Are you looking to recruit a competent dental marketing company to design and grow your brand, develop a website tailored to the dental market, or improve your online presence? In our rankings list, you can find the top dental marketing agencies for your unique project sorted by portfolio quality, cost of services, satisfied clients, industry reputation, and more.
We have carefully assessed the dental market expertise, team structure, industry diversity, portfolios, client testimonials, pricing plans, and relevant awards of over 450 dental marketing agencies. Learn more about our ranking criteria and how we identify the top players in the dental marketing industry below.
Table of Contents
The Number 1. Dental Marketing Company as Selected by DesignRush Is...
1. Roadside Dental Marketing
- Best for: Overall
- Average hourly rate: $125
- Minimum budget: Inquire
- Founded: 1999
- Location: Marysville, WA
- Notable clients: Aesthetica Contemporary Dentistry, Karmazin Dental, Dr. Maggie Law, Law Orthodontics, AADOM
With 25 years of experience developing marketing strategies for dental practitioners, Roadside Dental Marketing provides expert services tailored to this market. Several of the company’s team members come from the dental industry and have in-depth expertise of this market.
Roadside Dental Marketing offers Search Engine Optimization (SEO), local SEO, content marketing, reviews and reputation management, social media, custom videos, branding and logo design, pay-per-click advertising, and Facebook ads. The agency provides its clients with video training and scripts to help them get the best of their online marketing presence.
Aesthetica Contemporary Dentistry wanted a website that showcased its expertise in the latest technologies, so it purchased the Ultimate Website Package from Roadside Dental Marketing. This package included customized user interface elements and color schemes, moving icons and custom animations, as well as a dedicated photo shoot of the client’s office.
The new website had 1,100+ mobile and 6,700+ page views, and Aesthetica Contemporary Dentistry gained 80+ new patients in one month.
Check Roadside Dental Marketing Agency Profile
2. :Delmain
- Best for: Dental software for patient reviews
- Average hourly rate: Inquire
- Minimum budget: $1,000 - $10,000
- Founded: 2009
- Location: Portland, OR
- Notable clients: Atlanta Dental Spa, The Winning Smile Group, Union Dental Center, Spodak Dental Group
:Delmain is a dental marketing firm that specializes in high-performance SEO, Google Ads, Facebook Ads strategies, as well as modern website designs and branding. The agency takes on a personalized approach, working with only one dentist in each city.
Clients can choose from three dental marketing plans: nurture, growth, and accelerator. :Delmain relies heavily on software and technology solutions for keeping client practices competitive, such as online booking and paperless forms.
Dr. Clint Martin from Brimfield Family Dentistry faced financial challenges during the global pandemic in 2020. He needed a marketing strategy that would ensure enough patients to keep the business afloat. :Delmain created a modern dental website with new branding, applied SEO strategies to improve online visibility, ran Google Ads campaigns, and used software for reputation management to analyze and manage online reviews.
In the initial 6 months, the practice saw 10-15 new patients a day. Google Ads campaigns had a 271% increase in revenue and cost per qualified lead dropped down to $28 compared to the competitor average of $76. With such rapid patient growth, the practice was able to grow and hire additional staff and a new associate doctor.
3. ProSites
- Best for: Dental procedure presentations and videos
- Average hourly rate: $25
- Minimum budget: Under $1,000
- Founded: 1999
- Location: Murrieta, CA
- Notable clients: Chesterbrook Dental, Lawton Cosmetic Dentistry, Urbandale Family Dentistry, Alpine Dental Center
A dental marketing firm with a 25-year long tradition, ProSites offers expert services for dentists and dental practices. The portfolio of its marketing services includes Facebook ads for dentists, PPC, local services ads, reputation marketing, video marketing, SEO, link strategies, and social media management.
ProSites boasts its unique patient presentation called ShowCase that helps dental practitioners explain treatment plans, risks, timing of services, and costs to their patients. ShowCase includes an interactive slideshow and over 50 short videos about various dental procedures.
Aesthetic Dentistry of Scottsdale needed to reach a very specific target audience for neuromuscular dentistry services. ProSites provided search engine optimization (SEO) and social media management services to help the client rank high for its services in the local area.
After the online campaign and SEO improvements, Aesthetic Dentistry of Scottsdale got 379 new leads in one month at an average cost of $13 per lead. The return on investment grew to 1,436% and the client now ranks first for key terms like "neuromuscular dentistry in Scottsdale" on Google search.
