in local patient visibility in only four months. A year and a half later, the impact was even more pronounced. The client started attracting 93,000 monthly website visitors from Google, all without paid ads. 

How much do healthcare digital marketing providers charge for their services?

Healthcare digital marketing providers typically charge from a few hundred to a couple of thousand dollars for their services monthly, depending on the size of the client’s organization. On DesignRush, the top healthcare digital marketing agencies charge $108 per hour on average. 

Here’s a table summarizing the average costs for specific healthcare digital marketing services: 

ServiceCost range (per month)Factors influencing costs
SEO 
  • $500 - $2,500 for small to medium businesses 
  • $5,000+ for larger organizations 
  • Competition in local niche
  • Domain authority of the existing website 
  • Goals 
Paid ads $1,000 
  • Audience 
  • Campaign goals 
  • Platforms 
  • Ad quality 
  • Relevance 
  • Bidding strategy 
SMM $400 - $2,000+ 
  • Number of platforms 
  • Frequency of posts 
  • Custom graphics/videos 
Email marketing $20 - $300 
  • Size of email list 
  • Frequency of campaigns 
  • Personalization and overall email design 
  • Content creation 

How to choose a healthcare marketing company for my organization?

Use these pointers when selecting a healthcare marketing company for your organization: 

  1. Goals and ROI: Set out your specific objectives and target measurable outcomes for hiring a specialized healthcare digital marketing company. 
  2. Long list: Search for digital marketing agencies with a focus on the healthcare industry on credible online directories. 
  3. Industry experience: A tailored approach to healthcare digital marketing services requires a profound understanding of the niche to effectively communicate between a healthcare provider and its target market. With the high standards and regulatory influences in medical and healthcare institutions, your digital marketing specialists should have substantial prior experience in the field. 
  4. Client reviews: Examine past and present clients and read verified online reviews. When possible, go to the websites, social media pages, and other platforms where the agencies implemented digital marketing campaigns to see the actual work. 
  5. Portfolios and case studies: While agencies showcase visually appealing examples in their portfolios, the key consideration should be their effectiveness. See if the case studies they feature include quantifiable measures of success, focusing on actual goals and results that go beyond aesthetics. 
  6. Core competencies: Evaluate their proficiency in the services your organization requires. It can be healthcare and medical SEO, local search, PPC advertising, content writing, graphic design, and video creation, among other areas of focus in digital marketing. 
  7. Shortlist and RFP: Based on your initial assessments, trim your list to a maximum of five agencies. Reach out to express your intent to potentially work with them and send a request for proposal (RFP). 
  8. Interviews: Schedule a meeting with the shortlisted candidates to further discuss each of their proposals. Inquire about the team members who will work on your project. Find out their approach to adhering to healthcare laws and regulations, such as the FDA, HIPAA, and Americans with Disabilities Act (ADA), among others. 
  9. Decision: Following your evaluations of the proposals and interviews, choose the healthcare marketing company that aligns best with your culture, goals, and requirements. 

Ease your search for the healthcare marketing company that best fits your requirements. Head to our Marketplace where you can share your project details with us. We’ll connect you with your ideal agency — free of charge. 

What questions should I ask a healthcare marketing agency before hiring one?

Listed below are the critical questions to ask when hiring a healthcare marketing agency: 

Its Relevant Background 

  1. Do you have in-depth knowledge of our medical/healthcare practice/specialty? 
  2. What are your most successful case studies on digital marketing for clients in healthcare? 
  3. What digital marketing strategies do you mostly use? Which digital marketing platforms are you most experienced in? 
  4. Are you a full-service marketing agency or do you outsource any of your tasks? 

Company Services and Processes 

  1. How do you price your healthcare digital marketing services? What is included in a service package? Can we customize and pick only the specific services we need? 
  2. For search optimization and paid ads, what tools do you use to come up with the best keywords? 
  3. How do you ensure your healthcare marketing campaigns comply with the relevant industry and user protection laws?  
  4. How will you store and handle our sensitive data?  
  5. What happens in case of a data breach? Do you have a crisis management plan in place?  

The Project 

  1. What are some of the latest or up-and-coming online marketing trends that will affect or benefit our industry? 
  2. How will we work together to achieve goals? 
  3. How many team members will be working on our project and what are their specializations? 
  4. Who would be our key contacts? 
  5. What is the ideal budget we should allocate for our project?  
  6. What marketing metrics do you use to gauge the effectiveness of your marketing initiatives?  
  7. When can we expect to see the results? 

What are the best healthcare digital marketing companies in the U.S.?

The best healthcare digital marketing companies in the U.S. are: 

  • HigherVisibility 
    • 4.9 stars on DesignRush (19 reviews) 
    • 4.5 stars on Google (136 reviews) 
    • Top clients: Warner Bros, eBay, Caliber Collision, BBQGuys 
  • Ignite Visibility 
    • 4.9 stars on DesignRush (14 reviews) 
    • 4.5 stars on Google (57 reviews) 
    • Top clients: Tony Robbins, Wedding Wire, DoorDash, 5 Hour Energy 
  • SEM Nexus 
    • 4.8 stars on DesignRush (25 reviews) 
    • Top clients: YogiGoFitness, WinQuik, Know Wake, Assassins 
  • Stellar SEO 
    • 4.8 stars on DesignRush (7 reviews) 
    • 5.0 staron Google (20 reviews) 
    • Top clients: PracticeMatch, Rosenfeld, 4 All Promos, Visio Lending 
  • SmartSites 
    • 5.0 stars on DesignRush (52 reviews) 
    • 4.9 stars on Google (480 reviews) 
    • Top clients: Elite Health Center, Real Smile Dental, Skin & Scalp Restoration Clinic, Mind & Body Health Center, Ez Sleep  
About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She used to write for DesignRush, focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.