What Is An ICO Marketing Agency?

An Initial Coin Offering (ICO) marketing agency is a full-service branding and marketing agency that crafts on-strategy campaigns for cryptocurrency-based companies/startups to reach potential investors and generate leads.

But what does ICO entail? Simply put, ICO is another form of cryptocurrency that businesses use in order to raise capital. Basically, it is the cryptocurrency industry’s initial public offering (IPO) analog.

In other words, when a company aims to raise money to create a new coin, app and/or service, it launches an ICO in order to raise funds.

Potential, interested investors can invest or, in other words, buy into the offering and receive new, unique cryptocurrency “tokens” issued by the said company.

This token may have some utility, a practical use when it comes to the product and/or service that the company is offering, or it may just represent a stake in the company or the specific project.

ICOs are becoming synonymous with crowd surfing and they have completely transformed the traditional funding systems such as the aforementioned IPO, Venture Capital, etc.

ICO Marketing is the crucial step during ICO launch to reach your targeted coin sale. Since the technology is fairly new, only a handful of agencies offer ICO marketing services.

ICO marketing helps you determine and implement business goals, as well as garner desired traction even before the coin actually launches.

Crypto Marketing ICO

What Services Do Crypto Marketing Agencies Provide?

Crypto marketing agencies help blockchain startups and other cryptocurrency-based ventures create and launch their respective brands. They offer a variety of targeted, custom-tailored ICO marketing strategies to obtain the desired traction and widen the reach.

These strategies may include, but are not limited to:

Although ICO marketing agencies mainly focus on lead generation, they also nurture prospective investors’ conversion and retention.

Crypto/ICO marketing has drastically increased in popularity in the past couple of years and due to this trend, the competition is becoming fierce.

There is much to be known and considered during every single ICO marketing campaign to ensure desired results.

Marketing an ICO requires understanding your audience, developing the right content for online and offline marketing, social media and display marketing, PR service and many more.

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How Much Do ICO Marketing Services Cost?

While post-ICO launch marketing is more akin to conventional digital marketing, even in pricing, launching an ICO campaign is another story altogether.

When it comes to marketing an ICO, even experienced marketers can be confused by the massive investment, both time and money, effort and sheer human resources that an ICO launch demands.

To successfully launch an ICO, you need a team of highly skilled professionals to handle all of the tasks involved. At a minimum, the key marketing roles you’ll need are:

  • Copywriter/Content Writer
  • Community Manager
  • Support Team (for Telegram, Bitcointalk, and live chat on the website)
  • Email Marketing Specialist
  • PR Specialist
  • Traffic Manager/Advertising Specialist
  • And more

Each team member needs to be experienced and dedicated to developing an effective ICO marketing strategy.

When it comes to marketing your ICO campaign, you might be shocked to find that the budget you’ll probably need is at least 3x as expensive compared to running a campaign for a non-crypto startup.

Putting a price on crypto marketing can be taxing. Considering the fact that each singular service can cost anywhere between $1,000 and $5,000 on average, the minimum marketing budget for an ICO launch can be anywhere between $20,000+ and $100,000+.

Pricing, of course, largely depends on the chosen agency’s experience, seniority and the scope/complexity of the project.

Crypto marketing agencies also offer consulting services to help you clearly define your objectives, as well as to determine the best pricing model.

Why Should You Hire A Crypto or ICO Marketing Agency?

Entrepreneurs keep coming up with new exciting projects - such as NFTs - and investors appear to gain more faith in blockchain technology.

Yet, even with this newfound interest in ICOs, the rise in popularity brings a whole new set of challenges for the token market and as time goes by, it’s getting harder to stand out from the crowd.

An exciting idea is, more often than not, simply not enough to become successful and launch the product/service.

If you want to be heard, you’ll need a solid campaign and a viable strategy that crypto marketing agencies provide.

Here are some of the reasons why you should consider hiring one:

1. Blockchain Technology Competency

By now, you’ve already figured that ICO marketing employs both traditional marketing methodologies, as well as the latest innovative strategies.

Agencies that focus on conventional digital marketing know very little about blockchain and that is not something to be learned during the duration of your project.

An ICO marketing agency has solid experience in marketing, but most importantly, it specializes in blockchain and crypto/ICO marketing.

2. Access To Top-Rated Talent

Hiring the best fit ICO marketing agency means having access to highly skilled professionals.

These experts are trained and experienced in keeping businesses afloat and growing no matter how many market problems arise unexpectedly.

They utilize proven ICO marketing strategies that can be customized based on your business needs.

