Social media marketing agencies help businesses boost brand awareness and website traffic through strategic posts and advertisements on multiple social media networks. This includes organic posts, paid social media ads, creating custom audiences on each social platform, engaging with the community, responding to customer service requests, and identifying unique social media channels that will further improve results.
Social media marketing is anything but a series of random and lighthearted posts. In order to be effective, brand social media needs to be carefully strategized and executed according to plan. Top social media marketing companies understand the value of a marketing strategy and they often position themselves on their research-based approach to their campaigns. During the strategy phase of the project, the agency will engage in a discovery process that allows them to better understand the client, their branding and unique differentiators, and any challenges they face in the social landscape. This baseline knowledge allows the agency to craft a plan that is based on real insights as opposed to gut feelings.