Are you looking for a performance marketing agency to optimize your advertising efforts and drive more conversions? We've thoroughly evaluated the top performance marketing companies by assessing verified reviews, case studies, and the range of services they offer to build this list and provide businesses like yours with the best candidates. Narrow down your search using our filters and choose agencies by location, rates, minimum budget, and other criteria to find the ideal partner for your campaign requirements.
We have also created this list of top performance marketing agencies after exploring numerous companies' portfolios, services, pricing, and industry recognitions. Learn more about them by reading their profiles and success stories so you can get a better idea of their specializations and hire the right agency that will bring more leads and conversion to your business.
The Number 1 Performance Marketing Agency as Selected by DesignRush Is...
Amsive
- Best for: Overall
- Average hourly rate: Inquire
- Minimum budget: $25,000-$50,000
- Founded: 1995
- Size: 500-999
- Location: New York City, NY
- Notable clients: Voss Water, The Home Depot, Samsung, TripAdvisor, NYU
Amsive is a full-service performance marketing agency that drives ROI through data-driven customer acquisition, engagement, and communication strategies. It offers a full range of performance marketing services, including direct mail, digital media, SEO, social media, and advanced analytics. Its unique "Audience Science" approach enables precise audience targeting, testing, and measurement to enhance growth and performance. By designing customized audience, creative, and channel strategies, Amsive helps clients reach and engage their next best customers in a rapidly evolving market.
Amsive Success Story
- Challenge: VOSS, a once iconic luxury water brand, faced an image challenge — despite its sleek design, the brand was perceived as superficial. To regain its prestige and appeal to a new generation of discerning consumers, VOSS needed to shift its focus to the quality and natural origin of its water.
- Solution: Using Audience Science, Amsive analyzed VOSS's audience to understand brand perceptions and media habits. Based on these insights, the agency developed a new brand positioning and launched the 'It’s What’s on the Inside' platform to highlight VOSS’s premium quality. This was supported by a creative media campaign across digital, social, TV, and premium media placements.
- Results: Within a few months, VOSS achieved an impressive 20% sales growth and a whopping 344% YoY increase in its Amazon sales. The integrated campaign reached 38.5 million people, generated 137 million impressions, and successfully reestablished VOSS as a leader in quality and luxury.
Check Out Amsive Agency Profile
MuteSix
- Best for: Omnichannel strategy
- Average hourly rate: Inquire
- Minimum budget: $25,000-$50,000
- Founded: 2014
- Size: 100-249
- Location: Los Angeles, CA
- Notable clients: Dave, Rinse, goPuff, StackSocial, Chef'd
MuteSix is a leading performance marketing agency specializing in real-time, data-focused strategies that deliver measurable results. With over $1.2 billion in direct revenue, it helps next-gen brands and industry leaders achieve growth through full-funnel digital and creative services. The performance advertising agency uses detailed customer journey mapping, advanced analytics, and optimized testing to ensure each campaign maximizes KPIs and builds customer loyalty. Through holistic omnichannel strategies, MuteSix provides consistent, compelling messaging across platforms, driving sustained engagement and success.
MuteSix Success Story
- Challenge: Dave, a popular banking app, wanted to boost activations for its key revenue-generating in-app event, “Summer of Dave,” and improve its return on ad spend (ROAS) across paid social and paid search campaigns.
- Solution: MuteSix helped Dave improve its average revenue per user (ARPU) and ROAS by optimizing its paid social and search campaigns. The performance marketing company focused on lower-funnel events, created engaging short-form video content for Meta, TikTok, and Snapchat, and implemented keyword-level bidding to ramp up interest for “Summer of Dave,”. Additionally, it broke out creative assets into separate ad groups to identify and scale the most effective ad creatives.
- Results: Dave achieved a 53% increase in ARPU and a substantial 184% growth in revenue from the paid social and paid search campaigns. Despite a 102% increase in spend, it still managed to improve its ROAS by 41%.
Check Out MuteSix Agency Profile
Wpromote
- Best for: Full-funnel campaigns
- Average hourly rate: $150
- Minimum budget: $1,000-$10,000
- Founded: 2001
- Size: 250-499
- Location: El Segundo, CA
- Notable clients: Hibbett, Toyota, Verizon, Samsung, Marriott
Wpromote is an independent performance advertising agency that redefines growth by challenging conventional approaches to media and marketing. Powered by a unique "challenger" culture, advanced business intelligence, and the predictive Polaris platform, Wpromote's 550+ team members bring expertise in paid search, paid social, SEO, performance creative, and conversion rate optimization to every client partnership. Having received over 56 awards from industry leaders like Adweek and AdAge, Wpromote continues to drive results with innovation and top-tier industry partnerships, including Google Premier and Meta Business.
Wpromote Success Story
- Challenge: As Hibbett’s online business became a major revenue driver, the retailer wanted to create a social media strategy that would boost brand awareness and establish Hibbett as a top destination for sporting brands. But rising acquisition costs and declining engagement on platforms like Snapchat, Meta, and Instagram presented some challenges.
