Pay-per-click management covers campaign strategy, keyword, and audience targeting, bid management, ad creative, landing page testing, and performance reporting. Most pay-per-click services are billed either as a monthly retainer or as a percentage of ad spend, with minimum budgets on this list starting under $1,000 and hourly rates ranging from $10 to $235. The pay-per-click management companies below are ranked by verified client reviews across Google, Microsoft, Meta, and Amazon. Searching specifically for PPC agencies in the US? Start there instead.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Rob Bettis specializes in elevating eCommerce retailers who have a passion for quality craftsmanship. From hammers and nails to pixels and code; our team of experts is dedicated to helping these boutique brands build bigger and better businesses online with PPC advertising. We put customer well-being first as...
Top Services:
- Social Media Marketing
- PPC
- Digital Strategy
- Location
- Chattanooga, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Andy Commons is a Missoula based Internet Marketing Consultant. An Internet marketing and SEO services centered in Montana, but serving clients worldwide. We assist medium and large-sized businesses in increasing their internet visibility and revenues. Paid Search Campaign creation and optimization (also...
Top Services:
- Digital Marketing
- PPC
- SEO
- Location
- Missoula, Montana
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Miron Digital is a Singapore-based digital marketing agency with expertise in leading your brand to success. With years of experience and tried-and-true processes, we have the capability to drive profitable organic & paid traffic for our clients so they can achieve their objectives!...
Top Services:
- SEO
- PPC
- Digital Marketing
- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $10,000 - $25,000
Virayo is an SEO agency that drives SQLs for B2B SaaS companies and helps shorten their sales cycles. Our services include:Technical SEO analysisContent auditsKeyword strategyContent productionContent optimizationLink buildingRoutine reportingQBRs...
Top Services:
- SEO
- PPC
- Digital Marketing
- Location
- Eagle, Idaho
- Number of Employees
- Under 49
Green Tambourine over the course of the last decade, we have established a strong reputation in the industry, earning the trust of both our customers and ourselves by producing work that is both aesthetically pleasing and innovative. We are experts in a wide range of design specializations and provide...
Top Services:
- Digital Marketing
- PPC
- Branding
- Location
- Poole, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
We design distinctive, alluring, and successful ad campaigns for placement on search engines, ad networks, social media, email, and other platforms where your brand's target audience congregates...
Top Services:
- SEO
- PPC
- Advertising
- Location
- Warszawa, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Beaverton SEO Services increases your internet visibility and catapult your company's development. Our team of SEO specialists assists small companies in thriving in the digital landscape. With our base in Beaverton, Oregon, we service customers across the Portland metropolitan area and beyond. Let us assist...
Top Services:
- SEO
- PPC
- AEO
- Location
- Beaverton, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
At Webstuffguy.com, we specialize in building beautiful, unique websites that give your company the professional appearance that it deserves. Our services are geared towards building your online presence and working with the power of Google to get your site ranked at the top, surpassing all your competitors...
Top Services:
- SEO
- PPC
- Web Design
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
At 77Digital, our talented team partners with clients to deliver an end-to-end brand experience through a user-friendly narrative. We bridge the gap between your line of work and the audience you want to reach out to by truly understanding the segment of one. Our expert navigation of data, pioneering...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Location
- Docklands, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
With a team of skilled developers, designers, and digital marketers, we know how to use top-notch copywriting and the newest marketing technology to drive more and better qualified leads...
Top Services:
- SEO
- PPC
- Web Development
- Location
- Brisbane City, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Xtreme is a web development partner trusted by businesses in the Gulf region for superior web-building and growth...
Top Services:
- Creative Services
- PPC
- UI/UX Design
- Location
- West Babylon, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- Under $1,000
Poterby Media is a full-service digital marketing agency in Lagos, Nigeria. We specialize in helping businesses increase online presence and generate leads...
Top Services:
- Digital Marketing
- PPC
- Content Marketing
- Location
- Lagos, Nigeria
- Number of Employees
- Under 49
- Average Hourly Rate
- $1000/hr
Marketing, Advertising and Technology for Artists, Creators and Brands. Official Google and Sky Partner...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- Location
- Milan, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
For more than 7 years, we have been helping clients develop various areas of business on the Internet. We are engaged in the professional turnkey creation of sites of various complexity, their optimization, and the launch of advertising campaigns throughout Ukraine and beyond...
