Find top content marketing agencies to craft engaging brand stories that drive tangible business outcomes. Select experts from our vetted list of content marketing companies that specialize in copywriting, social media, and SEO.Â
After carefully considering each agency’s client reviews, pricing, range of content marketing services, portfolios, and industry reputation, we handpicked the finest content marketing companies. Below, you’ll discover what sets each of these agencies apart, as well as our ranking criteria.
The Number 1 Content Marketing Agency as Selected by DesignRush Is:
Notable Clients: Warner Brothers, eBay, Caliber Collision, and more
HigherVisibility produces content marketing that drives profitable business growth through its proprietary Targeted Growth System (TGS). Its steps involve custom strategy development, precise audience targeting, data-driven execution, and continuous optimization. With it, the content marketing company has helped clients increase organic leads by 191% and achieved a 124% return on ad spend. Moreover, it has won multiple awards and recognitions, including the Search Engine Land Awards and the US Agency Awards.
Despite its established reputation, Allied Van Lines fell behind competitors. It struggled with low-quality content, leading to lower site authority, poor search visibility, reduced organic traffic and lead generation, and disavowed quality links.
To resolve these issues, it partnered with HigherVisibility. The content marketing agency used historic data to identify valuable keywords, develop relevant and engaging content, optimize on-page elements, and implement link building and conversion rate optimization (CRO) tactics. As a result, Allied Van Lines increased year-on-year (YoY) organic traffic by 2.6%, month-on-month (MoM) leads by 800%, and YoY organic conversions by 9.4%.
Notable Clients: Nextiva, Casper, TripAdvisor, Norton, Airbnb, and more
Siege Media offers a unique approach to enhancing your website's authority through passive link building. As a collective of creatives, marketers, and SEO experts, Siege Media has generated content valued at approximately $12,387,175 per month in client traffic, which equates to $148,646,100 per year.
Zendesk approached Siege Media with the realization that its outdated content failed to generate desired traffic levels. It needed experts who could implement SEO best practices, conduct comprehensive keyword research, and create high-quality and strategic content to enhance its search engine ranking, drive traffic growth, and increase conversions.
The agency then revamped Zendesk’s existing content, focusing on technical SEO and design optimization. It also implemented a bottom-funnel strategy on their blog and service pages, featuring content that showcased the client’s expertise in software, customer service, and technology. These content pieces effectively combined informational and transactional elements and utilized high-quality imagery and user-friendly charts. The result was a surge in traffic: 37% growth to Zendesk’s blog, $731,924 in overall traffic value growth, 94% growth in organic traffic, and 10,675+ passive links.
Notable Clients: Miner, Stanford University, Rubbermaid Commercial, Canva, Cisco Systems, and more
Brafton's mission is to help businesses succeed through content marketing services and technology solutions worldwide. Its creative and consulting teams write for any industry, from technically complex niches to B2B and B2C brands, utilizing data-led digital content to resonate with the audience and generate results.
The strategy for their client, Quench USA, was to increase brand awareness by enhancing the company’s presence on search. With this in mind, Brafton crafted an SEO strategy that targeted not just consumers but also executives, small-business owners, and office administrators. Using a mix of general terms, such as “hydration facts,” and commercial-intent terms, like “water cooler service for office,” the agency ensured that the website ranked on Page 1 for the right keywords. Consequently, Quench achieved 37 new Page 1 keywords, with 21 being in positions 1 to 5, a $55,377 boost in monthly traffic value, and an increase of 443% in monthly traffic.
Notable Clients: Adobe, Amazon, Asana, Dropbox, eBay, Facebook, Fiverr, and more
Since its establishment in 2009, Column Five has been a leading creative agency specializing in B2B ventures. The agency harnesses the incredible power of storytelling as the ultimate differentiator, transforming ideas into successful campaigns for Fortune 500 companies, startups, and SMEs. It empowers brands to connect with their lifelong customers, foster meaningful relationships, and make conscious decisions that benefit individuals, profitability, and our shared planet.
Dropbox wanted to enhance its Talent Brand by introducing its brand to potential employees, attracting new talent, and engaging with the community. To provide an honest and genuine glimpse into #LifeInsideDropbox, Column Five created a series of videos featuring employees from around the world sharing their career journeys at Dropbox. This series aimed to humanize the brand, generate enthusiasm, and inspire viewers by recounting an authentic view of life within the organization.
