DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Here at School of Thought, we combine nimble creativity with expert video production to craft compelling stories that resonate across television, digital, social, and beyond. Our deep understanding of storytelling and media strategy ensures unmatched results that drive engagement and growth...
Top Services:
- Digital Marketing
- Advertising
- Social Media Marketing
- Branding
- Video Production
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $190/hr
- Portfolios Count
- 4 Projects Listed
Thrive Internet Marketing Agency is an industry-leading digital marketing service provider that delivers performance-driven marketing strategies. We have generated +2.4M conversions for SEO clients and over $14.6 million in revenue for eCommerce businesses (as of 2021)...
Top Services:
- Web Design
- Social Media Marketing
- PPC
- SEO
- Video Production
- Show more
- Location
- Arlington, Texas
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 20 Projects Listed
JMARKETING is an entrepreneurial and business consulting firm that was established to provide a hands-on, action-oriented approach to creative marketing. We are dedicated to working as a partner with any company in order to discover their identities, develop their stories, and effectively convey those...
Top Services:
- Branding
- Digital Services
- Graphic Design
- Print Design
- Video Production
- Show more
- Location
- Windsor, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
We help the most exciting brands unlock growth through carefully crafted paid media campaigns and digital experiences...
Top Services:
- Web Design
- PPC
- Advertising
- Social Media Marketing
- Email Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 15 Projects Listed
LLC Blue Carrot specializes in creative video production agency services, delivering impactful marketing videos and educational content for global brands like the United Nations and USC. Our decades of experience enable superior outcomes in animation, explainer videos, and e-learning...
Top Services:
- Video Production
- Graphic Design
- Video Marketing
- Creative Services
- Design Services
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 19 Projects Listed
Prodoto Commercial Photographic Studios Ltd.
Award WinnerRecipient of a Best Design Award for outstanding work.Prodoto are specialists in ecommerce photography covering a range of industries at our large studios in the Calder Valley between Leeds and Manchester. Established in 2006, we've worked with over 1,000 brands to create high quality imagery that sells...
Top Services:
- Video Production
- Video Marketing
- Creative Services
- Location
- Hebden Bridge, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Write Connections | strategy + design is a firm that helps clients find solutions and make the write connections. We provide both marketing/design services and strategic services. Unlike other firms, who just make pretty pictures and offer canned strategies, we become members of your team and work directly...
Top Services:
- Web Design
- Digital Marketing
- Branding
- Social Media Marketing
- Graphic Design
- Show more
- Location
- Elkhart, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 12 Projects Listed
Videorize is an explainer video production, branding, and marketing agency that excels in creating smart, strategic, dynamic, and sophisticated videos for businesses...
Top Services:
- Video Production
- Branding
- Audio Production
- Location
- Maplewood, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Our passion drives us to elevate brands through cinematic storytelling and innovative content. Exceptional attention to detail distinguishes our handling of corporate films, branded animation, and live event coverage. Discover video production that captivates—trusted by Amazon, Burberry, and A16Z...
Top Services:
- Video Production
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Kano Studio
Award WinnerRecipient of a Best Design Award for outstanding work.We help clients achieve impactful storytelling through video production that blends 2D, 3D, and mixed media to create unique visual narratives. Our unparalleled skills in combining diverse visual languages consistently deliver impressive results, bridging boldness and intimacy to elevate every brand’s...
Top Services:
- Video Production
- Graphic Design
- Location
- Sao Paulo, Brazil
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 22 Projects Listed
Above Limits sets the standard by delivering exceptional storytelling as a video production agency. A record of innovation underscores our work in creative direction, cinematic visuals, and brand engagement. We dive deep into micro details to craft compelling videos that elevate your message and inspire...
Top Services:
- Media Buying
- PPC
- Social Media Marketing
- Video Production
- Web Design
- Show more
- Location
- Jeddah, Saudi Arabia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 37 Projects Listed
Technology-led digital brand experiences...
Top Services:
- Web Design
- Web Development
- Branding
- Graphic Design
- UI/UX Design
- Show more
- Location
- San Jose, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $125/hr
- Portfolios Count
- 24 Projects Listed
Social Driver empowers clients to tell their stories through high-quality video production services that drive results. Precision and creativity combine seamlessly in our video storytelling solutions, trusted by organizations like Honda, Target, and leading nonprofits nationwide...
