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An eCommerce developer is a professional who exclusively builds eCommerce websites and mobile applications that meet the unique needs of their clients.
They are skilled in coding and various programming languages like Java, Javascript, PHP, Python and CSS.
Unlike eCommerce designers who are responsible for the website aesthetics, eCommerce developers are in charge of the technical aspects of the products they build. And their job is to deliver fully functional stores that provide visitors with an outstanding experience.
eCommerce has changed the way businesses sell and consumers buy. It grows at a fast pace and it shows no signs of slowing down.
In fact, online retail sales are projected to reach $6 trillion by 2023.
To get a piece of this pie, businesses are bound to consider investing in online stores.
eCommerce development companies offer standard web development services and some of the primary responsibilities are:
However, unlike other developers, they have additional skills and particularly specialize in tools and platforms commonly used by businesses that sell online.
These may include:
There are many platforms that eCommerce development companies use to build websites, and each comes with its own pros and cons.
Some platforms, such as Magento and Shopify, are powerful systems that allow for complex customization and are great for large-scale online retail stores.
While others, such as WooCommerce from WordPress, can also be personalized, but are better suited towards small to medium-sized eCommerce brands.
Other common eCommerce website platforms include:
However, the best eCommerce development agencies will be able to work with your brand to determine the right platform that suits your brand’s needs and objectives.
A Magento eCommerce development company specializes in developing apps and websites using the Magento eCommerce platform.
They provide businesses with easy shopping features, highly customizable, secure and reliable products that are extendable for future growth.
Most businesses rely on the help of Magento eCommerce web developers because the solutions they offer are SEO friendly, have great performance and scalability.
A Shopify eCommerce development company creates digital solutions using the Shopify eCommerce platform.
They help brands grow by developing fully functional and scalable online stores with many advanced features including direct selling across different platforms.
Shopify is the second most popular platform with a market share of 19% and businesses mostly consider it because of its reliability, powerful marketing tools and outstanding customer support.
The cost of eCommerce development services will mostly depend on how complex your project will be in terms of features and functionalities, the number of developers who will work on it and the timeframe.
Some other factors that will influence the cost are:
However, it will also depend on the location of the eCommerce development agency.
Thereby, here is how much you should approximately expect:
What’s more, the cost also varies based on the platform the website is built with. Whether you choose Shopify, Magento or WooCommerce, these tools also have their own pricing structures.
Approximately, an eCommerce website can cost between $5000 to $350,000. But, if we are talking about a very complex website with many features, then businesses can pay as high as a few million dollars.
The number of digital shoppers is projected to surpass 2.14 billion by 2021. (Statista)
While it may take years or even decades for brands to expand their physical businesses in another city or country, selling online offers great expansion opportunities.
With an online store, they can reach international and multichannel markets easily and quickly.
However, for you to close more deals successfully, investing in a professional website is of key importance.
This is where eCommerce development companies come useful. Thanks to their technical expertise they will deliver a store that offers an outstanding user experience, engages and converts the visitors into paying customers.
In addition, while the upfront costs for an online store may seem hefty when you think long-term they are lower compared to investing in brick-and-mortar stores.
So, eCommerce is a cost-effective investment.
Here are a few more reasons why you should consider investing in a professional eCommerce website:
80% of consumers would rather buy from a brand that offers personalized experiences. (Epsilon)
eCommerce personalization is a great tool that can enhance the online shopping experience. Users prefer seeing recommendations and messages created only for them.
These are proven to be highly effective at stimulating conversions.
The eCommerce development agency you hire will create personal interactions and experiences through personalized content.
They will pay attention to purchase history data, user behavior, likes and dislikes, demographics and other factors to re-engage your clients which will ultimately result in increased profit.
Having an online store means that your products and services are available 24/7.
You allow your clients to buy at any time with just a few clicks on their mobile phones without having to visit your physical store.
What’s more, on your website they can find useful information about your business like FAQ, working hours, sales and discounts.
This increases customer satisfaction and improves the customer experience.
Unlike physical stores, eCommerce produces a wealth of customer data.
This will help you optimize your products and pricing offerings to fit your client’s needs.
However, you don’t only get insights into their behavior, but you can also collect their contact information.
What’s great about this is that you have several ways you can communicate with your leads and clients. By sending promotions, discounts and sales, you are able to generate more leads and nurture your clients.
Your eCommerce development partner will use advanced analytics to provide you with insightful reports. And, they will also make sure your data collection and management practices are in line with data protection laws such as GDPR.
Hiring an eCommerce development company, just like hiring any other similar company, requires strategy and research.
The first step is always to define your business requirements and goals you hope to achieve by considering eCommerce services.
With your vision clearly defined, the search for the right partner can begin.
Consider the following factors to make your search easier:
If you are not sure whether you should outsource your project to an onshore or offshore eCommerce developer, here are a few tips to help you decide.
On the one hand, a local eCommerce web developer speaks your language, is close enough to visit your offices and understand the business environment you operate in
What’s more, they are also internationally competitive and keep abreast of the latest trends in the industry.
There is a cost associated with these advantages, though.
If you are looking to hire a home-grown eCommerce development agency, be prepared to cash out about $10,000–50,000 for your project.
On the other hand, many businesses are offshoring their eCommerce development to get the best of both worlds: a well-developed solution and an intuitive user interface (UI) at a great price.
The inherent disadvantages of offshoring, however, surround a crucial aspect of development which is communication.
Different time zones, language proficiency and cultural differences can take their toll on the development process, so if you opt for offshoring, it is important that you go in prepared with a strategy to cover all contingencies.
Foreign eCommerce development companies, especially those in the regions known for their lower cost of living, typically command lower prices. The leading regions, in this respect, are:
1. Have you developed a similar eCommerce website in terms of industry and/or functionality?
Previous experience and domain knowledge could greatly accelerate the eCommerce website development process, but should not be the decisive factor in your decision making.
2. Where can I see your portfolio?
Previous experience in your industry will help your partner understand and meet your goals faster, if not better.
3. Which technologies have you mastered and why you’ve chosen to specialize in those in particular?
Tech is changing by the day and serious eCommerce development companies in the United States will strive to be on top of their game, always. However, sometimes novelty is not the best indicator of agility, so if your prospective partner has chosen to forsake the latest tool on the market, seek justification for their decision.
4. What features do you think my product will need?
Your website will be unique and developed for your needs only. So, define your goals and communicate them with the best eCommerce developers. Then, ask what features your site will need to have to meet your requirements.
5. Do you offer post-development services?
You need to make sure the company you hire will be there to update your site to the latest platform versions and handle security threats. This is important in keeping your product up-to-date and fully functional.
6. How long will it take to finish my project?
It may happen that the best eCommerce developers work on several projects at the same time. However, obviously, you want your product finished as soon as possible. Therefore, ask these companies what is the deadline and require them to include it in your contract.
7. Who will work on my project?
It is important to know who will work on your project and who you will communicate with. You need to make sure that the people you work with are easy-going and communicative to ensure the success of your project. And knowing who they are in advance will help you achieve that.
The eCommerce market size is showing no sign of slowing down; On the contrary, it is expected to fully overtake physical retail in a not-so-distant future.
This is why retail brands are advised to invest in their online presence.
The best eCommerce development companies in USA are innovative and always on top of development trends. So, they can help your business grow by providing you with a fully functional product.
To choose the best partner:
Best of luck!
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