- Solution: Wpromote discovered that Hibbett’s repetitive, one-size-fits-all creative assets were impacting profitability. To address this, the performance-based marketing agency developed a fresh, data-driven creative strategy focused on boosting profitability at a lower cost. The new approach involved deploying unique, audience-specific creative assets with tailored visuals, personalized messaging, and optimized landing pages.
- Results: The brand’s revamped full-funnel creative strategy led to a substantial increase in return on ad spend and greater efficiencies across channels, achieving a 40% improvement in full-funnel ROAS, 1.7x more efficient cost per acquisition, and 1.3x growth in total captured revenue.
Check Out Wpromote Agency Profile
Obility
- Best for: B2B tech companies
- Average hourly rate: $200
- Minimum budget: $10,000-$25,000
- Founded: 2011
- Size: Under 49
- Location: Portland, OR
- Notable clients: Snowflake, Cloudflare, Marketo, Moz, Apttus
Obility is a performance marketing agency dedicated to helping B2B tech companies achieve data-driven growth. Specializing in performance marketing services like paid search, paid social, and SEO, the company focuses on enhancing lead quality and accelerating pipeline growth. With years of experience managing thousands of B2B campaigns, Obility uses proven strategies to deliver high-performance, multi-channel results. Its expert team in B2B digital marketing and marketing operations is committed to empowering tech and SaaS companies with seamless revenue attribution and measurable success.
Obility Success Story
- Challenge: A B2B software company, operating in the competitive DTC and fulfillment industry, encountered challenges due to budgetary constraints and a lack of high-quality traffic. Despite generating a substantial volume of conversions, the number of qualified opportunities and leads remained low.
- Solution: Obility implemented offline conversion tracking to identify which conversions were leading to valuable opportunities so it could adjust the paid search strategy accordingly. The performance-based marketing company then focused on bottom-of-the-funnel (BOFU) users by refining keyword targeting and prioritizing core campaigns and demo request landing pages. Offline conversion tracking also optimized bidding strategies for a more effective allocation of resources.
- Results: The BOFU-centric paid search strategy was efficient and drove more qualified traffic. Despite a 32% decrease in paid search spend quarter-over-quarter (QoQ), lead quality improved significantly:
- 133% increase in number of opportunities
- 61% increase in lead-to-MQL (marketing qualified lead) rate
- 52% increase in clickthrough rate
Check Out Obility Agency Profile
M&C Saatchi Performance
- Best for: Multi-channel marketing campaigns
- Average hourly rate: $125
- Minimum budget: Inquire
- Founded: 2006
- Size: 100-249
- Location: London, UK
- Notable clients: GrabFood, Canva, Rakuten, Audible, EDF
M&C Saatchi Performance is a pioneering performance marketing company that specializes in app marketing. With nearly two decades of experience, it has evolved with the app ecosystem, developing proprietary methodologies and building trusted industry partnerships. The agency serves brands across all performance marketing channels — including paid search, social media, programmatic advertising, influencer marketing, and streaming platforms — focusing on mobile to drive maximum ROI. M&C Saatchi Performance’s expertise in app store optimization, data analytics, commerce media, and product-led growth guides a strategy rooted in testing, learning, and optimizing to achieve results-driven performance.
M&C Saatchi Performance Success Story
- Challenge: When Singapore went into lockdown during COVID-19, hawker centers struggled. GrabFood recognized an opportunity to support these traditional food stalls and shift customer perceptions around app-based ordering, addressing concerns of higher costs and limited choices.
- Solution: M&C Saatchi Performance launched a multi-channel campaign to raise awareness of GrabFood's benefits for merchants, customers, and delivery riders. The campaign included engaging videos, the use of digital out-of-home (DOOH) advertising near residential areas, and targeting specific audiences on social media, streaming platforms, and YouTube. To help drive sales, the performance marketing company focused on retargeting existing users through Facebook and the Remerge platform.
- Results: The campaign achieved 4.5 million offline views and a 35.7% online view-through rate (VTR). GrabFood successfully onboarded 50 hawker centers in Singapore onto its app, which enabled the food stall owners to serve loyal customers and reach new audiences digitally, resulting in a 65% increase in their sales.
Check Out M&C Saatchi Performance Agency Profile
Circus PPC
- Best for: Retail and eCommerce PPC
- Average hourly rate: $149
- Minimum budget: $10,000-$25,000
- Founded: 2009
- Size: Under 49
- Location: London, UK
- Notable clients: The Lighting Co., Miele, Smiggle, Super Casino, Freedom Finance
Circus PPC is a leading performance marketing agency specializing in retail and eCommerce PPC services that drive revenue and business growth. The performance advertising agency focuses on optimizing ad spend by eliminating waste and implementing innovative, market-specific strategies tailored to each client, reducing their cost per acquisition (CPA) and maximizing ROI. As a Google Premier Partner, Circus PPC’s dedicated team is highly skilled in managing all forms of paid media, including Google, Bing, Facebook, Amazon, YouTube, and Instagram.
Circus PPC Success Story
- Challenge: The Lighting Company was looking to increase its revenue. It had set initial cost of sale (COS) targets and partnered with a performance marketing company to help allocate its ad budget effectively to drive performance and sales.