Notable Clients: Twenty 20, Nextiva, Harris Teeter, Intuit, and more
Single Grain is a team of passionate professionals who use cutting-edge tools and technology, and personalized marketing strategies to generate leads, drive sales, and foster genuine connections. The agency’s remote-first approach allows them to work with talented creatives regardless of location.
One of their clients, Intuit, a well-known name in tax and personal finance services, recognized an opportunity to provide easy-to-use tools for other business aspects, such as website creation. While Intuit developed and launched the Intuit Website Builder, it needed help to gain traction and visibility in a new and different marketplace dominated by more established competitors. To tackle this challenge, it enlisted the services of Single Grain to create high-quality content and solidify its reputation as a powerful website-building solution.
The firm conducted an in-depth competitive analysis and increased efforts in blogging and social media to engage the existing user community and connect with new users. Within only seven months, the collaboration significantly increased Intuit's visibility in a highly competitive keyword environment across a wide range of common search terms.
Notable Clients: Sodexo, Adobe, Cisco, Salesforce, Autodesk, and more
Tendo is a comprehensive B2B content agency with expertise in crafting, implementing, and optimizing integrated content experiences that drive toward ambitious business objectives. It is a collective of seasoned strategists and creative minds with the knack for transforming a distinctive value proposition into a captivating narrative that resonates with the client’s key audiences.
When the existing Cisco.com needed to revamp its outdated content, Tendo conducted in-depth research to develop a content framework that could be expanded and maintained easily throughout the site. After evaluating the site’s current state, reviewing competitors, and interviewing key stakeholders, they created a content architecture and scalable content models, including organization, prioritization, and copy specifications for key page types.
Following this redesign, unique visitors to Cisco.com increased by 15%, task completion rose by 13%, and the click-through rate skyrocketed to 68%. Additionally, "contact us" clicks saw a remarkable 32% increase. The success was further validated through metrics, prompting Cisco to develop a design system based on Tendo’s content framework and apply it across all business units.
Notable Clients: Semrush, BigCommerce, SpyFu, Sprout Social, Influencer Marketing Hubb, and more
Attrock is a results-driven digital marketing company with an impressive track record of helping clients achieve remarkable milestones, including ranking for over 5,000 keywords on Google's first page and driving a 128% increase in leads and conversions.
It also played a vital role in scaling agencies from five to seven-figure incomes within two years by providing digital marketing services like content marketing, SEO, influencer Marketing, PR, lead Generation, and more.
Its content marketing campaign for ShaneBarker.com was aimed at increasing backlinks, building a strong social media presence, improving SERPs rankings, and boosting site traffic. By optimizing the web content and implementing SEO measures, its blog posts started to rank on the first page of Google search results without the need for link building. High-quality social media content also helped nurture its robust social media presence, with the number of sessions from LinkedIn growing from 686 to 16,000 in two years.
Notable Clients: Las Vegas Tourism, Miami Beach Pride, Midmark, BurgerFi, and more
S&G is a renowned content marketing agency consisting of experienced experts with diverse backgrounds, from prestigious newspapers, renowned magazines, Fortune 500 companies, and innovative technology firms. Its expertise has earned them recognition, making it among the top 50 global content marketing agencies by The Content Marketing Institute.
S&G collaborated with JW Aluminum to position the brand as a disruptor in the traditional metals manufacturing industry; it launched a new app to reduce lead times for procurement professionals and streamline supply chains for customers.
The firm created a comprehensive white paper exploring supply chain logistics in the metals industry and how technology could improve efficiency and boost revenue. The white paper generated over 200 new leads in only six months and served as a landing page for JWA's PR campaign, resulting in feature stories in Forbes, Supply Chain Brain, and other relevant industry publications.
Notable Clients: PayPal, NetApp, Sofinnova, and more
The Content Bureau is a fully remote, majority-female team dedicated to ensuring client success by balancing corporate marketing and branding protocols with trusted partnerships to provide maximum value over time. Its specialty is crafting B2B marketing assets, including copywriting, editing, and layout solutions for articles, banner ads, blog posts, and webinars.
The firm produced authentic and unscripted thought leadership videos for their client, SAP, to help partners and marketing staff understand the company's software business model. The challenge was to create engaging and authentic content while adhering to SAP brand guidelines.