Top Services:
- Web Design
- Video Production
- Social Media Marketing
- Digital Marketing
- Advertising
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
With PIXREADY, you'll experience the future of video production through photorealistic 3D animation, product rendering, and immersive visual storytelling. Our insight-driven tactics deliver measurable success in digital content, driving engagement and elevating your brand presence...
Top Services:
- Graphic Design
- Product Design
- Design Services
- Video Production
- Digital Services
- Show more
- Location
- Worcester, United Kingdom
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 26 Projects Listed
Shake is a creative service handling everything from the first idea to final delivery. Over the past 20 years, I've built a reputation as a reliable independent creative, producing bold, engaging work that helps businesses tell their story with clarity and impact...
Top Services:
- Video Production
- Creative Services
- Design Services
- Social Media Marketing
- Video Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
We created Nomadigo to deliver seamless video production that captures your brand’s essence from concept to final cut. Our creative excellence drives outstanding performance in high-tech, tourism, and luxury sectors. With 300+ projects, we craft compelling stories that engage and convert...
Top Services:
- Video Production
- Event Marketing
- Video Marketing
- Digital Strategy
- Branding
- Show more
- Location
- Herzliya, Israel
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 30 Projects Listed
Votary is a team of passionate storytellers, filmmakers, artists and consultants. We're passionate about telling meaningful and truthful stories about the purpose behind what people do. We have a process to find key stories in organizations that help them grow holistically through what we call Story...
Top Services:
- Video Production
- Audio Production
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
CGI Digital, based in Rochester, NY, is a company committed to supporting communities and businesses throughout the United States through innovative digital marketing solutions...
Top Services:
- Video Production
- Advertising
- SEO
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Rochester, New York
- Number of Employees
- 250 - 499
- Portfolios Count
- 5 Projects Listed
TECHXIDE is a specialized digital agency that focuses on providing exceptional branding and logo design services. Our expertise lies in the digital realm, where our clients discover us and engage our services for their groundbreaking ventures...
Top Services:
- Branding
- Logo Design
- Print Design
- Video Production
- Web Design
- Show more
- Location
- Manhasset, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 45 Projects Listed
Rootless Agency enables you to captivate audiences through compelling video production that enhances brand awareness and engagement. Deep industry expertise accelerates our success in crafting visually striking, user-friendly content designed for performance and seamless integration within your marketing...
Top Services:
- Graphic Design
- Video Production
- Branding
- Web Design
- Web Development
- Show more
- Location
- Hudson, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 11 Projects Listed
We are a boutique agency that identifies communication challenges, explores possibilities, and implements solutions that lead brands to success. We care about the Planet and wellbeing so we act responsibly. Our clients achieve their goals by aligning business objectives with values...
Top Services:
- Branding
- Graphic Design
- Digital Marketing
- Product Design
- Web Design
- Show more
- Location
- Gdansk, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 10 Projects Listed
Moburst is a digital & creative full-service, mobile-first marketing agency that helps companies to scale and become category leaders. From Fortune 1000 brands to startups our key clients: Google, Uber, Samsung, Discovery, Dunkin', Robinhood. Playtika, Gett, Fiverr, Pfizer, Nielsen, Sony, Reddit, Dropbox...
Top Services:
- Digital Marketing
- Web Design
- Social Media Marketing
- PPC
- Media Buying
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Splendor is a full-service advertising, marketing, and web-design agency nestled in the heart of Red Bank - a cultural, arts, dining and shopping destination on the Jersey Shore...
Top Services:
- Digital Services
- Branding
- Digital Marketing
- Web Design
- Logo Design
- Show more
- Location
- Red Bank, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 15 Projects Listed
Content Beta offers personalized video production services designed for fast-moving B2B marketing teams. Innovation and expertise converge effectively in each of our video initiatives, delivering on-brand, scalable creative that drives results. Trusted by 200+ brands like ServiceNow and Sendbird...
Top Services:
- Video Production
- Graphic Design
- Design Services
- Creative Services
- Web Design
- Show more
- Location
- Sunnyvale, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Rocket House Pictures is an award-winning video production company in Denver, Colorado, creating commercial, corporate, nonprofit, and branded films for businesses and organizations across the state...