- Solution: Circus PPC quickly rebuilt and optimized the client's existing Performance Max campaigns, created a new shopping feed, and made ongoing adjustments to further enhance performance, including expanding the product feed to 20,000 items, creating new ads, and optimizing the Performance Max and Merchant Center feed. It continued working towards the COS targets by making product fixes, streamlining the checkout process, and testing new assets.
- Results: After partnering with Circus PPC, the client experienced exceptional growth in revenue and sales within the first month, while reducing its COS by an impressive 50%. Year-over-year, the results have been outstanding:
- 281% increase in revenue
- 284% boost in sales
- 66% rise in ROI
Check Out Circus PPC Agency Profile
NoGood
- Best for: Growth marketing campaigns
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2016
- Size: 50-99
- Location: New York City, NY
- Notable clients: Payzer, Nike, TikTok, Intuit, Mojo
NoGood is a dynamic performance marketing agency focused on driving sustainable, predictable, and scalable brand growth. With services like performance branding, SEM/PPC, social ads, SEO, content marketing, and CRO, it delivers measurable solutions rooted in data and analytics and designed to maximize ROI and turn customer intent into tangible results. Its proven growth framework emphasizes high-velocity experimentation, aligned with strategic acquisition or retention goals. The performance-based marketing agency boasts impressive success metrics, including over $1B in measurable revenue unlocked, an 80% client retention rate, and 65% of clients doubling their revenue within six months.
NoGood Success Story
- Challenge: Payzer developed Payzerware, a business management platform for contractors that streamlines key operations like scheduling, invoicing, and sales proposals. The company faced several challenges, including monetizing free users, expanding its reach, and boosting awareness. Payzer also struggled with optimizing creative content, refining audience targeting, and finding the right balance between customer acquisition and retention efforts.
- Solution: NoGood developed a performance marketing strategy that addressed all the client's pain points, including crafting personalized ad creatives for different contractors (e.g., HVAC, plumbing, electrical), implementing precise audience targeting, multi-channel paid campaigns, and optimizing A/B testing.
- Results: The multi-channel strategy boosted Payzer's sales-qualified leads (SQLs) by 21% month-over-month, delivered an impressive 46% increase in conversion rate, and achieved a 30% improvement in click-through rate (CTR).
Check Out NoGood Agency Profile
Jumpfly
- Best for: Bing shopping ads optimization
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2003
- Size: 50-99
- Location: Hoffman Estates, IL
- Notable clients: AED Market, NuWave, Walk-In Labs, The Basket Lady, Top Business Class
JumpFly is a performance marketing agency that expertly develops, implements, and manages Google Ads, Microsoft (Bing) Advertising, Amazon Ads, Meta Advertising, and SEO campaigns. Its strategies combine advanced AI with human insight to deliver comprehensive solutions, including audit health checks, performance monitoring, dynamic reporting, and predictive ad iterations. As a Premier Google Partner, Meta Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified Partner, TikTok Partner, and BBB A+ rated company, the performance advertising agency has been trusted by clients for over 20 years for its industry expertise and proven ability to deliver impactful marketing campaigns.
Jumpfly Success Story
- Challenge: AED Market operates in a highly competitive industry, selling AEDs and defibrillators on a limited budget. To sustain business growth and reinvest in future marketing efforts, the company needed a cost-effective and more targeted approach to optimize its advertising efforts.
- Solution: To tackle the challenge, JumpFly enhanced product feed data by adding unique identifiers and migrating to a daily feed import. The campaign was restructured with brand-specific ad groups and negative keywords, while remarketing and in-market audiences were implemented to target specific customer segments. These strategies aimed to improve ad relevancy, bidding efficiency, and overall campaign performance.
- Results: The performance advertising agency’s campaign overhaul and new strategy proved successful and delivered remarkable results for AED Market:
- 585% increase in ROAS
- 314% increase in conversion YoY
- 239% increase in clicks YOY
Check Out Jumpfly Agency Profile
Brentonway
- Best for: Programmatic advertising
- Average hourly rate: $125
- Minimum budget: $1,000-$10,000
- Founded: 2018
- Size: 50-99
- Location: Los Angeles, CA
- Notable clients: FOREO, Tmobile, Tepe, Mattel, Peace Out Skincare
Brenton Way is a full-service performance marketing agency that blends technology with creative expertise to deliver exceptional results. Its services span SEO, PPC, social media advertising, digital PR, and influencer marketing, all tailored to the unique needs of each business. Leveraging data-driven strategies like adaptive targeting, dynamic creative optimization, and psychographic segmentation, Brenton Way helps businesses maximize ROI, enhance brand visibility, and scale effectively in competitive markets. Clients also benefit from its proprietary marketing dashboard, IcarusX, which provides transparent analytics and actionable insights to monitor growth across all digital channels.
Brenton Way Success Story
- Challenge: FOREO wanted to break into the competitive upper-tier beauty market dominated by established competitors, by targeting women aged 23-34 and 35-55+ across diverse ethnicities and major US cities. The goal was to increase brand awareness and position FOREO as the top choice in the beauty device market.
- Solution: Brenton Way implemented data-driven targeted audience segmentation and personalized content. The performance advertising agency used a multi-platform approach with social media, OTT, and programmatic ads. Non-skippable video ads were strategically placed in high-engagement environments, such as when viewers were watching their favorite shows on Hulu or Roku, to ensure maximum visibility and impact.