According to the client, the collaboration between them and the agency resulted in fun, painless, and on-brand videos. It successfully delivered work quickly and professionally, reaching thousands of viewers and earning positive feedback from field sales representatives. Overall, the authenticity behind the videos proved to be a successful sales tool that effectively communicated the message to their target audience.
Notable Clients: monday.com, Freshworks, ActiveCampaign, AdEspresso, Zapier, and more
Codeless produces hundreds of long-form articles each month for some of the internet's biggest SaaS, service, and affiliate brands. Its process begins with SEO experts identifying content categories that resonate with the target market. The dedicated account managers then facilitate the production process, from keyword identification to uploading the finished product to your CMS.
The agency helped monday.com increase monthly blog traffic from 12,586 to more than 304,000 within 18 months. Despite the hyper-competitive nature of B2B and SaaS niches, Codeless helped them expand its business and secure significant clients such as Coca-Cola, Hulu, and Universal.
Its strategy involved creating content at scale to produce 950+ articles (2,000 words each). This enabled the client to rank for 140,000+ organic keywords with 25,626 first-page rankings on SERPs and amass backlinks from 6,500+ domains, adding to their traffic numbers.
How We Picked the Best Content Marketing Companies
To curate the list of the top content marketing companies, we examined the agencies’ client roster, testimonials, case studies, industry reputation, team expertise, and executive management. Our team of agency experts created a scoring system to gauge their overall performance based on metrics such as:
Relevant content marketing service catalog
Coverage of content marketing topics on their website and other channels
The number of content marketing projects delivered
The quality and diversity of portfolio, and success stories
Notable clients and well-known brands
Their online reputation on DesignRush, Google, and other platforms
This qualitative process helped us narrow down the cream of the crop content marketing providers you can work with on your upcoming project.
10 Most Popular Content Marketing Agencies Compared
Agency Name
Location
Hourly Rate
Size
Best For
HigherVisibility
Memphis, TN
Inquire
50-99
Overall
Siege Media
San Diego, CA
$100
100-249
Conversion-Focused Content
Brafton
Boston, MA
$150
100-249
SEO
Column Five Media
Orange County, CA
$145
Under 49
SaaS Companies
Single Grain
Los Angeles, CA
Inquire
Under 49
B2C Enterprises
Tendo Communications
San Francisco, CA
Inquire
Under 49
B2B Brands
Attrock
Miami, FL
$49
Under 49
Content Analysis
S&G
Miami, FL
$175
Under 49
Branded Content
The Content Bureau
Orinda, FL
Inquire
Under 49
Internal Marketing
Codeless
Lone Tree, CO
Inquire
50-99
Long-Form Content
Best Content Marketing Companies
7,075 Companies-Rankings updated: August 27, 2026
DesignRush assesses content marketing companies for their expertise and verified client experiences to help you make better decisions. Certain agencies have paid placements.
Href Creative is a US-based web development and digital marketing agency that builds high-performance websites, scalable headless CMS solutions (including Contentful), and data-driven digital strategies to grow brands online. With expertise in custom development, SEO, and content operations, we help...
Shopify Plus Ecommerce Development & Growth Agency
Shopify Plus Ecommerce Development & Growth Agency
Ecomx Agency is a top-rated Shopify Plus agency with 250+ stores launched and 150+ five-star reviews. We help brands grow on Shopify with expert developers, SEO specialists, and copywriters working as true growth partners...
Right Pace Techmedia has been the trusted growth partner behind award-winning campaigns-delivering high-intent leads and measurable pipeline growth through precision data, multichannel execution, and enterprise-grade compliance...
Ahead Marketing is a data-driven digital marketing agency based in Guildford, Surrey. Ahead Marketing started with a simple belief: digital marketing shouldn't be confusing. It should be clear, strategic, and built on a real understanding of your audience...
At IBEX, we dont just manage campaigns we build scalable digital growth systems. Digital marketing agency in Bangkok with proven results for Thailand's leading brands. Result-driven Social Media, Content, SEO, PPC & more. We work closely with founders, marketing directors, and regional teams who want clarity...
Strategy + Storytelling + Design For Mission-driven Impact.
Strategy + Storytelling + Design For Mission-driven Impact.
