List of the Best Magento Developers

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Rankings updated: March 02, 2024
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  • Digital Silk

    Verified
    DesignRush Design Award Winner
    Growing Brands Online
    Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for mid-s [...]
    New York City, New York
    100 - 249 $150/hr Inquire
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  • Wanted for Nothing

    Verified
    DesignRush Design Award Winner
    Wanted for Nothing is a Top Rated Design Agency in Los Angeles
    WFN is an award-winning design agency headquartered in Los Angeles. We focus on strategies that create tangible results. Our team can cover full-cycle product delivery, including strategy, UX/UI desig [...]
    Los Angeles, California
    50 - 99 $95/hr Inquire
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  • Big Drop

    Verified
    Digital experiences, re-imagined.
    We pride ourselves on delivering innovative, digital experiences that make an impact. Since 2010, we’ve proudly partnered with start-ups, SMB’s, Fortune 500 companies and everyone in between to unlock [...]
    New York City, New York
    100 - 249 $125/hr $50,000 & Up
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  • CyberSolutions LLC

    Verified
    Experienced Magento Development
    In need of a trusted eCommerce development partner who gets it right the first time? Partner with us - your eCommerce success story starts here.
    Miami, Florida
    Under 49 $90/hr Inquire
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  • Elogic Commerce

    Verified
    Award-Winning E-Commerce Development Company
    Elogic Commerce is a full-service e-commerce development agency with over a decade of experience in building, designing, and optimizing online stores. Our team of 160+ certified developers serves busi [...]
    Tallinn, Estonia
    100 - 249 Inquire $25,000 - $50,000
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  • Lounge Lizard

    Verified
    DesignRush Design Award Winner
    Top Shelf Websites & Digital Marketing Led by Webby Award Judge and Forbes Writers. Founded: 1998
    Since 1998, Lounge Lizard Brandtenders and Marketing Mixologists Have Created the Internets Best Websites & Digital Marketing Campaigns Yielding the Highest ROI. Ask about our 7 Second Rule!
    New York City, New York
    50 - 99 Inquire Inquire
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  • Unified Infotech

    Verified
    Empowering Your Digital Journey, One Innovation at a Time.
    Unified Infotech is an award-winning boutique digital transformation agency specializing in web, mobile app, and custom software development. With a consultative approach, we empower businesses by del [...]
    New York City, New York
    100 - 249 $50/hr $10,000 - $25,000
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  • DigitlHaus Agency

    Verified
    The eCommerce experience agency for ambitious mid-market and enterprise brands.
    Your #1 trusted BigCommerce agency partner. We strategically design, custom develop, re-platform and optimize best-in-class BigCommerce stores that attract, engage and convert loyal repeat customers.
    Miramar Beach, Florida
    Under 49 Inquire Inquire
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  • Verified
    Shopify & Shopify Plus Experts | SEO is in The DNA of Every Project
    When you work with Seota Digital Marketing to build your new website, well discuss more than great website design, user experience, and brand integration.  We'll discuss helping your achieve your busi [...]
    Frisco, Texas
    Under 49 $100/hr $10,000 - $25,000
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  • Bilberrry

    Verified
    Award Winning Web Design & Development Agency
    We work with ambitious startups, global nonprofits, and Fortune 500s to design and develop the websites and software they need.
    Seattle, Washington
    50 - 99 $100/hr Inquire
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  • Sunrise Integration

    Verified
    Keep your business competitive in an app-connected world.
    Expert website design and development - mobile application development - API integration: we do it all! Your online presence can't be left to just anyone. We are an agile-focused agency with a high [...]
    Los Angeles, California
    Under 49 $150/hr $1,000 - $10,000
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  • WebbyTroops Technologies Private Limited is IT solution provider founded in 2018. They have a with team of certified Adobe Magento developers. They are providing services for web developement, eCommer [...]
    Bikaner, India
    Under 49 $30/hr $1,000 - $10,000
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  • vConnect

    A strong eCommerce partner
    vConnect is premier provider of Shopware and Magento eCommerce solutions.
    Sofia, Bulgaria
    Under 49 $140/hr $1,000 - $10,000
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  • Scopic