3. Time And Cost-Efficiency

Hiring an ICO marketing agency helps you focus on what truly matters. It leaves you time to carefully plan and redistribute your resources and budget.

As your business grows, you will not be able to juggle all tasks and focus on every aspect of your brand.

Working with ICO marketing services experts can help you utilize their knowledge to make the best decisions for your business.

Crypto Marketing ICO Elements

How To Choose The Best Crypto Marketing Agency

Finding the right ICO marketing agency in the ever-expanding crypto environment can be difficult, especially finding one that has the necessary expertise and added value for your business.

To find the best ICO marketing services provider for your company, consider the following:

1. Budget

As expected, the more time and money you invest in your project, the more investors you will attract, which is the primary goal of any ICO campaign.

As mentioned, ICO marketing prices are not an exact science and can vary significantly depending on the niche, the nature of the product itself, competition and finally, the rates of an agency you intend to hire.

Opting for a cheap agency is counterproductive as it will most likely not help you achieve a good ROI. The bottom line, if you buy cheap for an extremely niche expertise, you will get exactly what you pay for.

2. Experience

Did you know that platforms like Twitter, as well as some other big tech companies, have banned ICO ads altogether?

Although it is common knowledge in the industry, following the latest ICO-related trends and development should be the focus of your chosen crypto marketing company.

The blockchain industry is a fast-growing field and changes may happen every day. Your ideal partner should be agile and ready for an alternative plan whenever an opportunity presents itself.

Before signing a contract, make sure your prospective partner has the necessary experience in the field.

Check their portfolio, case studies and their performance by a strategy they follow, publications they make and the funds they have raised within ICO campaigns.

3. Transparency

Ask the chosen ICO marketing agency about a campaign that didn’t go as planned and find out what they have learned from the experience that would make your campaign stronger.

Look for constructive feedback or advice in an initial meeting or consultancy.

Understand that looking for the “best” can mean all sorts of different things as the definition of the term largely depends on your goals, industry, budget, your ICO time frame, location and the audience you’re targeting.

4. Approach

Expertise in ICO and blockchain is a no-brainer. What is far more important is if they can assure measurable results. As noted, transparency is the key and it also means providing clients with a clear plan, strategy, goals and funds needed to achieve tangible results.

If you don’t know which metrics to follow during the campaign, the ICO marketing agency should be able to clearly show you how they monitor advertising, when to optimize token sales, etc.

It is imperative to understand that even the best crypto marketing agencies don’t get top results every single time, especially when the clients expect “A to Z”, but are willing to pay only for A, B and C.

On the other hand, don’t be fooled by vanity metrics. For example, genuine engagement on social media campaigns doesn’t happen overnight, unless you’re willing to buy the clicks (which doesn’t actually help.)

5. Passion

Hiring an agency that is genuinely passionate about your success can make or break your ICO campaign.

If you ask them a detailed set of questions about their strategy, approach and their thoughts about your business and project, you should expect them to pose equally detailed and probing queries about you so that they understand what your brand is all about and what your core business goals are.

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10 Questions To Ask ICO Marketing Agencies Before You Hire One

Ask the following questions to help you find the best ICO marketing agency for your next project easily:

  1. What is your experience in the cryptocurrency sphere?
  2. Who would be working on our project? What qualifies them for this role?
  3. What new ideas for ICO marketing campaigns can you offer?
  4. What is your process, i.e. how would you approach our ICO project?
  5. How would you engage our in-house team during this process?
  6. How would you measure our ICO marketing results?
  7. What tools, programs or resources do you use and why?
  8. What experience do you have in our industry?
  9. How many years of blockchain analysis experience do you have?
  10. What approaches to market analysis will you take?

Takeaways On Crypto Marketing Agencies

ICO marketing agencies develop extensive strategies that foster crypto-based business growth.

They offer a variety of services including:

  • SEO (On-page, off-page, technical)
  • Email Marketing/Advertising
  • PPC and other forms of paid ads including socials
  • Social Media Marketing
  • Blockchain PR
  • Market Research
  • Website Development
  • Fintech Marketing
  • Influencer Marketing
  • Brand Strategy
  • And more

Hiring a crypto marketing agency brings business benefits such as:

  • Blockchain competency
  • Time and cost-efficiency
  • Access to top-rated talent

Choosing an ideal partner can be daunting but to ensure the best fit, make sure to set your budget, as well as determine the chosen agency’s:

  • Experience
  • Transparency
  • Approach
  • Passion

Best of luck!


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