Pay-per-click management covers campaign strategy, keyword, and audience targeting, bid management, ad creative, landing page testing, and performance reporting. Most pay-per-click services are billed either as a monthly retainer or as a percentage of ad spend, with minimum budgets on this list starting under $1,000 and hourly rates ranging from $10 to $235. The pay-per-click management companies below are ranked by verified client reviews across Google, Microsoft, Meta, and Amazon. Searching specifically for PPC agencies in the US? Start there instead.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Digital Concepts is full-service digital marketing company in Kolkata, India helping businesses around the world thrive in their industry and stand out in the market from their competitors...
Top Services:
- WordPress Website Design
- SEO
- Social Media Marketing
- PPC
- Logo Design
- Show more
- Location
- Kolkata, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Hamza Design Hub is a creative digital marketing agency delivering custom web design, e-commerce, branding, and marketing solutions to help businesses grow online...
Top Services:
- Digital Marketing
- Digital Services
- Graphic Design
- Branding
- WordPress Website Design
- Show more
- Location
- Lahore, Pakistan
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Welcome to MassConvert, the award-winning team that Consistently Grows eCommerce Brands & Local Businesses...
Top Services:
- SEO
- Digital Marketing
- PPC
- Social Media Marketing
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Digital marketing agency 100% focused on helping businesses drive more sales via SEO & PPC . Grow your revenue & take back your market-share...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Ayr, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Tonic Enterprises is an online marketing firm committed to helping clients improve their digital branding...
Top Services:
- SEO
- Web Design
- PPC
- Social Media Marketing
- Show more
- Location
- Lake Mary, Florida
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $1/hr
Growth Hack Consulting is the first Agency in Hong Kong to provide marketing and advertising services for Amazon Sellers...
Top Services:
- SEO
- Social Media Marketing
- PPC
- Content Marketing
- Show more
- Location
- Hong Kong, Hong Kong
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
We develop amazing websites for increasing sales of your company. Our professional team can create individual design and effective content to promote your business. We use many different techniques for optimization and do it successfully...
Top Services:
- Web Development
- SEO
- PPC
- Digital Services
- Show more
- Location
- Moscow, Russia
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
Our vision is to bring inspiration and innovation to the world’s leading companies.Our purpose is to create, innovate and explore relentlessly...
Top Services:
- Social Media Marketing
- Digital Marketing
- PPC
- SEO
- Show more
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
In short (since there is a 600 character limit and we've already used 73), Clarity Creative Group is a digital marketing agency that is customer service oriented. We care about the WHY in almost every circumstance, which allows us to help our clients reach their goals. Through clear communication and...
Top Services:
- SEO
- Digital Marketing
- PPC
- Web Design
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Adssential Marketing, an emerging digital marketing agency assisting companies to reach their ideal market and leads objective through the use of Search Engine Marketing/Optimization, Pay per click (PPC) Advertising, Website Development & Maintenance, Social Media Marketing, Copywriting and Analytics...
Top Services:
- Social Media Marketing
- Digital Marketing
- PPC
- Web Design
- Show more
- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
We offer fully-strategic, customized SEO solutions that are white-hat, Google approved and ultimately successful. Our SEO strategies are as unique as the brands we serve. We work with eCommerce, SaaS, Fintech, Global Data Providers, Colleges / Universities, and most verticals in-between...
Top Services:
- SEO
- Digital Marketing
- PPC
- Public Relations
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $10,000 - $25,000
We've managed over $30million in ad spend and analyzed over $300 million in revenue. Work with a team that gets you the results you want. No bull$%&#. Just month-to-month contracts. Paid ads can be a powerful source to drive leads through your sales funnel … when you do it correctly. At Crunchy Links, we...
Top Services:
- Digital Marketing
- Content Marketing
- PPC
- SEO
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
Social Up Media is not your average agency. We are a tight, personable, digital marketing firm that specializes in SEO, SEM, PPC, and Paid Social. We take pride in providing personalized support for each individual client. Our methods of success are proven, and we are confident in taking on any type of client...
