What Makes Automotive Digital Marketing Agencies Unique?

Every industry is a unique ecosystem defined by its specific business rules and regulations, market dynamics, audience behavior and preferences.

Hiring a digital marketing agency specialized in the automotive industry offers several advantages:

  • Fast-track performance: With very little domain knowledge building necessary, experienced agencies are able to deliver results quicker than their generalist peers.
  • Gain deeper insights: Their past experiences allow digital marketing experts to ask the right questions and interpret the important data contextually for a more accurate analysis.
  • Use tested tactics: Automotive digital marketing agencies have tested different strategies while working with clients in your industry. Working with experts who know what works gives you another fast-pass to your desired results.
Buying a car online
Consumers spend about 14 hours on average searching for a vehicle

What Services Can You Outsource To An Automotive Digital Marketing Agency?

Automotive digital marketing agencies offer standard digital marketing services that may include but are not limited to:

  • Market research to understand the unique needs of your target audience
  • Competitive analysis to get insights into your competition’s strengths and weaknesses
  • Search engine optimization (SEO) to drive more traffic to your website
  • Pay-per-click (PPC) advertising to generate leads quickly
  • Social media marketing to build awareness
  • Content marketing to attract new buyers through valuable and informative content
  • Email marketing to nurture prospects and turn them into paying customers by sending personalized emails
  • Video marketing to share tips and guides that will generate customer loyalty
  • And more
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How Much Do Automotive Digital Marketing Companies Charge For Their Services?

The price range of automotive digital marketing agencies depends on several factors like:

  • The location of the company
  • The level of expertise
  • The size of their team
  • Whether they form prices by hourly-based, monthly-based or project-based fee

Usually, they offer several packages and tiers containing different levels and amounts of services, fit for different budgets and company needs.

However, the most common pricing structure is the fee per hour. So, you can expect prices that vary between $50 and $200.

Why Hire An Automotive Digital Marketing Agency?

Consumers spend about 14 hours on average searching for a vehicle. And 61% of that time is spent on researching and shopping online.

Digital presence is becoming an increasingly important factor in inspiring and supporting your customers’ purchase intent.

However, inserting your brand in your prospective customer’s journey is becoming increasingly challenging with the growing, digitally savvy competition.

This is why smart car manufacturers and dealers alike partner with experts to continuously optimize their digital touchpoints such as:

  • Company website
  • Organic and paid search
  • Social media
  • Email marketing
  • Digital content
  • Video marketing
  • And more

Some of the key benefits specialized digital marketing agencies provide to their clients in the automotive industry are:

Benefit #1: Increased Brand Awareness

80% of customers search for vehicles online. (EY)

Through a combination of online channels and marketing tactics, digital marketing experts increase your reach, exposure to the carefully selected audiences and the number of impressions necessary for brand recall.

Result: Your business will become the go-to source for car and other vehicle requirements, increasing your web and foot traffic, as well as direct referrals.

Benefit #2: Improved Customer Relationships

Whether it is via social media interactions or email marketing campaigns, your automotive digital marketing agency will use digital channels to maintain relationships with your existing and prospective customers.

Result: They will improve your brand perception, retention and reviews.

Benefit #3: More Qualified Leads

According to Think with Google, almost 25% of all automotive searches are related to:

  • Maintenance
  • Service
  • Parts

But who are these people exactly and how can you reach them?

Automotive digital marketing agencies build strategies based on thorough research, market segmentation and profiling.

This allows them to select the right channels, methods and audiences to target, driving qualified traffic to your online profiles and, consequently, physical stores.

Result: They help you attract buyers in the market for your products and services.


How Do Automotive Digital Marketing Agencies Charge For Their Services?

There are several factors that can influence the price these agencies offer:

  • The location of the company
  • The level of expertise
  • The size of their team
  • Whether they form prices by hourly-based, monthly-based or project-based fee

Usually, digital marketers have several packages and tiers containing different levels and amounts of services, fit for different budgets and company needs.

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How To Find The Right Automotive Digital Marketing Agency For Your Business?

When looking for the best automotive digital marketing agency partner for you, bear in mind that they will have to:

  • Embed new strategies to provide traffic to your website
  • Work with you to better your own in-house strategies by the insight they provide

Even though professional agencies working in automotive industries are very well-versed in your industry and niche, the relationship between your company and them should be based on the mutual exchange of knowledge about your niche on your side and nuances in digital marketing on theirs

Here are some basic steps you need to cover in order to make sure you are on the right path with choosing your automotive agency partner.

Step #1: Do The Research

When going for one automotive digital marketing agency, be sure to analyze these aspects of their services:

  • Checking their website and portfolio (don’t simply rely on the agency page on our site!)
  • Talk to their representative on the phone and arrange a meeting
  • Take notes about every agency and compare them
  • Look for their client testimonials and reviews

You can find most of this info on our agency pages and in the lists above – but we assure you that getting in touch with the agency directly is what reduces the risk of misunderstanding to a minimum.

Automotive digital marketing agencies: the number of customers who search for vehicles online.

Step #2: Set A Budget

Digital marketing service rates vary greatly based on the scope, agency location, prestige and other factors.

Defining a budget before agency research can significantly speed up the process by eliminating the overly expensive or sub-par candidates

Here are a few tips to help you budget for your digital marketing expenses:

  • Go through our ranking list to see the average rates
  • Correlate the rates with agency locations
  • Visit the agencies’ websites to match the service portfolio and quality to the rates
  • Run an internal audit focusing on your digital marketing goals and expected return on investment

Step #3: Assess Their Domain Expertise

The above-ranked agencies have a proven track record serving the clients in your industry, as well as glowing reviews that testify to their service quality.

However, if you wish to extend your search, be sure to assess each agency’s industry experience and expertise by:

  • Reviewing their web portfolios
  • Checking their client reviews
  • Setting up interviews

Step #4: Focus On The Culture Fit

You and your partner will work closely to achieve your business goals.

Communication will form the basis of your partnership and, as such, should play an important role in your search.

Strive to find a partner whose management style, business ethics and overall corporate culture complement yours to facilitate a long-term and successful collaboration.

To assess these, focus on understanding:

  • How efficient are their email communication habits
  • How efficient is their approach to meetings
  • How responsive are their
  • How functional is their internal communication
  • How structured is their approach to sales and client communication
Digital marketers looking at analytics
Automotive digital marketing agencies approximately charge between $50 and $200

10 Questions To Ask Automotive Digital Marketing Companies Before You Hire One

  1. Which of your projects for the automotive industry are you particularly proud of and why?
  2. In your experience, which marketing channels and tactics yield the best results for businesses in our industry?
  3. How do you approach digital marketing strategy building?
  4. How do you handle user data?
  5. How do you stay on top of the latest trends?
  6. Which third-party tools do you use to deliver your services?
  7. How do you price your services and what are your average rates?
  8. How would you collaborate with our teams to reach our goals?
  9. How would we track your performance and communicate updates?
  10. Who would be our points of contact in your team?

Takeaways On Automotive Digital Marketing Agencies

Automotive digital marketing agencies specialize in gaining deeper insights, using tested tactics and delivering fast results for clients in the automotive sector.

They offer standard online marketing services and can help you:

  • Increase brand awareness
  • Improve customer relationships
  • Acquire qualified leads

They may offer several pricing structures but the most common one is the fee per hour that ranges between $50 and $200.

To choose the best automotive digital marketing agency for your business:

  • Set a budget
  • Assess the domain expertise
  • Focus on the cultural fit

Best of luck!

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