Crypto Marketing

Top Crypto Marketing Agencies

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Our expert analysts ranked the top-rated crypto marketing agencies that help cryptocurrency-based businesses grow through ICO marketing strategies. Use our handy tool to filter them by location, expertise and pricing to find the right partner in just a few clicks.

Best ICO Marketing Agencies

Companies
Rankings updated: June 13, 2024
  • RNO1

    RNO1 is a global branding & digital growth agency for modern brands.
    RNO1 is a Global Branding & Digital Growth Agency. Guiding Tech and Commerce Brands across Platforms and Places. Creating Radical Digital Experiences.  [... view the full profile of RNO1]
    San Francisco, California
    50 - 99 Inquire Inquire
    VISIT WEBSITE
  • BOWEN

    We Deliver Powerful Results
    Bowen is a distinguished web design agency headquartered in New York, recognized for its exceptional work and industry accolades. We collaborate with businesses to generate impactful and long-lasting  [... view the full profile of BOWEN]
    Mineola, New York
    Under 49 $175/hr $25,000 - $50,000
    VISIT WEBSITE
  • Mobikasa

    Innovative design and development
    Mobikasa is a highly regarded agency that specializes in Shopify development, as well as web and mobile app development. With its establishment in 2011, Mobikasa has evolved into a dynamic and agile  [... view the full profile of Mobikasa]
    New York City, New York
    100 - 249 $35/hr $10,000 - $25,000
    VISIT WEBSITE
  • Wpromote

    The Performance Marketing You Need
    Wpromote operates with a relentless challenger mindset, never content with mediocrity. We continuously optimize underperforming campaigns and push the boundaries of even the best campaigns to achieve  [... view the full profile of Wpromote]
    El Segundo, California
    250 - 499 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Code and Theory

    ode and Theory is a digital-first creative agency
    Located at the nexus of creativity and technology, Code and Theory is a digital-first creative agency that can work on projects that span the complete end-to-end client journey. We take pride in not  [... view the full profile of Code And Theory]
    New York City, New York
    250 - 499 Inquire $50,000 & Up
    VISIT WEBSITE
  • Paradigm

    We shape stories and the way people experience them.Combining digital and creative expertise, Paradigm partners with businesses to solve their complex challenges.We are a full-service marketing firm  [... view the full profile of Paradigm]
    St. Louis, Missouri
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • Crafted

    Doing all-inclusive digital for brands
    Crafted is a highly regarded automotive branding agency that focuses on branding and delivering visually captivating digital solutions, with a particular emphasis on startups.  [... view the full profile of Crafted]
    New York City, New York
    Under 49 $125/hr Inquire
    VISIT WEBSITE
  • Invesp

    It's time to scale up your business
    Invesp, established in 2006, is a leader in Conversion Rate Optimization (CRO). We specialize in transforming online visitors into customers and brand advocates through our unique 14-step SHIP  [... view the full profile of Invesp]
    Farmington Hills, Michigan
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • ICODA

    Fundraising & Community for Crypto Projects
    ICODA is a Digital Agency. We have been working on the crypto industry market since 2017 and have already participated in the launch of 50+ international projects.  [... view the full profile of ICODA]
    Miami, Florida
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Zrix

    Turning Technological Dreams into Tomorrows Realities!
    Zrix, a top ASP.NET development company, specializes in transforming technology ideas into functional, scalable, and user-friendly solutions using both Drupal and ASP.NET. With a global footprint and  [... view the full profile of Zrix]
    Raleigh , North Carolina
    50 - 99 $85/hr $10,000 - $25,000
    VISIT WEBSITE
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  • Marketing Crypto

    Marketing Crypto is a Global Leader for SEO and Paid Ads for Cryptocurrency and Blockchain Companies
    Marketing Crypto is a Global Leader for SEO and Paid Ads for Cryptocurrency and Blockchain Companies.  [... view the full profile of Marketing Crypto]
    Fort Lauderdale, Florida
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • DesignX