Top Services:
- Video Production
- Video Marketing
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $220/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Indie Video Editors distinguishes itself through a subscription-based approach, offering rapid video edits and motion graphics with 24–48 hour delivery. As video production experts, our tailored strategies consistently enhance outcomes in branded content and social campaigns. Rated 5.0 on Clutch...
Top Services:
- Video Production
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
We're Favoured, and were here to help you get more customers and boost your profits - simple as that...
Top Services:
- eCommerce
- Digital Marketing
- Advertising
- Video Marketing
- Content Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Portfolios Count
- 18 Projects Listed
Create The Movement provides unique video production services that bring your brand’s story to life. Our powerful insights optimize results across every visual and digital campaign. We guide you smoothly from concept to final cut, ensuring your message connects and captivates your audience...
Top Services:
- Digital Marketing
- Email Marketing
- SEO
- PPC
- Video Production
- Show more
- Location
- Tulsa, Oklahoma
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
SOAR Media is a dynamic Marketing and Advertising Agency, offering comprehensive services to businesses with a focus on innovation and client satisfaction. SOAR Media delivers effective strategies and solutions to businesses worldwide...
Top Services:
- Digital Services
- Design Services
- Branding
- Video Production
- Advertising
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Digital-first creative studio headquartered in Singapore since 2014. We specialise in translating our clients' distinctive brand voice and business objectives into engaging and authentic digital experiences. Our services include UX/UI Design, Digital Marketing, Media Production, and Banding...
Top Services:
- Digital Marketing
- UI/UX Design
- Video Production
- Branding
- Product Design
- Show more
- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 15 Projects Listed
We constantly strive to elevate narratives through compelling visuals at Dynasty Films Production Group. Our expertly crafted strategies consistently outperform expectations in crafting engaging commercials, corporate stories, music videos, testimonials, and dynamic animations that connect and inspire your...
Top Services:
- Video Production
- Video Marketing
- Creative Services
- Graphic Design
- Branding
- Show more
- Location
- North Babylon, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Were here because the world keeps speeding up, creating an ever-widening gap between who you are, and who you need to reach...
Top Services:
- Video Production
- Creative Services
- Branding
- Location
- Las Vegas, Nevada
- Number of Employees
- Under 49
Chisum Multimedia
Award WinnerRecipient of a Best Design Award for outstanding work.We eat, sleep, and breathe visual media. We are constantly improving, looking for inspiration and perfecting our craft, so we can better serve our awesome clients. What does this mean for you? You can count on us to always give our very best effort and go the extra mile to deliver EXACTLY what you want...
Top Services:
- Video Production
- Location
- Murfreesboro, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
The Miller Group Marketing is your trusted partner for delivering compelling stories as a full-service video production company. Our innovative thinking sets a new benchmark in creative storytelling and strategic execution. We combine bold ideas with integrity to help clients achieve meaningful success...
Top Services:
- Social Media Marketing
- Digital Marketing
- Branding
- Video Production
- Creative Services
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
IMBD Agency provides solutions for businesses seeking a creative video production company that delivers compelling storytelling and captivating visuals. Our proven strategies drive excellence in every video production and animation project we handle, ensuring your brand stands out and engages audiences...
Top Services:
- Content Marketing
- Digital Marketing
- SEO
- Social Media Marketing
- Video Production
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 11 Projects Listed
Outright
Award WinnerRecipient of a Best Design Award for outstanding work.We are Outright, a full-service creative agency that believes in design for good, working at the intersection of consumer brands and nonprofits to make a positive impact on our world. We help brands reach their full potential...
Top Services:
- Branding
- Web Design
- Video Production
- Digital Marketing
- Graphic Design
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $190/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 15 Projects Listed
" 411 Locals Business Services is a web design and marketing company. 411 Locals Business Services not only offers web design, but logo design and custom videos geared toward promoting your company. 411 Locals Business Services also offers a custom marketing solutions program that is tailored to meet the...
Top Services:
- Web Design
- Digital Marketing
- SEO
- Content Marketing
- Video Production
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- 500 - 999
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
We are a web design agency in Vancouver that provides unique websites to our clients. Our website structures are carefully put together in order to increase traffic conversion...