Top Services:
- Digital Marketing
- SEO
- PPC
- Content Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
At Slicks Graphics we continue to push the envelope developing solutions for blue collar business owners looking to grow their business. From custom vehicle graphics or trailer wraps, to a new sign and even digital marketing services, our products have one goal. Thats to make noise in their markets...
Top Services:
- Digital Marketing
- SEO
- PPC
- Web Design
- Show more
- Location
- Morrisville, Pennsylvania
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Performance marketing agency for ambitious brands. Based in Leeds, founded in 1998. Specialists in Paid Media, SEO and Social...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Leeds, United Kingdom
- Number of Employees
- Under 49
A digital agency specializing in SEO, PPC and Content Strategy for Small and Medium Sized Businesses...
Top Services:
- Digital Marketing
- Content Marketing
- PPC
- SEO
- Show more
- Location
- Milton, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
Digital Marketing Agency focused on Your Success Through Innovative Campaigns...
Top Services:
- SEO
- Content Marketing
- PPC
- Web Design
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- 100 - 249
We Are All The Way Up Media, An Internet Marketing Company Located in Toronto and Vaughan. We Specialize in Web Design, SEO, PPC, Social Media and Content Creation...
Top Services:
- SEO
- Digital Marketing
- PPC
- Web Design
- Show more
- Location
- Vaughan, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
Astro Marketing offers flexible and affordable digital marketing services catering to businesses of all sizes and budgets. With over two decades of experience, they specialize in digital marketing and search engine optimization (SEO), and local SEO...
Top Services:
- SEO
- Web Design
- PPC
- Digital Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $14/hr
- Minimal Budget
- $1,000 - $10,000
Givicore is a Web Design & Software company that helps small and medium-sized local businesses...
Top Services:
- Web Design
- SEO
- PPC
- Digital Marketing
- Show more
- Location
- Aurora, Colorado
- Number of Employees
- Under 49
Burning Stick Creative is a full-service marketing agency located right in Downtown Lafayette. Our in-house services cover all your marketing needs. Stoke your creative flame with Burning Stick Creative and watch your business spread like wildfire...
Top Services:
- SEO
- Social Media Marketing
- PPC
- Graphic Design
- Show more
- Location
- Lafayette, Louisiana
- Number of Employees
- Under 49
A small business succeeds online when they have a great digital marketing strategy. Our 15+ years in the SEO and online marketing industry makes us the perfect partner for small businesses looking to boost their business online...
Top Services:
- Digital Marketing
- SEO
- PPC
- Web Design
- Show more
- Location
- Ogden, Utah
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
MLJ Solutions provides proper Search Engine Optimization process which will improve the quality and quantity of website traffic...
Top Services:
- SEO
- Digital Marketing
- PPC
- Email Marketing
- Show more
- Location
- Scottsdale, Arizona
- Number of Employees
- Under 49
A Digital Media Management Company SocialCatnip is comprised of professionals with experience in Digital Media, Marketing, Account Management, Sales, and Customer Service...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Santa Maria, California
- Number of Employees
- Under 49
We grow your business, establishing a strong online presence with our SEO services and grow organically. We find potential customers at the right time and get conversion-oriented traffic...
Top Services:
- Graphic Design
- SEO
- PPC
- Web Design
- Show more
- Location
- Lafayette, California
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
From complex data to global clientele, SiteCare delivers a curated experience tailored to help your brand reach its full online potential. Our experienced team provides expert service and guidance that you can trust across the world with confidence...
Top Services:
- SEO
- Digital Marketing
- PPC
- Web Development
- Show more
- Location
- LaGrange, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
Footprint Digital is determined to help businesses everywhere reach their highest potential. We are dedicated to transforming any challenge into a success story and expanding horizons - because no goal should be too high...
Top Services:
- Digital Marketing
- CRO
- PPC
- SEO
- Show more
- Location
- Colchester, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
At One Egg, we breathe life into our clients' campaigns with the extra piece of creativity that makes us stand apart from other agencies. With a team of passionate young minds and seasoned professionals, it's no wonder why Australia's biggest brands rely on our services for their PPC, SEO, email marketing &...
