DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Davideo Company captures the enthusiasm of your team and the gratitude of those you serve and leverages that emotion to tell compelling stories that help you engage with your prospects...
Top Services:
- Video Production
- Video Marketing
- Social Media Marketing
- Audio Production
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
We create engaging animated videos and digital learning for training and explaining. We facilitate every step of manufacturing. From the conception of the storyline and storyboard through voiceovers, subtitles, and sound design. Respect your audience's time with brief, powerful films. Captivate audiences with...
Top Services:
- Video Production
- Product Design
- Graphic Design
- Video Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Branding and marketing isnt always about what we sell. Increasingly, its about the stories we share. Here at SuperPixel, we believe in bringing stories to the next level through industry-leading animation and multimedia...
Top Services:
- Video Production
- Video Marketing
- Content Marketing
- Graphic Design
- Show more
- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
D&M Creative provides : GRAPHIC DESIGNMARKETINGWEB DESIGNSEOCROPHOTOGRAPHYVIDEOINFOGRAPHICSCONTENT CREATIONSOCIAL MEDIA MARKETING...
Top Services:
- Branding
- Print Design
- Graphic Design
- Video Production
- Design Services
- Show more
- Location
- Burnley, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Tatwansh Digital is a digital and creative agency specializing in visual storytelling and impactful design. From three-dimensional (3D) animation to graphic design, digital marketing, and strategic campaign planning, its team delivers exceptional results tailored to clients' needs and goals. The agency excels...
Top Services:
- Video Production
- Graphic Design
- Creative Services
- Package Design
- Branding
- Show more
- Location
- Jaipur, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Think Big Design Group, located in Soho, New York, is a design fashion branding agency that thinks big for clients in the beauty, health, hospitality, food, fashion, and fitness industries. Our multidisciplinary team of creative professionals specializes in bringing ideas to life through innovative design...
Top Services:
- Branding
- Video Production
- Package Design
- Logo Design
- Graphic Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
three squared is a digital agency specializing in helping client-partners achieve success through the creation of engaging web experiences and online content. Our award-winning production team is also on the leading edge of video and immersive media production in the forms of AR/VR/MR & 360 video...
Top Services:
- Web Design
- Video Production
- Web Development
- Content Marketing
- Digital Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
Synergize Studios is a creative agency based in The Philippines. We bring brands to life with website creation, video produciton, and professional photography. We use innovative design, storytelling, and high-quality visuals to bring strong digital brands, connect with audiences, and create lasting impact...
Top Services:
- WordPress Website Design
- Video Production
- Web Design
- Digital Marketing
- Branding
- Show more
- Location
- Muntinlupa, Philippines
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Suits Social is one of Canada’s first social media marketing agencies!We’re an Award Winning team of communication experts, social media strategists, and content creators based in Barrie, ON.Our team is committed to helping your brand keep pace with todays consumer, dominate your local marketplace, and...
Top Services:
- Digital Marketing
- PPC
- Content Marketing
- Advertising
- Video Marketing
- Show more
- Location
- Barrie, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $16/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed

Summer
VerifiedVerified by the DesignRush team for authenticity and credibility.Summer is a full-cycle creative agency specializing in ideation, design and production. We join forces with established brands and ambitious startups, crafting standout campaigns, memorable digital experiences, and strategic activations that engage audiences and deliver measurable results...
Top Services:
- Creative Services
- Branding
- Web Design
- Print Design
- Design Services
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Stralent Consulting is a boutique consulting firm working at the intersection of business strategy, brand strategy and transformation. We help organizations define where they want to go, how they create value, and how that value is understood and experienced by the people they serve...
Top Services:
- Branding
- Video Production
- Web Design
- Social Media Marketing
- Print Design
- Show more
- Location
- Oakville, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed

Crate47
Award WinnerRecipient of a Best Design Award for outstanding work.Crate47 is a boutique design agency offering strategically creative solutions in brand design, web design, digital marketing & content creation...
Top Services:
- Branding
- Video Production
- Advertising
- Digital Services
- Web Development
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Portfolios Count
- 7 Projects Listed
Hawthorne Advertising is a full-service brand response advertising agency headquartered in Los Angeles. We are woman-owned, privately held, independent and innovation driven...