4. Pro Impressions Marketing
- Best for: Dental reputation management
- Average hourly rate: $150
- Minimum budget: $1,000 - $10,000
- Founded: 2010
- Location: Ten Sleep, WY
- Notable clients: Rice Dentistry, Rochester Advanced Dentistry, Country Club Dentistry, Brilliant Dentistry
Pro Impressions Marketing offers specialized services for temporomandibular joint disorders (TMJ) dentists, sleep dentists, and cosmetic dentists. This dental marketing firm provides services like website design, social media management, SEO, online advertising, and content marketing.
One of the company’s strong suits is dental reputation management: reviewing online listings and reviews and managing any kind of negative content to aid credibility.
Rochester Advanced Dentistry had a list of objectives for its dental marketing campaign: increase website traffic and new patient volume, boost organic rankings on search engines, modernize the brand to make it future-proof, and adopt a patient-centric approach to website design and content creation.
Pro Impressions Marketing performed online reputation management, dental SEO, website design and copywriting to help the client reach its goals. Since partnering with the marketing agency, Rochester Advanced Dentistry increased local website traffic by 356%, boosted the ranking of organic keywords by 258%, and elevated website conversions by 46%.
Check Pro Impressions Marketing Agency Profile
5. Rosemont Media
- Best for: Organic dental SEO
- Average hourly rate: $150
- Minimum budget: $10,000 - $25,000
- Founded: 2008
- Location: San Diego, CA
- Notable clients: Scripps Center for Dental Care, Innovative Dental, Smile for Life Dental, New England Dental Group
A modern ad agency for healthcare, Rosemont Media provides design, SEO, paid ads, social media, and consulting services for dentists, orthodontists, periodontists, prosthodontists, and other dental specialists.
The company specializes in dental SEO strategies that blend technical expertise with a deep understanding of the dental industry, including local SEO and link building. Rosemont Media optimizes both on-site and off-site SEO elements, helping its clients achieve online visibility and engage their target audience.
Dr. Lorri Cobbins hired Rosemont Media to help her build a website that would showcase her work and help attract new patients. She also needed SEO services to get high visibility for relevant keywords in Google search.
The dental marketing firm has been working with Dr. Cobbins for several years now, managing and improving her website to stay relevant and optimized for user engagement. The client consistently ranks first in organic Google placement and is very satisfied with the results.
Check Rosemont Media Agency Profile
6. Dental Design Marketing
- Best for: Dental branding
- Average hourly rate: $50
- Minimum budget: $1,000 - $10,000
- Founded: 2000
- Location:Poole, United Kingdom
- Notable clients: Portmore Dental, The White Bridge Clinic, Park Dental Care, City Dental Clinic
Dental Design Marketing has been providing branding, web design, print design, photo/video, copywriting, dental SEO, and online marketing services for 24 years. Its team members are marketing experts with certifications from Google AdWords and The Chartered Institute of Marketing.
The agency offers three custom dental marketing packages developed based on experience with their clients. Dental Design Marketing ensures online success in five key areas: SEO, reporting, website updates, secure hosting, and technical support.
The agency’s existing client, Diamond House Dental Practice, got an opportunity to expand with a new private practice. They asked Dental Design Marketing to help come up with the practice name, branding, new website, and supporting marketing activities.
The new name, The White Bridge Clinic, was based on a local landmark and helped build a distinct brand. The new website offered a 360-degree tour of the office and was optimized for SEO. As a result, 61% of traffic came through organic search, the website ranked for 22 top position keyword searches, and the client got 50+ Invisalign PPC inquiries in under 6 months.
Check Dental Design Marketing Agency Profile
7. Infinity Dental Web
- Best for: Virtual consult app
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2009
- Location: Mesa, AZ
- Notable clients: Arnold Dental, 5 Star Dental Group, Lake Travis Orthodontics, Cheek Dental
A dental marketing company that has been delivering successful dental campaigns for 14 years, Infinity Dental Web specializes in mobile dental websites, local search, and pay-per-click advertising.
Infinity Dental Web has a proprietary app developed to help clients book virtual consults. Thanks to this app, the clients can reduce virtual consult costs from $249-$399 to $27 per month. The app is specifically geared for cosmetic dentistry consultations and is 100% HIPAA compliant.
Arnold Dental has a focus on a specific audience: the clinic does not do complete dentures on a patient unless they are implant-retained. This required a specific approach and a client-tailored dental marketing strategy.
Infinity Dental Web has managed to increase website traffic by over four times and increase its Google rankings for "Lexington cosmetic dentist" improved from the middle of page 3 to number 3 on page 1. The website is bringing 20 high-quality new patients per month.