- Results: The strategy increased brand awareness, boosted engagement, and drove sales growth, getting FOREO:
- $450,000+ new monthly revenue
- $140+ average order value (AOV)
- 38% average CTR for Add to Cart ads
- 6+ million monthly reach
Check Out Brentonway Agency Profile
Power Digital
- Best for: Cross-channel marketing
- Average hourly rate: $175
- Minimum budget: $1,000-$10,000
- Founded: 2012
- Size: 250-499
- Location: San Diego, CA
- Notable clients: Soccerloco, Talkspace, SmartSweets, Audible, TOMS
Power Digital is a top performance marketing agency providing comprehensive, full-funnel strategies that drive exceptional growth. It offers scalable, data-driven solutions through SEO, programmatic advertising, social media, email marketing, conversion rate optimization, and more. Combining a team of niche experts with its proprietary machine-learning platform, Nova, the agency identifies growth opportunities, creates tailored execution plans, and monitors results across all marketing channels. Clients working with Power Digital experience a growth rate 2.6 times faster than the industry average and achieve an average 27% year-over-year revenue increase.
Power Digital Success Story
- Challenge: Soccerloco, a premier retailer of soccer gear, wanted to attract highly qualified traffic to its site and boost conversions. With a strong brand and top-quality products, the company aimed to significantly grow its online sales and revenue.
- Solution: After a thorough analysis, Power Digital found that the client had challenges in generating non-branded revenue, particularly in organic search. The performance advertising agency overhauled SoccerLoco's indexing strategy to improve competitiveness and implemented a new content approach. The agency then secured high-quality PR placements, averaging 10 per month, and promoted high-value items through traditional text and Google Shopping ads.
- Results: In just a few months, Soccerloco experienced a 15% boost in conversion rates, leading to a 29% increase in transactions and a 42% growth in revenue. The SEO efforts resulted in a 218% surge in traffic and a 269% YoY increase in revenue. The organic search improvements generated an impressive 696% ROI.
Check Out Power Digital Agency Profile
How We Picked the Best Performance Marketing Companies
We conducted in-depth research and assessment on hundreds of agencies to guide you in your search for the best performance marketing companies. Our top list is based on factors, such as each agency’s specializations, past projects, client satisfaction, success stories, industry reputation, and team expertise.
The following criteria were used to rank the top performance marketing companies:
- Client reviews: Consistently high ratings and positive feedback on quality and dependability
- Diverse portfolio: Proven success across varied performance marketing initiatives and industries
- Industry recognition: Awards and media features that highlight their standing as top performers
- Team profile: Experienced professionals with expertise in various marketing disciplines
- Service offerings: Key strengths in performance marketing services
- Expertise: A track record of driving measurable results and business growth
Visit the DesignRush Agency Ranking Methodology page to learn more about our comprehensive selection process.
10 Most Popular Performance Marketing Agencies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| Amsive | New York City, NY | Inquire | 500-999 | Overall |
| MuteSix | Los Angeles, CA | Inquire | 100-249 | Omnichannel strategy |
| Wpromote | El Segundo, CA | $150 | 250-499 | Full-funnel campaigns |
| Obility | Portland, OR | $200 | Under 49 | B2B tech companies |
| M&C Saatchi Performance | London, UK | $125 | 100-249 | Multi-channel marketing campaigns |
| NoGood | New York City, NY | Inquire | 50-99 | Growth marketing campaigns |
| Circus PPC | London, UK | $149 | Under 49 | Retail & eCommerce PPC |
| Jumpfly | Hoffman Estates, IL | Inquire | 50-99 | Bing Shopping Ads optimization |
| Brenton Way | Los Angeles, CA | $125 | 50-99 | Programmatic advertising |
| Power Digital | San Diego, CA | $175 | 250-499 | Cross-channel marketing |
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Digital Websynation is a diversified global IT services company that offers optimal IT Solutions And services to the customers all around the globe by bringing up right processes, technologies, strategies and people together in a very easy-going manner. We offer custom software development, Mobility...
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- Location
- Noida, India
- Number of Employees
- 500 - 999
- Average Hourly Rate
- $1/hr
- Minimal Budget
- Under $1,000
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SolutionBowl is a Gurgaon-based digital solutions company founded in 2017, helping startups, SMEs, and enterprises across NCR and India grow smarter through technology and marketing. We specialize in mobile app development, custom ERP systems, web development, branding, and performance marketing, online...
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Takees Marketing helps businesses grow with simple and practical digital marketing solutions. What started as a small idea has now grown into a trusted digital marketing agency in Kannur and Bangalore, supporting businesses with clear and effective strategies...
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Originative Nest is a video production and digital marketing agency in Trivandrum, Kerala. We create AI-assisted brand films, explainers, product demos, testimonials, social videos, reels, animation and visual content that helps businesses tell clear, engaging stories online...
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Adstra Digital is a results-driven digital marketing agency based in Nadakkavu, Kozhikode. We specialize in SEO, social media marketing, PPC, and web solutions tailored to elevate brands in todays competitive market. Our personalized strategies, transparent approach, and proven expertise make us a trusted...