Top Services:
- Web Design
- Web Development
- Branding
- Package Design
- Design Services
- Show more
- Location
- Vancouver, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Award-winning video and photo production company in Milan. Courage Production is the production partner for high-end luxury and fashion shoots across Italy. 300sqm in-house studio...
Top Services:
- Video Production
- Video Marketing
- Social Media Marketing
- Location
- Milan, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 17 Projects Listed
webdew exceeds expectations by delivering end-to-end video production for brands like Uber, Microsoft, and T-Mobile. Outstanding performance consistently emerges from our strength in animation, explainer, and product demo videos. Let’s bring your vision to life—connect with us today...
Top Services:
- Web Development
- Web Design
- Video Production
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Surrey, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
World Wide Wadio is a world-class audio production agency renowned for creating unforgettable radio advertisements and groundbreaking podcasts. With an exceptional team of visionary talents from diverse backgrounds, we have earned over 1,000 prestigious awards for our unrivaled creativity and excellence...
Top Services:
- Audio Production
- Video Production
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
Clients choose Tasty Edits because our groundbreaking solutions reshape the landscape of video editing and content growth. As a trusted video production company, we’ve edited over 10,000 videos since 2020, helping creators and businesses save time, grow faster, and boost revenue with high-quality, fast...
Top Services:
- Video Production
- Video Marketing
- Graphic Design
- Creative Services
- Digital Strategy
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $1/hr
- Minimal Budget
- Under $1,000
Creative Mules makes it easy to transform your brand’s narrative through compelling visuals. Superior solutions are born from our profound experience in storytelling, cinematography, and visual strategy, helping you ignite your launch and amplify your presence with impactful video and photography that truly...
Top Services:
- Web Design
- Branding
- Video Production
- Web Development
- Graphic Design
- Show more
- Location
- Amsterdam, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $129/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Demo Duck offers a range of video production services to cater to various needs and industries. It is open to creative challenges beyond its listed capabilities...
Top Services:
- Video Production
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
We are a purpose-driven marketing and strategic communications firm dedicated to creating a positive impact. Our approach harnesses the art of effective communication to champion causes, inspire visionary leaders, and foster the growth of businesses. With a deep commitment to driving meaningful change, we...
Top Services:
- Public Relations
- Digital Marketing
- Web Development
- Video Production
- Branding
- Show more
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
At Frame One, we don't just film, edit, and produce videos...we recount stories. A captivating story is not limited to a feature film on the big screen. Every company or organization, regardless of its size, has a unique story to tell. We can assist you in conveying your story effectively, from concept to...
Top Services:
- Video Production
- Video Marketing
- Location
- Macedonia, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We are a design firm founded in 2000, focused on developing brands to achieve their goals and remain relevant over time, seeking solutions with agile, innovative, and adaptable actions that transform into emotional and economic transactions that understand the consumer in their current reality...
Top Services:
- Digital Services
- Digital Strategy
- Video Production
- Design Services
- Print Design
- Show more
- Location
- Santo Domingo, Dominican Republic
- Number of Employees
- 50 - 99
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Founded in Miami, cuz. is more than a creative agency, we are a laboratory of the future. Born from the fusion of high-end cinematography and cutting-edge Generative AI, we help global brands navigate the new digital frontier...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Graphic Design
- Branding
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
GEEKY Social is a digital-first, advertising, media, and creative content agency that helps brands achieve higher return on ad spent (ROAS)...
Top Services:
- Media Buying
- SEO
- Web Development
- AEO
- eCommerce
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- 50 - 99
- Minimal Budget
- Under $1,000
Unravel is a team of business and product designers as well as creative technologists within Spyrosoft Group. Were passionate about creating products and services that people love. Using experimentation and a collaborative approach we take your ideas and products and turn them into functional and beautiful...
Top Services:
- Product Design
- Graphic Design
- Branding
- Video Production
- Package Design
- Show more
- Location
- Wroclaw, Poland
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $75/hr
- Portfolios Count
- 8 Projects Listed
Video Production Specializations
Services Related to Video Production
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
|
|
| Disadvantages |
|
|
| Best for |
|
|
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
Latest Trends Related to Video Production
Video Production
Are AI Video Agents Worth It? I Tested 5 Tools for Avatars & AI-Generated Videos
7,700