Top Services:
- SEO
- PPC
- Web Development
- Location
- Lviv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
Elevate your online business presence through Website Design, SEO strategies, Direct Mail Marketing, Google My Business optimization, and Google Ads. Achieve heightened sales figures by implementing a tailored marketing strategy specifically crafted to suit your business needs...
Top Services:
- Web Design
- PPC
- SEO
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
Mamba SEO has revamped and refreshed the SEO experience. We've introduced a pay-per-performance model and deliver a refreshing level of communication and transparency in our process. Come meet us today to learn more...
Top Services:
- SEO
- PPC
- Content Marketing
- Location
- Singapore, Singapore
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
Megaphone is a digital marketing agency focused on innovation and excellence. Its team of experts collaborates to create compelling ad campaigns that drive brand growth and engagement online. Megaphone helps businesses scale and thrive in the digital landscape with a proactive approach and a passion for...
Top Services:
- Social Media Marketing
- PPC
- Digital Marketing
- Location
- Cremorne, Australia
- Number of Employees
- 100 - 249
At Grow and Convert, we take a holistic approach, overseeing the entire process from keyword research and content creation to optimization, publishing, and link building. What sets us apart is our commitment to measurable success through carefully configured analytics that attribute leads or sales to specific...
Top Services:
- SEO
- PPC
- Content Marketing
- Location
- San Diego, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Optisearch is your premier destination for Google Ads services in the UK, specializing in helping businesses generate more leads through PPC campaigns. With our expertise, we enable businesses to optimize their resources and achieve greater results with minimal investment...
Top Services:
- SEO
- PPC
- Digital Marketing
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
Go Amplify is a search marketing agency for e-commerce brands...
Top Services:
- SEO
- PPC
- Digital Marketing
- Location
- Barnsley, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Session Media is a Surrey-based Digital Marketing Agency...
Top Services:
- SEO
- PPC
- Digital Marketing
- Location
- Guildford, United Kingdom
- Number of Employees
- Under 49
Search Prestige is a highly specialized SEO and PPC agency. We leverage emerging technologies to drive more impact in compressed timeframes...
Top Services:
- SEO
- PPC
- CRO
- Location
- Grand Rapids, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
The Amazon Whisperer is a full-service Amazon account management agency committed to boosting your sales through expert SEO, PPC, and graphic design teams. By optimizing every aspect of your Amazon presencefrom keyword research and competitor analysis to strategic listing enhancementswe partner with you to...
Top Services:
- SEO
- PPC
- Graphic Design
- Location
- Stallings, North Carolina
- Number of Employees
- Under 49
G2Mteam specializes in business-to-business (B2B) tech and startup marketing with a focus on early-stage companies. The agency's services include content marketing, organic search engine optimization (SEO), and comprehensive execution across various tech verticals. With over ten years of experience and a...
Top Services:
- Content Marketing
- PPC
- Social Media Marketing
- Location
- Ramat Gan, Israel
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Rewind Creative excels in connecting brands with their audiences through meticulously crafted strategies and performance-driven marketing. With over a decade of experience, the agency delivers impactful results for business-to-business (B2B) and business-to-consumer (B2C) clients, securing high-profile press...
Top Services:
- Social Media Marketing
- PPC
- Public Relations
- Location
- Birmingham, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
Little Crank is an Australian Klaviyo and digital marketing agency creating tailored email and digital marketing strategies for businesses. With expertise in Google Ads, Meta Ads, Pinterest Ads, SEO, Shopify, and WordPress, the agency offers a comprehensive suite of services to enhance the client's online...
Top Services:
- SEO
- PPC
- Advertising
- Location
- Gardenvale, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Strats & Roadmaps is a branding and digital marketing agency driving business success through tailored strategies. Its seasoned experts create customized roadmaps that align with each client's branding goals and challenges. The agency uses data-driven insights to optimize marketing campaigns, ensuring they...