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We don't believe in vanity metrics we build systems that generate real business. At our core, we help brands turn social media into a predictable source of leads and sales. Instead of random posting or guesswork, we use data-driven strategies, high-converting creatives, and targeted ad campaigns to attract...
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I am Anand Singh, an Amazon Ads and D2C growth advisor in Mumbai with seven years across India, the US, UK, UAE and KSA. I diagnose what is actually broken on an Amazon account - the rising TACoS, the plateau, the spend that climbs while profit does not - prove it with data, then fix it in the right order. I...
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- Mumbai, India
- Number of Employees
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- $1,000 - $10,000
We help ambitious brands attract more customers, boost visibility, and scale revenue through strategy-driven digital marketing and eCommerce solutions. From SEO to CRO, we focus on results that matter the growth and conversions...
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- Nagpur, India
- Number of Employees
- Under 49
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- $8/hr
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- $10,000 - $25,000
Synup is an all-in-one local marketing platform for managing listings, reviews, social media, and local SEO across multiple locations...
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- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $9/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
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Empowering Busiesses With Smart Digital Solutions That Drive Growth, Efficiency, And Impact...
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- Riyadh, Saudi Arabia
- Number of Employees
- Under 49
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- $10/hr
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- $1,000 - $10,000
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- 27 Projects Listed
Marketer Ape is a creative digital marketing agency focused on helping brands build a strong online presence. We specialize in website development, SEO, social media marketing, performance advertising, and branding strategies that drive real business growth...
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- Jaipur, India
- Number of Employees
- Under 49
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- $10/hr
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- Under $1,000
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xsoln is one of the best best digital marketing agency in jaipur who offer affordable packages and AI services...
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MadTech Solution is a full-service web development and digital marketing agency. We turn ideas into high-converting digital experiences that grow your business...
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- Number of Employees
- 50 - 99
- Average Hourly Rate
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- Under $1,000
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Digital Shack helps UAE businesses grow online through performance-driven marketing, websites, and lead generation strategies...
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- Dubai, United Arab Emirates
- Number of Employees
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Friends Star Agency is a full-service digital agency, providing the highest quality advertising, SEO and content creation solutions. Based in Rajshahi, we help brands establish a strong online presence through carefully crafted Meta and Google Ads campaigns. We combine the aesthetics of cinematic and premium...
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We resolve every category of Google Ads policy violation: Circumventing Systems, Malicious Software, Compromised Site, Misrepresentation, Counterfeit Goods, Trademark, Copyright, Destination, Financial Services, and Merchant Center...
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- Abbotsford, Canada
- Number of Employees
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- Minimal Budget
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Zenos IT Solutions is a senior-led performance marketing agency that helps ambitious SMBs grow revenue through Google Ads, SEO, Local SEO, Meta Ads, and conversion-focused web development across the US, UK, and international markets...
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At DViO Digital, our culture fosters creativity, collaboration, and continuous growth. Meet the people driving innovation and shaping the future of digital success...
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- Number of Employees
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Digital Markz is a results-driven digital marketing agency helping businesses build visibility, attract the right audience and turn online attention into growth. We combine SEO, AEO, GEO, paid advertising, social media, content and high-converting websites with smart technology and creative strategy. From...
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- New Delhi, India
- Number of Employees
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- Minimal Budget
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bElite Web Solutions is a Gurgaon-based digital marketing and web development agency specializing in SEO-friendly websites, local SEO, Google Ads, Meta Ads, lead generation and Google Business Profile optimization. We help businesses improve online visibility, attract qualified leads and achieve sustainable...
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D3LOGICS helps businesses turn digital ideas into everyday advantages. Based in Jaipur and serving clients worldwide since 2012, we build websites, eCommerce stores and custom software, backed by SEO and digital marketing to help brands attract customers and grow...
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Performious is a digital marketing agency offers #SEO #PaidMedia #DigitalAnalytics #ContentStrategy and #MarketingAutomation services...
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Online Media 24 is a full-service digital marketing agency helping businesses grow through SEO services, social media marketing, PPC advertising, content marketing, email marketing, branding, web design, web development, lead generation, online reputation management (ORM), and e-commerce marketing...
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Performance Marketing Agency Hiring Guide
What is a performance marketing agency?
A performance marketing agency is an agency that manages and optimizes digital marketing campaigns across various channels to achieve performance goals, like increased conversions and maximized return on investment (ROI).
People may confuse performance marketing with paid media marketing, like pay-per-click (PPC). While the latter focuses on creating brand awareness and generating traffic, performance marketing services concentrate on generating measurable results and a positive ROI. PPC and other paid advertising efforts, and even SEO, are considered part of performance marketing.