Top Services:
- Email Marketing
- Digital Marketing
- PPC
- SEO
- Show more
- Location
- Bondi Junction, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Pixel Army is the one-stop destination for your website needs. With our experienced developers and SEO experts, we will craft a responsive web platform that engages customers across all devices. Plus, with customizable strategies to attract targeted visitors and increase conversions, you’ll be poised to...
Top Services:
- Digital Marketing
- SEO
- PPC
- Web Design
- Show more
- Location
- Edmonton, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
At SearchRPM, we're not just in the business of writing for robots and building spammy links. Instead, we focus on crafting digital brands that both search engines and users will adore. Our goal is to help your brand go beyond rankings so you can stand out from the competition...
Top Services:
- SEO
- Digital Marketing
- PPC
- Digital Strategy
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
After 20 years of mastering the art of SEO freelancing, TOBTO LLC has expanded its range of services to include graphic design, Google Ads and Ukrainian female voice acting. We give our clients the complete set of tools they need to dominate online. From logo design and branding to organic and technical SEO...
Top Services:
- Graphic Design
- Logo Design
- PPC
- SEO
- Show more
- Location
- Kyiv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
At BizIQ, we believe success is measured in the growth and vitality of our client’s businesses. We craft results-focused strategies tailored to each unique business need—from website design & development, to search engine optimization & pay-per-click advertising and more. Our budget-friendly solutions are...
Top Services:
- Social Media Marketing
- SEO
- PPC
- Digital Marketing
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
System helps brands stand out from the crowd on social media. We deliver creative solutions that are tailored to your unique environment and goals, enabling you to reach more people, engage them better and convert for maximum ROI. Our expertise in culture and strategy set us apart by immersing ourselves into...
Top Services:
- Content Marketing
- Digital Marketing
- PPC
- Social Media Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Clever Digital Marketing delivers exceptional digital marketing solutions. Our passion is helping brands achieve sustained growth. We've become a leading Toronto agency by mastering the features of Facebook and Google advertising so that every campaign delivers real results - no wasted dollars! Our team works...
Top Services:
- Social Media Marketing
- Digital Marketing
- PPC
- Call Centers
- Show more
- Location
- Vaughan, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Move the needle on your MRR with our unique content marketing approach. Don't spend another month stuck at square one! Let us help you accelerate trial and demo signups, so that before you know it, Rock The Rankings is well within reach!...
Top Services:
- Digital Marketing
- SEO
- PPC
- Content Marketing
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Social Dental NOW is exclusively devoted to dental SEO. Our team, our partners, and our content are all singularly aimed at advancing dental practices. With us, it's dental marketing, always...
Top Services:
- SEO
- Content Marketing
- PPC
- Digital Marketing
- Show more
- Location
- Hillsboro, Oregon
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
At ajile Media Group, we help businesses succeed online - whether they’re local to Phoenix or located across the United States. Our expert internet marketing consultants are dedicated to developing high-ROI digital strategies that get results. We specialize in all things Digital Marketing – from PPC...
Top Services:
- SEO
- Digital Marketing
- PPC
- CRO
- Show more
- Location
- Gilbert, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Leverage the power of Big Data and performance-driven marketing with our advertising agency! We'll help you access audiences that are already engaged, ensuring your business reaches its fullest potential. With innovations at the forefront of industry developments, we create custom campaigns tailored to propel...
Top Services:
- Social Media Marketing
- Digital Marketing
- PPC
- Digital Strategy
- Show more
- Location
- Kyiv, Ukraine
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Our digital specialists use the most effective digital strategies and technologies available today, including bespoke web design, WordPress design, eCommerce design, SEO, social media management, and website maintenance, to produce the best results...
Top Services:
- SEO
- Social Media Marketing
- PPC
- Web Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Volusion is here to help small businesses soar! We specialize in ecommerce marketing and offer everything from SEO, PPC, Social Media Management to Website Design. Our team of experts are passionate about providing solutions tailored specifically for your business needs - transforming it into a success story...