    Verified
    Your Cross-continental, Digital Innovation Partner
    With over 15 years of experience as a software product development company, we plan, build and promote new applications so you dont have to.Scopic excels in desktop, web, and mobile app developmen [...]
    Marlborough, Massachusetts
    250 - 499 $40/hr $1,000 - $10,000
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  • Saigon Technology

    Verified
    Building Innovative Custom Web & App and Fully-integrated Agile Software Development Teams
    Saigon Technology specializes in custom web and app design & development for growing startups and enterprises. Affordable cost, high quality services with project based or fully integrated dedicated s [...]
    Ho Chi Minh, Vietnam
    500 - 999 $35/hr $10,000 - $25,000
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  • Magneto IT Solutions

    Verified
    Empowering eCommerce Excellence
    Magneto IT Solutions, an award-winning eCommerce agency, specializes in Node.js development. We excel in creating top-notch B2C, B2B, and Marketplace eCommerce solutions. Our Exclusive Partnerships wi [...]
    New York City, New York
    100 - 249 $30/hr $10,000 - $25,000
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  • Plego Technologies

    Verified
    Shaping the Future of Technology
    Plego Technologies is an organization that offers customised services. Our areas of expertise include software development services, the creation of bespoke web applications as well as their design, w [...]
    Downers Grove, Illinois
    Under 49 $95/hr $1,000 - $10,000
    VISIT WEBSITE
  • DevsData Tech Talent

    Verified
    Premium Software Development & Tech Recruitment Services
    IT managed services, offshore team in Poland , Romania , and LATAM , highly-technological clients with ultra high satisfaction
    New York City, New York
    Under 49 $55/hr Inquire
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  • SEO Tech Experts LLC

    Verified
    Award Winning Digital Marketing Agency - Since 2009
    SEO Tech Experts LLC, the leading SEO agency in Dubai/Abu Dhabi/Saudi Arabia, elevates businesses with cutting-edge strategies. Our experts drive online success through meticulous SEO campaigns, ensur [...]
    Dubai, United Arab Emirates
    Under 49 $30/hr $1,000 - $10,000
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  • Openxcell

    Verified
    Most Trusted App and Software Development Company
    OpenXcell is the world's most trusted performance testing, mobile app and software development company catering to leading brands like Google, Motorola, Byju's, Schlumberger, John Hopkins, Cin7, etc. [...]
    Las Vegas, Nevada
    500 - 999 Inquire $10,000 - $25,000
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  • Netlynx Inc

    Verified
    Transform Your Digital Presence with Netlynx: Your All-in-One Web Development and Marketing Partner!
    We are a leading web design and digital marketing agency based in the USA. Our focus is on providing top-class digital marketing services to growing businesses, startups, and online stores. With our s [...]
    Fairfax, Virginia
    Under 49 $100/hr Inquire
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  • Searchbloom

    Verified
    Search Engine Marketing Done Right.
    Searchblooms Mission: To be the most trusted, transparent, and results-driven SEO & PPC marketing company in the industry. Get in touch with us and you'll see our difference.
    Draper, Utah
    Under 49 Inquire $1,000 - $10,000
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  • SmartSites

    Verified
    Think Web. Think Smart. Partner with the #1 Rated Digital Marketing Agency.
    Outsmart the competition with best-in-class digital marketing services. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Call (201) 870 6000 for a free con [...]
    Paramus, New Jersey
    100 - 249 $100/hr Inquire
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  • Emerline

    Verified
    Custom software development that makes a difference.
    Emerline provides full-cycle software engineering services for companies worldwide and operates as a Strategic Technology Partner for a number of established companies and startups based in the USA an [...]
    Miami, Florida
    500 - 999 Inquire Inquire
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  • TekRevol

    Verified
    Revolutionizing Mobile Apps In Today's Dynamic Digital Landscape
    TekRevol is a mobile app development powerhouse, dedicated to scaling businesses across diverse industries, including Education, Real Estate, FinTech, Healthcare, On-Demand, E-commerce, and Automotive [...]
    Houston, Texas
    100 - 249 $45/hr $25,000 - $50,000
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  • Steptech Global

    Verified
    Step Towards Innovation
    Steptech Global operates as a software design and development enterprise, offering cutting-edge IT solutions tailored for small and medium businesses as well as enterprises. Our track record showcases [...]
    Cheyenne, Wyoming
    100 - 249 $35/hr $1,000 - $10,000
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  • Default Value