    Unlimited Design From Top 1% Talent
    DesignX is a Subscription Agency driving the future of Tech and Commerce brands across Platforms and Places. Together, we win.Through this Unique Agency Subscription Format, well-funded and fast  [... view the full profile of DesignX]
    San Francisco, California
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Effeect

    International Full-Service Digital Marketing Agency
    Our team of passionate professionals will help you start your digital game and achieve greater levels of success.  [... view the full profile of Effeect]
    Sheridan, Wyoming
    Under 49 $80/hr Under $1,000
    VISIT WEBSITE
  • MKC Agency

    Scale revenue with content that converts
    MKC Agency: Your partner in accelerating B2B sales for MSPs and Telcos through strategic lead generation and effective content marketing. We align sales and marketing with an ethical approach to fuel  [... view the full profile of MKC Agency]
    Orlando, Florida
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • Anideos

    DesignRush Design Award Winner
    Anideos is an innovative video production house.
    Headquartered in New York, Anideos is an independent video production house. Our video solutions help brands navigate through the digital space and drive results in real-time. Every step, measured and  [... view the full profile of Anideos]
    New York City, New York
    100 - 249 $80/hr Inquire
    VISIT WEBSITE
  • SEM Nexus

    Startup App Experts
    SEM Nexus is an award-winning startup app agency focused on building and marketing startup mobile apps. We live, breathe, and dream startups. They are our life, our passion. Let us help you make your  [... view the full profile of SEM Nexus]
    New York City, New York
    Under 49 $100/hr $25,000 - $50,000
    VISIT WEBSITE
  • Moburst

    Growth Done Right
    Moburst is a digital & creative full-service, mobile-first marketing agency that helps companies to scale and become category leaders.From Fortune 1000 brands to startups our key clients: Google  [... view the full profile of Moburst]
    New York City, New York
    Under 49 Inquire $25,000 - $50,000
    VISIT WEBSITE
  • Bird Marketing

    Digital Mastery, Delivered by Bird
    Award Winning Digital Mastery, Delivered by Bird  [... view the full profile of Bird Marketing]
    London, United Kingdom
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Digital Drew

    An Award Winning NYC Digital Advertising Agency With Official Google Partner.
    Digital Drew SEM is a search and social media advertising agency that ensures quality and value for all of our clients. Our services include: Creating copy and targeting on platforms such as Google  [... view the full profile of Digital Drew]
    New York City, New York
    Under 49 $100/hr Under $1,000
    VISIT WEBSITE
  • Plan design & build your Website | App with Urban Software & Web Development Company
    Urban Software is the source for innovative design solutions. We offer smart web design for smarter businesses, so whatever your needs get in touch today. Urban Software is a Web development company  [... view the full profile of Urban Software & Web Development]
    Albuquerque, New Mexico
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Fortuna Media Group

    Social Media | Digital Media | eCommerce | Esports
    Social Media | Digital Media | eCommerce | Esports  [... view the full profile of Fortuna Media Group]
    Seattle, Washington
    Under 49 $199/hr $1,000 - $10,000
    VISIT WEBSITE
  • Lform Design

    The Web Specialists for B2B Companies
    With a focus on B2B companies, Lform delivers exceptional and measurable results through thoughtful custom web design and excellent inbound marketing services. Lform makes it easy for your customers  [... view the full profile of Lform Design]
    Montclair, New Jersey
    Under 49 $185/hr $10,000 - $25,000
    VISIT WEBSITE
  • SOCIALFUEL Media

    Branding & Digital Marketing Agency
    SOCIALFUEL is a Creative Branding & Digital Web Design Agency Melbourne that specialises in branding and brand development. We offer premium creative solutions ranging from Strategy and Branding to  [... view the full profile of SOCIALFUEL Media]
    Melbourne, Australia
    Under 49 $199/hr $1,000 - $10,000
    VISIT WEBSITE
  • Sweans is a digital agency based in London with 15 years of experience in web design and development with over 3000 clients across 64 countries. We are a Google Partner & Trusted agency and have  [... view the full profile of Sweans Technologies Ltd]
    London, United Kingdom
    50 - 99 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • REPLUG

