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Dental marketing companies develop custom strategies that help dentists and dental businesses generate more patients, increase authority and boost revenue.
They offer standard digital marketing services that foster growth online. However, unlike other similar companies, they particularly partner with brands in the dental sector because they:
These companies are uniquely positioned to help their clients become trusted dental experts in the markets they operate in.
The US dental workforce is projected to increase significantly by 2035
The services of a dentist marketing company include but are not limited to:
Best dentist marketing experts create content that builds brand awareness, customer relationships and trust in your services.
Some of the content types these agencies may provide are:
As a local business, you stand to gain a lot by improving your online presence for local search.
A professional agency can create on-page, i.e. content SEO strategies to improve your visibility on:
Paid advertising on search and social media allows dental practices to target their audiences by:
Dentist digital marketing agencies can create entire marketing campaign strategies for paid display ads to appear on Google Search, Facebook, Instagram, Twitter and elsewhere – shown to the correct target audience.
These sponsored posts or simple ads can drive traffic to your social media pages and website – and what's more, these are all relevant people (targeted according to aforementioned parameters) for your business, that is, visitors who can convert into patients.
Remarketing is the method of showing ads of relevant nature to a person who has already visited your dental practice’s website.
In this industry, it can help people reach your website’s sections such as services and prices, prompting them to schedule an appointment.
Dental marketing agencies can track users who have already visited your website and will share an ad to them, reminding them of their previous visit to your site.
Dentist marketing companies typically price their services per project and hourly rates.
When they offer cost per project, so-called a flat fee, it means that they have a fixed price for specific services like:
The cost per hour, on the other hand, varies among agencies mostly depending on:
So, you can expect prices that vary between $100 and $300.
These are the key advantages of hiring a dental marketing agency for your business needs:
According to SEMrush, there are 1,220,000 monthly searches for the phrase “dentist near me”.
It means that a huge number of people, including your audience, are conducting local searches trying to find a dentist.
A dental SEO company will take care of your Google Local Business Page Listing properly, make customer reviews visible and perform various optimizations to make sure your business appears in the top results of these searches.
This will help you place your services in front of your audience’s eyes and generate brand awareness.
Due to an influx of younger and more diverse dentists, the US dental workforce is projected to increase by 2035. (American Dental Association)
Here’s an overview of predictions by state:
But what does this mean for you?
Well, it means that the competition is getting bigger and tougher.
And while you may find it difficult to focus on running your businesses and making efforts to stay competitive at the same time, a dentist marketing company can come as a great help.
They have the know-how and the tools to generate meaningful data on your competition and use it to create even stronger strategies that will push you a step ahead of them.
A recent survey shows that when people search for a dentist or dental clinic on Google, some of the key factors that they consider to make a choice are:
In other words, you need to rank in the top positions of the SERPs so that they click and visit your website. And then, they will judge your credibility based on its visual appearance.
For you to get more clicks and attract your audience's eyes you need to ensure your website is SEO optimized, up-to-date and incorporates the latest trends and technologies -- key aspects that dental marketing companies are quite knowledgeable of.
These agencies have a skilled team of SEO specialists, content writers, web designers and developers who will build strategies that will generate brand awareness, generate more clicks and conversions.
This will ultimately save you money because you will hire a whole team for the price of a single expert.
The best dental marketing agency is the one who can meet your goals and deliver measurable results.
How do you find it?
Follow these five steps and trust your instinct:
A dental marketing company specializes in growing dentists and dental clinics online. They offer a full range of services and can help you:
The cost of their services varies between $100 and $300 per hour.
The key steps to follow to select the best dental marketing company for your business are:
Best of luck!
