DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Mark Scaling builds AI-powered revenue infrastructure for roofing companies. We replace traditional marketing agencies and sales teams with a complete operating system AI lead response, storm trigger automation, commercial property targeting, automated estimating, and full pipeline management. Our clients...
Top Services:
- Reputation Management
- Digital Services
- Video Production
- Web Design
- Web Development
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
The Wider Collective is a creative studio partnering with brands and agencies to deliver branding, design, and production at scale combining strategic clarity with high-quality execution across digital and physical touchpoints...
Top Services:
- Creative Services
- Branding
- Software Development
- Package Design
- Video Production
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
We Are Your Team..Not Just Another AgencyWe can be your team that will assist you in business growth. From websites, digital marketing, and sales. Day in and day out since 2010 we have had the opportunity to be apart of hundreds of businesss successes...
Top Services:
- SEO
- Web Design
- Video Production
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
We are a marketing and company that has built decades of long-lasting relationships with all of our customers — from local small businesses to Fortune 500 companies. We attribute our success to a team, driven with resourcefulness, innovation, and responsiveness...
Top Services:
- Graphic Design
- Branding
- Advertising
- Event Marketing
- Print Design
- Show more
- Location
- Norwalk, Connecticut
- Number of Employees
- Under 49
DelloFlix, LLC is a marketing, advertising, media, and entertainment agency offering expert services in branding, digital marketing, social media management, web design, video production, and advertising. We deliver innovative, results-driven solutions for businesses and high-profile clients...
Top Services:
- Branding
- Web Design
- Affiliate Marketing
- Business Consulting
- Event Marketing
- Show more
- Location
- Laurel, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Portfolios Count
- 5 Projects Listed
SYNERGY provides clients with experience-driven development. What does that mean? It means that at SYNERGY, we place our client experience at the center of everything we do. While launching one of our internal products, we experienced the issues associated with outsourcing, poor discipline, bad communication...
Top Services:
- Web Design
- Mobile App Development
- Web Development
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Stamford, Connecticut
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Fanz Creative helps businesses worldwide stand out online through innovative branding, web design, and digital marketing solutions. We combine creativity and strategy to deliver impactful results that elevate brands and drive growth...
Top Services:
- Logo Design
- Web Design
- Digital Marketing
- Branding
- Package Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
We build apps, websites and automation tools that make your business easier to run...
Top Services:
- Web Design
- Web Development
- AI Development
- Video Production
- Social Media Marketing
- Show more
- Location
- Tralee, Ireland
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Salt & Light Creations is a strategy-led marketing and creative agency, working with local and international brands to build sustainable, long-term marketing systems. The agency specializes in Flywheel Marketing, a structured approach focused on consistent visibility, authority and growth rather than...
Top Services:
- Digital Marketing
- Web Development
- Web Design
- Graphic Design
- Social Media Marketing
- Show more
- Location
- Cape Town, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Kow Abundant is an affordable Google Ads, PPC, SEM, SEO, Social Media Consulting, and Video Production company in Columbus Ohio. We help drive results for our clients where a traditional website has fallen flat...
Top Services:
- SEO
- Digital Marketing
- PPC
- Social Media Marketing
- Video Production
- Show more
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Tetra Media provides creative solutions for start-ups and small businesses that lack the time and/or resources to produce effective brand content. We provide comprehensive creative solutions to start-up enterprises that need assistance bringing their vision to life...
Top Services:
- Video Production
- Branding
- Graphic Design
- Digital Marketing
- WordPress Website Design
- Show more
- Location
- Cornelius, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- Under $1,000
FORWARD is an independent consumer PR and communications agency with deep roots in FMCG/CPG. We combine earned media strategy, social content, and AI visibility (GEO) to build brands that get talked about by people and cited by machines...
Top Services:
- Video Production
- Public Relations
- Creative Services
- Reputation Management
- Social Media Marketing
- Show more
- Location
- Darlinghurst, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $10,000 - $25,000
VSLB is a multidisciplinary studio specializing in 3D Images, Animations, VR, AR, Virtual Production environments. We create immersive content using realtime rendering to elevate brands and products. Founded in 2017 by Sarah Schmidt and Giacomo Mason, we operate from our offices in Seoul and Padova...