Check Infinity Dental Web Agency Profile
8. Practice Cafe
- Best for: Patient acquisition rate decrease
- Average hourly rate: Inquire
- Minimum budget: $1,000 - $10,000
- Founded: 2005
- Location: Austin, TX
- Notable clients: Columbus Dental Solutions, Bethea Family Dentistry, Jones Creek Family Dentistry, McKinley Crossing Dental
Practice Cafe is a dental marketing agency with a strong expertise in branding, including dental practice brand development, brand naming, logo design, stationery, and banners. The agency also offers supporting marketing services such as dental websites, dental SEO, Google Ads, Facebook ads, reputation management, social media, and practice videos.
A unique service offered by Practice Cafe is dental demographic reports: data analytics that help dentists open their practices in the best physical location where they can attract the most clients.
Columbus Dental Solutions needed a complete dental marketing package for its website that had a low search conversion rate, high cost per acquisition, and few patients coming from digital channels. Practice Cafe launched a new website in August 2020, increasing search conversion rate by 193%, lowering cost per acquisition from $645 to $232, and increasing the number of patients coming from the website 2.5 times.
Check Practice Cafe Agency Profile
9. Wonderist Agency
- Best for: Dental websites
- Average hourly rate: $150
- Minimum budget: Inquire
- Founded: 2012
- Location: San Diego, CA
- Notable clients: Precision Dental, Kids Tooth Team, Sea of Smiles Pediatric Dentistry, Longboard Dental
Wonderist Agency offers client-tailored dental marketing services including branding, SEO, website development, Ad Words, photo and video, social media, and design.
The agency is committed to delivering data-driven results and tailored designs, with a focus on replacing stock images with real photos, which can increase conversions up to 161% based on its clients' data. Wonderist believes in three pillars of dental marketing: authentic content, SEO optimization, and call-to-actions that get patients to convert.
Dr. Sarah Blair from Third Coast Family Dental hired Wonderist to help develop her marketing from scratch. The agency selected a name, developed a branding strategy, and built a custom website.
After the new website launch, Third Coast Family Dental grew from having 300 active patients to over 1,500.
Check Wonderist Agency Agency Profile
10. KickStart Dental Marketing
- Best for: Digital marketing campaigns
- Average hourly rate: $100
- Minimum budget: $1,000 - $10,000
- Founded: 2001
- Location: Denver, CO
- Notable clients: Castle Rock Dental Health, H&L Dentistry, M&M Dental, Washington Center For Cosmetic & Family Dentistry
With 23 years of experience in dental marketing, KickStart Dental Marketing is an expert in building brands and dental websites and optimization. Some of the services the agency provides include branding and practice naming, website design, dental SEO, Google Ads, customer relationship management (CRM) and marketing funnels, social media, graphic design, photo and video services.
KickStart Dental Marketing is a fully HIPAA compliant marketing agency.
A medical practice started collaboration with KickStart Dental Marketing in November 2017 and has been working with them ever since. The dental marketing agency launched a set of digital marketing campaigns to help attract new patients.
After 15 months, the total number of patients grew from 148 to 374. The practice was able to expand their business due to increased workload and add two full-time associates.
Check KickStart Dental Marketing Agency Profile
How We Picked the Best Dental Marketing Agencies
To select the top dental marketing firms in 2024, we reviewed their testimonials, case studies, industry reputation, team expertise, client roster, and executive management. Our team of agency experts developed a scoring system to measure their overall performance based on several important factors:
- Reviews: Quality of work, client satisfaction, and level of trustworthiness
- Portfolio: Tangible examples of an agency's track record
- Awards and press: Industry reputation and innovation
- Team bios: The agency’s qualifications and team dynamics
- Top services: Core competencies and areas of expertise
Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.
