Pay-per-click management covers campaign strategy, keyword, and audience targeting, bid management, ad creative, landing page testing, and performance reporting. Most pay-per-click services are billed either as a monthly retainer or as a percentage of ad spend, with minimum budgets on this list starting under $1,000 and hourly rates ranging from $10 to $235. The pay-per-click management companies below are ranked by verified client reviews across Google, Microsoft, Meta, and Amazon. Searching specifically for PPC agencies in the US? Start there instead.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Adborg is a digital marketing agency delivering data-backed strategies to drive superior performance and return on investment (ROI). The agency offers comprehensive white-label services, including pay-per-click (PPC) advertising, search engine optimization (SEO), social media marketing, and web design to...
Top Services:
- PPC
- SEO
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
Brands Bro is a premier eCommerce marketing agency increasing online sales through comprehensive digital strategies. The agency specializes in Amazon ads management, pay-per-click (PPC) campaigns, and Shopify search engine optimization (SEO), providing tailored solutions to enhance brand visibility and drive...
Top Services:
- PPC
- SEO
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Docklin Digital excels in next-generation performance marketing, leveraging cutting-edge technology and data to drive tangible results. The agency specializes in paid search, social media, online video, display, and creative advertising services. Its innovative approach, powered by the advanced Docklin Piper...
Top Services:
- PPC
- Digital Marketing
- Location
- Stockholm, Sweden
- Number of Employees
- Under 49
PPCCenter.com operates within a sophisticated Amazon Ad Agency ecosystem that expertly combines the power of advanced AI technology oversight, and control by an experienced human PPC manager professional...
Top Services:
- PPC
- Digital Marketing
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $9/hr
- Minimal Budget
- Under $1,000
Creative Website Marketing is a Nashville-based digital marketing agency specializing in pay-per-click (PPC) advertising and search engine optimization (SEO) services tailored for small businesses. The agency focuses on crafting personalized marketing plans that align with client goals. Its commitment to...
Top Services:
- PPC
- SEO
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
HowSimpl is a comprehensive web design and development agency empowering brands with innovative digital solutions. With expertise spanning web development, marketing, blockchain, and artificial intelligence (AI), the agency collaborates with businesses to enhance brand awareness and drive sales. HowSimpl...
Top Services:
- PPC
- Web Design
- Location
- Lviv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
POINT Digital Marketing specializes in making digital marketing accessible for businesses of all sizes. Its team plans, creates, and manages targeted campaigns on platforms like Google and Facebook, helping clients enhance brand awareness and attract new customers. By leveraging its industry expertise, POINT...
Top Services:
- PPC
- Digital Marketing
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
RK3 Digital is a results-driven digital marketing agency specializing in web design, development, and multi-channel strategies that maximize return on investments. From PPC and SEO to social media and brand identity, the agency helps businesses grow with data-backed campaigns and world-class platforms. Its...
Top Services:
- PPC
- SEO
- Location
- Bloomington, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Precis Digital is a forward-thinking digital marketing agency optimizing key marketing channels to drive measurable results. With a strong focus on data-driven strategies, the agency leverages advanced technologies to tackle complex marketing challenges. Precis Digital's comprehensive approach ensures that...
Top Services:
- PPC
- SEO
- Location
- Stockholm, Sweden
- Number of Employees
- 100 - 249
Softellect360 is a full-service digital agency transforming businesses' online presence through comprehensive design and development solutions. Its expert team delivers tailored website development, effective paid advertising strategies, and web analytics to drive growth and conversions. With a commitment to...
Top Services:
- PPC
- Web Development
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Magnitude Digital is an award-winning performance marketing agency driving brand and sales growth. Founded in 2012, the agency offers a comprehensive suite of services, including paid media, SEO, creative design, and analytics. With a client-centric approach, Magnitude Digital focuses on delivering effective...
Top Services:
- PPC
- Media Buying
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Anaxeo is a full-service digital marketing agency that helps businesses unlock their potential through tailored advertising strategies. From paid media and PPC to website development and influencer marketing, Anaxeo delivers impactful solutions. Leveraging cutting-edge marketing techniques, Anaxeo drives...