Some companies may also believe that handling performance marketing in-house will save them money, but it's more complex than merely launching ads across different platforms. For example, about 35.7% of global online users use ad blockers, which can significantly reduce the effectiveness of online advertising efforts. This statistic highlights just one of the many challenges that performance marketing companies are equipped to handle expertly:
- Inadequate expertise across various aspects of performance marketing
- Insufficient grasp of digital marketing strategies and industry best practices
- Difficulty with ad bidding and related strategies, leading to inefficient ad spend
- Lack of manpower and low budget for necessary tools and technologies
- Limited access to advanced marketing and analytics tools that hinder campaign performance
- Struggling to scale campaigns quickly in response to market changes or business needs
- Inexperience in analyzing complex data sets to effectively optimize campaigns
- Inability to measure results and track ROI across various digital marketing campaigns
- Difficulty keeping up with fast-evolving trends, making it hard to remain competitive
- Lack of access to valuable industry networks and partnerships that could enhance marketing efforts
Statista estimates that global digital advertising spending will reach $646 billion in 2024 and skyrocket to a whopping $870.85 billion by 2027. What this means is the battle to win customers will be even tougher, especially for small businesses with limited resources.
Success story
You may have a marketing target, but knowing the right strategy and metrics to use can be a complex thing. We chose the following case study to demonstrate how a performance marketing company’s expertise successfully guided a business toward achieving its year-on-year (YoY) revenue goals:
- Challenge: AHLA Insurance heavily relied on year-over-year performance data to track growth in policy purchases, revenue, customer acquisition cost (CAC), and return on ad spend (ROAS). However, in 2023, it encountered revenue and profitability challenges, including rising cost per click (CPC) on Google Ads and inconsistent tracking on Microsoft Ads.
- Solution: To address AHLA's revenue goals, Black Propeller implemented a focused paid search strategy on Google and Microsoft Ads, prioritizing core insurance products, such as vacant land insurance policy. The performance marketing agency also leveraged Google Ad’s Performance Max to expand reach and revenue and launched a YouTube video remarketing campaign targeting site visitors who hadn't completed a purchase.
- Results: The strategy resulted in a remarkable 151% increase in policy purchases for core insurance products through paid search, while vacant land policy purchases rose by 74%. AHLA's total YoY revenue from paid search got a significant boost of 136%.
What do performance marketing agencies do?
Performance marketing agencies help businesses optimize their online marketing efforts to achieve desired results, such as clicks, leads, traffic, and sales. They often use pay-per-click (PPC), affiliate marketing, and social media ads, to effectively reach and engage the target audiences and turn them into qualified leads or loyal customers.
Here are the performance marketing services typically offered by performance advertising agencies:
- Pay-per-click (PPC) advertising
Managing and optimizing campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic - Search engine optimization (SEO)
Improving website visibility in organic search results through on-page and off-page optimization techniques - Social media advertising
Creating and managing ad campaigns on platforms like Facebook, Instagram, and LinkedIn to reach specific demographics - Affiliate marketing
Partnering with other businesses or content creators to promote the brand’s products or services, while offering commissions on generated sales - Email marketing
Creating and implementing email campaigns that engage customers, nurture leads, and drive conversions - Content marketing
Creating high-quality content like blog posts, articles, and videos to attract and engage target audiences - Video marketing
Creating and promoting video content to enhance brand awareness and engagement across various platforms - Conversion rate optimization (CRO)
Analyzing the performance of websites and landing pages to identify areas for improvement and increase conversions, such as sign-ups or purchases - Programmatic advertising
Using automated technology to buy and sell digital advertising space in real-time auctions, allowing advertisers to target specific audiences more efficiently - Retargeting/remarketing
Implementing strategies to re-engage users who have previously interacted with the brand but did not convert - Data analytics and reporting
Tracking and analyzing campaign performance metrics to measure its effectiveness and identify optimization opportunities
Success story
Even established brands sometimes experience a slump in their marketing efforts and turn to performance marketing agencies for a successful turnaround. We chose this case study as an example:
- Challenge: National Public Radio (NPR), a prominent media brand, relies on corporate sponsorships to sustain its operations. Its subsidiary, National Public Media (NPM), aimed to improve its sponsorship acquisition efforts by lowering the cost per acquisition (CPA) and driving more conversions through its website's landing page.
- Solution: KlientBoost, a performance marketing company, developed a comprehensive marketing plan to attain its objectives within a three-month timeframe. The plan included a variety of tactics like single keyword ad groups strategy, smart ad bidding, attribution research and modification, and breadcrumb technique.
- Results: Within just two weeks, the campaign delivered impressive results:
- 1,485% increase in conversion volume
- 94% boost in conversion rate
- 21% decrease in cost per click (CPC)
- 38% increase in clickthrough rate (CTR)
How much do performance marketing companies charge for their services?
The costs for performance marketing services vary depending on the strategies used (e.g., PPC, SEO, email marketing) and the campaign objectives (e.g., ROAS, CAC, traffic, conversions). Therefore, there are no standard rates for a performance marketing package, as agencies customize their pricing based on specific business needs and goals.
However, since performance marketing falls under the umbrella of digital marketing, agencies generally charge between $2,000 and $20,000 or more per month. Below is a breakdown of typical costs for the most commonly used performance marketing services:
- PPC advertising: up to $10,000 per month
- Email marketing: $500-$5,000 per month
- SEO: $1,500-$5,000 per month
- Affiliate marketing: 5-30% of affiliate revenue
Why should I hire a performance marketing agency?