Top Services:
- SEO
- PPC
- Branding
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Our Proven SEO solutions focus on local SEO, ensuring your business stands out in Calgary's competitive market. Rank #1 In Calgary With Proven SEO. Rank on Google Under 120 Days No Long-Term Contracts. Proven Strategies & 100 % Done For You. Get Best SEO Services Without Breaking the Bank...
Top Services:
- SEO
- PPC
- Web Design
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Real Xposure is a creative digital marketing and software solutions provider that drives business transformation and growth. With a focus on tailored strategies, the agency helps clients navigate complex challenges using innovative digital marketing techniques and software development. Its expert team...
Top Services:
- Social Media Marketing
- PPC
- SEO
- Location
- Coral Springs, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Search Engine Optimisation for your business. Bold, Daring and Unforgettable. BrandPublic is a collective of experienced marketing professionals, spearheaded by Radu Florin, a seasoned marketer with a wealth of expertise in branding, brand marketing, SEO, content creation, and copywriting...
Top Services:
- SEO
- PPC
- Digital Marketing
- Location
- Brighton and Hove, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $160/hr
- Minimal Budget
- Under $1,000
LiveHelpIndia offers comprehensive outsourced services, including customer support, IT support, and virtual assistance. Its 24/7 help desk and dedicated virtual teams ensure seamless operations and superior customer experiences for businesses worldwide. Trusted by global companies, LiveHelpIndia provides...
Top Services:
- Digital Marketing
- PPC
- IT Services
- Location
- Sydney, Australia
- Number of Employees
- 1000 & Up
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
The Unit is a customer-focused software development agency catering to the betting, gaming, and sports sectors. Committed to simplicity and transparency, the team transforms client visions into world-class products. The Unit's expertise spans digital design, marketing strategy, and user experience, providing...
Top Services:
- SEO
- PPC
- Software Development
- Location
- Dundalk, Ireland
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
We help businesses get VisiBelle online and make more sales with web design and marketing...
Top Services:
- Web Design
- PPC
- Social Media Marketing
- Location
- Mawson Lakes, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
At the core of our digital marketing services is our deep-rooted love for animals. We understand that your veterinary practice is more than just a business and a commitment to care. Let us amplify your mission with marketing strategies fueled by our passion for pets and their well-being...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Location
- Port Moody, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
OpiMax Inc. is a full-service digital marketing agency. Our passion is to help you reach your full digital potential. We specialize in strategy and planning, campaign execution, and analytics. Our unique understanding of motivations, attitudes, and behaviors allows us to work with clients and help them form...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Location
- Mississauga, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Apiary Digital is a consultancy specializing in tailored digital marketing solutions for high-growth companies. With expertise in SEO, paid media, data analytics, creative design, and advanced capabilities like GA4 configuration and website optimization, Apiary partners with tech, SaaS, and e-commerce leaders...
Top Services:
- SEO
- PPC
- Email Marketing
- Location
- Redmond, Washington
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $50,000 & Up
SMB Marketing School helps small business owners grow their leads and traffic through SEO and paid adswithout the overwhelm. Whether you need done-for-you services or want to learn how to optimize your site yourself, we provide clear, effective strategies that actually work. Our approach is simple: get your...
Top Services:
- SEO
- PPC
- Content Marketing
- Location
- Surrey, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Generation Web is the trusted digital marketing partner for businesses seeking data-backed strategies that deliver real, measurable results. Its commitment to ROI-driven campaigns, transparent communication, and guaranteed SEO performance sets it apart in a crowded industry...
Top Services:
- CRO
- PPC
- SEO
- Location
- Medford, Oregon
- Number of Employees
- Under 49
LEMARBET is a dynamic SEO and digital marketing agency specializing in contextual advertising, SEO optimization, and UX analytics. With over five years of experience and more than 400 successful online projects, LEMARBET has established itself as a trusted partner for businesses looking to improve their...