Top Services:
- PPC
- CRO
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
New Limits is a digital advertising agency dedicated to transforming businesses through innovative marketing strategies. With expertise in Google Ads, social media advertising, and high-converting landing pages, the agency helps clients achieve significant sales growth within 90 days. Its personalized...
Top Services:
- PPC
- Social Media Marketing
- Location
- Brisbane, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Nuclear Networking is an intelligence-driven digital marketing agency headquartered in Denver, CO with multiple locations around the USA...
Top Services:
- PPC
- SEO
- Location
- Meridian, Idaho
- Number of Employees
- Under 49
Advertyzed is a digital marketing company founded in 2019. The company operates on a subscription-based model and provides on-demand marketing services through predefined packages...
Top Services:
- PPC
- SEO
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
NYC SEO Company is a usa based search engine optimization company provides seo services(Link building, SMO, PPC etc.) in new york and new jersey...
Top Services:
- PPC
- SEO
- Location
- New York City, New York
- Number of Employees
- Under 49
Centerfield is a digital marketing agency that partners with Fortune 100 brands to scale customer acquisition through innovative marketing strategies. The agency provides award-winning marketing services, sales solutions, and proprietary audience insights. With expertise in paid search, paid social, and...
Top Services:
- PPC
- Digital Marketing
- Location
- Los Angeles, California
- Number of Employees
- 500 - 999
Optimist Digital crafts high-impact, results-driven digital marketing strategies to elevate brands in the modern media landscape. By leveraging expertise in search ads, SEO, social media campaigns, and automation, they help clients navigate complex digital channels and achieve remarkable visibility. Their...
Top Services:
- PPC
- Social Media Marketing
- Location
- Tallinn, Estonia
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Collective Measures is an employee-owned media agency specializing in comprehensive connection strategies and advanced analytics. With a foundation in search and a deep understanding of consumer intent, the agency brings together media strategists, brand engagement experts, and data scientists...
Top Services:
- PPC
- SEO
- Location
- Minneapolis, Minnesota
- Number of Employees
- 100 - 249
ROAS Marketing, based in Nebraska, specializes in white-label marketing services, as well as both social and traditional marketing strategies...
Top Services:
- PPC
- Email Marketing
- Location
- Omaha, Nebraska
- Number of Employees
- Under 49
BusiBoom is a comprehensive digital marketing agency offering web and app development, eCommerce optimization, SEO, social marketing, and CRO. Their client-centric approach is designed to help businesses of all sizes grow and achieve success, similar to Fortune 500 companies...
Top Services:
- PPC
- Affiliate Marketing
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Acquisition Studio specializes in crafting data-driven paid media campaigns for service-based businesses, building dependable lead pipelines that drive growth. Their focus on precision targeting and ROI ensures impactful, scalable results...
Top Services:
- PPC
- CRO
- Location
- Pyrmont, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
CleverClicks was founded in 2006 and was born of our CEO’s passion for helping business owners achieve their goals. Agency is specialised in SEO, PPC ("pay per click", otherwise known as Google Ads or SEM), content marketing, user experience, analytics and dashboards...
Top Services:
- PPC
- SEO
- Location
- Sydney, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Ad Loft helps businesses grow with performance-driven Google Ads management, smart remarketing, and high-converting landing page design. We specialize in scaling leads and revenue through fully customized PPC campaigns, built to deliver measurable ROI. Whether you're a law firm, medspa, or ecommerce brand...
Top Services:
- PPC
- Web Design
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
As one of the leading independent agencies in Germany specialized in search and social media advertising, we develop customized, successful advertising campaigns for Google Ads and social media ads. Over our many years of experience, we have acquired in-depth specialist and industry knowledge and built...
Top Services:
- PPC
- Social Media Marketing
- Location
- Jena, Germany
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
A performance marketing agency helping eCommerce brands scale faster through ROI-driven email, SMS, and paid ads. Over $40M generated for clients. Trusted by INC 5000 brands nationwide, and 3X Inc Power Partner Award Winner...
