CONCEPT What do you want to communicate, who are you addressing, what is your goal and what are the others actually doing? The answers to these questions are not as trivial as you might think. And the initial, intensive study of these questions is worthwhile, because the insights gained from them are the guidelines for all further steps of creation.
CREATIVITY It is the soul of your communication. It shows itself in many forms as the campaign's central idea, in clever copywriting or, of course, in the design and visual language. If a few good ideas are added to the intellect, we are very close to perfect communication.
DESIGN Now we just have to get your creative concept on the road. This requires craftsmanship as well as heart. The design is the final step to reach your goal: Getting the right message across to the right target group in the best possible way.
So much for the theory. And what does that look like in formats?
INFORMATION DESIGN Exciting presentations that no one understands, innovative products whose added value no one recognizes, groundbreaking statistics that no one can read? Information design doesn't make the world a better place, but it makes it more understandable and interesting.
WEB DESIGN What separates design from art is that design is meant to be functional. In no design discipline does this premise count more. In the meantime, we are constantly on the move in the digital world. It is therefore all the more important not to get lost there.
CORPORATE COMMUNICATION Corporate design and communication are the cornerstones of successful corporate and brand communication. And they are gaining in importance, because the primary goal of many brands is to enter into a dialog with their customers.