Top Services:
- Design Services
- Digital Services
- Advertising
- Video Production
- Creative Services
- Show more
- Location
- Seoul, South Korea
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Blooming Velocity is a Dubai-based full-service digital marketing agency specializing in SEO, content creation, social media management, digital advertising, copywriting, and influencer marketing. Founded in 2024, the agency focuses on delivering measurable results to help businesses grow their online...
Top Services:
- Graphic Design
- Branding
- Video Production
- Web Development
- Digital Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
ETAZ Web Art Solutions stands as a distinguished web agency, prominently based in Italy, specializing in delivering high-performance SEO solutions. With a focus on elevating your online presence, our agency combines strategic expertise and cutting-edge techniques to ensure your website achieves optimal...
Top Services:
- Graphic Design
- Video Production
- Logo Design
- Design Services
- Digital Services
- Show more
- Location
- Piove di Sacco, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
LightBox is an award-winning, full-service design agency specializing in premium visual identity and branding services for nonprofits. We take pride in delivering exceptional design solutions tailored to enhance the impact and visibility of nonprofit organizations...
Top Services:
- Branding
- Logo Design
- Design Services
- Graphic Design
- Print Design
- Show more
- Location
- Goshen, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We are A Brand-First Branding Agency on an odyssey of weaving visual stories that resonate and inspire through Revolutionary Branding. Harnessing the transformative power of ideas, we craft soulful and revolutionary designs that forge commercially avant-garde identities and brands...
Top Services:
- Digital Services
- Branding
- Creative Services
- Package Design
- Digital Strategy
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Portfolios Count
- 4 Projects Listed
We help your brand and your business create more effective videos to build brand awareness, trust and overall professionalism efficiently and consistently across digital platforms.We focus on creating only the right videos for your business needs, whether you are looking for more sales, better clients or...
Top Services:
- Audio Production
- Video Production
- Video Marketing
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
VentureStudios is a digital marketing and production company focused on one thing: moving the needle. We work behind the scenes to plan campaigns, shape messaging, run ads, and execute with clarity online and on the ground...
Top Services:
- Digital Marketing
- Social Media Marketing
- PPC
- Creative Services
- Video Production
- Show more
- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Unlock your business potential with Spark Media Online's bespoke digital marketing services. We specialize in creating engaging content and optimizing online performance...
Top Services:
- Branding
- Design Services
- Video Production
- Web Design
- WordPress Website Design
- Show more
- Location
- Mohali, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
AI consulting, web development, eLearning and video from Knysna, South Africa. We start with what a business already knows and build the tools around it: AI that ends in a working prototype, websites and platforms, eLearning built in code, and film...
Top Services:
- Web Development
- Web Design
- AI Development
- Software Development
- Video Production
- Show more
- Location
- Knysna, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Attention-Driven Marketing Capturing Attention in the Digital Age. In todays fast-paced digital landscape, capturing and holding your audiences attention is more critical than ever. Attention-Driven Marketing focuses on creating engaging, concise content that resonates with your target audience and stands out...
Top Services:
- Digital Services
- Video Production
- Public Relations
- SEO
- PPC
- Show more
- Location
- Burlington, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Born in Cape Coral in 2023, JCessna Media is the creative and marketing partner Southwest Florida businesses have been waiting for. We pair cinematic video production with strategic, full-funnel digital marketing SEO, social, paid ads, web design, and AI-powered automation all under one roof. No outsourcing...
Top Services:
- Digital Services
- Video Production
- Branding
- Digital Strategy
- Reputation Management
- Show more
- Location
- Cape Coral, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Founded in 2010, Partisan Advertising is an Auckland-based advertising agency specializing in advertising, marketing, media buying, and graphic design...
Top Services:
- Graphic Design
- Creative Services
- Video Production
- Branding
- Media Buying
- Show more
- Location
- Auckland, New Zealand
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
HECKTO is a leading development, softaware, and digital marketing agency that provides complete business sollutions and business development strategies globally...