Top Services:
- PPC
- Email Marketing
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- $1,000 - $10,000
Adverio offers an ROI guarantee that helps 7 & 8-figure brands with Large Catalogs on Amazon, Target, and Walmart simplify complexity and scale profitably across marketplaces - handling Ads, CRO, Ops and more. With proven systems, we deliver measurable results you can trust, or you don't pay...
Top Services:
- PPC
- Digital Marketing
- Location
- San Francisco, California
- Number of Employees
- Under 49
Creative Click Media provides digital marketing solutions that are built to amplify your brands voice and expand your reach. We combine data-driven strategies with creative insight, making sure your business thrives in an ever-evolving digital world...
Top Services:
- PPC
- Social Media Marketing
- Location
- Stafford Township, New Jersey
- Number of Employees
- Under 49
Since the end of 2009, CityConsulting has been active in the field of IT and new technologies. In recent years, it has also specialized in the fields of Branding & Design and Digital Marketing. It has created an experienced team of collaborators in web design, website creation, content provision and SEO...
Top Services:
- PPC
- Social Media Marketing
- Location
- Athens, Greece
- Number of Employees
- Under 49
Ranger MediaLab builds data-driven display ad campaigns that reach the right audience and convert. It merges creative ad design with strategic targeting and ongoing optimisation to maximise return on ad spend...
Top Services:
- PPC
- CRO
- Location
- Dallas, Texas
- Number of Employees
- Under 49
IMG Media is an agency that helps SMEs improve their online presence and marketing results. We offer personalized support to optimize their performance, achieve their goals, and support their growth...
Top Services:
- PPC
- Digital Marketing
- Location
- Brossard, Canada
- Number of Employees
- Under 49
Scalewell.consulting is a results-driven consulting firm specializing in performance marketing to accelerate business growth. We empower brands to maximize their digital presence, optimize customer acquisition, and achieve measurable ROI through data-driven strategies...
Top Services:
- PPC
- Digital Marketing
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Speedwork is a LinkedIn B2B marketing agency. We support companies with LinkedIn demand generation through a mix of services that help start conversations with the right buyers. Depending on the clients goals, this can include LinkedIn outreach, organic content strategy, or LinkedIn Ads management. Our team...
Top Services:
- PPC
- Digital Marketing
- Location
- Austin, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
RocarAds is a Google Ads Agency focused on B2B companies and professional services in Spain, LATAM & United States. We help businesses generate qualified leads through Strategic Search, Display and Perfomance Max campaigns designed to fill the sales pipeline with prospects that have real purchase intent. Your...
Top Services:
- PPC
- Digital Marketing
- Location
- Delaware City, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
Formulaik partners with brands ready to scale, turning Google Ads into a reliable and efficient acquisition engine. We combine performance marketing, CRO, and data strategy to drive smarter decisions, stronger results, and sustainable growth...
Top Services:
- PPC
- Digital Marketing
- Location
- Gold Coast, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Matoba helps clients maximise their digital marketing through a strategic and results-driven approach, whereby we continuously optimise our efforts to achieve the best possible results for the client...
Top Services:
- PPC
- Advertising
- Location
- Hoogstraten, Belgium
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Apus Agency specializes in providing digital marketing and SEO services to small and medium-sized brands. They offer a range of services including local SEO, technical optimization, PPC management, email campaign management, social media marketing, and custom development...
Top Services:
- SEO
- Web Development
- PPC
- WordPress Website Design
- Social Media Marketing
- Show more
- Location
- Riga, Latvia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
From content to connection we partner with brands to build a thoughtful digital presence that scales...
Top Services:
- Social Media Marketing
- Affiliate Marketing
- PPC
- Content Marketing
- eCommerce
- Show more
- Location
- Berlin, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Better practice growth starts with marketing built around how patients search and choose. MediaNV is a specialized Dental Marketing Agency serving dental clinics, podiatry clinics, and MedSpas across Canada and the United States. Since 2014, our expertise in Digital Marketing for Dentists has helped practices...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Web Design
- Show more
- Location
- Calgary, Canada
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Software company in Bucharest, Romania, since 2016. We build AI automation, mobile apps, brand identities, websites and custom software, and support them after launch...
