Lexicon Branding
Forging Names that Last
30 Liberty Ship Way, Suite 3360, Sausalito, California 94965, United Stateshttps://www.lexiconbranding.com
Lexicon Branding Overview
- Number of Employees
- Under 49
- Minimal Budget
- Inquire
- Average Hourly Rate
- Inquire
- Year Founded
- 1982
What sets certain brand names apart, capturing attention and sparking excitement, while others go unnoticed? It all lies in the connection between words and phrases, their ability to evoke thoughts, emotions, and present fresh yet relevant concepts. When it comes to developing brand names that forge strong bonds between companies and consumers, Lexicon stands as the unrivaled expert.
The Pinnacle of Innovative Naming
Lexicon Branding leads the industry as the most innovative naming company. Our approach combines strategic planning, creative development, linguistic analysis, trademark assessments, and consumer research. Through this seamless integration, we formulate brand names, brand architecture models, and descriptive solutions that align with your business and marketing objectives. Our exclusive WorldBrand® program ensures Lexicon brand names resonate globally.
Where Creativity Meets Science
While creativity and originality drive our work, we augment our process with substantial investments in linguistic and cognitive science research. Our proprietary software supports our naming projects, and our consumer research models accurately evaluate names and nomenclature. This marriage of creativity and science sets Lexicon apart from any other firm in the industry.
Trusted Expertise, Global Reach
With a team of over 27 professionals and offices in Sausalito, California, and Amsterdam, Netherlands, Lexicon offers swift and impactful programs that can be executed in as little as four weeks. Our founder and president, David Placek, is internationally recognized as one of the foremost authorities on branding and brand name development and selection.
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Lexicon Branding Services
Branding Expertise
- B2B Branding
- Brand Design
- Brand Messaging
- Brand Positioning
- Brand Strategy
- Naming
Industries
- Media & Communications
- Hospitality
- Retail
- Consumer Goods
- Corporate Services
- Food and Beverage
Client Types
- Enterprise / Corporate
- Medium Businesses
Lexicon Branding Portfolio
Branding
Coca-Cola's Dasani
Branding
Subaru's Outback
Branding
Sonos
Branding
BlackBerry
Branding
P&G's Swiffer
Branding
Intel's Pentium
Branding
General Motors' OnStar
Branding
Impossible Foods
Branding
Humira
Branding
Portal by Facebook
Branding
P&G's Febreze
Branding
Gilmet
Lexicon Branding Team Bios
David Placek
President & Founder
David Placek is responsible for driving the strategic and creative vision for Lexicon Branding. Under his leadership, the company has continued to focus on the development of category-changing brand names that support the business and marketing objectives of Lexicon’s clients.