Top Services:
- Video Production
- Web Design
- Web Development
- WordPress Website Design
- Digital Marketing
- Show more
- Location
- Blackburn, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Portfolios Count
- 1 Project Listed
We help awesome companies to get the attention that they deserve. We like accuracy and effectiveness and value transparency. Whether you are in a small or large business, we will always protect your interests by recommending the most effective solutions to grow in a competitive environment...
Top Services:
- Social Media Marketing
- Digital Marketing
- Branding
- Video Production
- Web Design
- Show more
- Location
- San Marcos, California
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Established in 1996, Ogilvy Namibia provides innovative advertising and branding solutions that assist clients growth objectives and brand development. Expertly equipped to develop anything from your company's corporate identity & logo to digital & social media campaigns...
Top Services:
- Content Marketing
- Branding
- Advertising
- Location
- Windhoek, Namibia
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
TEEM is a Denver-based full-service marketing, branding, and digital agency that builds top-tier brands and websites while leading marketing campaigns for lead generation and digital advertising. With a focus on marketing workforce agility, TEEM delivers measurable results across industries...
Top Services:
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Branding
- Show more
- Location
- Boulder, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Digital Ethos is an award-winning digital marketing agency that prides itself on accountability and the connection between business strategy and marketing outcomes...
Top Services:
- PPC
- Social Media Marketing
- Advertising
- Digital Marketing
- Design Services
- Show more
- Location
- Leicester, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Portfolios Count
- 5 Projects Listed
Mars Design is a Sydney based provider of specialist creative services to businesses, marketing teams, event organisers, property developers and government organisations...
Top Services:
- Graphic Design
- Print Design
- Package Design
- Logo Design
- Branding
- Show more
- Location
- Macquarie Park, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
BL Friedman Creative offers customized solutions for websites, apps, video, animation, and film. In today's digital landscape, small businesses cannot afford to overlook the vast online marketing opportunities accessible to those adept at analyzing and interpreting data into company-specific goals...
Top Services:
- Digital Services
- Branding
- Logo Design
- WordPress Website Design
- Web Development
- Show more
- Location
- Stateline, Nevada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Pineapple Squad, founded by the creative duo Sophie Salton and Marion Prigent, offers comprehensive digital communication services. With roots in Brittany and Lorraine and now based near Paris, our agency caters to clients across France and beyond, supporting them in various communication endeavors such as...
Top Services:
- Graphic Design
- WordPress Website Design
- Branding
- eCommerce Development
- Logo Design
- Show more
- Location
- Ozoir-la-Ferrière, France
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
DesignShare gives B2B software teams a senior design team for the screens nobody demos: dashboards, admin panels, onboarding flows and data tables. One flat monthly fee, queue as many requests as you like, we work one at a time, and most come back in about 48 hours...
Top Services:
- UI/UX Design
- Graphic Design
- Branding
- Web Design
- Creative Services
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
We are a top rated digital marketing agency and website designer in Denver, Colorado, providing a full suite of marketing, software and advertising services. We design highly dynamic websites and funnels geared towards high conversion rates. We can build in most cms design platforms and can provide...
Top Services:
- Video Production
- Reputation Management
- Web Design
- WordPress Website Design
- PPC
- Show more
- Location
- Erie, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $275/hr
- Minimal Budget
- Under $1,000
Helping our clients succeed more through video. by captivating audiences, inspiring action & driving results...
Top Services:
- Digital Marketing
- Video Marketing
- Video Production
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 1 Project Listed
For over 25 years, Oink Ink has been providing award-winning Creative & Audio Production to Ad Agencies, Brands, and Media Entertainment Companies...
Top Services:
- Creative Services
- Audio Production
- Video Production
- Location
- New York City, New York
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Magnificent Marketing is a full-service digital agency based in Austin, Texas, with deep expertise in content marketing, video marketing, SEO, PPC and email. Since 2015, they have helped B2B and e-commerce brands grow by building audience-first strategies and scalable digital campaigns. Their flexible base +...
Top Services:
- PPC
- Content Marketing
- Email Marketing
- Video Production
- eCommerce
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Beond helps tech and consumer businesses build recognizable brands through brand identity design, social media and content marketing. We combine strategy, storytelling and creative production to make every brand presence clear, consistent, memorable and worth choosing...