Top Services:
- SEO
- Social Media Marketing
- PPC
- Web Design
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
At Majiska Digital Marketing, we specialize in ROI and data-driven digital marketing to increase the revenue and profits of your business. Our approach is centered on delivering measurable results for our clients...
Top Services:
- SEO
- Social Media Marketing
- PPC
- Web Design
- Show more
- Location
- Klang, Malaysia
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Lockstep Media is a full-stack digital marketing agency operating in multiple countries. They specialize in paid search and social advertising and offer a range of services including programmatic solutions, conversion-driven design, and website development...
Top Services:
- CRO
- SEO
- PPC
- Content Marketing
- Show more
- Location
- Lancaster, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Want to grow your small or midsized business? With offices in Atlanta, Gainesville and Chattanooga, Full Media offers the digital services you need for success: from web design to search engine optimization and pay per click advertising. Let us help build a marketing strategy with ROI so measurable even...
Top Services:
- SEO
- Web Design
- PPC
- UI/UX Design
- Show more
- Location
- Gainesville, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
To establish and accomplish your internet marketing goals, Collabo works closely with you in reaching your ideal client online...
Top Services:
- SEO
- Social Media Marketing
- PPC
- Digital Strategy
- Show more
- Location
- Vancouver, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
At SocialFin, we offer social media management, social media advertising, PPC management, search engine optimization (SEO), and website development services. We utilize the most relevant digital marketing strategies to help businesses achieve their objectives and expand...
Top Services:
- Social Media Marketing
- CRO
- PPC
- SEO
- Show more
- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
We provide a comprehensive website and digital marketing services. Our team specializes in building digital experiences for any industry...
Top Services:
- SEO
- CRO
- PPC
- Social Media Marketing
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
OnTimeWebDesign.biz is an independent small business owner helping other small business owners. OnTimeWebDesign.biz offers Website Design - Social Media - SEO - Videos. With over 26 years of advertising and marketing expertise, we have committed a significant amount of time, ongoing online education, and...
Top Services:
- Web Design
- Digital Marketing
- PPC
- Video Production
- Show more
- Location
- Township of Washington, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
InterSearchMedia has a history of providing social media marketing services and digital strategy focused on measuring conversions and increasing return on ad spend. From digital strategy creation to full Google Tag Manager implementation, InterSearchMedia Digital Marketing Agency handles it all...
Top Services:
- Social Media Marketing
- Digital Marketing
- PPC
- SEO
- Show more
- Location
- Trenton, New Jersey
- Number of Employees
- Under 49
Nonprofits Source is a specialized nonprofits digital marketing agency that recognizes and empathizes with the distinct obstacles that nonprofits encounter in the online realm...
Top Services:
- Digital Marketing
- SEO
- PPC
- WordPress Website Design
- Show more
- Location
- Bethesda, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
PPC Specializations
Services Related to PPC
Top PPC Agencies by Country
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
FAQs About PPC Agencies
SEO vs PPC: Which Is right for your business?
| Feature | PPC (Paid Ads) | SEO (Organic) |
| Speed | Fast (live in hours) | Slow (3 to 12 months to rank) |
| Cost | Paid per click; each click costs | High effort, "Free" clicks |
| Trust | Moderate (some users skip ads) | High (users trust organic more) |
| Longevity | Traffic stops when the budget ends | Assets last for years |
| Effort | Bidding & creative testing | Content creation & technical |
In 2026, the debate isn't about which is better, but which is faster. With AI Overviews (AIO) now dominating the top of search results, both Search Engine Optimization (SEO) and Pay Per Click (PPC) have had to change.
The short answer: PPC brings fast results; SEO builds momentum over time.
Use SEO when you want long-term, compounding traffic and can afford to wait for results. Use PPC when you need immediate visibility, fast testing, or predictable demand on a controlled budget.
For best results, combine both methods.