Top Services:
- Advertising
- Direct Marketing
- Content Marketing
- Digital Marketing
- PPC
- Show more
- Location
- Los Angeles, California
- Number of Employees
- 50 - 99
- Minimal Budget
- $50,000 & Up
Most businesses spend piles of cash on a website that confuses their customers. If your message is not clear and simple then you are leaving money at the table. It’s your marketing’s job to help you be known for solving your customers’ problems. We use a 7-part proven framework to help you clarify your...
Top Services:
- Digital Marketing
- Social Media Marketing
- Video Production
- Branding
- Show more
- Location
- Scottsdale, Arizona
- Number of Employees
- Under 49
NextThought Studios is a leader in training video production across the United States. Our professional team and state-of-the-art facilities allow us to create exceptional videos for education, marketing, training, and more...
Top Services:
- Video Marketing
- Video Production
- VR/AR
- Location
- Norman, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Events Engine is a full-service marketing, public relations, and event management company that specializes on the gaming and esports industries. We get a kick out of powering campaigns and events, offering strategy and execution with PR, influencers, social, and tournaments that are played by thousands of...
Top Services:
- Public Relations
- Video Production
- Social Media Marketing
- Location
- Melbourne, Australia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
SocialFind is an RPO partner based in Tilburg, the Netherlands. We take over recruitment in full, alongside your own team, or as a defined project, and run the entire funnel under your employer brand. Recruiters, creatives and videographers work under one roof, so strategy, job marketing, video content...
Top Services:
- HR Outsourcing
- Social Media Marketing
- Video Production
- Branding
- Content Marketing
- Show more
- Location
- Tilburg, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Butler/Till is an independent, women-owned, 100% employee-owned Certified B Corporation media agency delivering measurable marketing performance through strategy, media, analytics, and technology...
Top Services:
- Media Buying
- Social Media Marketing
- SEO
- Video Production
- Audio Production
- Show more
- Location
- Rochester, New York
- Number of Employees
- 250 - 499
At Social Hustle, we value lifelong partnerships as the foundation of our business. With 5-star reviews on Facebook, Google and more. Social Hustle provides cutting-edge brand strategies, websites, and ROI driven marketing campaigns...
Top Services:
- Video Marketing
- Social Media Marketing
- SEO
- PPC
- Video Production
- Show more
- Location
- Idaho Falls, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Infinitee Designs is the leading graphics and web design company in the NYC & Delmarva Peninsula area. Serving NYC, Delaware, Maryland, and Virginia as well as clients worldwide for over 30 years!...
Top Services:
- Graphic Design
- Package Design
- Branding
- Video Production
- Web Design
- Show more
- Location
- Rehoboth Beach, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Cultivate is a Chicago-based brand agency that crafts award-winning brands, marketing tools, websites, and apps...
Top Services:
- Branding
- Digital Marketing
- Web Design
- Web Development
- Video Production
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Portfolios Count
- 3 Projects Listed
Mild Manor is a boutique creative agency, specializing in video production and design. We shoot, we edit, we design, we mix, we concept, we iterate, we version, we adapt, and the next day we do it all again. We take your project from start to finish in house, to make your story sing...
Top Services:
- Creative Services
- Video Production
- Branding
- Graphic Design
- Show more
- Location
- Portland, Maine
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
SAC Designs is a Boston based award winning animation and web design studio specializing in video, HTML5 animations and website design and development. SAC Designs develops unique custom designs for marketing agencies, small businesses and large corporations...
Top Services:
- Video Production
- Video Marketing
- Web Development
- Graphic Design
- Event Marketing
- Show more
- Location
- Hudson, New Hampshire
- Number of Employees
- Under 49
- Average Hourly Rate
- $140/hr
- Minimal Budget
- Under $1,000
Wonderr Studio is a creative studio focused on developing original stories, characters, and high-quality animation. Currently offering illustration, mascots, and animation services for businesses, Wonderr Studio is now transitioning into an animation studio dedicated to producing original stories by South...
Top Services:
- Creative Services
- Branding
- Advertising
- Content Marketing
- Design Services
- Show more
- Location
- Springs, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
BBDO is a globally recognized advertising agency network headquartered in New York, known for its scale, creative excellence, and strategic impact across international markets. The agency positions itself as a partner to ambitious brands, delivering high-impact solutions through a combination of strategy and...