GLG Studio is a Black-owned creative strategy and communications studio based in Los Angeles and Oakland. We help mission-driven organizations and public-sector partners translate complex work into clear, culturally fluent campaigns that build trust and drive action. We blend stakeholder-informed strategy...
Klok Labs is a veteran-owned digital marketing agency in Minneapolis built for businesses that demand real results not just impressions. We combine sharp strategy with full-service execution across PPC, SEO, web design, and content to drive measurable growth...
Since 2001, PIC has helped B2B, ecommerce, and service brands across Pennsylvania and the five contiguous states, including many right here in Pittsburgh, turn traffic into revenue. Our South Hills team delivers full-funnel growth marketing including SEO, PPC, inbound & account based campaigns, website and...
NVZN is a Denver-based automation and operations agency that helps small businesses streamline workflows, implement AI-powered systems, and build scalable operations. From CRM setup and process optimization to AI automations and creative marketing, NVZN transforms disorganized businesses into efficient...
Golden Marketing is a Northern Beaches digital marketing agency helping small businesses and tradies get found online. We build fast, mobile-first websites, run targeted Facebook and Instagram ad campaigns, set up Google Business profiles, and deliver ongoing SEO. No lock-in contracts, no jargon just real...
We guide industrial and professional services firms through an efficient BrandFIRST process to fuel their marketing, increase sales, and grow with purpose. BrandFIRST delivers a Brand Blueprint: the foundation for marketing, culture-building, attracting talent, and business strategy...
Curia Consulting is a Germany-based growth consulting agency specializing in aesthetic medicine practices and clinics. The agency combines strategic consulting, digital marketing, patient acquisition, recruiting, and business development services to help healthcare providers achieve sustainable growth and...
We work exclusively with psychiatrists, psychologists, and other mental health professionals. We help grow your private or group mental health practice. Attract clients who are ready to book an appointment. Website, content (including video, infographics, and animation), online assessments, and interactive...
Growth Marketing for Healthcare & Financial Brands
Growth Marketing for Healthcare & Financial Brands
Bespoken Directive is an award-winning digital marketing agency in Chicago specializing in growth marketing for healthcare, construction, and financial brands. We deliver SEO, paid media, CRM, and web development...
Värmlandswebb is a Swedish web agency specializing in affordable, high-quality websites for small and local businesses. We handle everything design, service pages, contact forms, SSL certificates, hosting, and ongoing updates so you can focus on running your business. Our sites are mobile-friendly, fast, and...
Move is a specialist B2B marketing agency that helps industrial, science, and technology companies transform complex offerings into clear, growth-driven marketing. The agency combines strategic consulting, branding, website development, and integrated campaigns through its proprietary 8 Moves Programme...
Leading AI Creative agency for DTC and consumer brands that need 30+ on-brand ad variants a month on Meta, TikTok and YouTube, without tripling the team. We ship AI video ads, image ads, UGC ads, product photography and AI avatars for Meta, TikTok and YouTube, delivered done-for-you...
Saltline Studio is a one-person web design and digital marketing studio based in Port Macquarie, working with small businesses along Australia's East Coast from the Sunshine Coast to Sydney. The studio builds custom websites with search optimisation included from day one, runs organic growth partnerships for...
Omni Digital is a Singapore performance marketing agency built for revenue, not vanity metrics (i.e., likes, shares, etc). We run paid ads on Meta and Google, SEO, and conversion-focused creative all engineered to turn ad spend into measurable growth...
AI-Driven Performance Marketing Agency Focused on Measurable Growth
AI-Driven Performance Marketing Agency Focused on Measurable Growth
AI-driven performance marketing agency focused on measurable growth. We combine strategy, data, and automation to generate qualified leads, increase conversions, and deliver real ROI for startups and growth-focused brands...
Simple Truth is an independent, Chicago-rooted, women-owned creative branding agency focused on connecting with the core of organizations to drive engagement and growth. We partner with clients ranging from Fortune 100 companies to local nonprofits, delivering solutions across branding, campaigns...
Specializing in Dental Marketing, Tracking and Reporting Bringing New Patients in Office Each Month!
Specializing in Dental Marketing, Tracking and Reporting Bringing New Patients in Office Each Month!
We are located in Washington State and specialize in marketing for the dental office. Our services included PPC Campaigns, SEO, SEM, Social Media Advertising, Email Marketing, Geo-Targeted Advertising, GMB, Web Design and more! We average 75 new patient in the office per month offering a hands on, boutique...