What is the best PPC platform for my business?
| If your goal is... | Use this platform |
| Immediate sales or leads | Google Ads (Search) |
| Building a brand/lifestyle | Meta (Instagram) or TikTok |
| Selling to other businesses | LinkedIn Ads |
| Selling products on a budget | Amazon Ads or Microsoft Ads |
| Targeting Gen Z or trends | TikTok Ads |
The best platform depends entirely on your business model and where your customers spend the most time. Since the rise of AI-integrated search, PPC has split into two worlds: intent-based (people looking for you) and interruption-based (you looking for them).
Best for most businesses:
- Google Ads: Ideal for high-intent traffic. If someone types "emergency plumber Cheney" or "best CRM for startups," they want to buy now.
- Meta Ads (Facebook & Instagram): Best for visual products and impulse buys. If your product looks great in a video or photo, Meta's algorithm is elite at finding people who didn't know they wanted your product until they saw it.
The specialist platforms:
- LinkedIn Ads: The gold standard for B2B. It is expensive (high CPC), but your B2B PPC agency can target by specific job titles (e.g., Director of Logistics) or company size.
- Amazon Ads: A must for physical product sellers. It often has a higher conversion rate than Google because users are already in shopping mode.
- TikTok Ads: In 2026, TikTok is a massive search engine for Gen Z and Millennials.
Alternatives:
- Microsoft advertising (Bing): Often overlooked, but it reaches a more affluent and older demographic (usually 45+). Competition is lower, so your cost-per-click (CPC) is often 30% cheaper than Google.
- Reddit & Quora: Best for niche, high-trust communities. If your audience is highly technical or research-heavy, appearing in these threads can feel more like a recommendation than an ad.
How much does PPC agency management cost?
Your total PPC cost is ad spend plus management fees. Industry competition determines how high both numbers go.
Average costs for a standard PPC campaign are:
- Ad spend: $500 to $20,000+ per month
- Cost-per-click (CPC): Approximately $1.62 per click
- Cost-per-1,000 impressions (CPM): Approximately $3.12
- Remarketing CPC: $0.66 to $1.23 per click
- Tools and software: $15 to $800 per month
Agencies usually charge using one of these models:
- Percentage of ad spend: 12% to 30% of monthly spend
- Flat monthly fee: $1,000 to $3,000 for small to mid-sized businesses
- Project-based pricing: $1,000 to $10,000+ for audits, setup, or short engagements
Average CPC in 2026 across major industries:
| Industry | Average CPC | Average CTR |
| Business Services | $5.37 | 5.62% |
| Health & Fitness | $4.71 | 6.88% |
| Education | $4.39 | 6.21% |
| Animals & Pets | $3.90 | 7.39% |
| Beauty & Personal Care | $3.56 | 6.75% |
| Fashion & Jewelry | $3.39 | 6.13% |
| Real Estate | $2.10 | 9.20% |
| Restaurants & Food | $2.18 | 8.68% |
| Travel | $1.92 | 10.16% |
How long does it take to see the results of a PPC campaign?
You will see traffic in 24 hours, data in 2 weeks, and true profitability in about 3 months.
PPC delivers results faster than SEO, but it's not instant. While your ads can appear within hours, profitable, stable results generally follow a three-stage timeline.
- Days 1 to 7: Ads go live and gain immediate traffic. The platform's AI tests audiences. Avoid changing settings, or you will reset the learning process.
- Weeks 2 to 4: You spot winning ads, block wasted search terms, and see early leads or sales. Cost Per Acquisition (CPA) may be high because you’re buying data to see which ads convert.
- Months 2 to 3: You have enough data to cut underperforming keywords and double down on profitable ones. Results stabilize, and you hit your target return on ad spend (ROAS).
Who owns your ad accounts?
You should, but you might not. The legal and technical ownership of an ad account depends entirely on how it was set up and what is in your contract.
If you set up the account using your business email and your credit card, you own it. You simply invite a PPC agency as a partner or manager. If you choose to finish the partnership, you maintain full control and can remove their access at any time. You keep all the historical data, the winning ad formulas, and the tracking pixels that have learned who your customers are.
When a PPC agency manages campaigns under its own account, you don't retain ownership. If you part ways, you could lose valuable campaign data and have to start from scratch.
