Question 1

What is a branding agency?

Accepted Answer

A branding agency is a company that specializes in developing, maintaining, measuring, and improving brands through strategy, design, and marketing. They either provide visibility and awareness to newly launched brands or assist existing names in refreshing their overall image to help them stand out from the crowd and improve their reputation.

Question 2

What does a branding company do?

Accepted Answer

A branding company typically fulfills this set of tasks:

Researches your target market
Defines your brand
Develops your brand identity
Refines your brand positioning
Creates brand promotions plans

Question 3

How much do branding services cost?

Accepted Answer

Professional branding services cost anywhere from $3,000 to $30,000+ depending on project scope and your brand's needs. A typical service package that includes logo design, brand strategy and messaging, and a new website design ranges between $30,000 to $100,000.

Question 4

What services are typically included in a branding proposal?

Accepted Answer

A branding proposal typically includes the following services:

Brand strategy
Logo design
Logo refresh
Brand book and style guide
Brand architecture
Brand naming

These key services can help you launch a new brand or grow an existing one, boost brand awareness and increase presence in the marketplace, improve brand consistency, and contribute to your overall reputation.

Question 5

What is the difference between a branding agency and a creative agency?

Accepted Answer

The difference between a branding agency and a creative agency lies in the focus and scope of work.

A branding agency specializes in developing and managing a company's overall brand identity from strategy to execution. This includes the name, logo, tone of voice, design look and feel, and messaging — all of which establish consistency and foster positive audience engagement.

Meanwhile, a creative agency primarily concentrates on content production and execution for print, TV, digital ads, social media campaigns, videos, and more.

Question 6

Why should I hire a branding agency?

Accepted Answer

Companies should hire a branding agency:

To save time and resources by letting experts handle strategic planning and implementation
To gain access to branding experts with extensive experience and dedicated skills in growing brands
To improve your market positioning through a consultative and collaborative approach from strategy to execution
To help reach your goals and create measurable results by identifying true white space opportunities from an outside perspective

Question 7

How long does it take branding agencies to create a branding plan?

Accepted Answer

Developing an initial branding plan can take up to six weeks. This is for when you're creating a new robust brand strategy, a new company or product name, a custom logo design, and a brand book.

However, the typical length of a branding plan should never be fully complete as long as brands are living, breathing, and thriving because it requires consistent work, evaluation, and updates.

Question 8

How to choose a branding company for my project?

Accepted Answer

Follow these five steps to pick the right partner agency for your project:

Step #1: Determine your project goals, timeline and budget.
Step #2: Explore agency websites and identify their core area of expertise and relevant experience in your niche.
Step #3: Browse their portfolios, client roster and reviews.
Step #4: Check their pricing models.
Step #5: Figure out if they have well-structured processes.
Step #6: Understand their potential return on investment (ROI).
Step #5: Shortlist potential agencies and submit a branding request for proposal (RFP).
Step #6: Get personalized proposals and schedule meetings with 4-5 branding agencies to gauge if they meet all your requirements.
Step #7: Schedule a follow-up call to further discuss their proposal.
Step #8: Select the right agency that fits your project requirements, budget, and company culture.

If you need guidance in selecting the right agency, specify your requirements and our Agency Team will identify the agencies that match your upcoming branding project, for free. Visit our Marketplace page to learn more.

Question 9

What questions should I ask branding agencies before hiring one?

Accepted Answer

The top questions you should ask branding agencies before hiring are:

What does your branding process look like?
Do you start with research?
Will my brand strategy include messaging samples?
Can I expect a mission, vision, and promise to be included in the brand strategy?
Does your agency have experience related to my industry?
Do you have case studies of similar style projects to what I plan for my brand?
What are the deliverables of my project, and what type of team would I be working with?
Can you develop a brand strategy without much input from me?
How do you evaluate the success of a branding campaign?
How often should I update my branding?

Getting the answers to these critical questions can help ensure your goals and expectations are met.

Question 10

What are the best branding agencies in the U.S.?

Accepted Answer

Some of the best branding agencies in the U.S. are:

Digital Silk
- 4.9 rating with 31 reviews on DesignRush; 4.6 rating with 44 reviews on Google
- Top clients: IBM, AT&T, NYU, NASA, and more
RN01
- 4.7 rating with 3 reviews on DesignRush; 5 rating on Google
- Top clients: Airbnb, Ericsson&Cox Media Group, Spring Labs, and more
Naked Development
- 5-star rating with 11 reviews on DesignRush; 5 rating on Google
- Top clients: Car Blip, Vigor Fitness, Snap MD, and more
Intero Digital
- 5-star rating with 24 reviews on DesignRush; 4.6 rating with 249 reviews on Google
- Top clients: Jaguar, Gaiam, Land Rover, University of Colorado, and more
The Bureau of Small Projects
- 5-star rating with 26 reviews on DesignRush; 4.9 rating with 23 reviews on Google
- Top clients: Warner Brothers, Switzerland, Stanford University, and more

Scroll up to find listings of both large and boutique branding agencies in the U.S., selected based on industry reputation, successful projects, client testimonials, team expertise, and more. Filter them by reviews, hourly rates, size, and budget to refine your search.

Question 11

What makes DesignRush Agency Directory a credible resource for branding agencies?

Accepted Answer

With an average rating of 4.7 on Google and Trustpilot, DesignRush Agency Directory is a trustworthy resource for branding agencies because the Agency Selection team is composed of qualified experts with solid agency experience.

We are equipped with first-hand industry knowledge to identify the KPIs agencies must meet to be featured on our platform. To ensure that we list the best agencies in this category, we follow these stringent criteria:

Quality of portfolio to guarantee that they can deliver remarkable results
Awards, recognitions, press mentions, and social media presence to gauge their reputation, expertise, and relevancy
Executive leadership, team size, and access to top talent
Client testimonials and recommendations to gain insights into their collaborations and how they nurture client relationships

To further provide a reliable and accurate source for branding companies, we reached out to Digital Silk's Brand Strategist, Courtney Bozigian, to answer the above industry-specific insights that will guide you in your agency search process.

You can also visit our DesignRush Research Methodology page to learn more about our process.

Top Branding Agencies

Best Branding Company Rankings

Need Help Selecting The Right Agency For Your Project?

Need Help Selecting The Right Agency For Your Project?

Latest Trends Related to Branding