Top Services:
- AI Development
- Mobile App Development
- Software Development
- Web Development
- Branding
- Show more
- Location
- Bucharest, Romania
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Hi, we're KREJTA.We help clients to win the online battle against the competition. We can help you with online marketing, video production, website, e-shop or business system development, PR, SEO, PPC, social media marketing, graphic design and much more.Contact us!...
Top Services:
- Content Marketing
- PPC
- SEO
- Location
- Brno, Czech Republic
- Number of Employees
- Under 49
- Average Hourly Rate
- $44/hr
Onoff is a marketing agency for digital marketing that offers comprehensive solutions in the field of digital marketing. We are a strategic partner to small and medium-sized companies. We recognize the needs of our customers and guide them to the set goal - to be ahead of the competition. Creation of websites...
Top Services:
- Web Design
- PPC
- Mobile App Development
- UI/UX Design
- Web Development
- Show more
- Location
- Maribor, Slovenia
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
At Les Creatifs Studio, we craft websites and online stores that dont just sit therethey work. As a certified Google Ads Partner, we design sleek, responsive sites and ROI-focused ad campaigns that turn clicks into customers. Whether you need a bold digital presence or a strategic marketing boost, we blend...
Top Services:
- WordPress Website Design
- PPC
- Web Design
- Web Development
- Digital Strategy
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We're the marketing team that actually gives a damn. No gimmicks, no fluffjust proven strategies, transparent results, and a team that treats your success like our own...
Top Services:
- Web Development
- Web Design
- Branding
- PPC
- eCommerce
- Show more
- Location
- Reno, Nevada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Good & Gold is a digital marketing and design agency that partners with ambitious organizations to deliver data-driven, transformative results. With a focus on strategic planning, goal-setting, and sharp analysis, we help businesses of all sizes thrive through transparent collaboration and expert execution...
Top Services:
- PPC
- Social Media Marketing
- Digital Marketing
- SEO
- Email Marketing
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Disartmedia is a multi-service digital marketing agency that works in a variety of industries including Medical, Hospitality, Real Estate, and Automobile among others...
Top Services:
- PPC
- Digital Marketing
- Email Marketing
- Social Media Marketing
- Web Development
- Show more
- Location
- Hollywood, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Our expert team offers online marketing services to increase your web presence. We have 35+ years of experience in marketing and advertising! Our personalized approach sets us apart from many other agencies. We offer a free online marketing analysis. Contact us today!...
Top Services:
- PPC
- SEO
- Web Design
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
The Performance Agency, Remastered.Powered by our progressive agency model, we deliver exceptional growth by giving you the most proactive, growth-minded marketing team you'll ever work with...
Top Services:
- PPC
- SEO
- Social Media Marketing
- CRO
- Content Marketing
- Show more
- Location
- Brighton, United Kingdom
- Number of Employees
- Under 49
We are a full-service marketing agency that focuses on digital advertising solutions. At UP Market Media, our goal is to simplify the marketing process, while helping our clients get the best return on their advertising investment. We work with our clients to assess their needs, define their target market...
Top Services:
- PPC
- Social Media Marketing
- Advertising
- SEO
- eCommerce Development
- Show more
- Location
- Statesboro, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
PPC Specializations
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FAQs About PPC Agencies
SEO vs PPC: Which Is right for your business?
| Feature | PPC (Paid Ads) | SEO (Organic) |
| Speed | Fast (live in hours) | Slow (3 to 12 months to rank) |
| Cost | Paid per click; each click costs | High effort, "Free" clicks |
| Trust | Moderate (some users skip ads) | High (users trust organic more) |
| Longevity | Traffic stops when the budget ends | Assets last for years |
| Effort | Bidding & creative testing | Content creation & technical |
In 2026, the debate isn't about which is better, but which is faster. With AI Overviews (AIO) now dominating the top of search results, both Search Engine Optimization (SEO) and Pay Per Click (PPC) have had to change.
The short answer: PPC brings fast results; SEO builds momentum over time.
Use SEO when you want long-term, compounding traffic and can afford to wait for results. Use PPC when you need immediate visibility, fast testing, or predictable demand on a controlled budget.
For best results, combine both methods.