Top Services:
- Advertising
- Video Production
- Location
- New York City, New York
- Number of Employees
- 1000 & Up
- Portfolios Count
- 4 Projects Listed
Hansen Belyea is a full-service marketing and branding agency that brings equal parts creative firepower and business acumen. When careful planning and inspired design come together, you get work that actually works...
Top Services:
- Branding
- Print Design
- Logo Design
- Video Production
- Graphic Design
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
BILLIONMONSTERS is an award-winning Marketing & Creative Agency based in Los Angeles, CA specializing in managed marketing, photo & video, social media, and social content. They pride in providing high-touch client services that feel like an in-house team...
Top Services:
- Creative Services
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Video Production
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Betty is a modern creative agency built for brands that refuse to blend in. Focused on bold storytelling, high-impact campaigns, and fast-moving creative execution, Betty combines strategy, design, content, and studio production to help brands create memorable experiences that drive attention and business...
Top Services:
- Branding
- Creative Services
- Graphic Design
- Video Production
- Product Design
- Show more
- Location
- Minneapolis, Minnesota
- Number of Employees
- 100 - 249
Goyim Design Strategies delivers premium websites, custom applications, and industry-specific SaaS platforms with full code ownership and sovereign decentralized hosting. Based in San Diego, we eliminate monthly fees and vendor lock-in with high-performing systems built for speed and independence...
Top Services:
- Web Development
- Web Design
- eCommerce Development
- Mobile App Development
- AI Development
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
BGM Film is a film production and marketing company founded in Los Angeles, with offices in Los Angeles and Milan, that develops cinematic content and integrated campaigns for brands, artists, and organizations. Its services include film production, marketing, and social media management, combining visual...
Top Services:
- Video Production
- Branding
- Social Media Marketing
- Creative Services
- Content Marketing
- Show more
- Location
- Burbank, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
VIDEO & PHOTO PRODUCTION COMPANY IN ITALYMM is a team of dynamic and creative professionals with the international training and hands-on experience to manage complex projects.MM is an international leader in the advertising industry. MM is a highly experienced team with a 360-degree customer view capable of...
Top Services:
- Video Production
- Digital Services
- Web Design
- WordPress Website Design
- Show more
- Location
- Rome, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Our team of specialists guarantees that your event will be filmed at the highest level and with the most professional approach. Events such as conferences, business and official events, corporate team building, forums in Cyprus and much more are available for order. Video filming of events in Cyprus and video...
Top Services:
- Video Production
- Creative Services
- Branding
- Audio Production
- Show more
- Location
- Larnaca, Cyprus
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
A group of passionate, creative & dedicated artists who want to take your next commercial, corporate video, animation, or livestrea to the next level! For decades, we have been exceeding our client's expectations. We'd love to work with you, so check us out and get in contact!...
Top Services:
- Video Production
- Creative Services
- Audio Production
- Video Marketing
- Show more
- Location
- Vaughan, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Shinobi Sound is an Atlanta-based production company creating cinematic podcasts, branded content, and commercials. We offer mobile recording, multi-camera production, audio post, and editing with broadcast quality from capture through delivery...
Top Services:
- Video Production
- Creative Services
- Audio Production
- Digital Services
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
With 20 years of hands-on experience in website design and SEO, Richard brings unparalleled expertise to every project. Our success stories span across various industries, with particular triumph in the legal and holiday sectors, where we've helped businesses overcome their digital challenges and achieve...
Top Services:
- Design Services
- Video Production
- Digital Services
- Digital Strategy
- Logo Design
- Show more
- Location
- West Ulverstone, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
UI Forge is a design studio specializing in UX/UI design, branding, and web development. We've empowered startups and small businesses with impactful, user-focused designs. Let us bring your vision to life...
Top Services:
- Web Design
- UI/UX Design
- Web Development
- Branding
- Mobile App Development
- Show more
- Location
- Skopje, Macedonia
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
We are a awarded full service digital agency with offices in Istanbul, Turkey and Kiel, Germany. At Makine, we plan, create and grow digital products. We help our clients succeed by delivering products that improve life. We love finding solutions to complex challenges and place a strong emphasis on craft in...
Top Services:
- Digital Marketing
- Logo Design
- Video Production
- Content Marketing
- SEO
- Show more
- Location
- Istanbul, Turkey
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
ifahto WorldWide offers comprehensive global services encompassing brand development, strategic marketing, and event production. With our expertise, we redefine brands, devise innovative strategies, and curate unforgettable experiences to drive your business forward...