You should hire a performance marketing agency because it offers expertise to fine-tune and maximize your marketing campaigns and deliver successful results. For example, it can easily identify the most effective channels to run your ads based on where your customers are searching — whether it’s Google, Facebook, or LinkedIn.
Performance marketers can also do continuous testing and make data-driven adjustments to campaigns to achieve or even exceed your business goals.
Many businesses partner with performance marketing companies because they:
- Have specialized knowledge and experience in various digital marketing strategies, channels, and tactics
- Have proven processes and experienced teams that can bring faster results
- Use analytics and data to track campaign performance, identify trends, and make data-driven decisions
- Have access to advanced marketing tools and technologies that enhance campaign effectiveness
- Can maximize advertising budget to achieve a better return on investment (ROI)
- Use advanced audience segmentation techniques to reach a wider audience and specific customer groups
- Can quickly scale marketing efforts based on performance and changing business needs
- Stay updated on the latest trends and changes in digital marketing
- Provide detailed reports on campaign performance for better decision-making
Success story
We chose this case study to show the challenges of in-house performance marketing, and how a skilled agency rescued a struggling campaign and recovered wasted ad spend:
- Challenge: An eCommerce company was draining its ad budgets on inefficient Amazon campaigns. To turn the tide, it hired a performance marketing agency to lower its advertising cost of sale (ACoS) and boost campaign performance.
- Solution: JumpFly launched Sponsored Products and Sponsored Brands campaigns on Amazon and implemented both automated and manual targeting strategies. To beat the high ACoS, the performance marketing company analyzed search term reports to identify and eliminate underperforming keywords and reduce wasteful spending.
- Results: By structuring the campaigns better and implementing Amazon best practices like negative keywords tactics, the client reduced its overall ACoS by over 26% within the first two months while also cutting monthly ad spend by nearly 54%. There was also a remarkable 32% lower ACoS across all JumpFly-built campaigns.
How do I choose the best performance marketing company for my business?
Choose the best performance marketing company for your business by following these steps:
- Have clear business goals
Define your specific marketing objectives — do you want to increase sales, get more signups, or improve brand awareness? It's important to find an agency that understands your goals and will align its strategies accordingly. - Search the right platforms
Search for potential performance-based marketing agencies on credible directories like DesignRush, verified review platforms, and major search engines, such as Google and Bing. - Check for experience and expertise
Look for agencies with proven experience in performance marketing services, especially within your industry. Then review their team profiles to see if they have the relevant expertise and specialized skills. - Check their services
Make sure the performance advertising agency offers a range of services, including PPC, social media advertising, SEO, and analytics, to meet all your performance marketing needs. - Assess portfolios and case studies
Review the performance marketing agency’s past projects with companies in your industry but focus on success stories that clearly demonstrate its results. - Look for client reviews
Research verified client reviews and testimonials to get insights into the agency's reputation, customer service, and overall satisfaction from other businesses. - Ask for proposals
Create a list of potential performance marketing agencies you want to work with and then send out detailed requests for proposal (RFP) to further shortlist your candidates. - Set up a call
Set up an interview with the agencies so you can get to know them better and discuss your project. - Ask about their process
Ask about their approach to campaign development, execution, and optimization. Look for an organized, systematic approach in their responses. - Discuss KPIs and reporting
Ask how performance based marketing agencies will report on campaign performance and key metrics, as transparency will keep you informed about your investment. - Inquire about tools and technology
Inquire about the tools and technologies the performance marketing company uses for campaign management, tracking, and reporting because the right tools are important in maintaining campaign effectiveness. - Discuss budget and costs
While considering the pricing, also explore performance based marketing agencies. It’s a compensation model that can ensure they’re motivated to deliver exceptional results that directly impact your bottom line. - Consider their cultural fit
Assess whether the agency’s values, communication style, and work ethic align with your company culture. A good partnership thrives on mutual understanding and collaboration.
Do you still need help finding the right performance marketing agency? Visit our Marketplace and give us some details about your business, we'll provide you with a list of five top-rated agencies that match your requirements — for free.
How do I find the best performance marketing agency on DesignRush that fits my budget?
Narrow down your search for the best performance marketing companies using DesignRush's filters. You can search by budget, ranging from $1,000 to $50,000, and other specific criteria.
| Low Budget: 1k above | |
| Mid Budget: 10k above | |
| High Budget: 50k above |
You can also browse through our agency directory to explore more agency profiles by location, niche industries, area of expertise, team size, pricing, and hourly rates to comprehensively compare performance marketing companies and find the best one for your brand.
What are the key success metrics in performance marketing?