    Verified
    We heal any e-Commerce headaches
    Default Value is a leading web development firm that specializes in ecommerce solutions. We specialize in Magento 1&2, WordPress (Woocommerce) and Shopware, in addition to PHP frameworks like Symfony [...]
    Cherkasy, Ukraine
    50 - 99 $40/hr $1,000 - $10,000
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  • DigitilizeWeb

    Verified
    Make things happen
    DigitilizeWeb takes pride in everything we do and collaborate with our clients to develop the most effective strategies for their businesses. We create a unique tone for your business and communicate [...]
    Manchester, United Kingdom
    Under 49 $20/hr $1,000 - $10,000
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  • Ziffity

    Digital Transformation: Empowering Your Future
    Digital Transformation: Empowering Your Future
    Plano, Texas
    100 - 249 $50/hr $50,000 & Up
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  • WebDesk Solution LLC

    Verified
    We are trusted as a one-stop solution to your eCommerce needs.
    We're a creative digital agency specializing in eCommerce custom design and development, API Integration, and mobile app development. We are certified partners with all the major e-commerce platforms [...]
    Great Neck, New York
    Under 49 $80/hr $1,000 - $10,000
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  • HTMLPanda

    Verified
    Reliable Web Development Company
    HTMLPanda is a leading website development company founded in 2014. With offices in Boston, Walpole & NYC, we have collaborated with clients all over the world. Our cutting-edge web development servic [...]
    Boston, Massachusetts
    100 - 249 $20/hr $1,000 - $10,000
    VISIT WEBSITE
  • TRIARE

    Verified
    TRIARE unlocks IT potential of YOUR business
    TRIARE provides comprehensive services encompassing the entire software development lifecycle of WEB and MOBILE applications, along with UI/UX Design, Prototyping, Business Analysis, and software test [...]
    Cherkasy, Ukraine
    50 - 99 $50/hr Inquire
    VISIT WEBSITE
  • Fullestop

    Verified
    Delivering On Promises
    We have been around for the last 22 years offering Custom Mobile App Development , Enterprise Web Solutions, Design thinking approach towards any project , and Custom Software development services. [...]
    Jersey City, New Jersey
    100 - 249 $25/hr $10,000 - $25,000
    VISIT WEBSITE
  • Bird Marketing

    Verified
    Digital Mastery, Delivered by Bird
    Award Winning Digital Mastery, Delivered by Bird
    London, United Kingdom
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • DIGITAL FOLKS INC

    Verified
    Simplify. Innovate. Succeed.
    Digital Folks is the most trusted website design and digital marketing company in Vancouver, Canada and the USA.
    Vancouver, Canada
    Under 49 $60/hr $10,000 - $25,000
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  • Kyanon Digital

    Verified
    Making Digital Impact that Matters
    We believe in the transformative power of digital. WE ARE KYANON DIGITAL, a one-stop digital services house, marrying business brilliance with technology excellence. We are here to make Digital Impact [...]
    Ho Chi Minh, Vietnam
    250 - 499 $25/hr $10,000 - $25,000
    VISIT WEBSITE
  • Custom Software Lab

    Verified
    One of the top custom software development firms in the country.
    Custom Software Lab is one of the top custom software development firms in the country serving small and medium sized businesses since 2001. We use 1000s of pre built modules to deliver cost effective [...]
    Oklahoma City, Oklahoma
    100 - 249 $54/hr Inquire
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  • Tallium

    Verified
    Tallium Inc. is a trusted partner for your business innovations.
    Private company for custom software development solutions. Tallium Inc. specializes in website and mobile application development.
    Kyiv, Ukraine
    50 - 99 $30/hr $10,000 - $25,000
    VISIT WEBSITE
  • Sparx IT

    Verified
    Leading Website and Mobile App Development Company
    SparxIT is a 16 years plus top-tier app & web development company specializing in innovative digital solutions for global clients. We transform unique ideas into successful products that cater to your [...]
    New York City, New York
    100 - 249 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Instinctools