    Unlock Your App Growth | ASO & Paid Acquisition
    Skyrocket your app's journey with REPLUG, your Berlin-based 360° app marketing agency. With over 15 years of expertise, we craft innovative, transparent strategies to grow mobile-first and  [... view the full profile of REPLUG]
    Berlin, Germany
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • SEO Seagull

    Invest In SEO Today - Save Money On Ads Tomorrow.
    At SEO Seagull, our team comprises of seasoned talented professionals who have crafted SEO strategy for leading e-commerce, media and content companies in the US, including Medium, Macy's, ModCloth  [... view the full profile of SEO Seagull]
    McLean, Virginia
    Under 49 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • Synmek Ltd.

    Custom WordPress Design & Digital Marketing
    Synmek specializes in custom website design solutions and strategic digital marketing. Our designs, backed by user research and human psychology, cater specifically to your target audience, ensuring  [... view the full profile of Synmek Ltd.]
    London, United Kingdom
    Under 49 $155/hr $10,000 - $25,000
    VISIT WEBSITE
  • Cryptorsy

    Web3 marketing studio that makes you always bullish
    Web3 marketing studio that makes you always bullish  [... view the full profile of Cryptorsy]
    Dubai, United Arab Emirates
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Editorial Link

    Link Building & PR Services Trusted By 100+ Brands
    Editorial Link (by Admix Global) helps IT and SaaS companies significantly increase traffic from search engines by building editorial links from sites that don't sell links.  [... view the full profile of Editorial Link]
    St. Petersburg, Florida
    50 - 99 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • CreativeCorner

    Full Service Web Design & Creative Agency.
    CreativeCorner firmly believes that a website is essential for every business. Our goal is to create websites that align seamlessly with the brand and yield tangible business outcomes. Over time  [... view the full profile of CreativeCorner]
    Sofia, Bulgaria
    Under 49 $55/hr $1,000 - $10,000
    VISIT WEBSITE
  • Real. Relevant. Results. Reliable.
    At Elevated Internet Marketing, our commitment is to provide complete transparency and eliminate all the unnecessary hype. Our approach is data-driven, ensuring optimal conversions, sales, and client  [... view the full profile of Elevated Internet Marketing]
    Carlsbad, California
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Dream, Design, Deliver.
    SeaLab, your creative neighborhood hub, excels at turning your product design dreams into stunning realities. We've got you covered from research and strategy to UX design, high-fidelity visuals and  [... view the full profile of SeaLab Design Agency]
    Fort Collins, Colorado
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Neu Entity

    Branding with Purpose
    We believe good branding can help entrepreneurs be the force of good the world needs.  [... view the full profile of Neu Entity]
    Singapore, Singapore
    Under 49 $200/hr $1,000 - $10,000
    VISIT WEBSITE
  • Hudson Integrated

    Full-service digital agency helping small, mid-sized
    User-first digital marketing solutions define Hudson Integrated's comprehensive range of digital marketing services. Hudson is a logical choice for small, mid-sized and Fortune 500 companies in need  [... view the full profile of Hudson Integrated]
    Morristown, New Jersey
    Under 49 $175/hr $50,000 & Up
    VISIT WEBSITE
  • Owleads

    Growth starts with Leads
    Owleads is a Lead Generation & Growth Marketing Agency that fills sales pipelines with Branded, Exclusive & Qualified Leads that actually convert.  [... view the full profile of Owleads]
    London, United Kingdom
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Rocket CRO Lab

    Email Marketing and Marketing automation | Conversion rate optimization | Klaviyo for eCommerce
    Rocket CRO Lab is a seasoned Digital Marketing agency with over seven years of experience, having successfully completed more than 90 projects worldwide. We specialize in Conversion Rate Optimization  [... view the full profile of Rocket CRO Lab]
    Kyiv, Ukraine
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Devenup

