Lexicon Branding

Lexicon Branding: Shaping Corporate Branding through Powerful Names
What sets certain brand names apart, capturing attention and sparking excitement, while others go unnoticed? It all lies in the connection between words and phrases, their ability to evoke thoughts, emotions, and present fresh yet relevant concepts. When it comes to developing brand names that forge strong bonds between companies and consumers, Lexicon stands as the unrivaled expert.

The Pinnacle of Innovative Naming

Lexicon Branding leads the industry as the most innovative naming company. Our approach combines strategic planning, creative development, linguistic analysis, trademark assessments, and consumer research. Through this seamless integration, we formulate brand names, brand architecture models, and descriptive solutions that align with your business and marketing objectives. Our exclusive WorldBrand® program ensures Lexicon brand names resonate globally.

Where Creativity Meets Science

While creativity and originality drive our work, we augment our process with substantial investments in linguistic and cognitive science research. Our proprietary software supports our naming projects, and our consumer research models accurately evaluate names and nomenclature. This marriage of creativity and science sets Lexicon apart from any other firm in the industry.

Trusted Expertise, Global Reach

With a team of over 27 professionals and offices in Sausalito, California, and Amsterdam, Netherlands, Lexicon offers swift and impactful programs that can be executed in as little as four weeks. Our founder and president, David Placek, is internationally recognized as one of the foremost authorities on branding and brand name development and selection.