Gibson Design Associates

Gibson Design Associates bring a passion for user interface and user experience design to all of our work. Our belief is that everything, whether it's a book, a website, or an application, has a point at which its design interfaces with the human beings using it, and the principles of user experience design apply to those interfaces, even in more traditional forms like print.

In print, this interface includes the usual design elements: typography, color usage, photography, and layout. But it also includes larger questions of how the information will be presented, the overall structure of the text, the use of sidebars and non-running text, as well as the inclusion of tables, charts, or other more complex data.

In any format, UI/UX design is not merely a final pass on an existing product to pretty it up. It is a deep and critical examination of how a design works and how the process of engaging with it will facilitate or frustrate the desires of the end users.