10 Most Popular Dental Marketing Companies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| Roadside Dental Marketing | Marysville, WA | $125 | Under 49 | Overall |
| :Delmain | Portland, OR | Inquire | Under 49 | Dental software for patient reviews |
| Roadside Dental Marketing | Murrieta, CA | $25 | 100 - 249 | Dental procedure presentations and videos |
| Pro Impressions Marketing | Ten Sleep, WY | $150 | Under 49 | Dental reputation management |
| Rosemond Media | San Diego, CA | $150 | 50 - 99 | Organic dental SEO |
| Dental Design Marketing | Poole, United Kingdom | $50 | Under 49 | Dental branding |
| Infinity Dental Web | Mesa, AZ | Inquire | Under 49 | Virtual consult app |
| Practice Cafe | Austin, TX | Inquire | Under 49 | Patient acquisition rate decrease |
| Wonderist Agency | San Diego, CA | $150 | 50 - 99 | Dental websites |
| KickStart Dental Marketing | Denver, CO | $100 | Under 49 | Digital marketing campaigns |
Best Dental Marketing Agencies
947 Companies
Rankings updated: May 12, 2025
We don't promise results, we prove them.We deliver all-inclusive digital marketing services for dental and orthodontic practices. You run the practice, and we will handle the marketing strategy and execution. [... view the full profile of KickStart Dental Marketing]Denver, Colorado Under 49 $100/hr $1,000 - $10,000
Think Web. Think Smart. Partner with the #1 Rated Digital Marketing Agency.Outsmart the competition with best-in-class digital marketing services. With over 1,000 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Call (201) 870 6000 for a free [... view the full profile of SmartSites]Paramus, New Jersey 100 - 249 $100/hr Inquire
Award-Winning SEO Trusted by Top BrandsVictorious is a leading SEO company specializing in custom SEO strategies that produce measurable ROI. We enable our customers to dominate their target SERPS, surpass competitors, and achieve tangible [... view the full profile of Victorious]San Francisco, California 50 - 99 Inquire Inquire
22 Years in SEOWith 22 years of SEO expertise, SEO Discovery helps businesses achieve Google Page #1 rankings and leads. Backed by a 400+ in-house team, 1,000+ case studies, and 5,000+ stellar reviews, we deliver [... view the full profile of SEO Discovery]Mohali, India 250 - 499 $10/hr Under $1,000
LEAD GEN. | SEO/PPC | WEB DESIGN | VETERAN LEDFunnel Boost Media is an all inclusive digital marketing company based in San Antonio, Texas. FBM specializes in everything from the creation of your marketing piece or website to the online [... view the full profile of Funnel Boost Media]San Antonio, Texas Under 49 $100/hr $1,000 - $10,000
World's #1 Rated Digital Marketing Agency. We GUARANTEE to beat any other like for like quote!As the #1 rated Digital Marketing agency, we deliver exceptional results at fair and affordable rates. We even offer a price match on any comparable quote. With no contracts required, you can focus on [... view the full profile of Genie Crawl]New York City, New York Under 49 $50/hr Under $1,000
Smooth Sailing Marketing and DevelopmentWe're a full service web design and development company. You will work with a project manager, designer and developer to ensure all aspects of your website exceed your expectations. Our goal is to [... view the full profile of The Media Captain]Columbus, Ohio Under 49 $150/hr $1,000 - $10,000
Exclusively Dental, Exceptionally Digital.Social Dental NOW is exclusively devoted to dental SEO. Our team, our partners, and our content are all singularly aimed at advancing dental practices. With us, it's dental marketing, always. [... view the full profile of Best Results Dental Marketing]Hillsboro, Oregon Under 49 Inquire $1,000 - $10,000
Dental Marketing You Can TrustAt Identity Dental Marketing, we specialize in advertising consulting and digital strategy to ensure you make the most out of your investment. [... view the full profile of Identity Dental Marketing]Chicago, Illinois Under 49 $60/hr $1,000 - $10,000
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Smart, Effective Dental Marketing with FlavorExperience affordable and personalized dental marketing with Practice Cafe. Our full-service website and digital marketing department is all in-house, ensuring top-notch quality and integrity. [... view the full profile of Practice Cafe]Austin, Texas Under 49 Inquire $1,000 - $10,000
Your Dental Dreams, Our Digital ExpertiseSince 1999, our geek squad's been turbocharging dental marketing practices. Revel in traffic boosts up to 1000%, patient surges, and clicks galore! We blend dentistry dynamism with our digital [... view the full profile of Roadside Dental Marketing]Everett, Washington Under 49 $125/hr Inquire
Equipped with the best dental marketing tools to grow your practiceAt Wonderist Agency, we specialize in helping dental practices flourish by boosting their new patient numbers. Our services cover everything you need for promotion, from branding and website design to [... view the full profile of Wonderist Agency]San Diego, California 50 - 99 $150/hr Inquire
Smile More, Worry Less: Transforming Practices with Dental PPC MasterySpecializing in tailored dental online marketing, Dental Marketo promises a strategic approach to attract local patients to your practice. Our unique blend of dental PPC expertise has empowered [... view the full profile of Dental Marketo]Los Angeles, California Under 49 $10/hr Inquire