WE ARE DIGITAL ARTISANSWe are Moskito Design, an independent creative agency proudly based in Varese, Italy. We're graphic designers. Illustrators. Videomakers. Web developers. Copywriters and Marketers. In pixels or print, online or off, we love what we do. From strategy to creative concept to final...
Born is a creative agency with offices both in Portugal and Angola, specialised in Communication and Marketing Strategy, Brand Contents and Design. In the next 10 years we aim to be the leading company in the portuguese speaking market, connecting brands with people across Europe, Africa and Brasil...
Kayo Digital is a company focused on providing technical business solutions for their clients including web design and software creation. With 20 years' experience, Kayo Digital is Kent's number one technical agency...
We are an internet marketing agency and we specialize in creating websites, improving your search engine position, creating high-quality content and creating a good image of your company . With us you will outdo your competition!...
Our team is excessively focused on your return on investment through highly converting marketing strategies that reach your short and long term goals...
We're a digital marketing agency based in Salt Lake City, Utah. With over 10 years of experience, we're confident that we'll be able to help you increase your marketing ROI...
5G Marketing Pros, Was Founded, by Family for Family!
5G Marketing Pros, Was Founded, by Family for Family!
We are a Service Disabled Veteran Owned Small Business. 5G Marketing Pros was created to be able to grow platforms, our founder James was injured in the military. After spending years attempting to work through the pain to provide for his family, he no longer could! To overcome the surmounting medical...
We take a holistic approach to inbound marketing, designing a perfect plan of action for your business’ needs. Is your marketing fruitful? Ripen Digital is a full service digital marketing agency in beautiful Guilford, Connecticut. We serve our clients by specializing in inbound marketing, including search...
We Build. We Create. We Share. We Grow Businesses.
We Build. We Create. We Share. We Grow Businesses.
LeadWorks is a strategic business development, lead generation, and marketing communications management company dedicated to enhancing the profitability of its clients through focused strategy development, the creation and application of highly customized lead generation programs, and coordinated marketing...
We are a Long Island, New York based agency specializing in WordPress and HubSpot CMS web development and support. We offer SEO, PPC and Content Marketing services to transform your digital presence to generate more leads from your website and more sales from your online store...
Arise to Your God-Given Potential Through Branding, Marketing & Website Strategies.
Arise to Your God-Given Potential Through Branding, Marketing & Website Strategies.
We help businesses, organizations, and ministries find their unique voice and offer and help them create effective branding, marketing, and website strategy to impact others. We are located in Winter Park, Florida. We have helped businesses, churches, non-profits, entrepreneurs, and ministries with our...
Holistic Digital (formerly Holistic Internet Marketing) is a B2B digital marketing consultancy which provides Social Media Marketing, SEO, and SEM strategies and services...
An independent, integrated marketing agency powering brands transforming how we eat, move + live.
An independent, integrated marketing agency powering brands transforming how we eat, move + live.
broadhead is a full-service marketing/creative agency, our clients benefit from The agency proven capabilities to find meaningful insights and innovative solutions that will propel their brand forward. We have a variety of services available to meet your specific needs, including strategy, design, print...
As a premier website design and development agency, Bluetext excels in creating award-winning websites and identities with our powerful digital marketing campaigns. We understand that delivering results is icrucial; therefore we strive every day to ensure their goals are achieved through metrics-driven...
Expertise in the Science of Digital and the Art of the Outdoor.
Expertise in the Science of Digital and the Art of the Outdoor.
We integrate data-driven insights and close collaboration with our clients, allowing us to create a customized media plan that maximizes ROI. Our experts are knowledgeable, responsive and are industry-savvy, making collaboration easy. We're also great at meeting tight deadlines while delivering top-notch...
Firefli empowers businesses to maximize success through strategic marketing initiatives and innovative digital solutions. Our extensive experience has seen us realize consistent positive transformations for our clients, while simultaneously providing the counsel they need to reach their full potential...
Clients can benefit from increased organic traffic to their websites by working with SEOLEVELUP. With over a decade of experience in the digital marketing industry, the company provides expert services in SEO, link building, content marketing, social media and more. Since entering the market in 2003, they...
