Lexicon Branding

We create category-changing brand names.

30 Liberty Ship Way, Suite 3360, Sausalito, California 94965, United States
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Primary Contact for Sausalito
info@lexiconbranding.com

Lexicon Branding Overview

Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
Inquire
Year Founded
1982

Why do some brand names generate interest and excitement while others simply go unnoticed? The answer lies in how words and phrases connect to thought and emotion to deliver a relevant but unexpected new idea. No other company knows more about how to develop brand names that connect a company with its consumers than Lexicon.

Lexicon Branding is the most inventive company in the category. Our approach combines strategy and creative development, linguistic analysis, trademark assessments, and consumer research to develop brand names, brand architecture models and descriptive solutions that support both business and marketing goals. No other firm integrates these elements as seamlessly or comprehensively as Lexicon. Our WorldBrand® program insures that a Lexicon brand name can travel the world.

While creativity and originality drive our work, we support our creative approach by making deep investments in linguistic and cognitive science research and proprietary software to support our naming projects. Our consumer research models have been designed specifically for evaluating names and nomenclature.

With a staff of more than 27 professionals and offices in Sausalito, California and Amsterdam, Netherlands, our programs can be as timely as 4 weeks.

David Placek, the company’s president and founder is recognized as one of the world’s leading authorities on branding issues and the development and selection of brand names.

Why do some brand names generate interest and excitement while others simply go unnoticed? The answer lies in how words and phrases connect to thought and emotion to deliver a relevant but unexpected new idea. No other company knows more about how to develop brand names that connect a company with its consumers than Lexicon.

Lexicon Branding is the most inventive company in the category. Our approach combines strategy and creative development, linguistic analysis, trademark assessments, and consumer research to develop brand names, brand architecture models and descriptive solutions that support both business and marketing goals. No other firm integrates these elements as seamlessly or comprehensively as Lexicon. Our WorldBrand® program insures that a Lexicon brand name can travel the world.

While creativity and originality drive our work, we support our creative approach by making deep investments in linguistic and cognitive science research and proprietary software to support our naming projects. Our consumer research models have been designed specifically for evaluating names and nomenclature.

With a staff of more than 27 professionals and offices in Sausalito, California and Amsterdam, Netherlands, our programs can be as timely as 4 weeks.

David Placek, the company’s president and founder is recognized as one of the world’s leading authorities on branding issues and the development and selection of brand names.

Headquarter
30 Liberty Ship Way, Suite 3360, Sausalito, California 94965, United States
Other Locations
Weesperstraat 61-105, Amsterdam, 1018 VN, Netherlands

Lexicon Branding Services

  • Branding Agencies
  • Consulting
  • Creative Agency Services
  • Market Research

Lexicon Branding Portfolio

  • Lexicon Branding - Coca-Cola's Dasani
    Branding & Logo Design
    Coca-Cola's Dasani
  • Lexicon Branding - Subaru's Outback
    Branding & Logo Design
    Subaru's Outback
  • Lexicon Branding - Sonos
    Branding & Logo Design
    Sonos
  • Lexicon Branding - BlackBerry
    Branding & Logo Design
    BlackBerry
  • Lexicon Branding - P&G's Swiffer
    Branding & Logo Design
    P&G's Swiffer
  • Lexicon Branding - Intel's Pentium
    Branding & Logo Design
    Intel's Pentium
  • Lexicon Branding - General Motors' OnStar
    Branding & Logo Design
    General Motors' OnStar
  • Lexicon Branding - Impossible Foods
    Branding & Logo Design
    Impossible Foods
  • Lexicon Branding - Humira
    Branding & Logo Design
    Humira
  • Lexicon Branding - Portal by Facebook
    Branding & Logo Design
    Portal by Facebook
  • Lexicon Branding - P&G's Febreze
    Branding & Logo Design
    P&G's Febreze
  • Lexicon Branding - Gilmet
    Branding & Logo Design
    Gilmet

Lexicon Branding Team Bios

  • President & Founder
    David Placek
    President & Founder
    David Placek is responsible for driving the strategic and creative vision for Lexicon Branding. Under his leadership, the company has continued to focus on the development of category-changing brand names that support the business and marketing objectives of Lexicon’s clients.

Lexicon Branding Clients

  • Intel
    Intel
  • Procter & Gamble
    Procter & Gamble
  • The Coca-Cola Company
    The Coca-Cola Company
  • Facebook
    Facebook
  • Subaru
    Subaru
  • Toyota
    Toyota
  • American Express
    American Express
  • Abbott
    Abbott
  • Apple
    Apple
  • Verizon
    Verizon