Top Services:
- CRO
- PPC
- SEO
- Location
- Lviv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
ClickFirst SMM is a digital marketing agency dedicated to providing top-tier services with an unwavering commitment to its core values. With the ever-evolving digital landscape, ClickFirst SMM embraces change, adapting its campaigns and strategies to stay ahead of the curve...
Top Services:
- Social Media Marketing
- PPC
- SEO
- Location
- Houston, Texas
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $10,000 - $25,000
Murtafi Digital is a digital growth partner helping businesses build stronger digital foundations, increase organic visibility, and reach high-intent prospects through integrated Website Development, SEO, and Google Ads services...
Top Services:
- SEO
- PPC
- Web Development
- Location
- Jakarta, Indonesia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Vroom Digital is a full-service online marketing agency located in Dublin, offering comprehensive solutions such as SEO, PPC, social media, and display advertising. Committed to ethical practices, they focus on delivering long-term strategies personalized to meet the specific needs of each business...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Location
- Dublin, Ireland
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
EtherealMinds: Your Growth Partner in Social Media, Web Development, and Ads That Actually Work. Maybe you've worked with a digital marketing agency before, and all you got were complicated reports and empty promises. Or maybe you're doing everything on your own, feeling overwhelmed and not seeing the return...
Top Services:
- Social Media Marketing
- PPC
- Web Development
- Location
- West Palm Beach, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Top-Tier SEO & Digital Marketing Services - Tailored Exclusively For You. We pride ourselves on our world-class free discovery. We offer free audits that others in the industry charge thousands for...
Top Services:
- SEO
- PPC
- Digital Marketing
- Location
- New Port Richey, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Marketing LTB is a team of passionate marketing experts dedicated to helping businesses grow their revenue through data-driven strategies. With years of experience in the industry, we specialize in performance marketing, SEO, content marketing, conversion optimization, and other services to deliver measurable...
Top Services:
- SEO
- PPC
- Web Design
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
SEOtop.md offers professional SEO services including site audits, on-page and off-page optimization, link building, keyword research, and content strategy. We help businesses improve search visibility and drive consistent organic traffic with customized SEO solutions tailored to each client's goals...
Top Services:
- SEO
- PPC
- Digital Marketing
- Location
- Chișinău, Moldova
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Lanet CLICK is a full-cycle Digital Marketing Agency. We are official partners of Google and Meta, which guarantees effective advertising campaigns...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Location
- Kyiv, Ukraine
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
We're a London based website design and digital marketing agency that offers the very best in Website Design, PPC Marketing such as Google Ads & Facebook/Instagram Ads, and SEO services. Our team are a group of visual experts that have an unparalleled knowledge of website design and digital marketing...
Top Services:
- Web Design
- PPC
- Social Media Marketing
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
Tree Service Marketing Agency helps tree care businesses grow by offering specialized SEO and Web Design services. We create custom, mobile-optimized websites that convert visitors into customers, and we enhance local visibility to drive qualified leads and revenue growth...
Top Services:
- SEO
- PPC
- Web Design
- Location
- Katy, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
PPC Specializations
Services Related to PPC
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FAQs About PPC Agencies
SEO vs PPC: Which Is right for your business?
| Feature | PPC (Paid Ads) | SEO (Organic) |
| Speed | Fast (live in hours) | Slow (3 to 12 months to rank) |
| Cost | Paid per click; each click costs | High effort, "Free" clicks |
| Trust | Moderate (some users skip ads) | High (users trust organic more) |
| Longevity | Traffic stops when the budget ends | Assets last for years |
| Effort | Bidding & creative testing | Content creation & technical |
In 2026, the debate isn't about which is better, but which is faster. With AI Overviews (AIO) now dominating the top of search results, both Search Engine Optimization (SEO) and Pay Per Click (PPC) have had to change.
The short answer: PPC brings fast results; SEO builds momentum over time.
Use SEO when you want long-term, compounding traffic and can afford to wait for results. Use PPC when you need immediate visibility, fast testing, or predictable demand on a controlled budget.
For best results, combine both methods.
