What Is A Dentist Marketing Company?

Dental marketing companies develop custom strategies that help dentists and dental businesses generate more patients, increase authority and boost revenue.

They offer standard digital marketing services that foster growth online. However, unlike other similar companies, they particularly partner with brands in the dental sector because they:

  • Have accumulated deep experience in the dentist market
  • Have unique insights into the audiences of dental businesses
  • Are always on top of the industry trends, challenges and opportunities

These companies are uniquely positioned to help their clients become trusted dental experts in the markets they operate in.

Dental marketing company discussing strategies for online growth

The US dental workforce is projected to increase significantly by 2035

What Do Dental Marketing Companies Do?

The services of a dentist marketing company include but are not limited to:

Content Marketing

Best dentist marketing experts create content that builds brand awareness, customer relationships and trust in your services.

Some of the content types these agencies may provide are:

  • Engaging web copy
  • Informative blogs
  • Corporate and expert interview videos
  • Organic social media content
  • And more

Local SEO

As a local business, you stand to gain a lot by improving your online presence for local search.

A professional agency can create on-page, i.e. content SEO strategies to improve your visibility on:

  • Google Search
  • Google Maps
  • Social media locations
  • Review sites such as Yelp
  • And more

Paid Advertising

Paid advertising on search and social media allows dental practices to target their audiences by:

  • Age
  • Gender
  • Location
  • Income
  • Interest
  • And more

Dentist digital marketing agencies can create entire marketing campaign strategies for paid display ads to appear on Google Search, Facebook, Instagram, Twitter and elsewhere – shown to the correct target audience.

These sponsored posts or simple ads can drive traffic to your social media pages and website – and what's more, these are all relevant people (targeted according to aforementioned parameters) for your business, that is, visitors who can convert into patients.


Remarketing is the method of showing ads of relevant nature to a person who has already visited your dental practice’s website.

In this industry, it can help people reach your website’s sections such as services and prices, prompting them to schedule an appointment.

Dental marketing agencies can track users who have already visited your website and will share an ad to them, reminding them of their previous visit to your site.

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How Much Do Dental Marketing Agencies Charge For Their Services?

Dentist marketing companies typically price their services per project and hourly rates.

When they offer cost per project, so-called a flat fee, it means that they have a fixed price for specific services like:

  • Content marketing ($1,000 to $5,000/month)
  • SEO ($750-$2,000/month)
  • Email marketing ($300 - $500/month)

The cost per hour, on the other hand, varies among agencies mostly depending on:

  • Their size and seniority
  • Project complexity
  • Project deadline

So, you can expect prices that vary between $100 and $300.

Why Hire A Dental Marketing Firm?

These are the key advantages of hiring a dental marketing agency for your business needs:

Reach Your Local Audience

According to SEMrush, there are 1,220,000 monthly searches for the phrase “dentist near me”.

It means that a huge number of people, including your audience, are conducting local searches trying to find a dentist.

A dental SEO company will take care of your Google Local Business Page Listing properly, make customer reviews visible and perform various optimizations to make sure your business appears in the top results of these searches.

This will help you place your services in front of your audience’s eyes and generate brand awareness.

Take A Competitive Advantage

Due to an influx of younger and more diverse dentists, the US dental workforce is projected to increase by 2035. (American Dental Association)

Here’s an overview of predictions by state:

  • 53.4% in Massachusetts
  • 47.7% in New York
  • 47.2 in Florida
  • 46.5% in Texas
  • 46% in California
  • 45.5% in Illinois
  • 43,9% in Georgia

But what does this mean for you?

Well, it means that the competition is getting bigger and tougher.

And while you may find it difficult to focus on running your businesses and making efforts to stay competitive at the same time, a dentist marketing company can come as a great help.

They have the know-how and the tools to generate meaningful data on your competition and use it to create even stronger strategies that will push you a step ahead of them.

Generate Conversions

A recent survey shows that when people search for a dentist or dental clinic on Google, some of the key factors that they consider to make a choice are:

  • Ranking position
  • Website attractiveness

In other words, you need to rank in the top positions of the SERPs so that they click and visit your website. And then, they will judge your credibility based on its visual appearance.

For you to get more clicks and attract your audience's eyes you need to ensure your website is SEO optimized, up-to-date and incorporates the latest trends and technologies -- key aspects that dental marketing companies are quite knowledgeable of.

These agencies have a skilled team of SEO specialists, content writers, web designers and developers who will build strategies that will generate brand awareness, generate more clicks and conversions.

This will ultimately save you money because you will hire a whole team for the price of a single expert.

How To Choose The Right Dentist Marketing Company For Your Business?

The best dental marketing agency is the one who can meet your goals and deliver measurable results.

How do you find it?

Follow these five steps and trust your instinct:

  • Know your requirements: Set goals and make a list of clearly defined requirements to understand what services to go after.
  • Set a budget: See how much money you can invest on marketing initiatives and a partner company.
  • View their history: Understand what projects they have worked on, who their clients are and what feedback they have left. Portfolios, case studies and reviews are valuable proof of these agencies’ credibility, reliability and ability to deliver results.
  • Ask about their strategies: Find out how these companies create their strategies and plan of action. When it comes to digital marketing, one size does not fit all. In other words, what works for similar businesses in your niche may not work for you. This is why you should ensure you pick a partner that considers every client as unique.
  • See if they track and measure their efforts: Make sure you partner with an agency that is able to provide monthly reporting. Digital marketing is measurable and the right company should track the effectiveness of their strategies and your business performance regularly.

10 Questions To Ask Dentist Marketing Companies Before You Hire One

  1. What is your core area of expertise?
  2. What is your experience with dentists and dental clinics? What results have you delivered?
  3. Are our goals realistic?
  4. What is the estimated timeline? According to you, when can we see results?
  5. What services do you think we should consider?
  6. How do you create your strategies?
  7. How will you help us rank higher on search engines?
  8. What social media channels should our business have profiles on?
  9. How do you track results and will you provide us with analytical reports?
  10. How do you price your services and how much will the project cost?
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Takeaways On Dental Marketing Companies

A dental marketing company specializes in growing dentists and dental clinics online. They offer a full range of services and can help you:

  • Build brand awareness
  • Take a competitive advantage
  • Generate more conversions

The cost of their services varies between $100 and $300 per hour.

The key steps to follow to select the best dental marketing company for your business are:

  • Know your requirements
  • Set a budget
  • View their history
  • Ask about their strategies
  • See if they track and measure their efforts

Best of luck!


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