Top Services:
- Digital Services
- Graphic Design
- Video Production
- Creative Services
- Audio Production
- Show more
- Location
- Mexico City, Mexico
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $1/hr
- Portfolios Count
- 8 Projects Listed
We grow businesses using proven digital marketing strategies...
Top Services:
- Web Design
- Web Development
- Video Production
- CRO
- Branding
- Show more
- Location
- Greenville, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Yalo is a creative agency that helps businesses grow by creating brand experiences with soul. We take inspiration from film, art, music and sports and turn it into marketing that makes an impact...
Top Services:
- Digital Marketing
- Web Design
- eCommerce Development
- Content Marketing
- Creative Services
- Show more
- Location
- Chamblee, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
MGN events is a strategic creative partner specialising in high impact corporate event experiences and premium private parties, blending imaginative design with expert delivery to shape moments people remember...
Top Services:
- Event Marketing
- Creative Services
- Video Production
- Location
- Windsor, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
ABCDMEDIA is a UAE-based full-service digital marketing agency with offices in the UK and Pakistan, committed to delivering innovative, data-driven and AI-powered solutions. We deliver data-driven SEO, PPC and social media marketing strategies that drive measurable business growth...
Top Services:
- Digital Marketing
- SEO
- Reputation Management
- Video Production
- Graphic Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Webconsuls is a full-service website design, branding, and digital marketing agency. They're small by design, taking the guesswork out of your marketing and SEO strategy with a personalized approach so your budget is spent on qualified leads...
Top Services:
- Content Marketing
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
FVM is the brand partner and marketing agency of choice for B2B brands that need a clear and effective way to communicate their value. Through inspired storytelling, thoughtful design, and smart marketing strategy, we help them reach their audiences and we've been doing it for over 35 years...
Top Services:
- Branding
- Graphic Design
- Logo Design
- Digital Marketing
- Advertising
- Show more
- Location
- Plymouth Meeting, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
We Help Ambitious Food Brands Stand Out in Today’s Ever-Changing Digital Landscape...
Top Services:
- Digital Marketing
- Package Design
- Logo Design
- Design Services
- Video Production
- Show more
- Location
- Marlborough, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
TMC is a UK based video production agency, with offices in central London and South Ayrshire. We have been producing powerful and persuasive marketing film, across a wide range of industry sectors, since 2003...
Top Services:
- Web Development
- Content Marketing
- Social Media Marketing
- eCommerce Development
- WordPress Website Design
- Show more
- Location
- South Ayrshire, United Kingdom
- Number of Employees
- Under 49
Blink Advertising has locations in Pittsburgh and Bellefonte, PA. We provide high quality creative and media services. They include total advertising and branding strategy, media planning, media buying, digital advertising, video/animation production, audio, website/SEO, and graphic design...
Top Services:
- Digital Services
- Digital Marketing
- Video Production
- Branding
- PPC
- Show more
- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
Always ready for a challengeMiew is a full service creative studioWe aim to deliver meaningful experiences through great design, awesome development and remarkable content. We research and experiment different technologies, analyse data, discusse creative briefs and create dynamic strategies. We care about...
Top Services:
- Video Production
- Digital Services
- Product Design
- Branding
- Digital Marketing
- Show more
- Location
- Porto, Portugal
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $10,000 - $25,000
We're a boutique marketing agency that strives to set small to medium sized businesses apart from their competitors. Our services include branding, strategic planning, website design, and SEO, all of which are backed by a professional, results-driven approach...
Top Services:
- Logo Design
- Video Production
- Web Development
- SEO
- PPC
- Show more
- Location
- Mesa, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Libanza Films is a Bangladesh-based video production company specializing in strategic, cinematic, and results-driven visual content for brands, organizations, and institutions. We deliver end-to-end production solutions from concept, scripting, and storytelling to filming, post-production, and multi-platform...
Top Services:
- Video Production
- Creative Services
- Graphic Design
- Digital Services
- Branding
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Video Production Specializations
Services Related to Video Production
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
|
|
| Disadvantages |
|
|
| Best for |
|
|
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
Latest Trends Related to Video Production

















