What is the best PPC platform for my business?
| If your goal is... | Use this platform |
| Immediate sales or leads | Google Ads (Search) |
| Building a brand/lifestyle | Meta (Instagram) or TikTok |
| Selling to other businesses | LinkedIn Ads |
| Selling products on a budget | Amazon Ads or Microsoft Ads |
| Targeting Gen Z or trends | TikTok Ads |
The best platform depends entirely on your business model and where your customers spend the most time. Since the rise of AI-integrated search, PPC has split into two worlds: intent-based (people looking for you) and interruption-based (you looking for them).
Best for most businesses:
- Google Ads: Ideal for high-intent traffic. If someone types "emergency plumber Cheney" or "best CRM for startups," they want to buy now.
- Meta Ads (Facebook & Instagram): Best for visual products and impulse buys. If your product looks great in a video or photo, Meta's algorithm is elite at finding people who didn't know they wanted your product until they saw it.
The specialist platforms:
- LinkedIn Ads: The gold standard for B2B. It is expensive (high CPC), but your B2B PPC agency can target by specific job titles (e.g., Director of Logistics) or company size.
- Amazon Ads: A must for physical product sellers. It often has a higher conversion rate than Google because users are already in shopping mode.
- TikTok Ads: In 2026, TikTok is a massive search engine for Gen Z and Millennials.
Alternatives:
- Microsoft advertising (Bing): Often overlooked, but it reaches a more affluent and older demographic (usually 45+). Competition is lower, so your cost-per-click (CPC) is often 30% cheaper than Google.
- Reddit & Quora: Best for niche, high-trust communities. If your audience is highly technical or research-heavy, appearing in these threads can feel more like a recommendation than an ad.
How much does PPC agency management cost?
Your total PPC cost is ad spend plus management fees. Industry competition determines how high both numbers go.
Average costs for a standard PPC campaign are:
- Ad spend: $500 to $20,000+ per month
- Cost-per-click (CPC): Approximately $1.62 per click
- Cost-per-1,000 impressions (CPM): Approximately $3.12
- Remarketing CPC: $0.66 to $1.23 per click
- Tools and software: $15 to $800 per month
Agencies usually charge using one of these models:
- Percentage of ad spend: 12% to 30% of monthly spend
- Flat monthly fee: $1,000 to $3,000 for small to mid-sized businesses
- Project-based pricing: $1,000 to $10,000+ for audits, setup, or short engagements
Average CPC in 2026 across major industries:
| Industry | Average CPC | Average CTR |
| Business Services | $5.37 | 5.62% |
| Health & Fitness | $4.71 | 6.88% |
| Education | $4.39 | 6.21% |
| Animals & Pets | $3.90 | 7.39% |
| Beauty & Personal Care | $3.56 | 6.75% |
| Fashion & Jewelry | $3.39 | 6.13% |
| Real Estate | $2.10 | 9.20% |
| Restaurants & Food | $2.18 | 8.68% |
| Travel | $1.92 | 10.16% |
How long does it take to see the results of a PPC campaign?
You will see traffic in 24 hours, data in 2 weeks, and true profitability in about 3 months.
PPC delivers results faster than SEO, but it's not instant. While your ads can appear within hours, profitable, stable results generally follow a three-stage timeline.
- Days 1 to 7: Ads go live and gain immediate traffic. The platform's AI tests audiences. Avoid changing settings, or you will reset the learning process.
- Weeks 2 to 4: You spot winning ads, block wasted search terms, and see early leads or sales. Cost Per Acquisition (CPA) may be high because you’re buying data to see which ads convert.
- Months 2 to 3: You have enough data to cut underperforming keywords and double down on profitable ones. Results stabilize, and you hit your target return on ad spend (ROAS).
Who owns your ad accounts?
You should, but you might not. The legal and technical ownership of an ad account depends entirely on how it was set up and what is in your contract.
If you set up the account using your business email and your credit card, you own it. You simply invite a PPC agency as a partner or manager. If you choose to finish the partnership, you maintain full control and can remove their access at any time. You keep all the historical data, the winning ad formulas, and the tracking pixels that have learned who your customers are.
When a PPC agency manages campaigns under its own account, you don't retain ownership. If you part ways, you could lose valuable campaign data and have to start from scratch.
