JAL Design Overview
Number of Employees
$1,000 - $10,000
Average Hourly Rate
Branding is more than the brand, it is the image that the brand manages to create in the consumer's mind.
Adding positive attributes to your product or service results in more value for your brand. Branding is a daily construction and involves the entire company. With increasing competition, brands that manage to create an emotional link with their audience are more likely to achieve success. And this is what we are here for.
How we work, how we think
Our work begins with the analysis of the company's brand situation. Then we define goals, positioning and the target audience. The next stage is the creation of the brand environment: logo, speech, keywords, words to avoid, creation of identification elements (visual, auditory, olfactory, etc.), among others. The third step is action: putting the brand's environment on the street.
Communication is a process that must have a solid basis to bring concrete results. Searching in loco, understanding the user's mental model, defining the problem, researching the situation, gathering formal (market) and informal information, interviewing, observing and analyzing are necessary steps to finally formulate.
If your company wants to think about positioning, understand your consumer, always be ahead and innovate, then contact us.
And if you understand your consumers, but don't know how to reach them, we are ready to listen to you, understand your industry and then make proposals.
We work in partnership with the client giving full support to the realization of the projects, from planning, research and data collection, creation (layout, texts, scripts), execution, until finalization, production and implementation. A network of partners complements our services, in a colaboative web.