    Multi-Platform SEO Services for your business
    With data-driven SEO strategies and advertising campaigns, we help businesses impact the metrics that matter most, from traffic to revenue. Use the power of search in any platform to boost your sales.  [... view the full profile of Devenup]
    Chernihiv, Ukraine
    Under 49 $40/hr $1,000 - $10,000
    VISIT WEBSITE
  • DNA325

    Full cycle IT recruitment agency in Eastern Europe and Latin America
    DNA325 is a full-service IT recruitment agency, which helps global companies to form remote teams in Eastern Europe and Latin America.We are a reputable recruitment firm, trusted by the companies  [... view the full profile of DNA325]
    Wroclaw, Poland
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Digital Elevator

    Full inbound marketing agency working with SMEs and 500 fortune level companies. Experts in SEO, Digital Elevator helps companies rank on search engines, boosting company’s organic visibility and  [... view the full profile of Digital Elevator]
    West Palm Beach, Florida
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • RadASO

    Were the only mobile app marketing agency that offers a performance based pricing model
    RadASO - the only company in the market that offers a service with payment for the result, when all the risks of the success of optimization lie with the performer. We have a comprehensive set of  [... view the full profile of RadASO]
    Kyiv, Ukraine
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Made Online

    Get Made Online
    "Empowering Your Business with Innovative Digital Solutions! Made Online specializes in SEO, content creation, web development, social media management, and PPC to elevate brand's online presence and  [... view the full profile of Made Online]
    Los Angeles, California
    Under 49 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • Unlocking Digital Strategies For Local and FinTech Brands
    At Uniweb, we're more than a digital agency; we're your dedicated allies in the ever-evolving digital landscape. Our commitment to excellence and results drives us to combine creativity, technology  [... view the full profile of Uniweb Digital Agency]
    New York City, New York
    Under 49 $70/hr $1,000 - $10,000
    VISIT WEBSITE
  • A full-service branding agency for businesses of all sizes
    Whether we're engaged in crafting a fresh and mobile-friendly website design, revamping your existing small business branding, or implementing highly targeted marketing strategies, we remain dedicated  [... view the full profile of Connect Media Agency]
    Coppell, Texas
    50 - 99 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Wakefly

    Beyond Expectation
    Wakefly provides online marketing and technology services included Biotech, Search Engine Marketing, Web Design, Web Development, PPC, SEO, Display Advertisements, and Social Media.  [... view the full profile of Wakefly]
    Marlborough, Massachusetts
    Under 49 $165/hr Inquire
    VISIT WEBSITE
  • Shaping Tomorrows Giants
    Full-service agency specialised in complete digital brand transformations and ambitious connected growth strategies.  [... view the full profile of SmallGiants.Agency]
    London, United Kingdom
    Under 49 $200/hr Inquire
    VISIT WEBSITE
  • Version2hr

    Digital Agency
    Version2 is a young and dynamic company driven by a deep passion for what we do. With an unwavering commitment, we strive to deliver outstanding digital solutions that propel our clients to  [... view the full profile of Version2hr]
    Brooklyn, Michigan
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • HECHT INS GEFECHT

    SEO Agentur aus Bremen
    Webdesign- & SEO Agentur aus Bremen.  [... view the full profile of HECHT INS GEFECHT]
    Bremen, Germany
    Under 49 $90/hr Under $1,000
    VISIT WEBSITE
  • Not just independent people, an independent network.As the largest independent agency in New England today, we are concerned with our clients’ bottom lines, not a holding company’s bottom  [... view the full profile of Connelly Partners]
    Boston, Massachusetts
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Revenue River

    Strategy, system design, Martech, and industry-leading execution for those in pursuit of the cutting edge. In our industry, experience & expertise doesn't come from longevity.  [... view the full profile of Revenue River]
    Golden, Colorado
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • IPNY

    Creative Agency For Your Most Demanding Projects.
    We do the hard stuff: creative services, business planning, branding, positioning, communications planning, and launches in complex categories such as financial services, healthcare, and  [... view the full profile of IPNY]
    New York City, New York
    Under 49 $250/hr $50,000 & Up
    VISIT WEBSITE
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Crypto Marketing Agency Hiring Guide

What is a crypto marketing agency?