SEO consulting services for SME's and eCommerce Websites
SEO consulting services for SME's and eCommerce Websites
Hi, I'm Andy Drinkwater, and I lead iQ SEO, a small consultancy that offers expert SEO consulting services. Over the years, I've earned a reputation for my technical knowledge and have had the opportunity to speak about a range of technical SEO issues on many webinars...
Having over 15 years of expertise in SEO and online advertising, we have honed the skills necessary to surpass your rivals, enhance your online presence, attract more customers, and drive more sales...
7 Frequently Asked Questions About Content Marketing Agencies
What do content marketing companies do?
Content marketing companies create and distribute digital content intended to inform, attract, engage, retain, and inspire action across target audiences. The main goal of their produced work is to drive greater brand awareness, boost organic traffic and SEO rankings, and guide prospects through the buyer's journey to ultimately increase leads and sales.Â
What services do they provide?
Key services provided by content marketing agencies include:Â
Content strategy development: Curating bespoke plans to align content with business objectives, ideal customer profile (ICP) intent, and industry trends.Â
SEO copywriting and keyword research: Optimizing content to rank higher in search engine result pages (SERPs) and improve visibility to potential customers.Â
Editorial management and publishing: Sourcing writers, editing content, managing content calendars, and handling the publishing process.Â
Distribution and promotion: Making sure the content reaches the target audience through social media, email campaigns, and paid advertising.Â
Performance analysis: Monitoring how content performs and tracking traffic, engagement, and conversion rate metrics to refine strategies.Â
How much does a content marketing company cost to hire?
Across the US, a content marketing company usually charges between $100 to $500 per 1000-word post.For social media content, the price usually goes between $50 and $150 per post. Â
The final price can vary based on a combination of factors:Â
Length and topic complexity: Shorter, simpler posts cost less compared to in-depth, longer articles.Â
Expertise: Posts requiring niche knowledge or specific writing style entail higher fees.Â
SEO adjustments: Extending the service with SEO services like keyword research and integration can also raise the price.Â
Additional services: Content promotion, social media sharing, and visual add-ons count as an addition to the base fee. Â
How long do different content pieces take to write?
Short, standard articles can take an experienced writer 1 to 3 hours to write, while research-heavy pieces may require over 10 hours. Same as with pricing, the topic complexity and research requirements affect the writing time as well. Â
In general, seasoned writers can produce 500 words in 30 to 60 minutes, while for the same work, a beginner might need 2 to 3 hours or more.Â
Here are some average time estimates by content type:Â
Social media posts/short content (75 to 300 words): 30 minutes to an hourÂ
Standard blog post/article (500 to 1000 words): 1 to 3 hours (assuming moderate research)Â
1,500-word piece: 3 to 6 hours, depending on depthÂ
Long-form, 2,000-word content piece: 6 to 10+ hoursÂ
Technical content piece: Up to 10 hours per 500 words, given the need for extensive research and citationsÂ
Full website content coverage (20 pages): 11 to 40 days, depending on the complexity of the brand voice and required researchÂ
What types of businesses benefit most from working with a content marketing agency?
Small businesses, startups, expanding brands, and companies looking to set or correct a brand image benefit the most from a content marketing collaboration. Â
Businesses starting from the ground up benefit a lot from a content marketing agency as it maps out a clear strategy and builds an audience from day one. Companies dealing with a bad reputation or a complex rebranding phase also see considerable returns, as a good agency can use honest storytelling to fix misconceptions and win back trust. Â
At the same time, if a brand is entering a new market or launching a unique product line, specialized content helps them spread the message more easily by producing pieces in the local language.Â
How long does it take to see results from content marketing services?
Content marketing follows a more extended trajectory as it takes time for search engines to recognize and rank the content. As the content library expands and gains credibility, brands start to see incremental growth in 3 to 6 months. Â
The same goes for social media: as content compounds and reaches more people, the organic traffic gets steadier and lead generation efforts start gaining more traction. Â
How is content marketing different than SEO?
Content marketing is the substance, i.e., the strategy of creating value to build a relationship with the intended audience. SEO is the visibility or the technical process of making that value discoverable by search engines.Â
Essentially, they are two sides of the same coin: SEO makes demands (keywords, structure), and content marketing fulfills them. Â
Across both practices, quality comes first. Namely, if the piece is optimized for a search engine but fails against the intent of the reader, the content will eventually lose its rank because it lacks topical authority.Â