Types of Content Marketing to Keep in Your Armory

Types of Content Marketing to Keep in Your Armory
Article by DesignRush DesignRush
Last Updated: December 08, 2022

If you're in the business of content marketing, then you know that there are a million different ways to skin a cat. And when it comes to content marketing, you want to wear the information in this article like a suit of armor.

And while it might seem like a pretty straightforward piece of equipment, there's a lot that goes into making sure it's fit for combat. Here’s everything you need to know about content marketing to make sure your brand is properly armed and ready for anything.

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What Is Content Marketing and Why Should You Use it to Market Their Business Online?

Content marketing is a powerful approach to building, amplifying, and maintaining interest in the products or services of a business. It involves strategically creating types of content to engage an audience and create more visibility for the business in question.

Content marketing could include things such as blog posts and articles about topics related to the types of items they offer, visual content such as images or videos to highlight their products, podcasts to further engage their target audience, or even occasional giveaways or contests to help spread the word.

In short, content marketing offers businesses an invaluable opportunity to position themselves as thought leaders while simultaneously reaching out to potential customers. It’s also important to note here that 51% of content consumption derives from organic searches, while 76% of content marketers use organic traffic as a key metric for measuring content success. So, getting a consistent marketing strategy down has never been more crucial.

The Different Types of Content Marketing

Content marketing is an important tool for businesses to attract customers and build meaningful relationships. There’s no ‘one-size-fits-all’ approach when it comes to different types of content marketing.

Each content type has different strengths that marketers can leverage for different goals. Some areas of content marketing cover different categories such as blog posts, videos, podcasts, and social media posts, while others reach different audiences with different types such as infographics, eBooks, and print marketing.

With so many different options available, brands can identify which content type works best for their goals and target market by exploring different ones in detail. Let’s take a brief look at some of the most popularly used content marketing categories:

Blog Posts

Blog posts are articles that you write and post online (on platforms such as WordPress or Blogspot) to help people learn about your products or services. People will read them and then might buy what you are selling.

In the world of content marketing, you’ll hear a lot that blogging seems to have taken the backburner when it comes to the online content sphere, but did you know that 20 billion WordPress pages are viewed by over 409 million people each month? This proves that blogging is far from dead, and certainly still a great way to leverage your content online.


Videos can be a great way to show people what your product or service is like. It can help them understand it better and might make them want to buy it. There’s no denying that video content has taken over our newsfeeds, and it’s expected to boom even further. In fact, video content is expected to be the most invested in B2B marketing channel's in 2022 and 2023.

Moreover, 97% of consumers and online marketers report that video helps customers understand what businesses and brands stand for, the services they’re offering, and the products they’re selling.


Podcasts are a type of content marketing where businesses can share their thoughts and ideas with potential customers. They are audio files that people can listen to on their phones or computers, and they can be a great way to learn more about a business and what it has to offer.

It’s estimated that 120 million people listen to podcasts each month, with the most popular podcast channels being Spotify at 31% and Pandora at 18%.

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Social Media Posts

Social media has long since been a way for content marketers to drive a brand’s online presence, and a study conducted by Semrush found that 94% of content marketers are using social media channels to distribute their content.

Social media posts are a type of content marketing where businesses can share their thoughts and ideas with potential customers. They are short pieces of text, or sometimes images, that people can see on websites like Facebook or Twitter. They can be a great way to learn more about a business and what it has to offer.

Social media is an increasingly powerful tool for content marketers to use—and it isn’t just for the young anymore. According to the Pew Research Center, Social media use for senior citizens is up 66% in the last five years, increasing to 45% overall.


Infographics are a type of content marketing where businesses can share their thoughts and ideas with potential customers. They are images that people can see online, and they can be a great way to learn more about a business and what it has to offer. An interesting stat to note is that 38% of marketers plan to leverage infographics for the first time in 2022—which is quite a shock, considering infographics are one of the earliest forms of marketing.


eBooks are a type of content marketing where businesses can share their thoughts and ideas with potential customers. They are long pieces of text (sometimes including images) that people can see on websites like Amazon or Barnes and Noble. They can be a great way to learn more about a business and what it has to offer.

Revenue in eBooks is expected to show an annual growth rate in 2022 of 3.38%. Resulting in a projected market volume of 16.08 billion dollars by the year 2027, meaning that by then, the number of eBook readers is expected to skyrocket to 1,123.2 million readers.

Print Marketing

Print marketing is long pieces of text that people can see in magazines or newspapers. They can be a great way to learn more about a business and what it has to offer.

Now, we know what you’re thinking. Who even reads newspapers and magazines anymore? Well, the answer might shock you! A study conducted by Top Media Advertising found that 95% of people under 25 years old read magazines, while another study by Mansi Media found that 71% of households with income above $100K are newspaper readers, with 82 million of those adults accessing newspaper content on their smartphones or tablets.

How To Create Engaging and Interesting Content That Will Capture the Attention of Potential Customers

Content marketing is essential for any business, especially startups, to engage potential customers. A content marketing strategy goes a long way in making content that captures their attention and inspires them to take action.

Finding creative ways to present content can be beneficial in more ways than one, as content that stands out and is memorable can go a long way in drawing in customers. It’s important to incorporate content marketing best practices such as:

  • Focusing on content topics that genuinely interest the target audience,
  • Writing succinctly and accurately,
  • Staying true to the brand message,
  • Testing content channels,
  • Adjusting your content based on results.

Taking these steps ensures you create content that resonates the most with your potential customers.

The Benefits of Using Content Marketing as Part of Your Overall Marketing Strategy

Content marketing has proven to be an invaluable marketing strategy for businesses of all sizes. Content marketing is often more cost-effective than traditional marketing and allows a business to reach its target audience with highly targeted content.

Not only is it an effective way to get the word out about your business, but when used correctly, content marketing also drives sales. By leveraging creative strategies, content marketing for small businesses can become much cheaper than investing in other marketing avenues.

Furthermore, creating original content also helps your customers differentiate between you and your competitors by building a distinction between who you are and what makes your products or services stand out. Content marketing for small businesses is an ideal way to grow awareness about their offerings and promote customer loyalty through helpful and informative posts.

Tips For Getting Started with Content Marketing and Making It Work for Your Business

Content marketing is essential for businesses of all sizes and can be a powerful tool to build your brand and reach new customers. Getting started with content marketing requires strategic planning, so it's important to understand the basics first.

Content marketing comes in four primary categories - owned, earned, shared, and paid - and each has its advantages that can benefit your business. For example, content marketing for startups might focus primarily on owned assets such as blog posts or whitepapers to get the ball rolling.

The content you write yourself not only sets you up as an expert in your industry but also allows you to control what message you're sending out into the world. Once you have a firm understanding of content marketing, research other opportunities such as influencer outreach or sponsored ads that can help bolster results even further.

Content marketing isn't necessarily complicated but focusing on target-specific tactics will put you well on your way to success!

What Is Branding – Key Takeaways

So, what is content marketing and why should you use it to market your business online? Simply put, content marketing is the creation and distribution of engaging, interesting content that will capture the attention of potential customers and persuade them to take action.

It’s a powerful tool that can help you achieve a variety of goals, including increasing website traffic, boosting brand awareness, generating leads and sales, and building customer loyalty.

And the best part? Content marketing is one of the most effective ways to reach your target audience at little or no cost.

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