Making your dental practice stand out and growDigimax Dental is a London-based dental marketing agency that specializes in website design and dental SEO. Our mission is to enhance your online presence, attract a larger patient base, and elevate [... view the full profile of Digimax Dental]London, United Kingdom Under 49 Inquire $1,000 - $10,000
Achieving Bright Smiles and Even Brighter Results!Pain-Free Dental Marketing Company is your strategic partner in dental PPC and digital growth. We specialize in crafting tailored strategies, from web development to precise advertising, honed to [... view the full profile of Pain-Free Dental Marketing]Colleyville, Texas Under 49 Inquire $1,000 - $10,000
Masters of Dental PPC, Branding & Digital StrategyRuka Dental Marketing offers 30 years of specialization, a dedicated approach, and a results-driven strategy. We prioritize dental PPC in capturing leads, converting customers, and cultivating your [... view the full profile of Ruka Dental Marketing]Denver, Colorado Under 49 $120/hr $1,000 - $10,000
Your story is worth tellingAt Studio 8E8, we are passionate about connecting with our clients and meeting their business needs. For us, it's not just a job, but a mission, a way of life, and our purpose in the world. [... view the full profile of Studio Eighty Eight]New Albany, Ohio Under 49 $70/hr $1,000 - $10,000
We believe that in this modern era we're in, marketing should be transparentAt Dental Marketing Expert, we strongly believe that transparency is essential in today's modern era of marketing. We value honesty, genuineness, and openness in our approach. We are dedicated to [... view the full profile of Dental Marketing Expert]Ickwell, United Kingdom Under 49 $200/hr $1,000 - $10,000
The home of dental marketingOur dedicated team of experts is ready to showcase the vast possibilities and opportunities presented by dental marketing. [... view the full profile of Dental Design Marketing]Poole, United Kingdom Under 49 $50/hr $1,000 - $10,000
We are your go-to dental marketing insidersThe Smile Insider helps dentists elevate their online presence through impactful marketing strategies. Our services include search engine optimization (SEO), web design and development, social media [... view the full profile of The Smile Insider]Windsor, Canada Under 49 $15/hr Under $1,000
We Bring the Patients. You Bring the Smiles.At Dental Digital, were committed to growing dental practices. Leveraging deep industry insights, we craft custom marketing strategies that make your practice shine. Our services include smart SEO to [... view the full profile of Dental Digital]Sheridan, Wyoming Under 49 $100/hr $1,000 - $10,000
We Handle the Marketing-You Focus on Smiles.At Dentists Marketing Company, we take the stress out of marketing so you can focus on what you do best creating healthy, confident smiles. From SEO and Google Ads to stunning websites and social [... view the full profile of Dentists Marketing Company]Phoenix, Arizona Under 49 $30/hr Under $1,000
Automate Your GrowthOptiimus is a digital marketing technology platform engineered for Canadian dental, medical, and healthcare clinics. Harness the power of AI technology and automation to attract new patients to your [... view the full profile of Optiimus Dental, Medical And Healthcare Marketing, Inc.]Edmonton, Canada Under 49 $99/hr Under $1,000
Brand. Build. Grow.Big Red Jelly is an award-winning US agency specializing in branding, web design, development, & marketing. Strategic growth partners. Our BRAND. BUILD. GROW. process delivers. We craft brands, design [... view the full profile of Big Red Jelly]Provo, Utah Under 49 $75/hr $1,000 - $10,000
Your Cross-continental, Digital Innovation PartnerWith over 15 years of experience as a software product development company, we plan, build and promote new applications so you don't have to.Scopic excels in desktop, web, and mobile app [... view the full profile of Scopic]Marlborough, Massachusetts 250 - 499 $40/hr $1,000 - $10,000
Affordable Digital Marketing Company that helps you SELL MORE!Wowbix is an affordable digital marketing company based in Paramus, NJ. It proudly helps local and multinational businesses effectively market their products/services online. [... view the full profile of Wowbix]Paramus, New Jersey Under 49 $50/hr $1,000 - $10,000
Mobile Apps, Websites & Internet MarketingFounded in 2000, Net-Craft.com is a friendly custom mobile app and web development firm based in Scottsdale, Arizona. We are focused on app development, design and the building of complex back-end [... view the full profile of Net-Craft.com]Scottsdale, Arizona Under 49 $45/hr $1,000 - $10,000
Startup App ExpertsSEM Nexus is an award-winning startup app agency focused on building and marketing startup mobile apps. We live, breathe, and dream startups. They are our life, our passion. Let us help you make your [... view the full profile of SEM Nexus]New York City, New York Under 49 $100/hr $25,000 - $50,000
We build stunning websites and digital strategiesWelcome to Web Loft Designs! We want to be your partner and one stop shop for all things online. From Web Design, Development, Digital Marketing, SEO, and all things in between we can handle your [... view the full profile of Web Loft Designs]Dallas, Texas Under 49 $55/hr $1,000 - $10,000
Powered by Technology. Driven by Talent.At 12AM Agency we strive to under promise and over deliver results. Our goals is generate more leads at the lost cost possible to grow your leads at an exponential rate. [... view the full profile of 12 Adaptive Marketing]Dallas, Texas Under 49 $75/hr Under $1,000