    Verified
    Dedicated Software Development Teams
    *instinctools is a software product development company providing a cross-functional global delivery model which reduces development costs while increasing speed to market.
    Potomac, Maryland
    250 - 499 $40/hr $10,000 - $25,000
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  • Verified
    16.2 Million Organic Traffic Last Month | A Small Team of 56 Member, Clients Across 16 Countries
    SEO Tech Experts is located 4 country - India, US, Canada, Dubai, Agency will help your business grow. There are many ways that you can promote your business online. The most important thing to remem [...]
    Gurgaon, India
    50 - 99 $99/hr $1,000 - $10,000
    VISIT WEBSITE
  • Prismetric

    Verified
    Delivering Quality Products and Premium Services
    Prismetric is an ISO 9001:2015 Certified Web & Mobile App Development Company having a development center in India with offices in USA. We develop exceptional applications for iPhone, iPad and Android [...]
    San Francisco, California
    100 - 249 $18/hr Inquire
    VISIT WEBSITE
  • AddWebSolution

    Verified
    Let's Talk Solution
    AddWeb Solution is a leading IT development, consulting, training and outsourcing company headquartered in Ahmedabad.
    Glen Allen, Virginia
    100 - 249 $25/hr $1,000 - $10,000
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  • TechnoScore

    Web & App Development Company
    TechnoScore is a reputed web and mobile app development company located in Laguna Beach, California.
    Laguna Beach, California
    100 - 249 $14/hr $1,000 - $10,000
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  • Rootstack

    Verified
    Unlocking Possibilities Through Technology
    At Rootstack, we strive for excellence every step of the way. We provide high-quality technology and software outsourcing services and create outstanding digital experiences for companies in Latin Ame [...]
    Austin, Texas
    100 - 249 $60/hr $25,000 - $50,000
    VISIT WEBSITE
  • Cubix

    Verified
    Fueling innovation with cutting-edge mobile app & software development and enterprise-grade solution
    Cubix is at the forefront of transforming how businesses engage with technology, specializing in the development of high-end, scalable digital solutions that drive success.
    West Palm Beach, Florida
    250 - 499 $49/hr $25,000 - $50,000
    VISIT WEBSITE
  • SOTATEK JSC

    Verified
    Leading SDaaS & Blockchain Development Corporation
    A global Software Development as a Service (SDaaS) & IT Consulting group who delivers sustainable Blockchain Development, Software Development, including Web/App/Game Development, AI & Machine Learnin [...]
    Hanoi, Vietnam
    500 - 999 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Tigren

    E-commerce Development Services
    Tigren is the leading e-commerce development company in Asia. Established in 2012, we have implemented hundreds of small to large projects that meet all needs and requirements of clients from the US, [...]
    Hanoi, Vietnam
    50 - 99 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • Vinova

    Verified
    Award-winning and Passion-driven app development company. More than a Tech partner.
    Top 10 Web and Mobile App Developer in Singapore | ISO Certified | Top 100 Singapore's fastest-growing companies 2024
    Singapore, Singapore
    100 - 249 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • Evolve Media

    Verified
    Digital Marketing Solutions
    With expertise in emerging and traditional markets, experience working with blue chip and new chip companies, and the support of a committed development team, we have been partnering with customers ac [...]
    Claremont, California
    Under 49 $220/hr $10,000 - $25,000
    VISIT WEBSITE
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Magento Development Company Hiring Guide

What is a Magento development company?

A Magento development company is a business that specializes in designing and building engaging digital shopping experiences using the Magento eCommerce platform, now also called Adobe Commerce after being bought by the company in 2018.

Magento development companies employ skilled developers who leverage the multitude of functionalities, features, integrations, and customizable options offered by the platform. These developers work alongside designers to craft user-centric websites with seamless navigation, optimal performance, and engaging user journeys.

By harnessing these tools and other tech stacks, they create bespoke eCommerce solutions that are visually appealing and functionally robust, align with the client’s brand, and drive business growth.

What do Magento developers do?

Magento developers build and maintain websites using Magento, one of the most powerful eCommerce platforms on the market. They may work within larger digital agencies and offer other services that go beyond website design and development, like eCommerce marketing and ongoing technical support.  