A crypto marketing agency is a full-service branding and marketing agency that promotes cryptocurrencies, blockchain technology, and related products and services within the digital space. Its goal is to craft on-strategy campaigns for cryptocurrency-based companies/startups to reach potential investors and generate leads. 

As of March 2024, around 8,985 cryptocurrencies are active, and approximately 18,000 establishments have already taken crypto as a form of payment. These numbers highlight the competitive nature of the niche. As the market shows no sign of slowing down, crypto marketing agencies offer industry players and relevant brands the expertise needed to stand out. Especially in the face of increased regulatory uncertainty, trust and credibility concerns, and technical understanding gaps. In terms of strategies, a crypto marketing agency's role differs from that of a traditional digital marketing company in the following aspects: 

  • Initial coin offering (ICO) startup or launch support: These specialized online marketing agencies assist with token sale marketing, including public relations (PR), community management, and influencer outreach. 
  • Content marketing: They emphasize educational content about blockchain technology and project updates to help build trust and attract investors. 
  • Social media management: They engage with the community across platforms like X, Reddit, and Telegram, which is essential to maintain the client’s visibility. 
  • Thought leadership: Professional agencies know how to position key team members as industry thought leaders through speaking engagements, articles, and interviews. 

Although often interchangeable with crypto marketing agencies, ICO (Initial Coin Offering) marketing agencies are slightly distinct as they specialize in helping blockchain startups raise funds by issuing new cryptocurrencies or tokens. While some of their functions overlap, ICO marketing agencies provide comprehensive services, including strategic planning, marketing, and public relations, to promote ICO and attract potential investors.  

They assist in creating compelling whitepapers, designing websites, managing social media campaigns, and ensuring regulatory compliance. By leveraging their expertise and industry connections, ICO marketing agencies maximize the visibility and credibility of a project, driving successful fundraising efforts in the competitive cryptocurrency market. 

We can see the effectiveness of crypto marketing firms in the following example: 

JPEGvault, a decentralized autonomous organization (DAO) for non-fungible tokens (NFTs) and Metaverse, approached Proleo.io, a PR and crypto marketing agency, to attract more online interest, expand its community, and enhance visibility. 

In response, Proleo.io developed informative social media content. It also optimized JPEGvault’s content for search engines and created high-quality backlinks to rank better on search engines and drive more traffic. Its fear-of-missing-out (FOMO) campaigns on Reddit, X, and Telegram generated excitement around JPEGvault's brand. Proleo.io ran giveaways and loyalty campaigns to reward user engagement and listed JPEGvault on top coin directories and voting sites. 

Proleo.io's efforts yielded a 65% increase in user count and a 700% engagement boost while gaining 10,000 Twitter followers for the client

What does a crypto marketing agency do?

A crypto marketing agency helps blockchain startups and other cryptocurrency-based ventures create and launch their brands. It offers various targeted, customized ICO marketing strategies to obtain the desired traction and widen the reach.  

These strategies include, but are not limited to:  

  • SEO (on-page, off-page, and technical): Optimizing cryptocurrency websites to improve their search engine ranking and organic traffic 
  • Email marketing/advertising: Using targeted email campaigns to nurture leads and promote crypto projects and services to a specific audience 
  • PPC and other forms of paid ads, including social: Running paid advertisements to drive immediate traffic and conversions for crypto offerings 
  • Social media marketing: Engaging with the crypto community on social networking channels to build brand awareness and promote products and services 
  • Blockchain PR: Implementing public relations strategies for enhanced visibility and credibility 
  • Market research: Understanding trends, customer needs, and the competitive landscape within the crypto market 
  • Website development: Creating and optimizing websites for crypto projects to ensure they are user-friendly and secure for conversions 
  • Fintech marketing: Applying specialized marketing tactics to promote fintech solutions within the cryptocurrency and blockchain space 
  • NFT marketplace development: Facilitating the buying, selling, and trading of non-fungible tokens 
  • Influencer marketing: Leveraging influencers' audiences to build rapport, strengthen the project's integrity, and widen its reach 
  • Brand strategy: Building a strong and recognizable presence in the market by differentiating what a crypto project has to offer 

Although crypto and ICO marketing agencies mainly focus on lead generation, they also nurture prospective investors’ conversion and retention. Marketing an ICO requires understanding your audience, developing the right content for online and offline marketing, using social media and display marketing, providing PR services, and much more.  

