Everything we do at Kitchen is focused around making wonderful stuff. We now live in a world of increasing data and access to knowledge and as consumers we all continue to get subjected to increasing volumes of marketing messages from all angles. Therefore, brands need to be wonderful to stand out.

And brands need to be consistently wonderful over a wide variety of touch points. So at Kitchen we think and create all communications (from advertising and digital content through to brand strategy and design) all in house. If we make it ourselves we can ensure it works as hard as it can and is truly integrated.

Wonderful requires understand of culture, not just of the brand - the organisation behind the products or services but also the culture of the consumers. Our own culture is very important to us - in order to create wonderful, our people need to enjoy making it, so our Director Of Fun is as important as our Director Of Strategy.

Wonderful requires true partnership with clients. We work with a wide range of clients - from global brands to tech start ups to The Queen but irrespective of the different challenges our clients have, we ensure that we truly partner with our clients and make their core issues our core issues. We collaborate closely together around our Kitchen Table and constantly challenge ourselves to find the best strategic and creative solutions.

Wonderful requires agile and fierce creativity. We have to think, respond and create quickly and we have to be able to tell stories in short, bite sized chunks. Each gif, meme or 6 second clip needs to capture the brand and ladder up to bigger brand messaging. It all has to tell the same story.