Digital Marketing Agency in SeattleOur vision is to see businesses of all sizes reach their full potential by using modern marketing strategies and that are proven to help scale businesses either in size, reach, revenue, or all three. [... view the full profile of Exo Agency]Seattle, Washington Under 49 $100/hr $1,000 - $10,000
You authorize, we improvise!!Tech2Globe is a name that stands for reliability, efficiency & trust. A team that works hard to provide best solutions to our clients, management that makes sure the timely execution of projects and a [... view the full profile of Tech2globe]New York City, New York 250 - 499 $25/hr $1,000 - $10,000
Digital Marketing & Design AgencyWith 5 years of experience, we've powered 200+ projects in 18 industries. Big names like the US Embassy, Forbes, Club Med, Viessmann, Heinemann Duty Free, and Boucheron Paris trust us with their [... view the full profile of SOLV.]Kyiv, Ukraine Under 49 $40/hr $1,000 - $10,000
Reclaim your smile online. Head45 Dental, the experts in dental SEO, PPC, and web design.At Head45 Dental, based in the UK, we're dedicated to dental SEO, PPC, and web design. We pride ourselves on clarity, trust, and delivering exceptional results. Through data-driven strategies [... view the full profile of Head45 Dental]Cardiff, United Kingdom Under 49 Inquire Inquire
Award-winning freelance web designer building rich online experiences for businesses in ManchesterAre you looking for a Freelance Web Designer who can make your website look stunning and draw in potential clients? I have years of experience designing successful online shops and brochure websites. [... view the full profile of Freelance Web Designer]Manchester, United Kingdom Under 49 $50/hr Under $1,000
A Digital Marketing & Social Media AgencySocial Media 55 is an award-winning full-service digital marketing and social media agency established in 2014. [... view the full profile of Social Media 55]Montreal, Canada Under 49 $150/hr $1,000 - $10,000
We deliver results, not excuses.SYMVOLT is a team of go-getter marketers, designers, and developers, who know what it takes to get real results in the digital world. We keep the focus on the business metrics that matter the most [... view the full profile of SYMVOLT]Sheridan, Wyoming 50 - 99 $25/hr $1,000 - $10,000
Full-Service Digital Marketing AgencyDot IT is a leading full-service digital marketing agency since 2003. We offer branding, graphic design, web design, web development, SEO, e-commerce solutions, UI/UX, Google Ads, social media [... view the full profile of Dot IT]Dubai, United Arab Emirates Under 49 $25/hr $1,000 - $10,000
Grow your business with our award-winning web design and branding services.Get a stunning, user-friendly website for your business. Consensus Creative is an award-winning agency that gives your business tangible results, increasing the number of lead inquiries or donations [... view the full profile of Consensus Creative]Toronto, Canada Under 49 $120/hr $1,000 - $10,000
10+ Years of experience, $30M+ In managed ad spend, 100+ Success StoriesAimers is an international digital performance marketing agency that empowers companies of all sizes with cutting-edge paid acquisition strategies. We integrate with your marketing team, driving [... view the full profile of Aimers]New York City, New York Under 49 Inquire $1,000 - $10,000Need Help Selecting The Right Agency For Your Project?
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Dental Marketing Company Hiring Guide
What is a dental marketing company?
A dental marketing company specializes in providing marketing services for dental practices and clinics. This typically involves defining the right audience, creating a strategy, raising brand awareness, and promoting the client's dental services. The most common dental marketing methods include SEO, paid marketing, content marketing, and email marketing.
As of 2022, the global dental market is valued at $34 million and estimated to reach over $55 million by 2031. Because of this huge market, many marketing companies now focus on this niche and develop specialized dental marketing services packages.
What do dental marketing agencies do?
Dental marketing agencies create, run, and optimize marketing campaigns across different offline and online channels. Common dental marketing company services include:
- Market and audience research
- Content marketing strategy and content delivery
- Email marketing campaigns
- Pay-per-click (PPC) marketing
- Search engine optimization (SEO)
- Brand building and brand awareness
- Social media campaigns
- Video materials
- Printed materials
The scope of services depends on the dental practitioners' needs. This can range from a single short-term paid campaign on Facebook ads to complex, multi-year dental marketing strategies.
What is the difference between dental marketing and dental advertising?
The main difference between dental marketing and dental advertising is that the latter is just one strategy of dental marketing focused on promotional messaging. Advertising attracts the audience, while marketing strategies can also educate and persuade audiences to purchase dental services. Here is a breakdown of the two terms:
- Dental marketing is the overall strategy of promoting a brand and/or products. It involves many steps like market research, brand building, content creation, organic and paid campaigns, etc.