Rowan Blockchain enlisted the following services from the crypto marketing agency Lunar Strategy

  • Strategy development 
  • Crypto public relations (PR) 
  • Social media management 
  • Content creation, i.e., writing whitepaper 

The client needed the agency's assistance due to a declining community and outdated brand, struggling with low social media activity and an underwhelming online presence. Lunar Strategy's implementations yielded substantial results over the course of six months, as follows: 

  • 750% increase in token value 
  • 900% rise in market capitalization 
  • 500,000 article views 

How much do crypto marketing agencies charge for their services? 

Crypto marketing agencies charge for their services from $2,000 to $20,000 per month for small to mid-sized businesses (SMBs), while larger enterprises may spend significantly more, often exceeding $100,000 monthly. 

The pricing is based on the complexity and scope of the campaign, the team size and reputation, and the client’s specific needs. These costs can be broken down into several key areas of crypto marketing, each with its pricing structure. 

Here are the details: 

  • SEO: $1,500 to $5,000 per month 
  • Pay-per-click (PPC) advertising: $10,000 per month 
  • Social media marketing (SMM): $1,000 to $20,000 per month 
  • Content marketing: $2,000 to $10,000 per month 
  • Email marketing: $500 to $5,000 per month 
  • Website design: $2,500 to $100,000 
  • Crypto PR: $5,000 to more than $100,000 per project 
  • NFT marketing: $5,000 to over $50,000+ per month  

The top 50 crypto marketing agencies on DesignRush charge an average of $118 per hour. 16.7% accept projects with a minimum budget of $1,000, while 3.6% have a $50,000+ minimum budget requirement. 

Why should I hire a crypto marketing or an ICO marketing agency?

You should hire a crypto marketing agency or an ICO marketing agency because it can provide you with a solid campaign and a viable strategy. Additionally, an expert agency partner can offer the following: 

  • Blockchain technology competency: A crypto marketing company has solid experience in combining traditional marketing methodologies and the latest innovative strategies.  
  • Access to top talent: Hiring the best-fit crypto marketing agency means having access to highly skilled professionals. These specialists are trained and experienced in keeping businesses afloat and growing no matter how many market problems arise unexpectedly.  
  • Time and cost-efficiency: Collaborating with an ICO marketing agency or a crypto marketing helps you focus on what truly matters. It leaves you time to carefully plan and redistribute your resources and budget.  
  • Comprehensive marketing strategy: These agencies offer content creation, social media marketing, community management, influencer partnerships, and beyond. They can create a comprehensive marketing plan to cover all promotional aspects. 
  • Wide network of Influencers and investors: Both marketing agencies often have established relationships with key influencers, media outlets, and investors in the crypto space. They can leverage these connections to boost your project's visibility and credibility. 
  • Regulatory compliance: Navigating the ICO regulations can be challenging, given that illegal crypto transactions account for 1.1% of all industry transactions annually. This is a significant amount relative to the yearly volume of crypto deals and contracts. Marketing agencies with experience in ICOs are well-versed in compliance requirements. They can help ensure your marketing efforts adhere to legal standards, thus reducing the risk of legal issues. 
  • Effective community building: A strong and engaged community is crucial for the success of an ICO. Digital marketing companies for crypto can help build and manage your community on platforms like Telegram, Discord, X, and Reddit, ensuring active participation and engagement. 
  • Performance tracking and analytics: ICO marketing agencies provide detailed reports and analytics on the performance of your marketing campaigns. This data-driven approach helps you understand what works and what doesn’t, allowing for continuous improvement of your strategies. 
  • Crisis management: In the volatile world of cryptocurrencies, crises can arise unexpectedly. Agencies are equipped to handle PR crises to ensure your project maintains a positive reputation even in challenging times. 