What is the best PPC platform for my business?
| If your goal is... | Use this platform |
| Immediate sales or leads | Google Ads (Search) |
| Building a brand/lifestyle | Meta (Instagram) or TikTok |
| Selling to other businesses | LinkedIn Ads |
| Selling products on a budget | Amazon Ads or Microsoft Ads |
| Targeting Gen Z or trends | TikTok Ads |
The best platform depends entirely on your business model and where your customers spend the most time. Since the rise of AI-integrated search, PPC has split into two worlds: intent-based (people looking for you) and interruption-based (you looking for them).
Best for most businesses:
- Google Ads: Ideal for high-intent traffic. If someone types "emergency plumber Cheney" or "best CRM for startups," they want to buy now.
- Meta Ads (Facebook & Instagram): Best for visual products and impulse buys. If your product looks great in a video or photo, Meta's algorithm is elite at finding people who didn't know they wanted your product until they saw it.
The specialist platforms:
- LinkedIn Ads: The gold standard for B2B. It is expensive (high CPC), but your B2B PPC agency can target by specific job titles (e.g., Director of Logistics) or company size.
- Amazon Ads: A must for physical product sellers. It often has a higher conversion rate than Google because users are already in shopping mode.
- TikTok Ads: In 2026, TikTok is a massive search engine for Gen Z and Millennials.
Alternatives:
- Microsoft advertising (Bing): Often overlooked, but it reaches a more affluent and older demographic (usually 45+). Competition is lower, so your cost-per-click (CPC) is often 30% cheaper than Google.
- Reddit & Quora: Best for niche, high-trust communities. If your audience is highly technical or research-heavy, appearing in these threads can feel more like a recommendation than an ad.
How much does PPC agency management cost?
Your total PPC cost is ad spend plus management fees. Industry competition determines how high both numbers go.
Average costs for a standard PPC campaign are:
- Ad spend: $500 to $20,000+ per month
- Cost-per-click (CPC): Approximately $1.62 per click
- Cost-per-1,000 impressions (CPM): Approximately $3.12
- Remarketing CPC: $0.66 to $1.23 per click
- Tools and software: $15 to $800 per month
Agencies usually charge using one of these models:
- Percentage of ad spend: 12% to 30% of monthly spend
- Flat monthly fee: $1,000 to $3,000 for small to mid-sized businesses
- Project-based pricing: $1,000 to $10,000+ for audits, setup, or short engagements
Average CPC in 2026 across major industries:
| Industry | Average CPC | Average CTR |
| Business Services | $5.37 | 5.62% |
| Health & Fitness | $4.71 | 6.88% |
| Education | $4.39 | 6.21% |
| Animals & Pets | $3.90 | 7.39% |
| Beauty & Personal Care | $3.56 | 6.75% |
| Fashion & Jewelry | $3.39 | 6.13% |
| Real Estate | $2.10 | 9.20% |
| Restaurants & Food | $2.18 | 8.68% |
| Travel | $1.92 | 10.16% |
How long does it take to see the results of a PPC campaign?
You will see traffic in 24 hours, data in 2 weeks, and true profitability in about 3 months.
PPC delivers results faster than SEO, but it's not instant. While your ads can appear within hours, profitable, stable results generally follow a three-stage timeline.
- Days 1 to 7: Ads go live and gain immediate traffic. The platform's AI tests audiences. Avoid changing settings, or you will reset the learning process.
- Weeks 2 to 4: You spot winning ads, block wasted search terms, and see early leads or sales. Cost Per Acquisition (CPA) may be high because you’re buying data to see which ads convert.
- Months 2 to 3: You have enough data to cut underperforming keywords and double down on profitable ones. Results stabilize, and you hit your target return on ad spend (ROAS).
Who owns your ad accounts?
You should, but you might not. The legal and technical ownership of an ad account depends entirely on how it was set up and what is in your contract.
If you set up the account using your business email and your credit card, you own it. You simply invite a PPC agency as a partner or manager. If you choose to finish the partnership, you maintain full control and can remove their access at any time. You keep all the historical data, the winning ad formulas, and the tracking pixels that have learned who your customers are.
When a PPC agency manages campaigns under its own account, you don't retain ownership. If you part ways, you could lose valuable campaign data and have to start from scratch.