- Dental advertising is the practice of creating and distributing messages that promote a brand and/or product.
What are the most effective digital marketing services for dentists?
Some of the most effective digital marketing services for dentists and dental clinics include:
1. Search engine optimization (SEO)
SEO is a combination of techniques that help a website rank high in search engine results for relevant keywords. This makes the website visible to a larger audience and helps increase lead generation.
Dentists need SEO because people tend to only click on the top few results on the search engine results page (SERP). Local SEO, which targets people searching for relevant services in their area, is especially essential. If your dental practice website ranks high for keywords like "dentist Chicago" or "teeth whitening in London", you’ll stand out from the competition in your area and attract more visitors.
2. Paid advertising
You can pay to run advertisements on online channels like Google, Bing, Facebook, and others to reach a large audience. The average Google ads conversion rate for dentists and dental services is 10.40%, higher than the average Google ad conversion rate of 3.75%.
3. Internal marketing
Internal marketing in dentistry is the practice of building relationships with existing patients, promoting long-term services, and gaining returning clients. Patient retention not only ensures more services per client but also attracts new ones through word of mouth.
The opposite approach is external dental marketing where the goal is to attract new clients.
How much do dental marketing agencies charge for their services?
Typically, dental marketing agencies charge from $100 to $300 per hour for their services. The top 50 dental marketing companies on DesignRush charge an average of $100.50/hour.
When agencies charge per hour, the costs depend on:
- Team size and seniority
- Project complexity
- Project deadline
Here is a breakdown of typical dental marketing services monthly costs:
| Type of dental marketing service | Pricing per month |
| Content marketing | $1000 - $2,000 |
| SEO | $1000 - $2,000 |
| Email marketing | $100 - $2,000 |
| Social media management | $250 - $1,500 |
Roughly 21.8% of the dental marketing companies on DesignRush accept projects with a minimum budget of less than $1,000, while 1.1% have a $25,000 to $50,000 minimum budget.
Why hire a dental marketing firm?
You should hire a dental marketing firm to gain these business advantages:
1. Increase local visibility
There are over 1.2 million monthly searches in the U.S. for the phrase "dentist near me", indicating a large market of people looking for dental services.
A dental marketing agency can create and run paid ad campaigns that geographically target only your area, making sure you don’t waste money on the wrong audiences. The marketing agency can also optimize your Google Local Business Page listing so that it shows in the top results and advertises your brand in a positive light.
2. Get ahead of the competition
The American Dental Association (ADA) predicts a surplus of dentists by 2040, meaning that the market is getting increasingly saturated. To ensure that your business stays competitive, you should consider hiring a dental marketing firm. Professional marketers will apply the right tools and techniques to increase your online visibility and ensure more leads and customers.
3. Improve conversions
Even if your website has a lot of traffic, what matters most is how many visitors become patients. A dental marketing agency has the expertise to create a “marketing funnel” that guides potential leads through the process of becoming your clients.
The agency can educate audiences about different dental procedures, address their pain points, and establish your dental practice as reliable and trustworthy. The goal is to not only improve lead generation but also the number of leads that convert into patients.
How do you choose the right dentist marketing company for your business?
Before choosing a dentist marketing company, it is important to go through these steps:
- Know your marketing goals: Define if you want to focus on upselling services to existing patients, attracting new patients, or both. Decide which kind of services (e.g., general, esthetic, periodontal, orthodontic, pediatric, endodontic, etc.) you want to advertise.
- Find the right expertise: Depending on your target demographics (e.g., older patients in need of oral surgery, younger patients looking for cosmetic procedures), you may need to prioritize advertising on certain online channels. Pick the dentist marketing agency that has expertise in the service you need, like Facebook or Instagram marketing.
- Set a budget: Choose the maximum amount you can invest in dental marketing, including organic and paid campaigns, SEO, and other methods.
- Review agency experience: Ask for a portfolio of relevant dental marketing work, case studies, reviews, or clients you can contact for feedback.
- Consider local agencies: Since your target audience is people living close to your dental practice, think about hiring a local agency that is familiar with the local dental market and the specifics of targeting the locals.
- Ask about the strategy: Find out how the agency plans to create a custom strategy to meet your goals.
- Inquire about analytics and reporting: Digital marketing efforts like search engine rankings, number of website visitors, submitted forms, paid ad revenue, etc. are easy to measure. Ask the agency about the tools it uses to track these metrics and how often you can expect to get progress reports.
- Interview: Set up interviews with a couple of dental marketing agencies to discuss the project in detail and check if they are a good fit for your team.
- Ask for proposals: Send a request for a proposal (RFP) to the shortlisted dental marketing agencies.