A pioneering crypto casino reaped these benefits when it turned to crypto marketing agency ICODA's expertise to help establish itself as an industry leader and increase brand awareness. 

ICODA was tasked to position the client as a top contender in the competitive crypto casino market. To achieve this, ICODA targeted over 20 keywords relevant to the industry through a multi-platform content strategy.  

The agency's four-stage crypto marketing strategy was composed of: 

  • Publishing articles on prominent cryptocurrency-focused platforms, such as CoinMarketCap, Newsbtc, and CryptoDaily 
  • Posting comments on popular Quora threads to drive visibility and engagement around the client’s project using the targeted keywords 
  • Optimizing YouTube videos with relevant keywords for strong indexing 
  • Uploading blog posts on Medium, LinkedIn, and Telegraph 

As a result, the client’s content achieved the top 10 positions in Google search rankings for major industry keywords, namely, “top gambling sites,” “top crypto sportsbooks,” and “best crypto gambling site.”

How do I choose the best crypto marketing company for my business? 

To choose the best crypto marketing company for your business, follow the steps below:  

  1. Define your goals, needs, and budget: Determine your key business objectives and target audiences alongside your budget allocation. 
  2. Research potential agency partners: Start your search online; check credible directories like DesignRush and search engine results. Look for agencies specializing in crypto marketing and deeply understand blockchain technology, cryptocurrencies, and the specific dynamics in the crypto market. 
  3. Evaluate the services: Assess the agencies' ability to develop comprehensive marketing strategies tailored to the crypto market. See if they offer specialized content marketing for crypto, including blog posts, whitepapers, and infographics. Since crypto marketing heavily relies on platforms like Twitter, Reddit, Discord, and Telegram, ensure they can effectively manage these channels. 
  4. Review case studies, client testimonials, and portfolios: These will showcase their work with other crypto businesses and how well their marketing programs performed. 
  5. Analyze tech stack: Ensure they use advanced analytics tools to track and report the performance of marketing campaigns. See if they use marketing automation tools to enhance efficiency and scalability. 
  6. Investigate their knowledge of compliance and security awareness regulations: The agency should be well-versed in the latest compliance requirements as the crypto market is highly regulated. Given the prevalence of fraud in space, it should prioritize security and promote best practices in the campaigns. 
  7. Build a shortlist: Following your initial findings, trim your options to up to five marketing agencies. 
  8. Submit RFPs and arrange interviews: Communicate your intent to potentially work with each shortlisted candidate. Send a digital marketing request for proposal (RFP) to each and schedule an interview. 
  9. Discuss the proposals: During the interview, ask questions critical to your decision-making and discuss the custom proposals for any clarifications. Assess their communication skills and collaboration channels. Inquire about their network and partnerships, which could benefit your campaigns. Understand the pricing structure and compare service costs with the targeted ROI. 
  10. Deliberate and decide: Based on your evaluation of the crypto marketing agencies’ capabilities, proposals, and interviews, choose the most aligned with your requirements and vision while staying within budget. 

Do you need assistance finding the ideal crypto/ICO marketing agency for your project? Let us help you. Visit our Marketplace and share details of your project with us. We’ll shortlist the best candidates out of the thousands on our directory — for free.  

How do I find the best crypto/ICO marketing agency on DesignRush that fits my budget?

When searching for a crypto or ICO marketing agency on DesignRush, you can use filters to prioritize displaying those with the lowest hourly fees or budget requirements. You can also consider the location, as this parameter contributes to the rate differences. 

Here are some agencies on DesignRush, offering services at the most budget-friendly prices: 

What are the key success metrics in crypto marketing?