The services they provide include:  

  • Research and discovery: Conduct market research to collect key information on the client’s target audience, competition, and channels. They also scan existing websites to identify immediate pitfalls and evaluate your position.  
  • Strategy: Leverage industry best practices and methods that cover design, development, marketing, and more 
  • Design: Produce engaging and consistent layouts and user interfaces that can reduce cart abandonment and increase sales 
  • Development: Write code, customize third-party software, install plugins, and more 
  • Content migration: Migrate content from one platform to another 
  • Hosting: Arrange dedicated web hosting services on behalf of the clients, including managed hosting if desired
  • Quality assurance (QA) testing and launch: Perform QA testing before and after launch to ensure that all elements and features function properly 
  • Training: Train clients on how to run their eCommerce platforms 
  • Management and maintenance: Offer other services including, but not limited to, search engine optimization (SEO), content writing, product data entry, social media marketing, pay-per-click (PPC) advertising, version upgrades, security, backup, and analytics 

This case study from Bytes Technolab illustrates how Magento development services can lead to positive business outcomes. DrugStore2Door, an online pharmacy, was facing a fall in traffic and conversions due to increased competition and outdated features. It worked with Bytes Technolab to upgrade its marketplace app and fix issues such as poor performance, crashing, low speed, and payment failures. 

The agency rolled out a Magento 2-powered application that integrated an accurate, prescription-based search function, multiple payment systems, booking management, and pending cart management. Since the launch of the new version, DrugStore2Door reported significant increases in conversions (250%) and traffic (400%).

How much does it cost to hire a Magento development agency?

Hiring a Magento development agency costs anywhere from $15 to $200 per hour on average. The top Magento development companies on DesignRush charge an average of $60/hour.

This price can vary based on factors such as the agency's location, expertise, project complexity, and scope, among other things. Here are the typical costs for various aspects of building a Magento website:

Service/productAverage cost
Magento themes
  • Pre-built: Up to $200
  • Custom: Up to $1,000 
Magento extensions
  • Basic: Free (some extensions)
  • Premium: Up to $500
Graphics and brand collateral
  • Graphic design: $25/hour
  • Copywriting: $25 - $75/hour
Store domain$10 - $15/year
Magento SEO and marketing$49,000/year
Magento store support and maintenance$20 - $125/hour
Data migration$15 - $50/hour

How much does it cost to build a Magento website?

The cost of creating a basic Magento website ranges from $20,000 to $150,000. Roughly 13.1% of the top Magento firms on DesignRush accept projects with a minimum budget of $1,000, while only 2.8% have a $50,000+ minimum budget.

Magento offers a free plan called Magento Open Source, but costs related to hosting, domain, SSL certificate, front-end development and design, and more can stack up. Ultimately, pricing varies depending on design and theme, extensions and integrations, infrastructure, and maintenance. 

How long does it take to build a Magento website?

It takes several months to build a Magento website. The design and coding phase typically takes seven to nine months, while the final verification and production launch may take approximately one month. 

While these estimations provide a general guideline, the exact time depends on the complexity of the website and the customizations you want to create. These are the other factors that affect Magento implementation time: 

  • Size of implementation 
  • Number of developers 
  • Detailed concept and processes 
  • Quality of coding and business analysis 

Before starting your Magento project, it’s important to create a detailed plan, set realistic expectations, and maintain open communication with the agency to ensure successful and timely delivery.

How do I hire a Magento development agency for my project?

To hire a Magento development agency for your project, follow the steps below.

  1. Outline your project’s scope, objectives, and required features.  
  2. Determine what customizations, integrations, and services your project needs (e.g., themes, extensions, migrations, etc.). 
  3. Research Magento development agencies online, focusing on those with a solid track record, relevant industry experience, and updated, legitimate Magento certifications. 
  4. Check their reviews and portfolio of past and existing clients to assess work quality.  
  5. Shortlist agencies that align with your project requirements.  
  6. Send a request for proposal (RFP) that includes project timelines, cost estimates, strategies, and other requirements you need. If needed, you can also ask the candidates to take a paid coding skill test project. 
  7. Carefully evaluate and compare the proposals and the quality of coding tests, if any.  
  8. Conduct interviews, either virtual or in-person, with agencies you’ve further shortlisted.  
  9. After selecting an agency, clarify the contract details, including payment terms, intellectual property rights, and project milestones. 