- Make a decision: After reviewing the RFPs, choose the best-suited agency and establish all project development processes.
If you need a custom-made list of dental marketing agencies, contact us. Our team will match you with the most suitable agencies based on your list of requirements. You can browse our Marketplace for more details.
What questions should you ask dentist marketing companies before you hire one?
You should ask a dentist marketing company questions about its relevant dental industry experience, the types of services it provides and recommends for your business, and the approach it will take to delivering your marketing campaigns.
These include the following:
Its Relevant Background
- How many years of experience do you have in dental marketing?
- Do you have a portfolio of relevant projects for dental practices and clinics?
- Are you partnered with any major advertising platforms like Google or Bing Ads?
- Do your team members have relevant marketing certifications like HubSpot, Google SEO, Meta Digital Marketing, and others?
- Do you work with any other dental practices in our area? Will there be a conflict of interest?
Company Services and Processes
- How do you make clients stand out from the local competition?
- How do you promote staff biographies and company expertise?
- What social media channels do you cover in your dental marketing campaigns?
- What is your content strategy? How many blog posts per month can you deliver?
- Can you set up an online patient scheduling portal?
- What is your SEO strategy to help a website rank higher? What results can you guarantee?
- What does your email marketing strategy entail? How often do you send out newsletters and promotional emails?
The Project
- How do we define project milestones? What happens if they are not met?
- How many people will be on the project? What are their roles?
- What metrics will you use to define the success of this dental marketing campaign?
- How often will you provide us with status reports and relevant metrics?
- What is the expected deadline to successfully deliver the campaign? What happens if the project is late?
- What is the planned budget? Are there any additional costs we can expect?
- What kind of support can you provide after the project is finished?
What are the best dental marketing companies in the US?
The top dental marketing companies in the US are:
| Agency | DesignRush rating | Google rating | Top Clients |
| Roadside Dental Marketing | N/A | 5.0 (80 reviews) |
|
| :Delmain | N/A | 4.9 (95 reviews) |
|
Why Trust DesignRush
A trusted B2B marketplace connecting businesses with top-tier custom dental marketing companies, DesignRush maintains an impressive 4.7 rating on Trustpilot and Google.
Our dedicated team of company experts built a network of over 30,000 companies. We simplify the company selection process, providing value to clients and companies alike, via the DesignRush Marketplace.
Media Features
As a media platform, our press releases are picked up by 141 media outlets and reach a potential audience of 70 million. Our expertise extends to reputable platforms, such as Forbes, MSN, Yahoo! Finance, CNBC, MarketWatch, and Benzinga, solidifying our presence in the industry.
These achievements underscore our commitment to providing valuable insights and solutions within the digital landscape.
As seen on
Dental Marketing Expertise
Dental marketing agencies on DesignRush provide a broad range of services including search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC) campaigns, content marketing, email marketing, brand development, and others.
Agencies that specialize in marketing for dental practitioners and clinics have an in-depth knowledge of the industry, latest trends and procedures, and most sought-after dental services.
Digital experts working in dental marketing agencies are skilled in various marketing fields and techniques. Typically, they possess certifications such as Google Ads Search certification, Meta Certified Digital Marketing Associate, SEMrush Certified Agency Partner, Moz Technical SEO certification, HubSpot Email Marketing certification, and others.
Agency Credibility Indicators
The best dental marketing companies are recognized for their outstanding work through prestigious accolades, such as Global Marketing Awards, Web Excellence Awards, Performance Marketing Awards, Upcity Marketplace Top Local SEO Agency, and many other digital marketing awards.
These recognitions indicate agencies’ ability to consistently deliver top-notch results and reliability for companies seeking exceptional dental marketing strategies and campaigns.
Agencies’ Supported Technologies
These dental marketing companies are proficient in various industry-standard technologies, tools, and software, including Mailchimp, Ahrefs, HubSpot, Hootsuite, Google Ads, SEMrush, Bing ads, etc.
Agency Reviews
For deeper insight into these companies, DesignRush features client testimonials that share project challenges, results, and overall feedback. Each review undergoes verification, ensuring that the insights we present are both current and accurate.
Using the Bayesian Statistical Method, our algorithm calculates the most probable success rate for each company. This reduces bias and promotes equity in the rating system, aligning our agency rankings more closely with the genuine quality of the services they offer.
Content Relevance & Accuracy
We make sure our content stays up to date, incorporating the latest listing data, industry trends, emerging technologies, and real-time insights supplied by companies. It is reviewed by seasoned industry professionals who also provide their invaluable expertise — ensuring accurate and in-depth information.
About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She used to write for DesignRush, focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.
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