The key success metrics in crypto marketing campaigns and strategies include the following: 

  • Website traffic: The number of visitors to the client’s website, including unique visitors, page views, and session duration 
  • Social media engagement: Reactions (likes, shares, comments) and followers on social networking platforms 
  • Community size and activity: Number of members in online communities and forums, plus the level of interaction within these spaces 
  • Partnership outcomes: Joint campaign performance, co-branded content engagement, and new user acquisition from partner channels 
  • Click-through rate (CTR): The ratio of users who click on a specific link to the number of total users who view an ad or a page 
  • Impressions: The number of times an ad or content is displayed, regardless of clicks 
  • Conversion rate: The percentage of visitors who complete a desired action, such as signing up for a newsletter, downloading a whitepaper, or making a purchase 
  • Cost per acquisition (CPA): The marketing expenses spent on acquiring a new user 
  • Trading volume: The total volume of the cryptocurrency traded over a specific period 
  • Market capitalization: The total market value of the cryptocurrency, providing insight into its overall adoption and growth 
  • Wallet growth: The number of new wallets created and active wallets using the cryptocurrency 
  • Return on investment (ROI): The profitability of marketing campaigns relative to their cost  

What questions should I ask ICO or crypto marketing agencies before hiring one?

Ask these questions before hiring an ICO/crypto marketing agency partner: 

Its Relevant Background 

  1. How extensive is your agency's experience with ICO marketing? 
  2. How long have you been in business, and how has your agency evolved, considering the tech advancements? 
  3. What is your team members’ background in blockchain and cryptocurrency? 
  4. Are you compliant with the latest regulations in the crypto industry? 
  5. Can you provide case studies or examples of previous ICO projects you’ve worked on? 
  6. Have you worked with projects like ours in terms of size, scope, and industry? 
  7. What challenges did you face in previous ICO campaigns, and how did you overcome them? 

Its Services and Processes 

  1. How do you develop and implement an ICO marketing strategy? 
  2. What tools and platforms do you use for marketing and analytics? 
  3. How do you handle community management and engagement? 
  4. How do you identify and engage with influencers and thought leaders in the crypto space? 
  5. What kind of reporting and communication can we expect? 
  6. What is your approach to content creation and distribution? 
  7. How do you ensure compliance with advertising regulations on Google and Facebook? 
  8. Do you offer post-ICO marketing and support? 

Related to Your Project 

  1. What is the timeline for your marketing strategy, from initial planning to post-ICO support? 
  2. How long will it take to implement crypto marketing strategies? 
  3. How do you tailor your marketing strategies to fit the unique aspects of our project? 
  4. What are our project's estimated costs, and what pricing model do you use? 
  5. Can you provide a detailed plan of the marketing phases and key milestones? 
  6. What risks should we expect, and how can they be avoided? 
  7. How do you handle potential negative publicity or issues within the community? 
  8. What support do you offer for token sale management and investor relations?  

What are the best crypto marketing agencies in the US?

The best crypto marketing agencies in the US are: 

  1. Sagefrog Marketing Group 
    • 4.8 stars on DesignRush (6 reviews) 
    • 4.9 stars on Google (44 reviews) 
    • Top clients: UPS, Koneska, Defibtech, Aramark 
  2. Funnel Boost Media 
    • 4.9 stars on DesignRush (38 reviews) 
    • 4.9 stars on Google (130 reviews) 
    • Top clients: Design | Rank | Grow, Beldon Roofing, Bugco Pest Control, Eaton Family Law Group 
  3. RNO1 
    • 4.7 stars on DesignRush (9 reviews) 
    • Top clients: Airbnb, Ericsson & Cox Media Group, LOLIWARE, Spring Labs 
  4. BOWEN 
    • 5.0 stars on Google (57 reviews) 
    • Top clients: PVH, Arbor, ROUX, Flexwealth 
  5. Mobikasa  
    • 4.8 stars on DesignRush (5 reviews) 
    • 3.8 stars on Google (183 reviews) 
    • Top clients: Nokia, Mavi, 32 Degrees, KnowNow Health App 

Why People Trust DesignRush

Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding crypto marketing agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She used to write for DesignRush, focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.