Here are the key success metrics to track the effectiveness of performance marketing campaigns:
- Impressions
The total number of times an ad or piece of content is displayed to users, regardless of whether they interact with it or not - Clicks
The total number of times users click on an ad, link, or call-to-action (CTA) within a campaign - Click-through rate (CTR)
The percentage of users who click on an ad or link against impressions, which measures engagement and relevance - Cost per click (CPC)
The cost the advertiser paid when someone clicks on an ad - Cost per lead (CPL)
The average cost of acquiring a new lead, indicating the cost-effectiveness of a marketing campaign - Cost per acquisition (CPA)
The average cost of acquiring a new customer, including all associated costs like marketing and sales expenses - Customer lifetime value (CLTV)
The possible revenue a customer can generate for a business throughout their relationship with a brand - Marketing qualified leads (MQL)
Total number of potential customers who have shown interest in a company's products or services based on marketing efforts - Conversion rate
The percentage of users who complete a desired action, such as making a purchase or signing up, after clicking an ad - Churn rate
The percentage of users or customers who stop doing business with a company over a specific period, also known as attrition rate - Traffic by source
Tracks the number of website visitors from different sources, e.g., organic, paid search, referral, and social media - Engagement rate
Measures user interaction with content, including likes, shares, and comments on social media ads - Attribution model metrics
Tracks which channels or touchpoints contributed to a conversion, e.g., first-click, last-click, or multi-touch attribution, providing insights into the customer journey - Return on ad spend (ROAS)
The amount of revenue generated for every dollar spent on advertising - Return on investment (ROI)
The profitability of a campaign by comparing the net profit against the costs incurred
What red flags to watch out for when hiring performance marketing agencies?
Protect your business from costly mistakes and mediocre results by keeping an eye out for these red flags when hiring a performance marketing agency:
- Overpromise success
Avoid performance marketing agencies that guarantee immediate results as they often overlook the time it takes to achieve sustainable growth; this can lead to unrealistic expectations. - Lack clearly integrated strategies
Avoid single-service agencies or those that focus on only one aspect of advertising or marketing, as they often lack a fully integrated strategy. For example, Google Ads should run simultaneously with social media ads to achieve your conversion goals. - No clear metrics
Don't work with a performance marketing company that doesn’t clearly articulate the key performance indicators (KPIs) or ROI, it may not be serious about delivering measurable, data-driven results. - Poor communication skills
Don’t consider an agency if it shows poor communication during your initial call. If it’s slow to respond or doesn’t address questions thoroughly, it could signal future communication issues and lack of support. - Relying on complex system for communication
Be wary of companies that rely on platforms like Slack or ticketing systems for communication. It shows inflexibility that can hinder timely responses and efficient problem-solving. - Overuse of jargons
Skip performance marketing companies that excessively use terminologies or buzzwords without clear explanations because it indicates they’re trying to confuse or impress you, rather than genuinely inform. - Lack of data-driven strategies
Watch out for vanity metrics, like follower count, because they don’t contribute to your ROI. A good performance marketing agency should focus on data-driven strategies and provide reports that directly reflect your business goals and impact. - Doesn’t provide ad creatives
Beware of performance advertising agencies that only run ads but don't provide the copy or creatives. Effective advertising relies on strong creative elements, and the performance marketing agency should have full control over these aspects to ensure proper testing and optimization. - Poor reviews
Be cautious of performance marketing agencies with low ratings or negative reviews. Check verified review platforms like DesignRush or Trustpilot to read authentic client feedback and testimonials.
What questions should I ask performance marketing agencies before hiring one?
These are the questions to ask when hiring a performance marketing agency:
Its Relevant Background
- How many years of experience do you have in performance marketing?
- What industries or niches have you previously worked with?
- Can you provide case studies or examples of past success stories for businesses similar to ours?
- Do you have in-house experts for different marketing channels, or do you outsource some services?
- What certifications or partnerships do your team members have?
- What is your team structure and who will be our main point of contact?
- Can you provide a detailed breakdown of the costs involved in your services?
Its Services and Processes
- What specific performance marketing services do you offer (e.g., PPC, email marketing, social media advertising)?
- What tools and technologies do you use for campaign management and analytics?
- Can you explain your process for audience segmentation and targeting?
- How do you handle A/B testing and optimization?
- How do you stay updated with the latest industry trends and technologies?
- What kind of analytics tools do you use to track campaign performance?
- What kind of reporting can we expect throughout the project?
- How do you ensure transparency and communication during the campaign?
- How do you handle client feedback and suggestions?
- What is your typical timeline for seeing results from a new campaign?
Relevant to Your Project
- How would you identify and target my ideal customer?
- How will you integrate our existing marketing efforts with your strategies?
- How do you allocate my marketing budget across different channels to maximize ROI?
- How do you ensure that the KPIs align with my overall business objectives?
- How do you optimize my campaigns to improve performance and reduce costs?
- How do you plan to handle changes in market conditions or trends during the campaign?
- What steps do you take to ensure compliance with my industry's regulations and data privacy?
What are the best performance marketing agencies in the US?
- Amsive
- 4.8 stars on DesignRush (6 reviews)
- 4.6 stars on Google (9 reviews)
- Top clients: The Home Depot, Nationwide, Samsung, Tripadvisor
- MuteSix
- 4.1 stars on Google (38 reviews)
- Top clients: Rinse, goPuff, StackSocial, Grunt Style
- Wpromote
- 4.8 stars on DesignRush (5 reviews)
- 4.6 stars on Google (80 reviews)
- Top clients: Toyota, Verizon, Zenni, Forever 21
- Obility
- 5.0 stars on Google (2 reviews)
- Top clients: Snowflake, Cloudflare, Marketo, Apttus
- NoGood
- 4.2 stars on Google (10 reviews)
- Top clients: Nike, TikTok, Intuit, Mojo
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