Lo Siento

In 2005, Borja Martinez on his own founds LoSiento, where he starts developing

different graphic design and art direction projects for clients such as Sandro Desii

, Triticum , Acción Cultural Española AC/E, DHUB Museu del Disseny, Caixa Forum,

Blanca From the Pyrenees , and Audi

In 2010, LoSiento is awarded by the FAD (Fomento de las Artes Decorativas) with the

Grand Laus award for the Empo Project.

In 2014, Borja Martinez is nominated to be part of the FAD assembly. Also in 2014 the

studio is awarded with 6 LAUS.

In 2015 Lo Siento is awarded with a LAUS oro for the project “Latorre Punset”, a branding

and packaging work.

In 2016, Borja Martinez is invited to become a member of the prestigious AGI

( Alliance Graphique Internationale ).

The studio has done more than 50 talks and workshops in different countries.

Borja Martinez, creative director and founder, is frequently teaching in different design

universities like Elisava, Idep, ES Design, IED o Isia Urbino in Italy.

The studio has a scope of projects such as a creative agency in Barhein, a customize

packaging new company in Beirut, editorial design for Guzman Gastronomia, branding

architecture for Basque Culinary Center, and complete branding project for a french chef

specialized in free gluten cuisine, or a food market in NYC by the hand of chef Jose Andres to

describe some of them.

Nowadays, LoSiento gathers a team of 6 professionals and continues to work in

design projects from the fields of corporative, packaging, editorial and carrying

out personal projects as well.

The studio is specially interested in taking over identity projects as a whole.

The main feature of its work is its physical and material approach to the graphic

solutions, resulting in a field where graphic and industrial go hand by hand,

in a constant search for an alliance with the artisan processes.