Top Services:
- Logo Design
- Branding
- Video Production
- Creative Services
- Social Media Marketing
- Show more
- Location
- Ottawa, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We create brands and products that work, convert and look darn slick. We specialise in UI/UX, web design, branding and video...
Top Services:
- Web Design
- UI/UX Design
- Branding
- Video Production
- Design Services
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Positive Agency is where bold creativity meets the vibrant pulse of Latin America. We dont just follow trends we design them, tailoring every idea to resonate with the culture, rhythm, and diversity of our region. For us, creativity isnt a department, its our DNA...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Media Buying
- Advertising
- Show more
- Location
- Clearwater, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Hybrid Moon is a Portland, Oregon based creative studio providing compelling, effective storytelling video solutions and Content Marketing solutions. Our dynamic team handles every size of project from single camera interviews to multi-camera on location shoots anywhere in the world...
Top Services:
- Video Marketing
- SEO
- Social Media Marketing
- Content Marketing
- Email Marketing
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Feast is a creative agency built to help you win. We combine strategic insight, thoughtfully crafted creative, and well thought out media tactics to deliver work that drives real results. From thinking differently to seamless execution, our talented team is ready to partner with you to tackle your toughest...
Top Services:
- Advertising
- Creative Services
- Digital Services
- Digital Strategy
- Media Buying
- Show more
- Location
- Markham, Canada
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Butcher.studio is a branding, web design & production studio for standout brands, ambitious startups and premium products. We turn sharp strategy into bold identities, conversion-focused websites and ongoing creative support. Since 2021, our work has helped clients raise $15M+, win 25+ awards and build...
Top Services:
- Branding
- Web Design
- Web Development
- Digital Services
- Design Services
- Show more
- Location
- Tel Aviv, Israel
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Level Up Social Pro helps local businesses get found online, look more professional, and turn more visitors into calls, quotes, and customers. We specialize in website design, Google Business Profile optimization, local SEO, paid advertising, social media, and the behind-the-scenes tracking that ties it all...
Top Services:
- Digital Marketing
- Web Design
- SEO
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Lake Havasu City, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
CineSalon is a Washington, DC video production agency that creates videos and video strategies for mid-size brands, building and accelerating their marketing funnels...
Top Services:
- Social Media Marketing
- Video Marketing
- Video Production
- Media Buying
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
At Arina Digital, our goal is to create a culture, in which all our stakeholders are happy and we create value for all people through our activities...
Top Services:
- Web Development
- Graphic Design
- Digital Marketing
- SEO
- Video Marketing
- Show more
- Location
- Istanbul, Turkey
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
DREIKON is a full-service marketing agency that combines strategy, technology, performance and creativity across all key areas of online marketing. This provides businesses with a single point of contact for digital visibility, lead generation, e-commerce and brand development from SEO, GEO and paid media to...
Top Services:
- Digital Services
- SEO
- AEO
- Advertising
- Social Media Marketing
- Show more
- Location
- Münster, Germany
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Live PPC Ads runs Google Ads, Meta Ads and Microsoft Ads for e-commerce brands and lead generation businesses that want growth they can measure. We took a brand-new online liquor store to $2.26M in 18 months, grew a dental practice from 18 to 334 patient leads a month, and have driven $9.5M for a holster...
Top Services:
- PPC
- Advertising
- Media Buying
- Social Media Marketing
- Video Production
- Show more
- Location
- Henderson, Nevada
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Portfolios Count
- 3 Projects Listed
Bloom Media has been delivering creative solutions, marketing strategies & tactical support to our clients for over a decade. Bloom translates brand objectives into informed executions that create connections and motivate action. Strategic campaigns aimed at generating interest and cultivating long-term...
Top Services:
- Branding
- Video Production
- Graphic Design
- Web Design
- Advertising
- Show more
- Location
- Raleigh , North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
SeeResponse is a full-service marketing agency. Our expertise and experience in marketing strategy and execution bring to the software technology businesses world-class marketing services. We truly understand the B2B software tech space...
Top Services:
- Digital Marketing
- Video Production
- Software Development
- Email Marketing
- Show more
- Location
- McLean, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
Video Production Specializations
Services Related to Video Production
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
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How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
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