If you need help finding the best Magento development agency for your online store, you can talk to us. Simply tell us about the details of your project, and our Agency Team will reach out with a list of top agencies that best fit your needs – for free. Visit the DesignRush Marketplace for more information.

What questions should I ask Magento development companies when hiring?

Finding the right agency partner can determine the success of your online store. Here are some pertinent questions to ask when hiring one:

Its Relevant Background 

  1. Do you offer the full spectrum of services related to Magento? Are you a Magento solution partner? 
  2. How many years have you been specializing in Magento development? 
  3. Can you share examples of previous Magento projects you've successfully executed? 
  4. Are you adept at using Magento DevBox, PHPStorm, Composer, and other necessary tools to add custom features and functions? 
  5. Do your developers hold Magento certifications, such as Magento 2 Solution Specialist, Magento 2 Certified Associate Developer, Magento 2 JavaScript Developer, and more? 

Company Services and Processes 

  1. What’s your approach to handling custom features and functionalities? 
  2. How do you seamlessly integrate various third-party systems like payment gateways or CRM software? 
  3. What SEO strategies do you employ to enhance search engine visibility? 
  4. How do you ensure that the Magento site you’ve designed is mobile-friendly?  
  5. How do you ensure that the Magento website is performing well? 
  6. How do you implement security measures to safeguard customer data and transactions? 

The Project 

  1. What's the estimated timeline for developing our Magento website? 
  2. How will you keep us updated throughout the project's progression? 
  3. What kind of post-launch support and maintenance services do you offer? 
  4. How would you handle changes in scope and associated costs during the project? 
  5. How much do you estimate our project will cost? Are there any additional fees we should know about?

What are the top Magento development companies in the U.S.?

The top Magento development companies in the U.S. are:

AgencyDesignRush ratingGoogle ratingTop clients
Digital Silk

4.9

(33 reviews)

5.0

(5 reviews)

  • NASA
  • IBM
  • Sony
  • Microsoft
Wanted for Nothing

4.9

(15 reviews)

5.0

(7 reviews)

  • Purdue University
  • Nissin Foods
  • APM Music
  • Brookfield Properties
Bytes Technolab

4.9

(13 reviews)

4.6

(99 reviews)

  • Healthy Planet Canada
  • Ragnar
  • Alliance Consumer Group
  • Celebration Giftware 
Top Notch Dezigns

4.8

(12 reviews)

5.0

(7 reviews)

  • Stephen Ely Architect
  • Meadowbrook Financial Mortgage Bank
  • Long Island University
  • Rios Interiors Corp 
SmartSites

5.0

(52 reviews)

4.9

(460 reviews)

  • Flight Courtier
  • Everything Koi
  • Fantastic Inc
  • Newark Academy

Scroll up to learn more about these top five firms and other premier Magento development agencies. To customize your search, you can filter the agencies based on hourly rate, reviews, team size, and budget.

Which one is better, Magento or Shopify?

It’s hard to pinpoint which of the two platforms is better because both possess distinct advantages and drawbacks.  

Celebrated for its adaptability and extensive customization, Magento is perfect for intricate eCommerce storefronts. Notably, it requires specialized hosting and is more expensive. 

Meanwhile, with its approachable interface and simple setup, Shopify is favored by small enterprises. Its main drawback is that it has limited customization compared to Magento. 

Ultimately, your decision hinges on your business needs, technical expertise, scalability requirements, and budget.

About The Author and Expert Reviewer
Julie Celestial is experienced in journalism and digital marketing. She was a news and current affairs writer at ABS-CBN and The Watchers News before transitioning into digital marketing as an SEO Content Manager at Plastic Phobia UK. Her articles have landed the #1 spot on SERPs, including the website and app trends on DesignRush. She has also built agency expertise after working with over a thousand agency profiles on the site.
Chief Technology Officer
Gary Kuznetsov is a seasoned programmer, web developer, and certified Laravel developer. He was a Senior PHP developer at Blue Fountain Media, then soon became Head of Development at Digital Silk. With hundreds of successful websites/applications deployed throughout his career, it is no surprise that he is now a Chief Technology Officer at DesignRush, spearheading digital products and solutions to meet the company’s challenges and objectives.